#LAonLockExclusive RIELL - First [Music Video PREMIERE]
“LA on Lock is proud to PREMIERE the new video from RIELL’s latest single ‘First.’ The emotional track comes with imagery to match and the performance is wrought with as much feeling as it is pure talent. ”
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First’ is the 3rd single to be released from RIELL’s debut album PARADISE which will be out in October 2020. Following the release of ‘Stubborn' and 'Control of Me', the ‘First’ video is the 3rd in a series of 5 connected videos filmed in Toronto.The project was written and developed over a period of two years while touring around the world, coming to fruition in places like England, Costa Rica, India and Canada.
"I wrote ‘First' at the end of summer one week after I moved to England for a semester abroad in my tiny dorm room on an old, beat up guitar I bought at a second hand store for 10 pounds,” says RIELL. "I was changing everything about my environment, so I was inspired to think about altering my perspective on past and future relationships. Instead of asking if I was good enough for somebody, I wondered what it would be like to ask if they were good enough for me. The music video concept is about growing from past mistakes and lessons, as shown in the ‘Stubborn' and 'Control of Me' videos prefacing it, and ending up somewhere better because of it. The video jumps from flashback clips from the past 2 videos, as well as foreshadowing clips from an upcoming video, to shots of some of the most beautiful places I could think of: an altering of perspective.”