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Madison Beer - Dangerous [Music Video Review]

August 26, 2022 by Travis Erwin in Music Videos, Commercial, Bedroom, Adult Contemporary

Rating: 4 out of 5

“Madison Beer slows it down in the this tender and vulnerable refrain about personal reflection and responsibility. The track has a far more theatrical feel than other tracks I’ve heard from Beer’s, but the vocal talent shines and the emotion is tangible.

We as humans tend to blame others or even fate when things do not go our way but sometimes we have to realize that is ‘Dangerous’ to our own growth and development.”
— Travis Erwin ~ LA on Lock Blogger
August 26, 2022 /Travis Erwin
madisonbeer, dangerous, laonlock
Music Videos, Commercial, Bedroom, Adult Contemporary
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    FLYNN - Regrets [Music Video Review]

    August 12, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary

    Ratng: 4 out of 5

    “It is hard to navigate life without a few ‘Regrets’ along the way and FLYNN takes on that subject with his latest track. Ending a relationship is never easy, but sometimes in our attempts to find what we are missing we realize are actions were a mistake and it’s hard to traverse a burned out bridge. This energetic Electro Pop track takes that very road and does so with energy and verve.”
    — Travis Erwin ~ LA on Lock Blogger
    August 12, 2022 /Travis Erwin
    flynn, regrets, laonlock
    Music Videos, Electro Pop, Commercial, Adult Contemporary
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      Sam Olyott - On Your Own [Music Video Review]

      August 12, 2022 by Travis Erwin in Music Videos, Singer/Songwriter, Adult Contemporary

      Rating: 4.5 out of 5

      “Sam Olyott hooks the listener with an emotive and vulnerable delivery that sets the tone from the very first line. ‘On Your Own’ is fueled by heartache and anger but this isn’t the kind of petty revenge track that dominates Commercial music.

      This is a well though out moment of ... yeah go and try to do better out there because I gave all of myself and that wasn’t good enough for a taker like yourself. The writing feels real and genuine and you can feel it all the way through.”
      — Travis Erwin ~ LA on Lock Blogger
      August 12, 2022 /Travis Erwin
      samolyott, onyourown, laonlock
      Music Videos, Singer/Songwriter, Adult Contemporary
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        We Three - Kissin' When We're Mad [Music Video Review]

        July 29, 2022 by Travis Erwin in Music Videos, Adult Contemporary

        Rating: 4 out of 5

        “Whatever it is, the way you tell your story online can make all the difference.”
        — Quote Source
        “Emotive right from the start, ‘Kissin’ When We’re Mad’ is the kind of track that feels like it was written in a moment of emotional turmoil and that lends the track a genuineness because we all have those moments. Second guessing everything we do especially in the pursuit of love is part of human nature and this track taps into all of that.

        Placing this track in a genre box is tough but it has Pop elements, a dash of Electro vibes, and the meotion of a singer/songwriter coffeee house type track. ”
        — Travis Erwin ~ LA on Lock Blogger
        July 29, 2022 /Travis Erwin
        wethree, kissin'whenwe'remad, laonlock
        Music Videos, Adult Contemporary
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          Felix Kay - Surrender [Review]

          July 26, 2022 by Kreadiv Kesh in Adult Contemporary, Commercial

          Rating: 3.5 out of 5

          “Do you ever feel like surrendering and allowing yourself to be free. Felix Kay’s brings us a tempo that will having you dancing and feeling empowered to live your best life. The production allows the instruments to really take a form of expression.”
          — Kreadiv Kesh [LA On Lock Blogger]
          July 26, 2022 /Kreadiv Kesh
          LAOnlock
          Adult Contemporary, Commercial
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            Roses & Revolutions - Something Real [Review]

            June 25, 2022 by Travis Erwin in Music, Singer/Songwriter, Adult Contemporary

            Rating: 4.5 out of 5

            “We all want to feel and experience something real. This track was specifically written during quarantine by artists missing the energy and emotion of live shows after being relegated to playing for faceless audiences over the computer, the lyrical content has a universal message we can all relate to and appreciate.

            This is a songwriter’s ballad, a heartfelt pouring out of emotion that truly transcends gerne and simply is a meaningful and magical song, timeless in sound and appeal. ”
            — Travis Erwin ~ LA on Lock Blogger
            June 25, 2022 /Travis Erwin
            roses&revolutions, somethingreal, laonlock
            Music, Singer/Songwriter, Adult Contemporary
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              Why Don't We - How Do You Love Somebody [Music Video Review]

              June 03, 2022 by Travis Erwin in Music Videos, Electro Pop, Adult Contemporary

              Rating: 4 out of 5

              “High energy and electric, Why Don’t We unleashes ‘How Do You Love Somebody,’ an ode to those loves that come and go far to fast. Sometimes we know the reason, and sometimes they are simply gone like a shooting star. The vocal energy dips and swells but he tempo pulls the listeners along from start to finish with artful precision. ”
              — Travis Erwin ~ LA on Lock Blogger
              June 03, 2022 /Travis Erwin
              whydon'twe, howdoyoulovesomebodyelse, laonlock
              Music Videos, Electro Pop, Adult Contemporary
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                RONIN - I JUST FKN HATE YOU NOW [Music Video Review]

                May 28, 2022 by Travis Erwin in Music Videos, Adult Contemporary, Alternative, Rock, Hip-Hop

                Rating: 4 out of 5

                “Coming with a male Billie Eilish feel, this dark and emotive track fromRONIN unleashes a tight lyrical refrain that is laced with both anger and vulnerability. The emotion is very much palpable on this slow and deliberate build. The arrangement is a perfect match to the nuance of the performance and mood of the track. The writing is dark and stark at times, but spot on in capturing the essence.”
                — Travis Erwin ~ LA on Lock Blogger
                May 28, 2022 /Travis Erwin
                ronin, ijustfknhateyounow, laonlock
                Music Videos, Adult Contemporary, Alternative, Rock, Hip-Hop
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                  Drew Schueler x Kiki Halliday - Ruins [Review]

                  May 28, 2022 by Travis Erwin in Music, Adult Contemporary, Commercial

                  Rating: 4 out of 5

                  “This duet is heavy on both emotion and talent. Drew Schueler and Kiki Halliday deliver emotive vocals to this well-written tracks about how we tend to linger far too long in relationship even when there has been irreparable damage to the foundation.

                  ’Ruins’ is the perfect metaphor and this track truly brings out the nuances and layers of the human condition under such transformative times.”
                  — Travis Erwin ~ LA on Lock Blogger
                  May 28, 2022 /Travis Erwin
                  drewschueler, kikihalliday, ruins, laonlock
                  Music, Adult Contemporary, Commercial
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                    Paolo Nutini - Through The Echoes [Music Video Review]

                    May 13, 2022 by Travis Erwin in Music Videos, Neo-Soul, Adult Contemporary, Folk

                    Rating: 4 out of 5

                    “Few artists can convey emotion and passion the way Paolo Nutini can. There is a timeless Rock sound, like you’d find from the Eagles or Tom Waits with a strong songwriters sensibilities driving and pushing the lyrical build.

                    Artistry is the word of the day as you can feel the emotion and talent combine to create a vibe that transcends time and genre. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    May 13, 2022 /Travis Erwin
                    paolonutini, throughtheechoes, laonlock
                    Music Videos, Neo-Soul, Adult Contemporary, Folk
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                      Maddie Poppe - One That Got Away [Review]

                      April 30, 2022 by Travis Erwin in Music, Indie Rock, Commercial, Adult Contemporary

                      Rating: 4 out of 5

                      “This track made me think Bruno Mars meets Taylor Swift. The beat and groove are all Pop Funk, but lyrically, I hear some comparisons to the emotion Swift routinely delivers. Maddie Poppe incorporates the best elements of both on this track.

                      ’One That Got Away’ is a snappy single that pulls the listener along with smooth grace and ease. As we enter the cusp of fun and sun, this track delivers the solid summer vibes we all need.”
                      — Travis Erwin ~ LA on Lock Review
                      April 30, 2022 /Travis Erwin
                      maddiepoppe, onethatgotaway, laonlock
                      Music, Indie Rock, Commercial, Adult Contemporary
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                        Steven Curtis - Patience [Review]

                        April 22, 2022 by Travis Erwin in Lyric Video, Commercial, Adult Contemporary

                        Rating: 4 out of 5

                        “Steven Curtis captures a tender beautiful track about being patient with ourselves and not comparing our success or failures with others. This is especially tough to do in these the days of special media and instant gratification. The balance of being a responsible adult and chasing your dreams is a tough one to juggle and sometimes it does indeed take , ‘Patience.’ ”
                        — Travis Erwin ~ LA on Lock Blogger
                        April 22, 2022 /Travis Erwin
                        stevencurtis, patience, laonlock
                        Lyric Video, Commercial, Adult Contemporary
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                          KID TRAVIS - VIOLETS [Review]

                          April 07, 2022 by Travis Erwin in Music, Electro Pop, Adult Contemporary

                          Rating: 4 out of 5

                          “A light airy arrangement and well-written lyrics are accentuated by a soft emotive delivery. Kid Travis delivers this Electro Pop hit with energy and passion and the result kept me moving and leaning in through multiple listens.

                          This track feels like Bieber meets Ed Sheeran with a decided Kid Travis stamp over the top. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          April 07, 2022 /Travis Erwin
                          kidtravis, violets, laonlock
                          Music, Electro Pop, Adult Contemporary
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                            Jeff Tunes - Rooftop [Review]

                            March 04, 2022 by Travis Erwin in Music, Commercial, Adult Contemporary, Pop, Rock

                            Rating: 4 out of 5

                            “This track from Jeff Tunes reminds me a bit of Uncle Cracker. ‘Rooftop’ is one of those tranquil jams that feels perfect for summer. Light and airy the tune sweeps you up and in and is almost impossible not to sing along with by the second chorus. A smooth groove that carries you along and puts a bit of spring in your step. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            March 04, 2022 /Travis Erwin
                            jefftunes, rooftop, laonlock
                            Music, Commercial, Adult Contemporary, Pop, Rock
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                              biz colletti x Hustle Standard - Only Way Out [Review]

                              February 11, 2022 by Travis Erwin in Music, Electro Pop, Commercial, Adult Contemporary

                              Rating: 4 out of 5

                              “A hauntingly beautiful track about carving out your own wants and needs in a world that all too often demands you give in and sacrifice pieces of yourself to fit in. The build has a brooding vibe and also a fierce determination to stand up for yourself int he face of demands from others. A reminder we all need from time to time so add this one to your self motivational playlists and feel the power of the writing and delivery. ”
                              — Travis Erwin ~ LA on Lock
                              February 11, 2022 /Travis Erwin
                              bizcolletti, hustlestandard, onlywayout, laonlock
                              Music, Electro Pop, Commercial, Adult Contemporary
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                                Eric Lee - Come Break My Heart [Review]

                                February 04, 2022 by Travis Erwin in Music, Adult Contemporary, Americana, Country, Alternative

                                Rating: 4 out of 5

                                “Written for his wife, ‘Come Break My Heart’ is a tender and heartfelt ode of love. Could be classified as Country or Americana or simply a songwriter sharing his heart but what you can the track isn’t nearly as important as the emotions fueling it. With a hint of gravel and a nice emotive tone, Eric Lee delivers a track that sticks with the soul. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                February 04, 2022 /Travis Erwin
                                ericlee, comebreakmy heart, laonlock
                                Music, Adult Contemporary, Americana, Country, Alternative
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                                  Madisyn Gifford - Except For You [Music Video Review]

                                  January 21, 2022 by Travis Erwin in Music, Music Videos, Commercial, Adult Contemporary

                                  Rating: 4 out of 5

                                  “Sometimes we love the idea of someone or something more than the actual person or thing. Madisyn Gifford drops this track about moving on from a relationship while missing not the person but all the external variables that made up their surrounding while together. The vocal delivery is honest and borders on vulnerability mixed with regret. Lyrically the track is almost a stream of conscious vibe that we all do when contemplating how things used to be. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  January 21, 2022 /Travis Erwin
                                  madisyngifford, exceptforyou, laonlock
                                  Music, Music Videos, Commercial, Adult Contemporary
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                                    sheyda - Wish I Could Want You [Music Video Review]

                                    January 19, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Adult Contemporary

                                    Rating: 4 out of 5

                                    “We’ve all spotted that person that captivates us with their looks, only to be disappointed once that person opens their mouth. ‘Wish I Could Want You’ takes a lap around that emotional pool, but does so with powerful vocals and a wry set of lyrics that makes this track not only a smooth groove, but a stunning bit of sarcasm that lands all of its lyrical punches.

                                    The video will have you ready to hit the lake. Can’t wait to hear more music from this talented artist. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    January 19, 2022 /Travis Erwin
                                    sheyda, wishicouldwantyou, laonlock
                                    Music, Contemporary R&B, Electro Pop, Adult Contemporary
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                                      Tyson Trill - Harmony (feat. I.J.) [Music Video Review]

                                      November 24, 2021 by Travis Erwin in Music, Pop, Hip-Hop, Adult Contemporary

                                      Rating: 4 out of 5

                                      “Tyson Trill convey a chill easy going vibe on his latest track, ‘Harmony.’ The track walks a line between Acoustic Pop and a Hip-Hop. The build and delivery are smooth and tranquil and the groove is an easy one to fall in and lose yourself. The peaceful vibes we need just in time for a hectic weekend for most of us.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      November 24, 2021 /Travis Erwin
                                      tysontrill, i.j., harmony, laonlock
                                      Music, Pop, Hip-Hop, Adult Contemporary
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                                        Fuhr - Goodbye [Review]

                                        November 11, 2021 by Travis Erwin in Music, Commercial, Adult Contemporary

                                        Rating: 4 out of 5

                                        “Fuhr conjures thoughts of Avicii on the track ‘Goodbye.’ Described as a love song that you can dance to, the single comes alive thanks to both a talented vocal performance and a spot on production that adds energy and emotion to layer up the piece and make it truly feel alive. ”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        November 11, 2021 /Travis Erwin
                                        fuhr, goodbye, laonlock
                                        Music, Commercial, Adult Contemporary
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