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LVRBOY - when you love someone [Review]

April 29, 2022 by Travis Erwin in Music, Indie Pop, Electro Pop, Commercial

Rating: 4 out of 5

“Despite our best efforts some relationships simply do not work. This is especially tough when there isn’t one great reason just a simple parting of the hearts. LVRBOY takes on this very kind of ending with ‘when you love someone’ and that is not enough to salvage a future together. Coming with a smooth grove and emotional build, this Electro Pop track speaks to and from the heart. ”
— Travis Erwin ~ LA on Lock Blogger
April 29, 2022 /Travis Erwin
lvrboy, whenyoulovesomeone, laonlock
Music, Indie Pop, Electro Pop, Commercial
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    Steven Curtis - Patience [Review]

    April 22, 2022 by Travis Erwin in Lyric Video, Commercial, Adult Contemporary

    Rating: 4 out of 5

    “Steven Curtis captures a tender beautiful track about being patient with ourselves and not comparing our success or failures with others. This is especially tough to do in these the days of special media and instant gratification. The balance of being a responsible adult and chasing your dreams is a tough one to juggle and sometimes it does indeed take , ‘Patience.’ ”
    — Travis Erwin ~ LA on Lock Blogger
    April 22, 2022 /Travis Erwin
    stevencurtis, patience, laonlock
    Lyric Video, Commercial, Adult Contemporary
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      Elle Baez - Mister Possessive [Review]

      April 22, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Commercial

      Rating: 4 out of 5

      “Elle Baez conveys power and confidence and attitude infused declarations in ‘Mister Possessive.’ the track is about taking control and walking away when need be or simply being the master of your won fate and desires. The track has a power R&B feel but really transcends genre with its confidence and verve. ”
      — Travis Erwin ~ LA on Lock Blogger
      April 22, 2022 /Travis Erwin
      ellebaez, misterpossessive, laonlock
      Music, Contemporary R&B, Electro Pop, Commercial
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        Lorelei Marcell - Need Me [Review]

        April 22, 2022 by Travis Erwin in Music, Electro Pop, Indie Pop, Commercial

        Rating: 4 out of 5

        “Loralei Marcell has the kind of emotive voice that instantly pulls a listener in and holds them tight to the lyrical build. This track is about the power of love and how complex walking away can be np matter how much it needs to be done. ‘Need Me’ mirrors the mind and our need t be loved as well as our need to escape at times even when there are plenty of reasons to stay. ”
        — Travis Erwin ~ LA on Lock Blogger
        April 22, 2022 /Travis Erwin
        loreleimarcell, needme, laonlock
        Music, Electro Pop, Indie Pop, Commercial
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          Victoria Anthony - Kinda Into You [Music Video Review]

          April 15, 2022 by Travis Erwin in Music Videos, Commercial

          Rating: 4 out of 5

          “Victoria Anthony drops this fun Pop track about falling for that new person and admitting to them and herself that she is ‘Kinda Into You.’

          A fun, relatable track with nice energy and hook you can sing along to after the first chorus. This is the kind of track that can take over and be the sound of a particular summer.

          And what better way to kick off the coming summer, than by catching Victoria Anthony live at The Echo on May 14th. For those not in or around LA, check out her other tour dates.”
          — Travis Erwin ~ LA on Lock Blogger
          April 15, 2022 /Travis Erwin
          victoriaanthony, kindaintoyou, laonlock
          Music Videos, Commercial
          Comment
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            Natalie Shay - Two Sparks [Music Video Review]

            April 13, 2022 by Travis Erwin in Music Videos, Commercial, Indie Pop, Pop

            Rating: 4.5 out of 5

            “From the very first note, Natalie Shay emotes the passion and emotion and those elements combined with the theatrical build of this track truly lends to hook and hold the listener for the duration.. The writing is power as is the performance, making this a single hit all the right notes both literally and figuratively. ”
            — Travis Erwin ~ LA on Lock Blogger
            April 13, 2022 /Travis Erwin
            natalieshay, twosparks, laonlock
            Music Videos, Commercial, Indie Pop, Pop
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              GAYLE - e-z (Feat. UPSAHL and Blu DeTiger) [Music Video Review]

              April 08, 2022 by Travis Erwin in Music, Commercial, Pop, Rock

              Rating: 4 out of 5

              “No longer a stranger to our blog readers or the world, GAYEL is blowing up in a big way and ‘e-z’ is yet another stellar track off her EP. Joined this time by UPSAHL and Blu DeTiger, GAYLE once again delivers in your face attitude is that trademark husky yet sultry tone that pulls the listener in immediately.

              A word from the artist herself ...

              ’e-z is my way of making fun of the way that people make fun of my generation. I’ve been obsessed with UPSAHL and Blu DeTiger for years and I’m so excited that we got to collaborate on this together.’ - GAYLE”
              — Travis Erwin ~ LA on Lock Blogger
              April 08, 2022 /Travis Erwin
              gayle, upsahl, blu detiger, e-z, laonlock
              Music, Commercial, Pop, Rock
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                Dacris x AnaiD - Imagine (Help For Kerem) [Music Video Review]

                April 02, 2022 by Travis Erwin in Music, Commercial

                Rating: No Rating This Time, Just Heartfelt Hope

                “As a curator and music reviewer my goal is to help those who appreciate good music discover new artists and songs. But sometimes music goes beyond the entertainment level and speak to the soul or gives us new insight. It can touch our lives in numerous ways and be there in our time of need. Sometimes it does all of that. This track is about love and understanding and helping someone in need. Now I will turn it over to the artists ...

                When I heard the story about Kerem I knew that I want to help him. He is suffering from SMA type 1 and needs the most expensive medical treatment in the world. This song is to raise money to donate and to get his story into your mind. As father I can relate to the suffer and sorrow Kerems parents are going through. So I put all my heart into this lyrical story. I hope you like ‘IMAGINE.’”
                — Travis Erwin ~ LA on Lock Blogger
                April 02, 2022 /Travis Erwin
                dacris, anaid, imagine, laonlock
                Music, Commercial
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                  Liv Charette - Red Flags White [Review]

                  March 25, 2022 by Travis Erwin in Music, Electro Pop, Commercial

                  Rating: 4 out of 5

                  “Liv Charette simply exudes talent and confidence, and this track hooks right from the first line. ‘Red Flags White’ is a modern dating anthem or more of a moving forward anthem. Just allowing yourself to have some fun and accept the things you cant change or at least not allowing them to stop a bit of fun.

                  The big bold talent and delivery brings the track to life and this song feels like a declaration of diva status.”
                  — Travis Erwin ~ LA on Lock Blogger
                  March 25, 2022 /Travis Erwin
                  livcharette, redflagswhite, laonlock
                  Music, Electro Pop, Commercial
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                    Roet - Dad's Song[Music Video Review]

                    March 24, 2022 by Kreadiv Kesh in Commercial, Music Videos

                    Rating: 4 out of 5

                    “Losing a parent isn’t easy. Roet “Dad’s Song” expresses how the artist feels in the passing of this dad. Located in his home he shows us memories as he reveals to us his feelings. The song is short but you can feel and relate to him through his music.”
                    — Kreadiv Kesh [LA On Blogger]
                    “I didn’t set off to start a project about mental health. But shortly after starting Roet, I had three friends kill themselves in the span of about a year and half. Each time I felt like I couldn’t write about anything else and the way those songs gave an outlet to my friends that had lost a loved one quickly became important me. I’ve had my own experiences with depression, suicide attempts, family issues, you name it but I do feel like I’ve come out the other side of that (at least for now). So mental health is something I have a lot of opinions about and Roet has become my outlet for that, using my own life experience as the canvas to paint on.”
                    — Roet
                    March 24, 2022 /Kreadiv Kesh
                    LAOnlock
                    Commercial, Music Videos
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                      Haiden - Sorry To Your Next Ex [Review]

                      March 18, 2022 by Travis Erwin in Music, Commercial

                      Rating: 4.5 out of 5

                      “Taking a unique approach to the conventional break-up song, Haiden unleashes a lyrical masterpiece with ‘Sorry To Your Next Ex.’ The irony and wordplay are the perfect dig for that ex that put you through an ordeal. Like a backhanded compliment, the track slap with force and hooks the listener emotionally if they have ever been there. The Pop delivery is contemporary and spot on. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      March 18, 2022 /Travis Erwin
                      haiden, sorrytoyournextex, laonlock
                      Music, Commercial
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                        Kelsey Gill - Rob Me Blind [Review]

                        March 16, 2022 by Travis Erwin in Music, Commercial

                        Rating: 4 out of 5

                        “Kelsey Gill starts the track off with a hearty bit of attitude, and then unleashes her vocal range and talent to set the hook. The sound reminded me a bit of Christina Aguilera with a touch mor of a soulful Pop groove lurking to create a different vibe. Lyrically, the track feels tight and holds the attention of the listener, but for me it was the groove and rhythm that really shined alongside the vocal talent to make the song come alive.”
                        — Travis Erwin ~ LA on Lock Blogger
                        March 16, 2022 /Travis Erwin
                        kelseygill, robmeblind, laonlock
                        Music, Commercial
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                          Alexis Gerred - Unbreakable (feat. MiG Ayesa) [Music Video Review]

                          March 11, 2022 by Travis Erwin in Music Videos, Pop, Rock, Commercial

                          Rating: 4 out of 5

                          “This track is a throwback in some ways, as the sound is reminiscent of the glory days of hair bands, but Alexis Gerred still manages to bring this energetic Rock anthem home with a contemporary vibe.

                          There are hints of Red Hot Chili Peppers to the arrangement and tempo, and the track is one that is simply hard to turn away from. A perfect add for your motivational playlists, or anytime you simply want to rock out. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          March 11, 2022 /Travis Erwin
                          alexisgerred, mig ayesa, unbreakable, laonlock
                          Music Videos, Pop, Rock, Commercial
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                            Casey Derhak - Get Back [Review]

                            March 11, 2022 by Kreadiv Kesh in Music Videos, Commercial

                            Rating: 4 out of 5

                            “Get Back” is a smooth track. Between enjoying the memories and dealing with heartbreak Casey aims to want more and get back to the way things were. Different scenarios play with ways to get back what they had but it remains a puzzle. ”
                            — Kreadiv Kesh [LA On Block Blogger]
                            March 11, 2022 /Kreadiv Kesh
                            LAOnlock
                            Music Videos, Commercial
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                              Jackson Guthy - Like I Did [Review]

                              March 04, 2022 by Travis Erwin in Music, Commercial, Indie Pop, Singer/Songwriter

                              Rating: 4.5 out of 5

                              “There is an inherent sadness to this track but given that Jackson Guthy is singing about the waning days days of a relationship that is almost a given. ‘Like I Did’ is a last ditch question to a lover in a final effort to get back to the former happiness and euphoria the couple once felt.

                              Delivered with an emotive rasp and a building piano melody the track feels timeless in both its sound, and emotions. ”
                              — Travis Erwin ~ LA on Lock Blogger
                              March 04, 2022 /Travis Erwin
                              jacksonguthy, likeidid, laonlock
                              Music, Commercial, Indie Pop, Singer/Songwriter
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                                Jeff Tunes - Rooftop [Review]

                                March 04, 2022 by Travis Erwin in Music, Commercial, Adult Contemporary, Pop, Rock

                                Rating: 4 out of 5

                                “This track from Jeff Tunes reminds me a bit of Uncle Cracker. ‘Rooftop’ is one of those tranquil jams that feels perfect for summer. Light and airy the tune sweeps you up and in and is almost impossible not to sing along with by the second chorus. A smooth groove that carries you along and puts a bit of spring in your step. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                March 04, 2022 /Travis Erwin
                                jefftunes, rooftop, laonlock
                                Music, Commercial, Adult Contemporary, Pop, Rock
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                                  Volléstad x Okafuwa - Highway [Review]

                                  March 01, 2022 by Travis Erwin in Music, Commercial

                                  Rating: 4 out of 5

                                  “This track is all about energy, and this is one ‘Highway’ that flows freely with no chance of a snarl to slow you down. Some songs are made to play while you hit the road, and this is one of them. Add the track to your driving playlist and head out where the air can blow through your hair and the sun will warm your face. You will be singing along to the chorus before you reach cruising speed.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  March 01, 2022 /Travis Erwin
                                  Volléstad, okafuwa, highway, laonlock
                                  Music, Commercial
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                                    Becky HIll x Galantis - Run [Music Video Review]

                                    February 25, 2022 by Travis Erwin in Music, Music Videos, Electro Pop, EDM, Commercial

                                    Rating: 4 out of 5

                                    “Becky Hill is a phenomenal talent, and her latest single ‘Run’ is another triumph for this talent Brit. Teaming up with Swedish group Galantis, this big bold offering is an epic conversation about how we run from love after being hurt a few times. The uplifting nature of the melody and build lends the track an almost motivational quality and serves as a reminder to us all that there is power in the vulnerability of keeping our hearts open to the idea of love. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    February 25, 2022 /Travis Erwin
                                    beckyhill, galantis, laonlock
                                    Music, Music Videos, Electro Pop, EDM, Commercial
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                                      Micah Banks x Calabasas x Atom - Easy [Music Video Review]

                                      February 25, 2022 by Travis Erwin in Music Videos, EDM, Contemporary R&B, Commercial

                                      Rating: 4 out of 5

                                      “This track tells a story, not only in the emotional and passionate lyrics, but also in a well crafted video.

                                      ’Easy’ dives into the dysfunctional rules of love and broken hearts. The fact it is easy to blame the other person when the one you loves strays.

                                      The song is nuanced and real, just as modern love tends to be, and the ride is emotional and genuine. Combining EDM with a Contemporary R&B brand of delivery, the single takes a few surprising turns in its arrangement and video presentation, but holds the listener throughout.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      February 25, 2022 /Travis Erwin
                                      micahbanks, calabasas, atom, easy, laonlock
                                      Music Videos, EDM, Contemporary R&B, Commercial
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                                        The Collection - Won't Stop Yet [Review]

                                        February 25, 2022 by Travis Erwin in Music, Commercial, Pop, Rock

                                        Rating: 4.5 out of 5

                                        “So many times we are told to have faith ... things will work out. Truth is that isn’t always the case and yet we keep ;-lugging along through life putting one foot in front of the other. ‘Won’t Stop Yet’ is an anthem of sorts honoring that stubbornness while admitting the effort might not be rewarded the way we want or expect.

                                        The vocal tone is folksy while the arrangement is a energetic and uplifting. The track feels like a celebration of this imperfect thing we call life. ”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        February 25, 2022 /Travis Erwin
                                        thecollection, won'tstopyet, laonlock
                                        Music, Commercial, Pop, Rock
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