As her current single “Hurts Like Hell” continues to be added to radio stations across the country, independent pop singer-songwriter Madison Beer has unveiled the accompanying music video featuring Offset today. Watch the full video HERE
Working alongside director Mike Harris, Beer executively produced and co-wrote the creative for the video which was shot in Simi Valley. The video makes it clear that she is in control and has never been more confident as an artist.
“I had such a clear vision of what I wanted to do for this video and it was such a rewarding experience working alongside Mike Harris and having him help take my ideas and make them a reality, far surpassing what I had expected. I am so grateful for his brilliance and professionalism as a director and could not be happier with how the video turned out. I was inspired by witchcraft and felt that it perfectly fit with the theme of the song, which is about teaching someone a lesson. I’m so happy Offset was involved in this project and was able to bring such an incredible energy to the video.”
Described by Complex Magazine as “Madison’s biggest track to date,” “Hurts Like Hell” was released last Friday and has already been added to countless playlists across streaming providers.
“Hurts Like Hell” comes hot on the heels of the success of Madison’s previous single “Home With You”, which made music history when it peaked within the Top 20 of US Top 40 radio chart, making Beer the first independent female solo artist to ever do so.
Madison Beer is an independent artist breaking in a major way. Her debut EP, “As She Pleases” (which spawned “Home With You”, “Say It To My Face” and “Dead”), has notched up over 400 million combined streams since its release in February. Her Spring/ Summer 2018 headline worldwide tour sold out within minutes of going on sale, while her first ever festival performance at Lollapalooza over the summer was lauded by critics.
This year has also seen Madison make her late-night debut on The Late Late Show With James Corden; feature in Billboard’s coveted “21 Under 21” list of top musicians in 2018; guest on David Guetta’s “7”album; perform alongside Liam Gallagher at Milan fashion Week A/W 2018; grace the covers of numerous magazines worldwide (including, most recently, Flaunt magazine); launch her own clothing collection (with leading online womenswear retailer missguided); and be enlisted as the face of a Bulgari fragrance campaign. All in addition performing live to an audience of 80 million viewers at the Riot Games World Championships Event last week in celebration of her feature on K/DA’s debut track “POP/STARS” which has topped iTunes charts in over 16 territories worldwide within 72 hours.
Madison Beer – who has partnered with First Access Entertainment and is distributed through AWAL – is a fully independent artist consistently praised for her trailblazing efforts and her passion for creating music that empowers listeners. Her huge, engaged and ever growing fanbase, (evident from her 2.6million+ followers on Twitter, and eye-popping 10. 5 million+ on Instagram), regard her as a pioneer of the ‘Girl Boss’ generation.
All eyes are on Madison as fans look to her first full length studio debut, set for release in 2019.