AVATARI - Hold On [Music Video Review]

“
AVATARI is a man of many talents. From the screen to the stage he captivates audiences. Musically, this track has a deep Alt Rock vibe that speaks to the damaged soul but also any of us with empathy and compassion coursing through us.

The video for ‘Hold On’ is a cinematic exploration of grief, addiction, and the quiet strength it takes to keep going when the world feels like it’s falling apart. Filmed in Los Angeles, Topanga, and beyond, the video tells three parallel stories of people on the edge — and the moment they choose to hold on instead of give up. It’s a lifeline for anyone in the dark.”

— Travis Erwin ~ LA on Lock Blogger

San Salinas - Hold On [Music Review]

Rating: 4 out of 5

“When a passion is truly in your blood you never can quite it. Be it a person or a creative endeavor. Matt Gibson of San Salinas thought he was done with music, but after a life of hardships and addictions, he cleaned up and rediscovered the dormant passion.

’Hold On’ is a soaring rock tribute to that reawakening!”

— Travis Erwin ~ LA on Lock Blogger

Tireek, Lonely Leonard - Hold On [Music Video Review]

Rating: 4 out of 5

“Sometimes all any of us can do is ‘Hold On’ as we go through tough times. And sometimes you gotta hold on for years to get where you want to be.

Tireek and Lonely Leonard team up to give is a glimpse of their coming up through tough times, but finding the love and strength around them to help them hold on. Both flows are honest and engaging, and the beat production feels right for the emotions fueling the track”

— Travis Erwin (LA on Lock Blogger)