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On The Outside - Press Photo 3 (Malik Daniels).jpg

On the Outside- How Beautiful [Review]

March 08, 2021 by Kreadiv Kesh in Commercial, Electro Pop

Rating: 4 out of 5

“ Take a look in the mirror and embrace who you are. On The Outside’s new single ‘How Beautiful’ is kicking out apologies and encouraging everyone to love who they are. The songs promotes body positivity and explains to everyone even if there is one thing you don’t like that is one thing that makes you perfect to someone else.”
— Kreadiv Kesh (LA On Lock Blogger)
“They have been coined “The Official Boy Band of TikTok”. Comprised of five immensely talented members Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, the Los Angeles-based group proposes a reevaluation of beauty standards ahead of a fast-approaching International Women’s Day. Aligned with their gripping new single “How Beautiful”, On the Outside challenges society’s comparison culture’ in order to uplift those who feel weighed down by an unrealistic beauty bar. Partnered with the JED Foundation, the band leads a conversation in acknowledgement of a social landscape overrun with anxiety, depression, suicide and poor self esteem. Very much in sync with their army of dedicated fans affectionately known as “Outsiders”, the band encourages everyone to embrace what makes them unique by finding the beauty within. ”

On The Outside’s “How Beautiful” is a song inspired by today’s comparison culture. Social media and contemporary advertising campaigns continue to set an unrealistic beauty bar that focuses an emphasis on physical beauty rather than the inner beauty within all of us. The result is a society overrun with anxiety, depression, suicide and poor self esteem. The lyrical intent of “How Beautiful” is to refocus the lens of what beauty is and how beauty can be found everywhere...and in everyone. In the verses, the lyric asks the listener to stop apologizing for not living up to unattainable standards and “take some time to learn what’s inside”. The song builds with the pre-chorus plea of “I wish you could see what I see” suggesting perhaps that often times the glare of our own mirrors hides what makes us shine. Finally, the chorus is almost mantra-like in its simplicity posing the simple, yet often difficult question...”do you even know just how beautiful you are?”. The sincere hope behind “How Beautiful” is to help reshape how we see ourselves and encourages everyone to find what makes them uniquely beautiful. If you look a little deeper, it exists in all of us.

March 08, 2021 /Kreadiv Kesh
LAOnlock
Commercial, Electro Pop
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