AVATARI - Hold On [Music Video Review]
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AVATARI is a man of many talents. From the screen to the stage he captivates audiences. Musically, this track has a deep Alt Rock vibe that speaks to the damaged soul but also any of us with empathy and compassion coursing through us.
The video for ‘Hold On’ is a cinematic exploration of grief, addiction, and the quiet strength it takes to keep going when the world feels like it’s falling apart. Filmed in Los Angeles, Topanga, and beyond, the video tells three parallel stories of people on the edge — and the moment they choose to hold on instead of give up. It’s a lifeline for anyone in the dark.”