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igotit.jpg

Alex Scott - I Got it [Review]

March 20, 2020 by Travis Erwin in Music, Funk, Commercial

Rating: 3.5 out of 5

“Alex Scott is taking a swim in the pool Michael Jackson built and Bruno has been swimming laps in recently. ‘I Got It’ is Pop Funk that will no doubt remind some of Timberlake as well.

Scott’s vocal talent shines bright with this performance and the energy is undeniable, making this a track worthy of your time and energy.”
— Travis Erwin (LA on Lock Blogger)
March 20, 2020 /Travis Erwin
alexscott, igotit, laonlock
Music, Funk, Commercial
Comment
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    wi-fi.jpg

    Lune - Wi-Fi [Music Video Review]

    March 20, 2020 by Travis Erwin in Lyric Video, Music Videos, Electro Pop, Commercial

    Rating: 4.5 out of 5

    “This tracks bare and stripped back vocals hooked me early on. I listened in the way you watch a story unfold on the street, that you perhaps are not supposed to see, because the nature of this track is slightly voyeuristic in that it feels like an intimate conversation between friends.

    The Electro Pop vibe is subdued and the track progresses with that one single voice doing the heavy, emotional lifting. Though the track does have enough splashes production wise, to elevate it above the artsy status and give it just a hint of commercial flair.”
    — Travis Erwin (LA on Lock Blogger)
    March 20, 2020 /Travis Erwin
    lune, wi-Fi, laonlock
    Lyric Video, Music Videos, Electro Pop, Commercial
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      noexpectations.jpg

      Jillian Steele - No Expectations [Review]

      March 18, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial

      Rating: 4 out of 5

      “Jillian Steele has a voice that pulls you in immediately, and her single ‘No Expectations’ is one that has more to offer than an engaging performance and intriguing melody.

      Co-written by Michel Heyaca and James Shelley (American Authors), the track was written during a period of uncertainty and confusion to narrate how things happens for a reason. in discussing the song, Steele reveals, ‘Life was happening around me and I was just in it without any control and through this song I gained insight that I do deserve things and I should have expectations of what I want.’

      Taking control of emotions is what many artists hope to do with their work and Steele show that with her talent on this track.”
      — Travis Erwin (LA on Lock Blogger)
      March 18, 2020 /Travis Erwin
      jilliansteele, noexpectations, laonlock
      Music, Singer/Songwriter, Commercial
      Comment
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        cleartome.jpg

        Sophia Gripari - Clear to Me [Review]

        March 16, 2020 by Travis Erwin in Music, Commercial

        Rating: 4 out of 5

        “Finding clarity in the midst of a relationship can be tough, because emotion clouds your judgement like nothing else. This track is about finding that clarity of mind, though through this piece you will have no trouble distinguishing Sophia Gripari’s talent as her vocals shine from the beginning of this single. The production is clean and matches the overall vibe of the song making this a single that is easy to connect to and groove along with beyond the final note.”
        — Travis Erwin (LA on Lock Blogger)
        March 16, 2020 /Travis Erwin
        sophiagripari, cleartome, laonlock
        Music, Commercial
        Comment
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          onlyyou.jpg

          Nya Crea - Only You [Review]

          March 16, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial

          Rating: 4 out of 5

          “Nya Crea honors the 60’s soul singers that inspired her with this track inspired the idea of unconditional and everlasting love.

          The track certainly feels like a throwback early on, though the chorus delivers a decidedly contemporary feel that lends the track a modern spin along with the Pop-Soul sound of yesteryear.

          This is the kind of song that will be played for years to come at wedding receptions as a first dance for happy couples beginning their lifetime together, but is just at home on your personal playlist when you want to think about the one that speaks to your heart.”
          — Travis Erwin (LA on Lock Blogger)
          March 16, 2020 /Travis Erwin
          nyacrea, onlyyou, laonlock
          Music, Singer/Songwriter, Commercial
          Comment
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            brighter days ahead.jpg

            Federal Av - Brighter Days Ahead [Music Video Review]

            March 13, 2020 by Travis Erwin in Music Videos, Commercial, Neo-Soul, Soul

            Rating: 4 out of 5

            “Perhaps on another day, in a another moment in history, this track would not bring the relevance it does today. But hey, we all need a bit of cheer and hope right about now. And in the words of Alanis ... Isn’t it ironic, that it comes from a band called Federal Av?

            Nevertheless, feast your ears and smiles on this soulful, uplifting track and forget about toilet paper shortages, cancellations, and the blight that has set all of the chaos into motion.

            Go ahead, close your eyes and enjoy some fun music for a few minutes, because this crazy world is going to keep spinning faster and faster either way.”
            — Travis Erwin (LA on Lock Blogger)
            March 13, 2020 /Travis Erwin
            federalav, brighterdaysahead, laonlock
            Music Videos, Commercial, Neo-Soul, Soul
            1 Comment
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              liecheatsteal.jpg

              Camden West - Lie, Cheat, Steal [Review]

              March 13, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial

              Rating: 4 out of 5

              “This is an engaging Pop song that could fit in today’s definition of Mainstream Country Music which has increasingly gone to the pop side of things. Don’t get chased away by that, because this is not a country song. I repeat this is not a country song, but rather a damn good Pop song with solid emotional engagement and a top notch vocal performance. True to life lyrics and an energetic melody give the song an upbeat fun vibe. ”
              — Travis Erwin (LA on Lock Blogger)
              March 13, 2020 /Travis Erwin
              camdenwest, liecheatsteal, laonlock
              Music, Singer/Songwriter, Commercial
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                greygoose.jpg

                Onk Lou - Grey Goose [Music Video Review]

                March 13, 2020 by Travis Erwin in Music Videos, Commercial, Alternative

                Rating: 4 out of 5

                “When an artist is having fun expressing themselves it shines through in the project. Make no mistake, Onk Lou is having a hell of a lot of fun in the video for ‘Grey Goose.’

                But of course when you have the mad talent that Lou possesses, it is easy to have a good time unleashing your creativity upon the world. Just when you think you know what this track is and how it is going to progress the vibe shifts and surprises.”
                — Travis Erwin (LA on Lock Blogger)
                March 13, 2020 /Travis Erwin
                onklou, greygoose, laonlock
                Music Videos, Commercial, Alternative
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                  Max Frost - Back In The Summer [Music Video Review}

                  March 12, 2020 by Travis Erwin in Music Videos, Commercial, Singer/Songwriter

                  Rating: 4 out of 5

                  “A hard undulating beat kicks this track off which has that feel of a true summer hit. The video is fun and captures the spirit of the track.

                  You could very well be hearing Max Frost and ‘Back In The Summer” all year long as this is the kind of infectious track that takes hole when the days are long and the sun is warm. ”
                  — Travis Erwin (LA on Lock Blogger)
                  March 12, 2020 /Travis Erwin
                  maxfrost, backinthesummer, laonlock
                  Music Videos, Commercial, Singer/Songwriter
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                    ifyouweremine.jpg

                    ARSADI - If You Were Mine [Review]

                    March 10, 2020 by Travis Erwin in Music, Commercial, Indie Rock, Indie Pop

                    Rating: 4 out of 5

                    “ARSADI unleashes a musical daydream with, ‘If You Were Mine,’ a track detailing the vivid imagination of a future based upon nothing more than the sight of a complete stranger.

                    Sometimes the sight of a person speaks to us and we play such a movie in our minds. The vocal style fits that dreamy vibe and the melody is soft and engaging. There is a definite Coldplay aura to this single, and the energy builds as the track progresses to keep you immersed in the lyrics and performance ”
                    — Travis Erwin (LA on Lock Blogger)
                    March 10, 2020 /Travis Erwin
                    arsadi, ifyouweremine, laonlock
                    Music, Commercial, Indie Rock, Indie Pop
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                      destiny.jpg

                      Stephen Flickner - Destiny [Review]

                      March 07, 2020 by Travis Erwin in Music, Commercial

                      Rating: 4 out of 5

                      “Sometimes when you are making those right and left swipes, you stumble across that person that captivates you from the get go. Maybe you meet and maybe you don’t., but either way sometimes a person lingers in your mind creating a persoanl narrative in your imagination. If you do meet, and then go your separate ways without them having the same powerful feelings then you are left wondering about the girl you thought perhaps was your ‘Destiny.’

                      This is the world that Stephen Flickner give us in all of its Commercial Pop glory with a smooth melody, and an engaging voice. ”
                      — Travis Erwin (LA on Lock Blogger)
                      March 07, 2020 /Travis Erwin
                      stephenflickner, destiny, laonlock
                      Music, Commercial
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                        paralyzed.jpg

                        Petty Party - Paralyzed (ft. Vp3) [Review]

                        March 03, 2020 by Travis Erwin in Music, Commercial

                        Rating: 4 out of 5

                        “The emotion of wanting someone more than they want you is something most of us have felt. This song brings that kind of vibe, but it goes beyond that because the viewpoint comes from someone who realizes this person they want is bad ,and maybe even dangerous for them. It is about an addiction that could be even more deadly than chemical dependency.

                        The vibe is jazzy and uptempo, but the track delivers a decided commercial appeal that fits well int he modern landscape of music. ”
                        — Travis Erwin (LA on Lock Blogger)
                        March 03, 2020 /Travis Erwin
                        pettyparty, vp3, paralyzed, laonlock
                        Music, Commercial
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                          confident.jpeg

                          BabyJake - Confidant [Music Video Review]

                          March 03, 2020 by Travis Erwin in Music Videos, Alternative, Commercial

                          Rating: 4 out of 5

                          “BabyJake drops this in your face breakup song for anyone that has faced betrayal.

                          The lyrics are gritty and raw and pull absolutely no punches. The vocals deliver an Alternative Rock vibe with a hint of Hip-Hop influence sprinkled in here and there. This is the kind of track that feels like therapy for the songwriter, but also for anyone that is trying to close a door on a relationship they once had high hopes for.”
                          — Travis Erwin (LA on Lock Blogger)
                          March 03, 2020 /Travis Erwin
                          babyjake, confidant, laonlock
                          Music Videos, Alternative, Commercial
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                            flowers.jpeg

                            Dani Le Rose - Flowers [Review]

                            March 01, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                            Rating: 4.5 out of 5

                            “Dani Le Rose drops a track with exotic tones and an intoxicating beat. Le Rose’s vocals are soft, yet sultry and the lyrics spring from the emotions like a flower from the parched earth, to give us a beauty that stems from arid emotions. The arrangement of the track accentuates the songwriting to grow this single, ‘Flower’ into a delightful bouquet of sound and emotion. This is the Electro Pop we all want and need! ”
                            — Travis Erwin (LA on Lock Blogger)
                            March 01, 2020 /Travis Erwin
                            danilerose, flowers, laonlock
                            Music, Electro Pop, Commercial
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                              devilgirl.jpeg

                              Von Deckle - Devilish Girl [Review]

                              February 29, 2020 by Travis Erwin in Music, Commercial, blues, Alternative

                              Rating: 4 out of 5

                              “This track delivers a rich and earthly Blues Roots vibe. Hard driving guitar energy backs the vocals, which feels like a ride down a rough gravel road. That is a good thing here, because the vibe fits perfectly with the lyrics and spirit of this song. The songwriting puts a twist on the trope of selling your soul to the devil to gain the thing you most desire. In this case, the love of a woman. ”
                              — Travis Erwin (LA on Lock Blogger)
                              February 29, 2020 /Travis Erwin
                              vondeckle, devilishgirl, laonlock
                              Music, Commercial, blues, Alternative
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                                walkonwater.jpg

                                GATTÜSO feat. Kat Nestel - Walk On Water [Review]

                                February 28, 2020 by Travis Erwin in Music, EDM, Commercial

                                Rating: 4 out of 5

                                “This is a big bold EDM anthem filled with soaring vocals and a huge piano melody.

                                The track utilizes the vocal talent of Kat Nestel to marry the emotions of the lyrics, with the bold musical choices of GATTUSO. The production is spot on throughout and the energy undeniable in this track destined to be a party classic.”
                                — Travis Erwin (LA on Lock Blogger)
                                February 28, 2020 /Travis Erwin
                                GATTÜSO, katnestel, walkonwater, laonlock
                                Music, EDM, Commercial
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                                  aboutyou.jpg

                                  Jon Sine - About You [Review]

                                  February 28, 2020 by Travis Erwin in Music, Electro Pop, Deep House, Commercial

                                  Rating: 4 out of 5

                                  “Jon Sine follows up his biggest song as yet, ‘All About,’ with a new single ‘About You.’ Featuring the vocal talent of Diandra Faye, this new track is a light and airy, with engaging lyrics that are easy to sing along with. The energy of the single delivers an island vibe as it explores a renewed independence after having a relationship where everything was about the other party.

                                  ’About You’ is about that breath of fresh air on the other side of a break up.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  February 28, 2020 /Travis Erwin
                                  jonsine, aboutyou, laonlock
                                  Music, Electro Pop, Deep House, Commercial
                                  1 Comment
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                                    good.jpg

                                    LODATO - Good [Music Video Review]

                                    February 22, 2020 by Travis Erwin in Music Videos, Commercial, EDM

                                    Rating: 4 out of 5

                                    “The vocals engage early on which offers an early hook before the beat and energy ramps up and infuses the need to move in your bones. Lyrically the track intrigues, moving in and out of your soul with solid emotion and a defiant spirit. A single you can sing along with while you let the music take over and and guide you to the dance floor. ”
                                    — Travis Erwin (LA on Lock Blogger)
                                    February 22, 2020 /Travis Erwin
                                    lodato, good, laonlock
                                    Music Videos, Commercial, EDM
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                                      rewind.jpg

                                      Jet Black Alley Cat - Rewind [Review]

                                      February 21, 2020 by Travis Erwin in Music, Indie Pop, Commercial

                                      Rating: 4 out of 5

                                      “Jet Black Alley Cat brings a decidedly Indie Pop Retro sound with ‘Rewind.’ The thing is does it harklen back to the 80’s ... yes at times. The 90’s ... absolutely the vocal brings that flavor. The early 2000’s ... yes absolutely. So how the hell does the track still feel fresh and contemporary? The answer to that is true talent is often timeless and far reaching and this is the kind of track that is right at home in any decade.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      February 21, 2020 /Travis Erwin
                                      jetblackalleycat, rewind, laonlock
                                      Music, Indie Pop, Commercial
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                                        happyyet.jpg

                                        Devin Kennedy - Happy Yet [Review]

                                        February 14, 2020 by Travis Erwin in Music, Commercial

                                        Rating: 4 out of 5

                                        “Devin Kennedy has a voice that simply draws you in with its smooth groove and tone. The beat here is a bit erratic, and normally that would bother me, but given the nature of the lyrics it works well here.

                                        The song deals with the constant chase. How we see images and posts of things that we think we want, but the more we go after and find them, the more apparent it becomes that our happiness does not lie in t e pursuit of the material things we see others proclaiming to bring them joy.

                                        Happiness is more selfish and absolute to us individually, and finding those things is not always easy. So getting caught up emulating others is a pitfall we’ve all fallen into.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        February 14, 2020 /Travis Erwin
                                        devinkennedy, happyyet, laonlock
                                        Music, Commercial
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