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FLEMING - Sarasota Skies [Music Review]

June 13, 2025 by Travis Erwin in Music, Commercial, Indie Pop, Adult Contemporary
“Places can take on magical meaning when you get to experience them with that special someone. FLEMING taps into that with ‘Sarasota Skies’ am Indie Pop track of beach vibes and sunny skies dripping with a romantic brand of nostalgia and love.”
— Travis Erwin ~ LA on Lock Blogger
June 13, 2025 /Travis Erwin
fleming, sarasotaskies, laonlock
Music, Commercial, Indie Pop, Adult Contemporary
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    Ava Valianti - Distant [Music Review]

    May 23, 2025 by Travis Erwin in Music, Commercial, Alternative, Pop, Folk
    “Ava Valianti is one of those rare talents that seem to defy age. Both in her performance and writing she comes across as more savvy and wise than any fifteen year old ought to be. ‘Distant’ is a track about losing that tight bond you have with friends as you grow older. Sometimes the shift is about growing different directions and sometimes its about logistics but either way it can be tough and bewildering to let go of what once was so magical and important. Valianti captures the spirit and emotions well n this tender heartfelt song.”
    — Travis Erwin ~ LA on Lock Blogger
    May 23, 2025 /Travis Erwin
    avavalianti, distant, laonlock
    Music, Commercial, Alternative, Pop, Folk
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      ANNA VEE - Honesty [Music Review]

      April 20, 2025 by Travis Erwin in Music, Contemporary R&B, Commercial
      “ANNA VEE utilizes and raw emotive delivery to expres sherself on ‘Honestly.’ The soaring vocals do convery a genuine honesty in this ode to being true to yourself and your needs. No one can be happy until they are truly happy in their own skin and place in this world. At its heart that is what this track is about.”
      — Travis Erwin ~ LA on Lock Blogger
      April 20, 2025 /Travis Erwin
      annavee, honesty, laonlock
      Music, Contemporary R&B, Commercial
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        Courtney Govan - Your Opinion [Music Review]

        March 29, 2025 by Travis Erwin in Music, Adult Contemporary, Commercial
        “The world is quick to criticize and offer hate especially from keyboard warriors hiding in a dark room. Courtney Govan is learning to shrug off ‘Your Opinion’ in the pursuit of loving herself and we all could use a lesson doing the same.

        This emotional track highlights the cruel world we live in and for those of us trying to do better be better this song is an affirmation anthem we need to remind ourselves we are in control of our own lives and thoughts.”
        — Travis Erwin ~ LA on Lock Blogger
        March 29, 2025 /Travis Erwin
        courtneygovan, youropinion, laonlock
        Music, Adult Contemporary, Commercial
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          JESSIA - Moved Around You [Music Review]

          March 29, 2025 by Travis Erwin in Music, Commercial, Pop, Alternative
          “Love is meant to be a two way streetm though sadly not every relationship finds such balance. JESSIA unleashes an emotional Pop track about carrying the burden of a relationship by giving far more of yourself than the other person is willing. ‘Moved Around You’ has a haunting vulnerability that keeps the listener tethered to the emotions and perhaps reflecting on their own situation.”
          — Travis Erwin ~ LA on Lock Blogger
          March 29, 2025 /Travis Erwin
          jessia, movedaroundyou, laonlock
          Music, Commercial, Pop, Alternative
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            Logan Garrett - Take Me Down (feat. Madeline Edwards)

            March 20, 2025 by Travis Erwin in Music, Electro Pop, Commercial, EDM, Country
            “Logan Garrett teams up with Country vocalist Madeline Edwards to create the most unlikely of fusions. EDM and Country are rarely intertwined and enver as successfully as on this track, ‘ Take Me Down.’

            There is a vibe not all that different than than Mumford & Sons though this song relies less on that folksy Rock side and leans into emotional defiance to exhibit the diverse talent.”
            — Travis Erwin ~ LA on Lock Blogger
            March 20, 2025 /Travis Erwin
            logangarrett, take me down, laonlock
            Music, Electro Pop, Commercial, EDM, Country
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              Sophia Kaloustian - Used To Breathe [Music Review]

              March 07, 2025 by Travis Erwin in Music, Indie Pop, Commercial
              “It can be easy to give too much of yourself and lose part of your identity in loving another. ‘Used To Breath’ from LA artist, Sophia Kaloustian is a Indie Pop track about reinventing or at least reinvigorating yourself on the other side of such a relationship.”
              — Travis Erwin ~ LA on Lock Blogger
              March 07, 2025 /Travis Erwin
              sophiakaloustian, usedtobreathe, laonlock, lareview
              Music, Indie Pop, Commercial
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                elijah woods - Could You Love Me? [Music Video Review]

                March 01, 2025 by Travis Erwin in Music Videos, Commercial, Indie Pop
                “Canadian, Elijah Woods has released a new Pop track, ‘Could You Love Me?’

                Anytime a Pop star emerges from Canada there will be comparison to Bieber but Woods has a more traditional vocal talent and is less bubblegum and kitschy making him an artist that should appeal to a broader base of music fans. This track has some retro 80s vibes but has the lyrical depth and emotion to be a contemporary hit. ”
                — Travis Erwin ~ LA on Lock Blogger
                March 01, 2025 /Travis Erwin
                elijahwoods, couldyouloveme?, laonlock
                Music Videos, Commercial, Indie Pop
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                  Caroline Romano - IDK These Days [Music Video Review]

                  February 01, 2025 by Travis Erwin in Music Videos, Commercial, Singer/Songwriter, Alternative, Pop
                  “Life can get overwhelming and when it does even the small so-called inconsequential things can push us to the brink.

                  Caroline Romano utilizes her talents as a songwriter and emotive performer to make us feel that array of emotions. ‘IDK These Days’ is a track about life weighing us down and it hits with gut-wrenching precision.”
                  — Travis Erwin ~ LA on Lock Blogger
                  February 01, 2025 /Travis Erwin
                  carolineromano, idkthesedays, laonlock
                  Music Videos, Commercial, Singer/Songwriter, Alternative, Pop
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                    Jadelyn - Runaway [Music Review]

                    February 01, 2025 by Travis Erwin in Music, Electro Pop, Commercial
                    “Jadelyn turned a sandy beach daydream of her own into an engaging Electro Pop track that built from that original idea into a universal sentiment that we can all understand.

                    Love is something most of us inspire to and our minds often race eight steps ahead building a story of happily ever after. ‘Runaway’ is all about those run thoughts we have while daydreaming about our fantasies.”
                    — Travis Erwin ~ LA on Lock Blogger
                    February 01, 2025 /Travis Erwin
                    jadelyn, runaway, laonlock, LAReview
                    Music, Electro Pop, Commercial
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                      Lisa Heller - U LIKE THAT [Music Review]

                      December 30, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop, Rock

                      Rating: 4 out of 5

                      “Lisa Heller utilizes her vocal talent and energy to unleash ‘U LIKE THAT.’ The track is about an ongoing relationship that both parties know isn’t going anywhere but hey fun is fun while it lasts and sometimes those urges take over our common sense.

                      The high energy track has a Commercial edge and is right at home in the Alt Pop landscape. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      December 30, 2024 /Travis Erwin
                      lisaheller, ulikethat, laonlock
                      Music, Commercial, Alternative, Pop, Rock
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                        JESSIA - I'm Not Gonna Cry [Music Video Review]

                        December 15, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

                        Rating: 4.5 out of 5

                        “JESSIA unleashes a POp masterpiece with ‘I’m NOt Gonna Cry.’ The emotion and lyrical range of the track gave me Freddie Mercury vibes.

                        I’m not saying JESSIA or this track sounds exactly like QUEEN, because the styles differ. This is definitely a Pop song, but there is a bigger more complex edge to her talent, and the way the track did the unexpected while showcasing massive talent definitely had the flair not many artists can pull off.”
                        — Travis Erwin ~ LA on Lock Blogger
                        December 15, 2024 /Travis Erwin
                        jessia, i'mnotgonnacry, laonlock
                        Music, Commercial, Alternative, Pop
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                          Caroline Romano - Born To Want More [Music Review]

                          December 06, 2024 by Travis Erwin in Music, Alternative, Pop, Commercial

                          Rating: 4 out of 5

                          “Dreaming helps keep us all alive and hopeful but when those dream never quite come to fruition or always feel out of reach we lose hope. Caroline Romano dives into the resulting emotions with her track, ‘Born To Want More.’

                          This Alt Pop track highlights her tender vocal vulnerability as well as her songwriting prowess. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          December 06, 2024 /Travis Erwin
                          carolineromano, borntowantmore, laonlock
                          Music, Alternative, Pop, Commercial
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                            Emeryld - Lights Camera Baby! [Music Review]

                            December 05, 2024 by Travis Erwin in Music, Electro Pop, Commercial

                            Rating: 4 out of 5

                            “Emeryld wrote ‘Lights Camera Baby’ with Slush Puppy after a messy breakup and even messier relationship.

                            She explains the motivation well. “We were two girls in the same friend group which led to us feeling like local bar celebrities, turning heads and sparking controversy, when in reality, it was just embarrassing and narcissistic to think we were anything serious but a spectacle, mirroring and magnifying each other’s issues.”

                            This track billed by the artist as a ... gay “cry in the club” song, was inspired by the sound today’s top Pop divas. Emeryld can stand proudly among them as she unleashes her truths in a vulnerable yet confidant way that showcases her talents.”
                            — Travis Erwin ~ LA on Lock Blogger
                            December 05, 2024 /Travis Erwin
                            emeryld, lightscamerababy!, laonlock, lareview
                            Music, Electro Pop, Commercial
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                              Gabe Lopez - Long Road [Music Review]

                              November 30, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

                              Rating: 4 out of 5

                              “Gabe Lopez is a successful musician but you might not yet be aware of this solo work. As a music producer for RuPaul’s Drag Race, Belinda Carlisle, platinum KPOP artists and more, Lopez has already made a mark in the musical landscape, and now this new track , ‘Long Road,’ might elevate this talented artist to even greater heights.

                              The song has an haunting, heavy quality that makes the emotions inescapable. A track that means more with each listen, this is a song that has a timeless sound and appeal.”
                              — Travis Erwin ~ LA on Lock Blogger
                              November 30, 2024 /Travis Erwin
                              gabelopez, longroad, laonlock
                              Music, Commercial, Alternative, Pop
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                                xoxodubstep - I Will [Music Review]

                                November 25, 2024 by Travis Erwin in Music, Future Bass, Commercial

                                Rating: 3.5 out of 5

                                “xoxodubstep unleashes a Future Bass love song with ‘I Will.’ The track has a big soaring theatrical vibe and would be great as the backdrop of a movie montage scene, but it also works as an emotional standalone track. Perfect for dedicating to the one you love, or getting in your feels out on the dance floor this track is deeply commercial and should find audiences across several gernes. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                November 25, 2024 /Travis Erwin
                                xoxodubstep, iwill, laonlock
                                Music, Future Bass, Commercial
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                                  Ava Valianti - Wishing Well [Music Feview]

                                  November 24, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

                                  Rating: 3.5 out of 5

                                  “The vocal tone and emotive delivery is what held me initially to Ava Valianti’s latest single, ‘Wishing Well.’

                                  That said the writing is poignant and meaningful and offers a melancholy type of nostalgia we all feel from time to time.

                                  The world marches on, and with it change is inevitable, but as we say goodbye to the many little things that were part of our childhoods we also lose little pieces of ourselves. Those losses do as much to shape who we are as the new additions that replace them. We are all constantly shedding our skin, in both a literal and figurative sense and this song captures it so well.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  November 24, 2024 /Travis Erwin
                                  avavalianti, wishingwell, laonlock
                                  Music, Commercial, Alternative, Pop
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                                    Julia Kate - beverly hills [Music Review]

                                    October 31, 2024 by Travis Erwin in Music, Commercial

                                    Rating: 4 out of 5

                                    “Julia Kate will probably draw some comparison to Taylor Swift because people are basically lazy and reach for the name everyone knows at the moment. I suppose botha re Pop songwriters delving into the emotions of humanity but for me, Julia Kate stands out on her own for the way she takes her time and doesn’t rush or try to shoehorn in that glistening hook. She relies on vulnerability and genuine emotion on ‘Beverly Hills’ to reveal the story of her love and hook the listener.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    October 31, 2024 /Travis Erwin
                                    juliakate, beverlyhills, laonlock
                                    Music, Commercial
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                                      Aiida - Got No Strings [Music Review]

                                      October 31, 2024 by Travis Erwin in Music, Commercial, Pop

                                      Rating: 4.5 out of 5

                                      “Oslo, Norway’s Aiida wastes no time getting right to the pint on ‘Got No Strings.’

                                      The attitude is palpable, and the writing as sharp and pointed as the delivery.

                                      This is pure Pop Gold in the vein of Britney at her best. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      October 31, 2024 /Travis Erwin
                                      aiida, gotnostrings, laonlock
                                      Music, Commercial, Pop
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                                        Drew Schueler - Happy That I Met You [Music Review]

                                        October 14, 2024 by Travis Erwin in Music, Commercial

                                        Rating: 4 out of 5

                                        “The vocal talent of Drew Schueler makes this track. Schueler’s vocal shifts and performative build forces the listener to go along for the ride. Lyrically this one didn’t hit me with that Aha type moment, but I still felt every word thanks to Schueler’s talent and passion. This is pure Pop Commercialism at its musical best, and Schueler has the tone and talent to go far in the musical landscape.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        October 14, 2024 /Travis Erwin
                                        drewschueler, happythatimetyou, laonlock
                                        Music, Commercial
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