(Los Angeles, CA) Massachusetts-based hip-hop artist, Kyle Bent announces the premiere of his new music video, “Deserve” via Mass Appeal. In Bent’s newest release, he collaborates with Joyner Lucas in a music video reflecting the universal experience of working towards a goal. The video, directed by Matt Arnold, is an ambient, highly imaginative depiction of the long nights spent to achieve one’s dreams. It expresses the woes of hard work and the long earned pay off. Joyner and Bent’s combined energy expresses a universal struggle -- the process from nothing to something. The message is a personal one that any listener can relate to. The video comes in preparation for his upcoming album, Complex Simplicity set to drop this Fall.

Bent began creating music around the age of nine, after a friend introduced him to the art of freestyling. When he was thirteen he was given an opportunity to record in a real studio courtesy of executive engineer Tarik McFarland. McFarland then became the official engineer for Bent during his entire high school career, as his music career began to take shape. He dropped his first mixtape at the age of fourteen, another one before he turned fifteen, and a third at the age of sixteen. To date, Bent has released a total of six projects with a seventh on the way. In between each of one of these projects, he’s released multiple music videos that have between 30,000 to 500,000 views respectively. He’s proven to be “one of the more popular and harder working indie artists in the game,” according to Hip-Hop Vibe.

In addition to going on tour with Joyner Lucas, Bent will be performing alongside one of hip-hop's legends, Nelly in Denver, CO.on October 27th and Salt Lake City, UT. on October 29th. Now that Kyle Bent has captivated audiences with his “upbeat style and positive vibes” (HipHop87), we can expect a lot more from the rising rap artist! Stay tuned as he releases more music in preparation for the release of Complex Simplicity this Fall.