“Two-time Canadian Choice Award winner Di$tinct unleashes what he is ‘KNOWN FOR.’ And what he is known for is with a strong hook and rhythmic delivery that not only holds your attention but demands repeat listens. A little old school Gangsta Rap style mixed with a modern contemporary pace and writing gives this track pop and a strong hook. ”
“Indigenous artist and electronic pioneer, Shub is back with a unique vibe on ‘Legacy.’ Blending SHUB’s signature powwow step sound with Southern US Hip-Hop, the track also features DJ Paul of Three 6 Mafia and the evocative vocals of Nova Rx.”
“Sean Doe Butler brings hunger and raw energy, while Kendrick Lamar and J. Cole anchor the track with their signature storytelling and philosophical flair. The production balances hard‑hitting beats with atmospheric layers, giving each artist space to shine. Overall, it’s a powerful, memorable anthem that showcases skill, ambition, and thoughtful reflection.”
“New Orlean Hip-Hop has always been influential on the scene and FARROW joins a group of talented artist to come out of the city. ‘Planting Seeds’ is a track about investing in your future by taking care of yourself and your business. A thinking man’s track the lyrics give you something new each time you listen.”
“Alumny unleashes an Reggae influenced Hip-Hop collective with ‘Black Boy.’ Riding the reggae vibes and combining them with an Boom Bap old school delivery the track comes alive thanks to a hard hitting performance and the stellar writing of Dynas and Kil Ripkin. Relevant and banging without being preachy, the track offers social commentary on the trials and tribulations facing black men in this current, jacked-up world. ”
“This track is a JAzz influenced Hip-Hop track with chill vibes. Matt Hylom delivers this flow with emotive tranquility you can feel down deep in your soul. My only complaint is I was left craving more. ”
“I.Deal takes a unique tact on the track ‘Parents Proud.’ Hip-Hop is often about counter culture and rebelling against the shackles of the establishment. This track is actually a hard hitting ode to parental support and unrelenting love and support. The skill is that the track still slaps and has an edge of defiance int hat blood is thicker kind of way.”
“M-Dot lays down the hard hitting lyrics in a flow that lands with passion and precision. Confidence produced the track with a nod to the old school boom Bap that made Hip Hop what it is today. ‘24 to 1’ defies the trend of catchy hooks and instead leans into the power of verse and a well delivered flow.
Real, honest grit and emotion carry the day on this track. And I am here for it.”
“Cam Carter and Ray K team up on this hypnotic Hip Hop vibe about the fakeness that permeates through not only Southern California but society on the whole.
The beat and build almost mirrors some of the vapid Pop tracks that certainly add to the trendy fakeness of our culture but these artists do a masterful job of toeing the line between highlighting the fakeness and creating a track with bite.”
“Jay Wood demands your attention with his track ‘ASSUMPTIONS.’ But probably not in the way you imagine. This trippy, almost psychedelic flow is a vibe that doesn’t force your full attention by force like so many Rap tracks but rather is alluring in musical groove kind of way.”
“Blurring genre lines, Harry Gray delivers a soulful groove to this Rap flow. Harry pays no mind to mainstream sounds and instead stays true to making music that evokes a spiritual response from himself and his listeners.
”Passport Baby’ is a vibe that carries the listener along like a plane bound for an exotic vacation. Grab a cold drink and kick back, relaxing times are in your future when you settle into this smooth track.”
“The song has a catchy beat that immediately draws you in. I also like the creative approach taken by JAMMY. He effectively share’s his perspective on political issues and relatable experiences, making the song resonate on a deeper level on political issues as well as things people experience. The song is short but has an impact to whoever is listening.”
“RYN SCOTT drops this self-aware flow that should resonate with the masses given we are all ... ‘Just Human.’
The track takes on a subject and view often ignored in the blustery, cocksure world of Hip-Hop and that alone is refreshing. The genuine honesty, and vulnerability give the song grit in a surprising fashion and the spot on timing and impassioned flow sell it all in a way that makes this an easy track to fell as much as you hear.”
“Red Lotus stands and delivers on his new track, ‘The Game.’ There is a Kendrick level intricacy to the message and intent and it gives the song a power that is rare these days, but for this one I;m going to let the artists tell you more.
From Red Lotus ... “This song was inspired by a powerful lesson my father used to share with me before he was tragically murdered: ‘The game ain’t free. Nothing in life is free; even when we gain, we must lose something.’ It’s a lyrical rap track with cypher-like elements, rooted in storytelling—a craft I believe is becoming a lost art in hip-hop. The message emphasizes the sacrifices that come with life’s pursuits, delivered with raw emotion and thought-provoking lyrics. This track is for anyone who values meaningful narratives and the authenticity of classic hip-hop.”
A song to dive in and digest over multiple listens. ”
“What would it sound like if Busta Rhymes took on performing some Eminem?
Drop Dead Lane gives us an idea on ‘Live Your Life.’ At least early on the growl and gravel and rapid hard hitting flow had that feel. The track did have a few different vibes and sounds so it stands on its own but that was my initial reaction before the lyrical intensity took over and had me solely focused on this build.”
“Vocab Slick teams up with Starski to give an engaging Old School Hop-Hop track and video. The lyrical flow hits bringing a story as well as a strong hook. The video adds to the grit and dynamic and the flow is delivered with that hard hitting verve few Hip-Hop artists let come out these days. This is a track with both grit and genuine flavor that simple feels legit.”
“Soolie reps the Bay area these days after growing up in Ohio. ‘Grapes’ tells his story with great lyricism and a steady unrelenting flow that harkens to another era of Hip-Hop. That said the track is legit and right at home in today’s musical landscape. This is a hard hitting track that lands all the right lyrical punches.”
Rating: 4 out of 5
“Ryn Scott offers up an sweeping track with ‘Moments.’ You can hear the influence of his native Michigan in the cadence and songwriting. This is part hype track and part reflective warning. We all hav eto take a moment and pay attention this one life we are living and this song is a reminder to do exactly that.”
“This is a matter of outhinking yourself as an artist. There are great moments to this performance and the premise was rock solid.
The problems were all in the production dynamics and arrangement. Had Wiseoff simply unleashed this track with a steady flow and build I’d have been all in, but the embellishment and add-ons got in the way emotionally for me and left the overall track feeling disjointed and needlessly chaotic. ”
“Lil Primo feels anything but lil on this big bold track. ‘Starburst’ has that old school, in-your-face vibe, and Primo infuses that hard flow with fresh linds and a crisp delivery that lands the lyrical punches with skill and precision.
This LA are rapper brings the perfect verve to his flow and the writing hits with grit and emotion.”