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Haiden - Sorry To Your Next Ex [Review]

March 18, 2022 by Travis Erwin in Music, Commercial

Rating: 4.5 out of 5

“Taking a unique approach to the conventional break-up song, Haiden unleashes a lyrical masterpiece with ‘Sorry To Your Next Ex.’ The irony and wordplay are the perfect dig for that ex that put you through an ordeal. Like a backhanded compliment, the track slap with force and hooks the listener emotionally if they have ever been there. The Pop delivery is contemporary and spot on. ”
— Travis Erwin ~ LA on Lock Blogger
March 18, 2022 /Travis Erwin
haiden, sorrytoyournextex, laonlock
Music, Commercial
Comment
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    Kelsey Gill - Rob Me Blind [Review]

    March 16, 2022 by Travis Erwin in Music, Commercial

    Rating: 4 out of 5

    “Kelsey Gill starts the track off with a hearty bit of attitude, and then unleashes her vocal range and talent to set the hook. The sound reminded me a bit of Christina Aguilera with a touch mor of a soulful Pop groove lurking to create a different vibe. Lyrically, the track feels tight and holds the attention of the listener, but for me it was the groove and rhythm that really shined alongside the vocal talent to make the song come alive.”
    — Travis Erwin ~ LA on Lock Blogger
    March 16, 2022 /Travis Erwin
    kelseygill, robmeblind, laonlock
    Music, Commercial
    Comment
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      Alexis Gerred - Unbreakable (feat. MiG Ayesa) [Music Video Review]

      March 11, 2022 by Travis Erwin in Music Videos, Pop, Rock, Commercial

      Rating: 4 out of 5

      “This track is a throwback in some ways, as the sound is reminiscent of the glory days of hair bands, but Alexis Gerred still manages to bring this energetic Rock anthem home with a contemporary vibe.

      There are hints of Red Hot Chili Peppers to the arrangement and tempo, and the track is one that is simply hard to turn away from. A perfect add for your motivational playlists, or anytime you simply want to rock out. ”
      — Travis Erwin ~ LA on Lock Blogger
      March 11, 2022 /Travis Erwin
      alexisgerred, mig ayesa, unbreakable, laonlock
      Music Videos, Pop, Rock, Commercial
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        Casey Derhak - Get Back [Review]

        March 11, 2022 by Kreadiv Kesh in Music Videos, Commercial

        Rating: 4 out of 5

        “Get Back” is a smooth track. Between enjoying the memories and dealing with heartbreak Casey aims to want more and get back to the way things were. Different scenarios play with ways to get back what they had but it remains a puzzle. ”
        — Kreadiv Kesh [LA On Block Blogger]
        March 11, 2022 /Kreadiv Kesh
        LAOnlock
        Music Videos, Commercial
        Comment
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          Jackson Guthy - Like I Did [Review]

          March 04, 2022 by Travis Erwin in Music, Commercial, Indie Pop, Singer/Songwriter

          Rating: 4.5 out of 5

          “There is an inherent sadness to this track but given that Jackson Guthy is singing about the waning days days of a relationship that is almost a given. ‘Like I Did’ is a last ditch question to a lover in a final effort to get back to the former happiness and euphoria the couple once felt.

          Delivered with an emotive rasp and a building piano melody the track feels timeless in both its sound, and emotions. ”
          — Travis Erwin ~ LA on Lock Blogger
          March 04, 2022 /Travis Erwin
          jacksonguthy, likeidid, laonlock
          Music, Commercial, Indie Pop, Singer/Songwriter
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            Jeff Tunes - Rooftop [Review]

            March 04, 2022 by Travis Erwin in Music, Commercial, Adult Contemporary, Pop, Rock

            Rating: 4 out of 5

            “This track from Jeff Tunes reminds me a bit of Uncle Cracker. ‘Rooftop’ is one of those tranquil jams that feels perfect for summer. Light and airy the tune sweeps you up and in and is almost impossible not to sing along with by the second chorus. A smooth groove that carries you along and puts a bit of spring in your step. ”
            — Travis Erwin ~ LA on Lock Blogger
            March 04, 2022 /Travis Erwin
            jefftunes, rooftop, laonlock
            Music, Commercial, Adult Contemporary, Pop, Rock
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              Volléstad x Okafuwa - Highway [Review]

              March 01, 2022 by Travis Erwin in Music, Commercial

              Rating: 4 out of 5

              “This track is all about energy, and this is one ‘Highway’ that flows freely with no chance of a snarl to slow you down. Some songs are made to play while you hit the road, and this is one of them. Add the track to your driving playlist and head out where the air can blow through your hair and the sun will warm your face. You will be singing along to the chorus before you reach cruising speed.”
              — Travis Erwin ~ LA on Lock Blogger
              March 01, 2022 /Travis Erwin
              Volléstad, okafuwa, highway, laonlock
              Music, Commercial
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                Becky HIll x Galantis - Run [Music Video Review]

                February 25, 2022 by Travis Erwin in Music, Music Videos, Electro Pop, EDM, Commercial

                Rating: 4 out of 5

                “Becky Hill is a phenomenal talent, and her latest single ‘Run’ is another triumph for this talent Brit. Teaming up with Swedish group Galantis, this big bold offering is an epic conversation about how we run from love after being hurt a few times. The uplifting nature of the melody and build lends the track an almost motivational quality and serves as a reminder to us all that there is power in the vulnerability of keeping our hearts open to the idea of love. ”
                — Travis Erwin ~ LA on Lock Blogger
                February 25, 2022 /Travis Erwin
                beckyhill, galantis, laonlock
                Music, Music Videos, Electro Pop, EDM, Commercial
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                  Micah Banks x Calabasas x Atom - Easy [Music Video Review]

                  February 25, 2022 by Travis Erwin in Music Videos, EDM, Contemporary R&B, Commercial

                  Rating: 4 out of 5

                  “This track tells a story, not only in the emotional and passionate lyrics, but also in a well crafted video.

                  ’Easy’ dives into the dysfunctional rules of love and broken hearts. The fact it is easy to blame the other person when the one you loves strays.

                  The song is nuanced and real, just as modern love tends to be, and the ride is emotional and genuine. Combining EDM with a Contemporary R&B brand of delivery, the single takes a few surprising turns in its arrangement and video presentation, but holds the listener throughout.”
                  — Travis Erwin ~ LA on Lock Blogger
                  February 25, 2022 /Travis Erwin
                  micahbanks, calabasas, atom, easy, laonlock
                  Music Videos, EDM, Contemporary R&B, Commercial
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                    The Collection - Won't Stop Yet [Review]

                    February 25, 2022 by Travis Erwin in Music, Commercial, Pop, Rock

                    Rating: 4.5 out of 5

                    “So many times we are told to have faith ... things will work out. Truth is that isn’t always the case and yet we keep ;-lugging along through life putting one foot in front of the other. ‘Won’t Stop Yet’ is an anthem of sorts honoring that stubbornness while admitting the effort might not be rewarded the way we want or expect.

                    The vocal tone is folksy while the arrangement is a energetic and uplifting. The track feels like a celebration of this imperfect thing we call life. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    February 25, 2022 /Travis Erwin
                    thecollection, won'tstopyet, laonlock
                    Music, Commercial, Pop, Rock
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                      Peaceful James - Love Like Vegas [Review]

                      February 25, 2022 by Travis Erwin in Music, Commercial, Indie Rock, Indie Pop

                      Rating: 4 out of 5

                      “Peaceful James captures a nice blend of Funk, Rock and Roll, and energy with the track ‘Love Like Vegas’ This is the genre bending kind of sound that you’d expect from The Black Keys or Jack White and the energy is as palpable as your heartbeat. For all its sinful brand of fun Vegas is a hard place to walk away from as a winner and love can feel that same way way at times. This track brings that point to musical life very well. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      February 25, 2022 /Travis Erwin
                      peacefuljames, lovelikevegas, laonlock
                      Music, Commercial, Indie Rock, Indie Pop
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                        The Attire - Girls Like You

                        February 24, 2022 by Travis Erwin in Music, Electro Pop, Commercial

                        Rating: 4 out of 5

                        “The Attire is comparable to Bruno MArrs and Maroon 5 and falls solidly in the Funk Pop sound. ‘Girls Like You’ is a soulful ode to affairs of the heart and the way our hearts get drug down some rocky roads but we keep taking that bumpy ride hoping for that magical ride we call love.

                        The beauty here is that it take a few rough rides to recognize that smooth trip when it arrives. ”
                        — Travis Erwin ~ LA on Lock BLogger
                        February 24, 2022 /Travis Erwin
                        theattire, girlslikeyou, laonlock
                        Music, Electro Pop, Commercial
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                          Restless Modern - I Hate That I'm Addicted to the Internet [Review]

                          February 24, 2022 by Travis Erwin in Music, Commercial

                          Rating: 3.5 out of 5

                          “Restless Modern is a 25-year-old producer, singer, and songwriter currently based in Wisconsin. Born in Denver, but raised as a Midwesterner outside of Chicago, he studied economics at Harvard before realizing that his internal calling to become an artist was perennial and impossible to tune out.

                          The intelligence of the writing shines here, but that is not to say that the production nd vocal talent isn’t as equally engaging. part of the genius here is talking a song about the modern algorithms and marketing and placing it over a old school 50’s sound and arrangement. The juxtaposition brings out the irony of the situation as well as the talent brings out the artistry. I did find myself wishing the song was longer and offered even more takes on this modern world we live in.”
                          — Travis Erwin ~ LA on Lock Blogger
                          February 24, 2022 /Travis Erwin
                          restlessmodern, ihatethati'maddictedtotheinternet, laonlock
                          Music, Commercial
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                            MVLDER x MILOU - Without You [ Review]

                            February 21, 2022 by Kreadiv Kesh in Electro Pop, Commercial

                            Rating: 5 out of 5

                            “The world around us is so stressful. We tend to hold on to the memories despite of being tired of everything around us. This track stirs strong feels from its listen and releases the emotions musically. ”
                            — Kreadiv Kesh [ LA On Lock Blogger]
                            February 21, 2022 /Kreadiv Kesh
                            LAOnLock
                            Electro Pop, Commercial
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                              Dezabel - Why I Really Need [Review]

                              February 18, 2022 by Kreadiv Kesh in Commercial

                              Rating: 5 out of 5

                              “Emotions and feelings can take us away to a world we never thought of. Dezabel’s “Why I Really Need” is about that one person you find that you can completely be yourself with. They know you inside and out and both accept and heal your vulnerabilities. Love is captured visually in different images across time but the feeling still leaves the screen.”
                              — Kreadiv Kesh [LA On Lock Blogger]
                              February 18, 2022 /Kreadiv Kesh
                              LAOnlock
                              Commercial
                              Comment
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                                Matt McKnzi - Dying Breed [Review]

                                February 18, 2022 by Travis Erwin in Music, Alternative, Commercial, R&B

                                Rating: 4 out of 5

                                “Some artists are able to distill events from their life into a track that spans but a handful of minutes and yet encapsulates something much bigger. This is what Matt McKnzi does on ‘Dying Breed,’ and here, the artist explains the intent behind the song far better than I could in a brief review.

                                So says McKnzi ... Before I got sober I was self-destructive. I hated me- whole-heartedly believing I didn’t deserve love. I carried a TON of shame. Dying Breed is centered around that shame, and around our inability to let people in. At its core, the track is about owning your truth—no matter what that looks like, no matter what the consequences are.”
                                — Travis Erwin ~ LA on Lock Blogger
                                February 18, 2022 /Travis Erwin
                                mattmcknzi, dyingbreed, laonlock
                                Music, Alternative, Commercial, R&B
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                                  Anabl - Homecoming Queen [Review]

                                  February 18, 2022 by Travis Erwin in Music, Pop, Commercial

                                  Rating: 4 out of 5

                                  “The conflicting emotions of high school come in many forms and perhaps none stand out like the race for popularity. The struggle to stand out and conform at the same time is an odd dynamic and this track uses the race for ‘Homecoming Queen’ as the backdrop to express that. Anabl delivers an emotive set of lyrics and a contemporary Pop style to deliver the track and her spot on talent accentuate the strong writing and brings the song fully to life.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  February 18, 2022 /Travis Erwin
                                  anabl, homecomingqueen, laonlock, LAReview
                                  Music, Pop, Commercial
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                                    Peyton Shay - Aftertaste [Review]

                                    February 11, 2022 by Travis Erwin in Music, Punk, Pop, Commercial

                                    Rating: 4 out of 5

                                    “Peyton Shay is poised to be the next darling of the Pop Punk scene. With beautiful ones and an emotional edge, ‘Aftertaste’ is the break down of the mental mastication of a breakup. The seed things can go from great to irate is stunningly quick but sometimes it is is the devastation that we truly find out who we are and this song offers a glimpse of that ride. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    February 11, 2022 /Travis Erwin
                                    peytonshay, aftertaste, laonlock
                                    Music, Punk, Pop, Commercial
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                                      Jake Hays - Dumb Shit [Review]

                                      February 11, 2022 by Travis Erwin in Lyric Video, Pop, Rock, Commercial

                                      Rating: 4 out of 5

                                      “Inspired by the dearth of originality in a social media driven world, Jake Hays delivers a heartfelt ode to trying to find your own inner peace and creativity in a copycat world of the same old same old. The vocal groove is more tranquil than the lyrical intent and build and that makes the song feel ambiguously delightful. The ‘Dumb Shit’ grinds us all down and rarely are we able to distill those emotions with the clarity of this song. The lyrics video helps the truly get into the message and words of this track.”
                                      — Travis Erwin ~ LA on Lock Blogger

                                      February 11, 2022 /Travis Erwin
                                      jakehays, dumbshit, laonlock
                                      Lyric Video, Pop, Rock, Commercial
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                                        biz colletti x Hustle Standard - Only Way Out [Review]

                                        February 11, 2022 by Travis Erwin in Music, Electro Pop, Commercial, Adult Contemporary

                                        Rating: 4 out of 5

                                        “A hauntingly beautiful track about carving out your own wants and needs in a world that all too often demands you give in and sacrifice pieces of yourself to fit in. The build has a brooding vibe and also a fierce determination to stand up for yourself int he face of demands from others. A reminder we all need from time to time so add this one to your self motivational playlists and feel the power of the writing and delivery. ”
                                        — Travis Erwin ~ LA on Lock
                                        February 11, 2022 /Travis Erwin
                                        bizcolletti, hustlestandard, onlywayout, laonlock
                                        Music, Electro Pop, Commercial, Adult Contemporary
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