With "This Ain't Lust," the distinguished lyricists on the Urbanizm Music label paint a story that speaks to a profound message: there’s more to a woman than just her body and sensuality; the brilliance of one’s brain has the potency to magnetically draw attention alike. This song is relatable to the masses and intriguing in that the vocalist is fiercely attracted to the female lead’s mind instead of the frequent “full-bodied, pretty-faced” persona that is so fetishized in the music industry.
Artists featured on the track include Mr. J1S on the first verse, Champz on the second verse, Noodle Noo (who is returning after announcing his candidacy for Mayor of Peekskill, New York) on the third verse, and Khakolak Boy on the final verse. In the coming weeks, you can expect some more frustratingly dope content from the label. The direction in which the music group aims to take its music is unprecedented territory, and it is certainly one you do not want to sleep on!