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Natalie Shay - Two Sparks [Music Video Review]

April 13, 2022 by Travis Erwin in Music Videos, Commercial, Indie Pop, Pop

Rating: 4.5 out of 5

“From the very first note, Natalie Shay emotes the passion and emotion and those elements combined with the theatrical build of this track truly lends to hook and hold the listener for the duration.. The writing is power as is the performance, making this a single hit all the right notes both literally and figuratively. ”
— Travis Erwin ~ LA on Lock Blogger
April 13, 2022 /Travis Erwin
natalieshay, twosparks, laonlock
Music Videos, Commercial, Indie Pop, Pop
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    GAYLE - e-z (Feat. UPSAHL and Blu DeTiger) [Music Video Review]

    April 08, 2022 by Travis Erwin in Music, Commercial, Pop, Rock

    Rating: 4 out of 5

    “No longer a stranger to our blog readers or the world, GAYEL is blowing up in a big way and ‘e-z’ is yet another stellar track off her EP. Joined this time by UPSAHL and Blu DeTiger, GAYLE once again delivers in your face attitude is that trademark husky yet sultry tone that pulls the listener in immediately.

    A word from the artist herself ...

    ’e-z is my way of making fun of the way that people make fun of my generation. I’ve been obsessed with UPSAHL and Blu DeTiger for years and I’m so excited that we got to collaborate on this together.’ - GAYLE”
    — Travis Erwin ~ LA on Lock Blogger
    April 08, 2022 /Travis Erwin
    gayle, upsahl, blu detiger, e-z, laonlock
    Music, Commercial, Pop, Rock
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      Dacris x AnaiD - Imagine (Help For Kerem) [Music Video Review]

      April 02, 2022 by Travis Erwin in Music, Commercial

      Rating: No Rating This Time, Just Heartfelt Hope

      “As a curator and music reviewer my goal is to help those who appreciate good music discover new artists and songs. But sometimes music goes beyond the entertainment level and speak to the soul or gives us new insight. It can touch our lives in numerous ways and be there in our time of need. Sometimes it does all of that. This track is about love and understanding and helping someone in need. Now I will turn it over to the artists ...

      When I heard the story about Kerem I knew that I want to help him. He is suffering from SMA type 1 and needs the most expensive medical treatment in the world. This song is to raise money to donate and to get his story into your mind. As father I can relate to the suffer and sorrow Kerems parents are going through. So I put all my heart into this lyrical story. I hope you like ‘IMAGINE.’”
      — Travis Erwin ~ LA on Lock Blogger
      April 02, 2022 /Travis Erwin
      dacris, anaid, imagine, laonlock
      Music, Commercial
      Comment
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        Liv Charette - Red Flags White [Review]

        March 25, 2022 by Travis Erwin in Music, Electro Pop, Commercial

        Rating: 4 out of 5

        “Liv Charette simply exudes talent and confidence, and this track hooks right from the first line. ‘Red Flags White’ is a modern dating anthem or more of a moving forward anthem. Just allowing yourself to have some fun and accept the things you cant change or at least not allowing them to stop a bit of fun.

        The big bold talent and delivery brings the track to life and this song feels like a declaration of diva status.”
        — Travis Erwin ~ LA on Lock Blogger
        March 25, 2022 /Travis Erwin
        livcharette, redflagswhite, laonlock
        Music, Electro Pop, Commercial
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          Roet - Dad's Song[Music Video Review]

          March 24, 2022 by Kreadiv Kesh in Commercial, Music Videos

          Rating: 4 out of 5

          “Losing a parent isn’t easy. Roet “Dad’s Song” expresses how the artist feels in the passing of this dad. Located in his home he shows us memories as he reveals to us his feelings. The song is short but you can feel and relate to him through his music.”
          — Kreadiv Kesh [LA On Blogger]
          “I didn’t set off to start a project about mental health. But shortly after starting Roet, I had three friends kill themselves in the span of about a year and half. Each time I felt like I couldn’t write about anything else and the way those songs gave an outlet to my friends that had lost a loved one quickly became important me. I’ve had my own experiences with depression, suicide attempts, family issues, you name it but I do feel like I’ve come out the other side of that (at least for now). So mental health is something I have a lot of opinions about and Roet has become my outlet for that, using my own life experience as the canvas to paint on.”
          — Roet
          March 24, 2022 /Kreadiv Kesh
          LAOnlock
          Commercial, Music Videos
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            Haiden - Sorry To Your Next Ex [Review]

            March 18, 2022 by Travis Erwin in Music, Commercial

            Rating: 4.5 out of 5

            “Taking a unique approach to the conventional break-up song, Haiden unleashes a lyrical masterpiece with ‘Sorry To Your Next Ex.’ The irony and wordplay are the perfect dig for that ex that put you through an ordeal. Like a backhanded compliment, the track slap with force and hooks the listener emotionally if they have ever been there. The Pop delivery is contemporary and spot on. ”
            — Travis Erwin ~ LA on Lock Blogger
            March 18, 2022 /Travis Erwin
            haiden, sorrytoyournextex, laonlock
            Music, Commercial
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              Kelsey Gill - Rob Me Blind [Review]

              March 16, 2022 by Travis Erwin in Music, Commercial

              Rating: 4 out of 5

              “Kelsey Gill starts the track off with a hearty bit of attitude, and then unleashes her vocal range and talent to set the hook. The sound reminded me a bit of Christina Aguilera with a touch mor of a soulful Pop groove lurking to create a different vibe. Lyrically, the track feels tight and holds the attention of the listener, but for me it was the groove and rhythm that really shined alongside the vocal talent to make the song come alive.”
              — Travis Erwin ~ LA on Lock Blogger
              March 16, 2022 /Travis Erwin
              kelseygill, robmeblind, laonlock
              Music, Commercial
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                Alexis Gerred - Unbreakable (feat. MiG Ayesa) [Music Video Review]

                March 11, 2022 by Travis Erwin in Music Videos, Pop, Rock, Commercial

                Rating: 4 out of 5

                “This track is a throwback in some ways, as the sound is reminiscent of the glory days of hair bands, but Alexis Gerred still manages to bring this energetic Rock anthem home with a contemporary vibe.

                There are hints of Red Hot Chili Peppers to the arrangement and tempo, and the track is one that is simply hard to turn away from. A perfect add for your motivational playlists, or anytime you simply want to rock out. ”
                — Travis Erwin ~ LA on Lock Blogger
                March 11, 2022 /Travis Erwin
                alexisgerred, mig ayesa, unbreakable, laonlock
                Music Videos, Pop, Rock, Commercial
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                  Casey Derhak - Get Back [Review]

                  March 11, 2022 by Kreadiv Kesh in Music Videos, Commercial

                  Rating: 4 out of 5

                  “Get Back” is a smooth track. Between enjoying the memories and dealing with heartbreak Casey aims to want more and get back to the way things were. Different scenarios play with ways to get back what they had but it remains a puzzle. ”
                  — Kreadiv Kesh [LA On Block Blogger]
                  March 11, 2022 /Kreadiv Kesh
                  LAOnlock
                  Music Videos, Commercial
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                    Jackson Guthy - Like I Did [Review]

                    March 04, 2022 by Travis Erwin in Music, Commercial, Indie Pop, Singer/Songwriter

                    Rating: 4.5 out of 5

                    “There is an inherent sadness to this track but given that Jackson Guthy is singing about the waning days days of a relationship that is almost a given. ‘Like I Did’ is a last ditch question to a lover in a final effort to get back to the former happiness and euphoria the couple once felt.

                    Delivered with an emotive rasp and a building piano melody the track feels timeless in both its sound, and emotions. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    March 04, 2022 /Travis Erwin
                    jacksonguthy, likeidid, laonlock
                    Music, Commercial, Indie Pop, Singer/Songwriter
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                      Jeff Tunes - Rooftop [Review]

                      March 04, 2022 by Travis Erwin in Music, Commercial, Adult Contemporary, Pop, Rock

                      Rating: 4 out of 5

                      “This track from Jeff Tunes reminds me a bit of Uncle Cracker. ‘Rooftop’ is one of those tranquil jams that feels perfect for summer. Light and airy the tune sweeps you up and in and is almost impossible not to sing along with by the second chorus. A smooth groove that carries you along and puts a bit of spring in your step. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      March 04, 2022 /Travis Erwin
                      jefftunes, rooftop, laonlock
                      Music, Commercial, Adult Contemporary, Pop, Rock
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                        Volléstad x Okafuwa - Highway [Review]

                        March 01, 2022 by Travis Erwin in Music, Commercial

                        Rating: 4 out of 5

                        “This track is all about energy, and this is one ‘Highway’ that flows freely with no chance of a snarl to slow you down. Some songs are made to play while you hit the road, and this is one of them. Add the track to your driving playlist and head out where the air can blow through your hair and the sun will warm your face. You will be singing along to the chorus before you reach cruising speed.”
                        — Travis Erwin ~ LA on Lock Blogger
                        March 01, 2022 /Travis Erwin
                        Volléstad, okafuwa, highway, laonlock
                        Music, Commercial
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                          Becky HIll x Galantis - Run [Music Video Review]

                          February 25, 2022 by Travis Erwin in Music, Music Videos, Electro Pop, EDM, Commercial

                          Rating: 4 out of 5

                          “Becky Hill is a phenomenal talent, and her latest single ‘Run’ is another triumph for this talent Brit. Teaming up with Swedish group Galantis, this big bold offering is an epic conversation about how we run from love after being hurt a few times. The uplifting nature of the melody and build lends the track an almost motivational quality and serves as a reminder to us all that there is power in the vulnerability of keeping our hearts open to the idea of love. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          February 25, 2022 /Travis Erwin
                          beckyhill, galantis, laonlock
                          Music, Music Videos, Electro Pop, EDM, Commercial
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                            Micah Banks x Calabasas x Atom - Easy [Music Video Review]

                            February 25, 2022 by Travis Erwin in Music Videos, EDM, Contemporary R&B, Commercial

                            Rating: 4 out of 5

                            “This track tells a story, not only in the emotional and passionate lyrics, but also in a well crafted video.

                            ’Easy’ dives into the dysfunctional rules of love and broken hearts. The fact it is easy to blame the other person when the one you loves strays.

                            The song is nuanced and real, just as modern love tends to be, and the ride is emotional and genuine. Combining EDM with a Contemporary R&B brand of delivery, the single takes a few surprising turns in its arrangement and video presentation, but holds the listener throughout.”
                            — Travis Erwin ~ LA on Lock Blogger
                            February 25, 2022 /Travis Erwin
                            micahbanks, calabasas, atom, easy, laonlock
                            Music Videos, EDM, Contemporary R&B, Commercial
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                              The Collection - Won't Stop Yet [Review]

                              February 25, 2022 by Travis Erwin in Music, Commercial, Pop, Rock

                              Rating: 4.5 out of 5

                              “So many times we are told to have faith ... things will work out. Truth is that isn’t always the case and yet we keep ;-lugging along through life putting one foot in front of the other. ‘Won’t Stop Yet’ is an anthem of sorts honoring that stubbornness while admitting the effort might not be rewarded the way we want or expect.

                              The vocal tone is folksy while the arrangement is a energetic and uplifting. The track feels like a celebration of this imperfect thing we call life. ”
                              — Travis Erwin ~ LA on Lock Blogger
                              February 25, 2022 /Travis Erwin
                              thecollection, won'tstopyet, laonlock
                              Music, Commercial, Pop, Rock
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                                Peaceful James - Love Like Vegas [Review]

                                February 25, 2022 by Travis Erwin in Music, Commercial, Indie Rock, Indie Pop

                                Rating: 4 out of 5

                                “Peaceful James captures a nice blend of Funk, Rock and Roll, and energy with the track ‘Love Like Vegas’ This is the genre bending kind of sound that you’d expect from The Black Keys or Jack White and the energy is as palpable as your heartbeat. For all its sinful brand of fun Vegas is a hard place to walk away from as a winner and love can feel that same way way at times. This track brings that point to musical life very well. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                February 25, 2022 /Travis Erwin
                                peacefuljames, lovelikevegas, laonlock
                                Music, Commercial, Indie Rock, Indie Pop
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                                  The Attire - Girls Like You

                                  February 24, 2022 by Travis Erwin in Music, Electro Pop, Commercial

                                  Rating: 4 out of 5

                                  “The Attire is comparable to Bruno MArrs and Maroon 5 and falls solidly in the Funk Pop sound. ‘Girls Like You’ is a soulful ode to affairs of the heart and the way our hearts get drug down some rocky roads but we keep taking that bumpy ride hoping for that magical ride we call love.

                                  The beauty here is that it take a few rough rides to recognize that smooth trip when it arrives. ”
                                  — Travis Erwin ~ LA on Lock BLogger
                                  February 24, 2022 /Travis Erwin
                                  theattire, girlslikeyou, laonlock
                                  Music, Electro Pop, Commercial
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                                    Restless Modern - I Hate That I'm Addicted to the Internet [Review]

                                    February 24, 2022 by Travis Erwin in Music, Commercial

                                    Rating: 3.5 out of 5

                                    “Restless Modern is a 25-year-old producer, singer, and songwriter currently based in Wisconsin. Born in Denver, but raised as a Midwesterner outside of Chicago, he studied economics at Harvard before realizing that his internal calling to become an artist was perennial and impossible to tune out.

                                    The intelligence of the writing shines here, but that is not to say that the production nd vocal talent isn’t as equally engaging. part of the genius here is talking a song about the modern algorithms and marketing and placing it over a old school 50’s sound and arrangement. The juxtaposition brings out the irony of the situation as well as the talent brings out the artistry. I did find myself wishing the song was longer and offered even more takes on this modern world we live in.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    February 24, 2022 /Travis Erwin
                                    restlessmodern, ihatethati'maddictedtotheinternet, laonlock
                                    Music, Commercial
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                                      MVLDER x MILOU - Without You [ Review]

                                      February 21, 2022 by Kreadiv Kesh in Electro Pop, Commercial

                                      Rating: 5 out of 5

                                      “The world around us is so stressful. We tend to hold on to the memories despite of being tired of everything around us. This track stirs strong feels from its listen and releases the emotions musically. ”
                                      — Kreadiv Kesh [ LA On Lock Blogger]
                                      February 21, 2022 /Kreadiv Kesh
                                      LAOnLock
                                      Electro Pop, Commercial
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                                        Dezabel - Why I Really Need [Review]

                                        February 18, 2022 by Kreadiv Kesh in Commercial

                                        Rating: 5 out of 5

                                        “Emotions and feelings can take us away to a world we never thought of. Dezabel’s “Why I Really Need” is about that one person you find that you can completely be yourself with. They know you inside and out and both accept and heal your vulnerabilities. Love is captured visually in different images across time but the feeling still leaves the screen.”
                                        — Kreadiv Kesh [LA On Lock Blogger]
                                        February 18, 2022 /Kreadiv Kesh
                                        LAOnlock
                                        Commercial
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