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undercover.jpg

Gabrielle Current - Undercover [Review]

September 09, 2020 by Travis Erwin in Music, Neo-Soul, R&B, Electro Pop

Rating: 4 out of 5

“Smooth and sultry, this Jazz infused R&B track by Gabrielle Current is pure unadulterated emotion, which is ironic given that the lyrics are all about going ‘Undercover’ to protect your emotions from the dangers of falling in love.

The vocal delivery is sensual and soft ... but so very mesmerizing, and that steady beat backing a piano heavy melody keeps the listener under the spell of the music.”
— Travis Erwin (LA on Lock Blogger)
September 09, 2020 /Travis Erwin
gabriellecurrent, undercover, laonlock
Music, Neo-Soul, R&B, Electro Pop
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    gooddaybadday.jpg

    Anna Straker Feat. Gabrielle Aplin - Good Days, Bad Days [Music Video Review]

    September 04, 2020 by Travis Erwin in Music, Electro Pop

    Rating: 4.5 out of 5

    “Strong songwriting coupled with an emotive vocal delivery. What’s not to love?

    ’Good Days, Bad Days’ is a Pop song with depth and talent behind it. A track you can laugh to, cry to, or simply move to and still enjoy the talent and production. This track runs the gamut in all the best ways. ”
    — Travis Erwin (LA on Lock Blogger)
    September 04, 2020 /Travis Erwin
    annastraker, gabrielleaplin, gooddaysbaddays, laonlock
    Music, Electro Pop
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      lois.jpg

      Scott Helman - Lois [Review]

      September 04, 2020 by Travis Erwin in Music, Electro Pop

      Rating: 4 out of 5

      “Clever wordplay and an energetic vocal delivery are the beacons in this ode to Lois Lane. Actually, the track is an ode to the women that empower us all to soar to greater heights.

      Scott Helman utilizes a repetitive tone to deliver some words that style will land for some, and no doubt miss for others, but the spirit of this song was refreshing for me and the writing shined bright in my eyes. Here’s to ‘Lois’ delivering a punch to the charts that even the Man of Steel could appreciate.”
      — Travis Erwin (LA on Lock Blogger)
      September 04, 2020 /Travis Erwin
      scotthelman, lois, laonlock
      Music, Electro Pop
      Comment
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        loseyou.jpg

        PRIZM - Lose You [Review]

        September 04, 2020 by Travis Erwin in Music, Electro Pop

        Rating: 4 out of 5

        “PRIZM unleashes an energy-filled Electro Pop anthem with their latest single ‘Lose You.’

        Conjuring hints of the Pop classics from the 80’s and 90’s, this single is able to captivate with an infectious hook and groove that is quite inescapable. Pure Pop fun with enough lyrical resonance to speak to us all.”
        — Travis Erwin (LA on Lock Blogger)
        September 04, 2020 /Travis Erwin
        prizm, loseyou, laonlock
        Music, Electro Pop
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          everyroom.jpg

          Olivia Grasso - Every Room [Review]

          September 04, 2020 by Travis Erwin in Music, Electro Pop, Commercial

          Rating: 4 out of 5

          “A big, boisterous track that at times reminded me of Kelly Clarkson, ‘Every Room’ is a triumph for Olivia Grasso.

          Grasso has an energy about her vocals, and an uplifting spirit behind her songwriting, which combine to make this energetic track come alive. ”
          — Travis Erwin (LA on Lock Blogger)
          September 04, 2020 /Travis Erwin
          oliviagrasso, everyroom, laonlock
          Music, Electro Pop, Commercial
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            drifting.jpg

            Emily Vu - Drifting [Review]

            August 29, 2020 by Travis Erwin in Music, Commercial, Electro Pop

            Rating: 4 out of 5

            “Being caught in a relationship that isn’t truly going anywhere, can leave a person feeling a bit untethered, even when the times you spend together provide more good than bad. ‘Drifting,’ from Emily Vu, captures such feelings in Electro Pop glory. There is a bit of a Taylor Swift vibe both lyrically and in the performance, but Vu comes across a bit more tender and understanding in her honest assessment of where life has taken the relationship. ”
            — Travis Erwin (LA on Lock Blogger)
            August 29, 2020 /Travis Erwin
            emilyvu, drifitng, laonlock
            Music, Commercial, Electro Pop
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              chasing shadows.jpg

              Michelle Ray - Chasing Shadows [Review]

              August 28, 2020 by Travis Erwin in Music, Electro Pop, Commercial

              Rating: 4 out of 5

              “Michelle Ray incorporates a classic vocal sound while giving us a fresh contemporary Electro Pop single titled, ‘Chasing Shadows.’ The vocal talent shines bright here with hints of Timberlake, Bruno Mars, and even vintage Diana Ross. There is a definite throwback vibe with a Disco era energy to the overall arrangement. The track is groovy fun in all the best ways.”
              — Travis Erwin (LA on Lock Blogger)
              August 28, 2020 /Travis Erwin
              michelleray, chasingshadows, laonlock
              Music, Electro Pop, Commercial
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                trigger.jpg

                NIIVA - Trigger [Review]

                August 28, 2020 by Travis Erwin in Music, Electro Pop

                Rating: 4 out of 5

                “Dark and sultry, NIIVA aims her explosive talent straight at your heat with her new single, ‘Trigger.’ A slow burning track that hooks you with a steady beat that gives way to the vocals where it needs to, in order to make you feel every last aspect of the single.”
                — Travis Erwin (LA on Lock Blogger)
                August 28, 2020 /Travis Erwin
                niiva, trigger, laonlock
                Music, Electro Pop
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                  desperate.jpg

                  Gillian Heidi - desperate [Review]

                  August 26, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                  Rating: 4.5 out of 5

                  “Gillian Heidi delivers a desperate and angst-filled vibe in the yearning allure of ‘desperate.’ Unexpected attraction to someone new while inside a relationship is a mixed bag of emotions, and while the thrill of the taboo can make a person feel alive, the guilt of cheating even emotionally is a burden that can weigh one down. The uncertainty and misgivings come across lyrically and in the performance of this track.”
                  — Travis Erwin (LA on Lock Blogger)
                  August 26, 2020 /Travis Erwin
                  gillianheidi, desperate, laonlock
                  Music, Electro Pop, Commercial
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                    chinacreek.jpg

                    J GRGRY - China Creek [Review]

                    August 23, 2020 by Travis Erwin in Music, Electro Pop, Indie Rock, Indie Pop

                    Rating: 4 out of 5

                    “Some voices just catch you from the start. The earnest passionate sound of J GRGRY was such a voice for me.

                    This slow building love song never felt tepid, but rather stoic and determined in the way a lasting love must be. The rising crescendo was important in the progression. The talent shines here in this unassuming and honest track.”
                    — Travis Erwin (LA on Lock Blogger)
                    August 23, 2020 /Travis Erwin
                    jgrgry, chinecreek, laonlock
                    Music, Electro Pop, Indie Rock, Indie Pop
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                      california.jpg

                      Kaya Stewart - California feat. Childish Major [Review]

                      August 14, 2020 by Travis Erwin in Music, Indie Pop, Electro Pop

                      Rating: 4 out of 5

                      “Kaya Stewart brings an edgy allure to her vocal performance on ‘California.’ Of course the Golden State has long possessed that same brand of allure, so in this track that serves as a love letter to the state, the tone is dead on perfect. A brief Hip-Hop interlude from Childish Major adds to the mood and vibe of the track as a solid change-up to Stewart’s talented performance.”
                      — Travis Erwin (LA on Lock Blogger)
                      August 14, 2020 /Travis Erwin
                      kayastewart, california, childishmajor
                      Music, Indie Pop, Electro Pop
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                        BabyJake - Don’t Give Me Problems, Give Me Wine [Music Video Review]

                        July 31, 2020 by Travis Erwin in Music Videos, Electro Pop, Folk, Commercial

                        Rating: 4.5 out of 5

                        “How can you not get down with the philosophy of ‘Don’t Give Me Problems, Give me Wine?’

                        The tone here is engaging and straightforward. BabyJake emotes the passion behind the lyrics in this track that feels almost Cosmic Cowboy in nature. A hint of Folk, a jolt of Rock, a splash of that 70s Alt Country vibe and this track simply oozes with coolness.”
                        — Travis Erwin (LA on Lock Blogger)
                        July 31, 2020 /Travis Erwin
                        babyjake, don'tgivemeproblemsgivemewine, laonlock
                        Music Videos, Electro Pop, Folk, Commercial
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                          juststop.jpg

                          somegirlnamedanna - “seriously just stop” [Music Video Review]

                          July 31, 2020 by Travis Erwin in Music Videos, Electro Pop, Commercial

                          Rating: 4 out of 5

                          “Pure Pop glory and attitude!

                          The vocal talent brings alive a set of wryly humorous lyrics that are indeed entertaining but also very pointed for the times we live in.

                          This one is for everyone who has ever had to say ‘Seriously, Just Stop,’ to that person that won’t quite texting and calling. Take a hint already.”
                          — Travis Erwin (LA on Lock Blogger)
                          July 31, 2020 /Travis Erwin
                          somegirlnamedanna, seriouslyjuststop, laonlock
                          Music Videos, Electro Pop, Commercial
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                            30days.jpg

                            Skylar Dayne - 30 Days [Review]

                            July 31, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial, Electro Pop

                            Rating: 4.5 out of 5

                            “The world has been weird and challenging for most of us in some way, and ‘30 Days’ by Skylar Dayne takes one dynamic of the quarantine life and brings it to light.

                            In the budding beginning of a new relationship just as lock-down came on, Dayne penned this track about the uncertainties of her newfound relationship in the face of a forced separation. The vocals bring alive the emotion and the production feels spot on here. ”
                            — Travis Erwin (LA on Lock Blogger)
                            July 31, 2020 /Travis Erwin
                            skylardayne, 30days, laonlock
                            Music, Singer/Songwriter, Commercial, Electro Pop
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                              monstersquad.jpg

                              Sam The Astronaut - Monster Squad (Love so Crazy) [Review]

                              July 31, 2020 by Travis Erwin in Music, Electro Pop

                              Rating: 4 out of 5

                              “Coming with a fun energy, Sam The Astronaut utilizes an Electro Pop vibe to deliver a light energetic track that feels a bit like summer without overtly trying to do so.

                              ’Monster Squad’ is a groove you can fall easily into and ride out with enthusiasm.”
                              — Travis Erwin (LA on Lock Blogger)
                              July 31, 2020 /Travis Erwin
                              samtheastronaut, monstersquad, laonlock
                              Music, Electro Pop
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                                remedy.jpg

                                STVN - Remedy [Review]

                                July 31, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                                Rating: 4 out of 5

                                “Knowing someone has your back means everything, and this tranquil tracks expresses that with a sincere bit of emotion that feels uplifting and affirmative in all the best ways. Could be a lover, or simply a friend, but either way STVN makes this performance come alive with a nice easy groove.”
                                — Travis Erwin (LA on Lock Blogger)
                                July 31, 2020 /Travis Erwin
                                stvn, remedy, laonlock
                                Music, Electro Pop, Commercial
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                                  prettypillsforbrokenhearts.jpg

                                  Cloudy June - Pretty Pills for Broken Hearts [Review]

                                  July 31, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                                  Rating: 4 out of 5

                                  “Cloudy June might sound like a weather forecast, but let me tell you this artist is bringing a heat wave of hits lately. ‘Pretty Pills For Broken Hearts’ as another tantalizing track blowing across the landscape. With word play that waters the soul, like that first rain after a long drought, and a beat just as refreshing, this talented songwriter and vocalist is riding high in the stratosphere.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  July 31, 2020 /Travis Erwin
                                  cloudyjune, prettypillsforbrokenhearts, laonlock
                                  Music, Electro Pop, Commercial
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                                    luxury.jpg

                                    Cat Janice - Luxury [Review]

                                    July 28, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                                    Rating: 4 out of 5

                                    “Coming at you with pure Pop sensibilities, Cat Janice drops a bit of ‘Luxury’ into your ears. The single captures that spirit and carefree vibe that comes with the perfect moments of life. The moments when even the simplest of pleasure truly feel like a luxury.

                                    Light and fun, the groove carries you along as easy as a smooth ride down a scenic highway.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    July 28, 2020 /Travis Erwin
                                    catjanice, luxury, laonlock
                                    Music, Electro Pop, Commercial
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                                      aliveinthesummertime.jpg

                                      Becky Krill - Alive in the Summertime [Review]

                                      July 24, 2020 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Folk, Commercial

                                      Rating: 3.5 out of 5

                                      “Becky Krill is summer vibing with this track that opens with a nostalgic, folksy feel before slipping into more of an Electro Pop groove as it progresses.

                                      ’Alive in the Summertime’ offers a light energy of optimism in a world that often feels pessimistic these days. I did find myself wishing the track had another verse to keep the good feelings going a bit longer.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      July 24, 2020 /Travis Erwin
                                      beckykrill, aliveinthesummertime, laonlock
                                      Music, Electro Pop, Singer/Songwriter, Folk, Commercial
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                                        goodgood.jpg

                                        DNNY - GOOD GOOD [Review]

                                        July 20, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                                        Rating: 4 out of 5

                                        “The very first line hooks you in, and the build has a bit of funk in the beat to further set the hook.

                                        ’Good Good’ is a track that fills you with energy, the same sort of energy that comes with falling head over heels and losing the rest of the world as a result. The beat and build are alluring, and lyrically you can feel the power of the emotion. ”
                                        — Travis Erwin (LA on Lock Blogger)
                                        July 20, 2020 /Travis Erwin
                                        dnny, goodgood, laonlock
                                        Music, Electro Pop, Commercial
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