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Drew Schueler - I Thought By Now [Music Review]

December 11, 2025 by Travis Erwin in Music, Singer/Songwriter, Commercial
“Drew Schueler is an award winning songwriter. ONe of those guys that is often labeled as the next big thing. Despite these accolades and a very promising future the phrase ... I thought by now I’d have more figured out, hit him hard.

A sentiment many of us have had in multiple phases of life, but unliket he average person Schueler was able to take that doubt and resulting emotions and create a beautiful and heartfelt track that speak to the humanity of us all.”
— Travis Erwin ~ LA on Lock Blogger
December 11, 2025 /Travis Erwin
drewschueler, ithoughtbynow, laonlock
Music, Singer/Songwriter, Commercial
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    Sophia B - Jason [Music Review]

    November 12, 2025 by Travis Erwin in Music, Adult Contemporary, Commercial
    “Sophia B is but one of the latest talents to emerge out of Berklee and this smooth soulful track puts a new spin on heartbreak. Understanding the pain can be tough until you experience it for yourself and this song is about reflecting on a friend’s heartbreak after tasting it for yourself the first time. ‘Jason’ is a track that speaks of live and friendship and human empathy.”
    — Travis Erwin ~ LA on Lock Blogger
    November 12, 2025 /Travis Erwin
    sophiab, jason, laonlock
    Music, Adult Contemporary, Commercial
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      Samantha Leah -Smile [Review]

      November 11, 2025 by Kreadiv Kesh in Commercial
      “Samantha Leah’s “Smile” is a radiant reminder of how powerful simplicity can be. With her signature warmth and effortless vocal delivery, she crafts a song that feels like sunlight breaking through clouds gentle, affirming, and full of heart.

      The production is smooth and minimal, allowing Leah’s voice to lead with sincerity.”
      — Kreadiv Kesh
      November 11, 2025 /Kreadiv Kesh
      #LAOnlock
      Commercial
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        Lily Forte - Miles To Go [Music Review]

        October 22, 2025 by Travis Erwin in Music, Adult Contemporary, Commercial, Pop, Jazz
        “Lily Forte comes with a bit of a throwback sound. A dash of Amy Winehouse and a splash of ZZ Ward can be heard but Forte certainly puts her own flair and talent into this track. ‘Miles To Go’ is a sultry liberation anthem that wraps around you like a silk scarf to pull you in close enough to feel warm breath on your neck.”
        — Travis Erwin ~ LA on Lock Blogger
        October 22, 2025 /Travis Erwin
        lilyforte, milestogo, laonlock
        Music, Adult Contemporary, Commercial, Pop, Jazz
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          Elijah Woods - I Miss You [Review]

          October 22, 2025 by Kreadiv Kesh in Commercial
          “Originally from Ottawa and now based in Los Angeles, Elijah Woods delivers another pop gem with “Miss You.” The track captures the ache of lost connection through lush production and heartfelt vocals. Woods’ knack for pairing emotional storytelling with catchy, radio-ready melodies shines once again “Miss You” is both intimate and instantly replayable.”
          — Kreadiv Kesh
          October 22, 2025 /Kreadiv Kesh
          #adultcontemporary
          Commercial
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            Midnight Til Morning - Heart on Fire [Music Video Review]

            October 10, 2025 by Travis Erwin in Music Videos, Commercial, Adult Contemporary, Singer/Songwriter
            “You might know the band Midnight Til Morning from the Netflix series, Building the Band or perhaps you are hearing them for the first time here on this post. Either way expect to hear a lot more out of this talented group. ‘Heart on Fire’ is an uptempo track that is timeless in sound and style.

            From the 70’s to today, tight vocals and charged musicianship has had a place in popular music and this band is right in line with their talent and dynamic stage presence.”
            — Travis Erwin ~ LA on Lock Blogger
            October 10, 2025 /Travis Erwin
            midnighttilmorning, heartonfire, laonlock
            Music Videos, Commercial, Adult Contemporary, Singer/Songwriter
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              Jordan Anthony - Tell Me [Music Review]

              October 07, 2025 by Travis Erwin in Music, Commercial
              “You might recognize Jordan Anthony from his stint on American Idol but this rising Aussie Pop Star is making his mark away from the TV screen with a new slate of music including, ‘Tell Me.’ The track delivers emotional honesty in the face of mixed signals. Love is confusing enough without having to guess but too often that is the case as both parties navigate the minefield of the heart.”
              — Travis Erwin ~ LA on Lock Blogger
              October 07, 2025 /Travis Erwin
              jordananthony, tellme, laonlock
              Music, Commercial
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                Carlos Llanes -Aqui Contigo [Review]

                September 05, 2025 by Kreadiv Kesh in Commercial
                “Even without fully understanding the lyrics, the sensual vibe of the track pulls you in. It makes you want to dance and escape. Think Latin Pop meets Afrobeat with a smooth, elegant twist. The production is catchy, high-quality, and crafted by the hitmakers behind the global smash “ALUCIN”. Perfect for late-night listening — and an early bet on a future hit.”
                — Kreadiv Kesh
                September 05, 2025 /Kreadiv Kesh
                #LAONlock
                Commercial
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                  Estella Dawn - I Like It Rough

                  August 29, 2025 by Travis Erwin in Music, Alternative, Pop, Commercial, Hip-Hop
                  “Estella Dawn is back with a provocative and sultry Alt Pop track. ‘I like It Rough’ is bold and direct. It’s the kind of in your face track that might seem one-dimensional but the writing is sharp and their is a definite undercurrent and bite that speaks of more than meets the eye. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  August 29, 2025 /Travis Erwin
                  estelladawn, ilikeitrough, laonlock
                  Music, Alternative, Pop, Commercial, Hip-Hop
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                    EĐĐIE - Insecure [Music Review]

                    August 20, 2025 by Travis Erwin in Music, Indie Pop, Commercial, Alternative, Pop
                    “The minefield of dating is rough and even when we escape an explosive ex, we must deal with the sharpnel of our previous blow ups. ‘Insecure’ from EĐĐIE lights the fuse on that very set of dynamics.

                    The Indie Pop track has a nice nostalgic sound musically and is performed with emotive precision to make certain the listener feels every line.”
                    — Travis Erwin ~ LA on Lock Blogger
                    August 20, 2025 /Travis Erwin
                    eddie, insecure, laonlock
                    Music, Indie Pop, Commercial, Alternative, Pop
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                      elijah woods - Ghost on the Radio [Music Review]

                      July 29, 2025 by Travis Erwin in Music, Indie Pop, Commercial, Adult Contemporary
                      “Elijah Woods is a rising Pop Star currently playing to sold out shows across Asia. He delivers sharp lyrics with soft Pop precision.

                      ‘Ghost on the Radio’ is about memorializing a past relationship that still haunts you,” Elijah shares. ‘No matter where you go, their voice finds a way to follow, like a song you didn’t ask to hear but can’t turn off.’”
                      — Travis Erwin ~ LA on Lock Blogger
                      July 29, 2025 /Travis Erwin
                      elijahwoods, ghostontheradio, laonlock
                      Music, Indie Pop, Commercial, Adult Contemporary
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                        Made You Look - Sweater [Music Review]

                        July 10, 2025 by Travis Erwin in Music, Commercial, Pop
                        “Hailing from New Zealand, the duo that is Made You Look gives us a stream of consciousness set of lyrics about the reflecting that goes on after a breakup. There is a dreamy ethereal quality to the delivery which is perfect for the lyrics, but also brings a bounceful energy that feels uplifting that brighter times are ahead.”
                        — Travis Erwin ~ LA on Lock Blogger
                        July 10, 2025 /Travis Erwin
                        madeyoulook, sweater, laonlock
                        Music, Commercial, Pop
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                          PEPTALK x ELLES - Timezones [Music Review]

                          July 07, 2025 by Travis Erwin in Music, Commercial, Indie Pop, Alternative
                          “This track is an international affair with Canadian artist ELLES joining forces with Aussies, PEPTALK to create an engaging ode to steppin out of your comfort zoon and exploring new frontiers. ‘Timezones’ is an energetic ode to shrugging off homesickness and fear of the unknown and exploring new horizons to better understand yourself.”
                          — Travis Erwin ~ LA on Lock Blogger
                          July 07, 2025 /Travis Erwin
                          peptalk, elles, timezones, laonlock
                          Music, Commercial, Indie Pop, Alternative
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                            FLEMING - Sarasota Skies [Music Review]

                            June 13, 2025 by Travis Erwin in Music, Commercial, Indie Pop, Adult Contemporary
                            “Places can take on magical meaning when you get to experience them with that special someone. FLEMING taps into that with ‘Sarasota Skies’ am Indie Pop track of beach vibes and sunny skies dripping with a romantic brand of nostalgia and love.”
                            — Travis Erwin ~ LA on Lock Blogger
                            June 13, 2025 /Travis Erwin
                            fleming, sarasotaskies, laonlock
                            Music, Commercial, Indie Pop, Adult Contemporary
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                              Ava Valianti - Distant [Music Review]

                              May 23, 2025 by Travis Erwin in Music, Commercial, Alternative, Pop, Folk
                              “Ava Valianti is one of those rare talents that seem to defy age. Both in her performance and writing she comes across as more savvy and wise than any fifteen year old ought to be. ‘Distant’ is a track about losing that tight bond you have with friends as you grow older. Sometimes the shift is about growing different directions and sometimes its about logistics but either way it can be tough and bewildering to let go of what once was so magical and important. Valianti captures the spirit and emotions well n this tender heartfelt song.”
                              — Travis Erwin ~ LA on Lock Blogger
                              May 23, 2025 /Travis Erwin
                              avavalianti, distant, laonlock
                              Music, Commercial, Alternative, Pop, Folk
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                                ANNA VEE - Honesty [Music Review]

                                April 20, 2025 by Travis Erwin in Music, Contemporary R&B, Commercial
                                “ANNA VEE utilizes and raw emotive delivery to expres sherself on ‘Honestly.’ The soaring vocals do convery a genuine honesty in this ode to being true to yourself and your needs. No one can be happy until they are truly happy in their own skin and place in this world. At its heart that is what this track is about.”
                                — Travis Erwin ~ LA on Lock Blogger
                                April 20, 2025 /Travis Erwin
                                annavee, honesty, laonlock
                                Music, Contemporary R&B, Commercial
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                                  Courtney Govan - Your Opinion [Music Review]

                                  March 29, 2025 by Travis Erwin in Music, Adult Contemporary, Commercial
                                  “The world is quick to criticize and offer hate especially from keyboard warriors hiding in a dark room. Courtney Govan is learning to shrug off ‘Your Opinion’ in the pursuit of loving herself and we all could use a lesson doing the same.

                                  This emotional track highlights the cruel world we live in and for those of us trying to do better be better this song is an affirmation anthem we need to remind ourselves we are in control of our own lives and thoughts.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  March 29, 2025 /Travis Erwin
                                  courtneygovan, youropinion, laonlock
                                  Music, Adult Contemporary, Commercial
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                                    JESSIA - Moved Around You [Music Review]

                                    March 29, 2025 by Travis Erwin in Music, Commercial, Pop, Alternative
                                    “Love is meant to be a two way streetm though sadly not every relationship finds such balance. JESSIA unleashes an emotional Pop track about carrying the burden of a relationship by giving far more of yourself than the other person is willing. ‘Moved Around You’ has a haunting vulnerability that keeps the listener tethered to the emotions and perhaps reflecting on their own situation.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    March 29, 2025 /Travis Erwin
                                    jessia, movedaroundyou, laonlock
                                    Music, Commercial, Pop, Alternative
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                                      Logan Garrett - Take Me Down (feat. Madeline Edwards)

                                      March 20, 2025 by Travis Erwin in Music, Electro Pop, Commercial, EDM, Country
                                      “Logan Garrett teams up with Country vocalist Madeline Edwards to create the most unlikely of fusions. EDM and Country are rarely intertwined and enver as successfully as on this track, ‘ Take Me Down.’

                                      There is a vibe not all that different than than Mumford & Sons though this song relies less on that folksy Rock side and leans into emotional defiance to exhibit the diverse talent.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      March 20, 2025 /Travis Erwin
                                      logangarrett, take me down, laonlock
                                      Music, Electro Pop, Commercial, EDM, Country
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                                        Sophia Kaloustian - Used To Breathe [Music Review]

                                        March 07, 2025 by Travis Erwin in Music, Indie Pop, Commercial
                                        “It can be easy to give too much of yourself and lose part of your identity in loving another. ‘Used To Breath’ from LA artist, Sophia Kaloustian is a Indie Pop track about reinventing or at least reinvigorating yourself on the other side of such a relationship.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        March 07, 2025 /Travis Erwin
                                        sophiakaloustian, usedtobreathe, laonlock, lareview
                                        Music, Indie Pop, Commercial
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