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eyJidWNrZXQiOiJzdWJtaXRodWIiLCJrZXkiOiJpbWFnZXMvb3JpZ2luYWwvRnJTS2RMRkpYOTlyYUt5cHkvbWItMjAyMS1wdWItcGgtZGFuYXRyaXBwZS0xMzIyZWRpdGVkLTE2MjI4MTU0NzE5NzIuanBnIiwiZWRpdHMiOnsicmVzaXplIjp7IndpZHRoIjoiMzAwIiwiaGVpZ2h0IjoiMzAwIiwiZml0IjoiY292ZXI.jpeg

Madison Beer - Reckless [Music Video Review]

July 01, 2021 by Kreadiv Kesh in Singer/Songwriter, Music Videos, Commercial

Rating: 5 out of 5

“Despite the title “Reckless” is a peaceful melody with lyrics of pain and hurt. The theatrical visual shows Madison Beer traveling through dreams as she tells the story of how someone was reckless with her heart leaving her through a spiral of emotions. The overall visual reminds you of the movie Peter Pan and how Tinkerbell would feel if her heart was broken.”
— Kreadiv Kesh (LA On Lock Blogger)
July 01, 2021 /Kreadiv Kesh
LAOnlock
Singer/Songwriter, Music Videos, Commercial
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    Ricci Paolo - On the Run [Music Video Review]

    July 01, 2021 by Kreadiv Kesh in Music Videos, Commercial

    Rating: 5 out of 5

    Sometimes you lay in the bed and just pause on life. You think of everything that is going on around you. Ricci Paolo new single "On The Run" is about forgetting. He can't smoke enough or drink enough to escape his thoughts. Alone in a house he feels stuck and ready to run away from it all. The flow is an emotional yet stern mood over a cinematic production.

    July 01, 2021 /Kreadiv Kesh
    LAOnlock
    Music Videos, Commercial
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      TalkSick - 2 Complicated [Review]

      June 25, 2021 by Travis Erwin in Music, Electro Pop, Commercial

      Rating: 4 out of 5

      “Dance Pop magic! That is what Netherland band, TalkSick has given us with ‘2 Complicated.’ This is the tough to pull off dance track that works as perfectly well riding alone in your car, or out on the dance floor. You can truly feel this one, or you can simply get lost int he beat and rhythm depending where your head is at the moment. ”
      — Travis Erwin ~ LA on Lock Blogger
      June 25, 2021 /Travis Erwin
      talksick, 2complicated, laonlock
      Music, Electro Pop, Commercial
      Comment
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        Kat Hammock - June [Review]

        June 25, 2021 by Travis Erwin in Music, Commercial, Adult Contemporary, Singer/Songwriter

        Rating: 4 out of 5

        “You often hear stories and songs about how going off to college is the beginning of the end for high school loves, but people tend to look at those relationships as more crushes and cases of puppy love than anything else. This track takes the dynamic of a college relationship and how it is tested when both parties go back home for the summer. Sung with a tender vulnerability and delicate beauty the track captures what it feels like as we grow up emotionally. ”
        — Travis Erwin ~ LA on Lock Blogger
        June 25, 2021 /Travis Erwin
        kathammock, june, laonlock
        Music, Commercial, Adult Contemporary, Singer/Songwriter
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          Katy for Kings - Impersonator [Music Video Review]

          June 15, 2021 by Kreadiv Kesh in Music Videos, Commercial

          Rating: 4 out of 5

          “Impersonator is a person who pretends to be someone else. Katy for Kings new single “Impersonator” shows her in three different scenarios of life. She explains that she is who she is and cannot replace anyone else. Men often depict an image and try to compare but in this visual Katy is clear she cannot impersonate her”
          — Kreadiv Kesh (LA On Lock Blogger)
          June 15, 2021 /Kreadiv Kesh
          LAOnlock
          Music Videos, Commercial
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            Jake Scott - Anymore [Review]

            June 11, 2021 by Travis Erwin in Music, Singer/Songwriter, Adult Contemporary, Commercial

            Rating: 4 out of 5

            “The realization you don’t need that toxic person in your life is truly liberating and Jake Scott has put that revelation into song form here on ‘Anymore.’

            The track has a nice soft build and a singer/songwriter vibe that is easy to connect with and fall in on the lyrical progression.”
            — Travis Erwin ~ LA on Lock Blogger
            June 11, 2021 /Travis Erwin
            jakescott, anymore, laonlock
            Music, Singer/Songwriter, Adult Contemporary, Commercial
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              April Jai - Me Too [Review]

              June 11, 2021 by Travis Erwin in Music, Commercial, Bedroom, Adult Contemporary

              Rating: 4 out of 5

              “We’ve all been told that time heals all wounds, but some cuts are too deep to ever truly “get over.” April Jai drops this deeply personal track that takes the emotion of being hurt, and makes us feel it, and rethink how such trauma changes who we are.

              The track is beautifully performed and the melody adds to the well-written words and while the song is sad, there is a tinge of hope as well. Sometimes, the knowledge that those who are struggling, are not doing so alone, is enough to ease the burned upon our shoulders. That’s what good art can do for us all. ”
              — Travis Erwin ~ LA on Lock Blogger
              June 11, 2021 /Travis Erwin
              april jai, metoo, laonlock
              Music, Commercial, Bedroom, Adult Contemporary
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                Rallie - Too Good [Review]

                June 11, 2021 by Travis Erwin in Music, Commercial

                Rating: 4 out of 5

                “Sultry and seductive, Rallie unfurls ‘Too Good’ in tantalizing fashion. The track has the sexual energy of a classic Prince song and the devilish spirit of good girls gone bad.

                A fun listen with enough of a Pop style production to give it a glossy Commercial vibe. This feels like a 2021 Summer hit in the waiting. ”
                — Travis Erwin ~ LA on Lock Blogger
                June 11, 2021 /Travis Erwin
                rallie, toogood, laonlock
                Music, Commercial
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                  Margø - "Too Much" [Review]

                  June 07, 2021 by Kreadiv Kesh in Commercial, Electro Pop

                  Rating: 4 out of 5

                  “Margo comes in vocally strong and direct over a heavy bass. The new single “Too Much” is a fierce yet dark pop track that talks about the voices in your head. When you look in the mirror you tend to battle with yourself. The battle of the mind is a strong force that tends to be “Too Much” ”
                  — Kreadiv Kesh (LA On Lock Blogger)
                  June 07, 2021 /Kreadiv Kesh
                  LAOnlock, ElectroPop
                  Commercial, Electro Pop
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                    Charmaine - DOUBLE DUTCH [Music Video Review]

                    June 01, 2021 by Travis Erwin in Music Videos, Rap, Commercial, Contemporary R&B

                    Rating: 4 out of 5

                    “Some tracks and artists are all about the attitude. Charmaine is such an artist and ‘DOUBLE DUTCH’ such a song. With a repetitive hook and strong in your face verses, the track unfolds like a challenge, or at least a declaration that Charmaine ain’t up for any bullshit.

                    This is one of those singles that sneaks inside your brain and turns into an earworm, but the experience is entertaining and that’s what counts most. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    June 01, 2021 /Travis Erwin
                    charmaine, doubledutch, laonlock
                    Music Videos, Rap, Commercial, Contemporary R&B
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                      Tyra Jutai - Frida [Music Video Review]

                      May 30, 2021 by Travis Erwin in Music Videos, Electro Pop, Alternative, Indie Electronic, R&B, Commercial

                      Rating: 4.5 out of 5

                      “Tyra Jutai knows how to tell a story, and tell it well. Here that story comes in the form of an Electro Pop Murder Ballad and beyond the strong storytelling and sultry emotive delivery is an eerie delivery that conjured strong thoughts of Amy Winehouse for me.

                      The track is bold and in your face both musically and visually with the delightfully sinister imagery of the video.”
                      — Travis Erwin ~ LA on Lock blogger
                      May 30, 2021 /Travis Erwin
                      tyrajutai, frida, laonlock
                      Music Videos, Electro Pop, Alternative, Indie Electronic, R&B, Commercial
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                        Sarah Barrios - IH8EVERY1 [Lyric Video Review]

                        May 28, 2021 by Travis Erwin in Music Videos, Pop, Punk, Commercial

                        Rating: 4 out of 5

                        “Love this track, though the video did leave me feeling a bit woozy so truthfully I will enjoy this one more without the wonky imagery. The straightforward lyrical build and message works well with Barrios’ emotive and passionate delivery, and the musical arrangement works well to impart an energetic attitude to bring it all home.

                        All in all, a fun Punk pop track that I will be adding to a few playlists.”
                        — Travis Erwin ~ LA on Lock Blogger
                        May 28, 2021 /Travis Erwin
                        sarahbarrios, ih8every1, laonlock
                        Music Videos, Pop, Punk, Commercial
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                          Jonah Kagen - Broken [Music Video Review]

                          May 28, 2021 by Travis Erwin in Music Videos, Commercial

                          Rating: 4 out of 5

                          “Striking a balance between Commercial engagement, and an emotive singer/songwriter vibe is a tricky thing to pull off and yet, Jonah Kagen has managed to do just that with ‘Broken.’ Giving the world a relatable and emotional track that still feels like an epic listen the world wants to add to multiple playlists and play over and over again is no easy feat.

                          This track is like John Mayer meets Mumford & Son.”
                          — Quote Source
                          May 28, 2021 /Travis Erwin
                          jonahkagen, broken, laonlock
                          Music Videos, Commercial
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                            Riley Michaels - Someone Like You [Review]

                            May 28, 2021 by Travis Erwin in Music, Commercial

                            Rating: 4 out of 5

                            “Riley Michaels offers up a classic sound that is perfect for those nights when you are sitting and drinking alone, or equally for ones where you pull the one you love close and slow dance across the warped wood of a dive bar or the smooth tile of your kitchen floor.

                            ’Someone Like You’ is simply a classic sound that defies both genre and decade.”
                            — Travis Erwin ~ LA on Lock Blogger
                            May 28, 2021 /Travis Erwin
                            rileymichaels, someonelikeyou, laonlock
                            Music, Commercial
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                              KINGS - ur a good bye [Review]

                              May 28, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                              Rating: 4.5 out of 5

                              “KINGS comes with a vocal performance that hooks the listener immediately. ‘ur a good bye’ is shiny Pop gold, but that is not to say the emotion of the writing doesn’t emote through in the performance or writing. This is a big bold sound that wraps around you and makes you want to move and shout HELL YEAH! at the affirmations, because we’ve all had those good, goodbyes. ”
                              — Travis Erwin ~LA on Lock Blogger
                              May 28, 2021 /Travis Erwin
                              kings, uragoodbye, laonlock
                              Music, Electro Pop, Commercial
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                                Kuttem Reese Kutt Dat Boy Mixtape + "All 10" ft Chief Keef - [Music Video]

                                May 27, 2021 by Kreadiv Kesh in Music Videos, Commercial

                                Rating: 5 out of 5

                                “I’m not my father I won’t run away.”

                                ”Kuttem Reese delivers hard core bars with a hard core beat in his new single “All 10” ft Chief Keef. Chief Keef has always been a classic artist in the rap game and to see him go hard on this single supports that. Kuttem Reese is coming strong on “All 10.”
                                — Kreadiv Kesh (LA On Lock Blogger)
                                May 27, 2021 /Kreadiv Kesh
                                LaonLock
                                Music Videos, Commercial
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                                  Osei The Seventh Café - "Deluxe" [Music Video Review]

                                  May 27, 2021 by Kreadiv Kesh in Commercial, Music Videos

                                  Rating: 4 out of 5

                                  “Coffee and conversations. When you have no one to talk to you find yourself talking to a coffee cup. Osei The Seventh new single ‘Cafe Deluxe’ has a unique yet cute tempo to it. It allows you to release your mind and open up to whatever is going on.”
                                  — Kreadiv Kesh (LA On Lock Blogger)
                                  May 27, 2021 /Kreadiv Kesh
                                  LAOnlock
                                  Commercial, Music Videos
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                                    Grayson Ty - Fall Again [Review]

                                    May 23, 2021 by Kreadiv Kesh in Commercial

                                    Rating: 4 out of 5

                                    “ When your’e searching for love and just want to “Fall Again” there’s a bust of different emotions. Grayson Ty’s new single is about opening his heart again.The arrangement is a smooth ballad that takes a chance on love. ”
                                    — Kreadiv Kesh (LA On Lock Blogger)

                                    The Western Massachusetts-based singer-songwriter has mastered the art of vulnerability. Entirely unpretentious, his stage presence is easy, genuine, and unguarded. In an era of so much disconnection and artifice, Grayson brings audiences together with his honest, heartfelt lyrics, and soulful, soothing voice.​​​​​​​​​

                                    Grayson’s impeccable songwriting brings out the best of his full range, from R&B crooning and folk-inspired storytelling to masterful pop riffs and earnest lyrics. He believes deeply in the
                                    connective power of music, working as a music therapist by day, and collaborating as co-writer with other songwriters.

                                    May 23, 2021 /Kreadiv Kesh
                                    LAOnlock
                                    Commercial
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                                      emlyn - B.O.M.B. [Music Video Review]

                                      May 21, 2021 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop, Rock
                                      “Self described as a ‘Banger for Haters,’ emlyn is Back On Her Bullshit, or ‘B.O.M.B’ if you will. And the result is pure Electro Pop glory as she lays down a pissed off energy and emotional vibe for the engaging track.

                                      Big bold vocals and an attitude that permeates every word and line are the fuse for this musical explosion.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      May 21, 2021 /Travis Erwin
                                      emlyn, b.o.m.b., laonlock
                                      Music Videos, Electro Pop, Commercial, Pop, Rock
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                                        Fionn - Hold Off [Music Video Review]

                                        May 21, 2021 by Travis Erwin in Music Videos, Commercial, Pop

                                        Rating: 4 out of 5

                                        “Vancouver’s favorite sister duo, Fionn is ready for summer with this energetic track about finding your own happiness and joy in the world despite all of the toxicity that surrounds us.

                                        ’Hold Off’ is a perfect dance number for the club, or for simply tossing your head back and smiling your way through the day with a bit of kinetic energy pushing you along.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        May 21, 2021 /Travis Erwin
                                        fionn, holdoff, laonlock
                                        Music Videos, Commercial, Pop
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