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Zachary Aldana - Christmas Isn't Canceled (Just You)

November 25, 2023 by Travis Erwin in Music, Holiday, Contemporary R&B, Commercial

Rating: 3.5 out of 5

“This Christmas track has a retro vibe arrangement wise, but is pure contemporary in the lyrical build.

A fun, easy to sing along track with a do-wap type vibe. There is a hint of humor in Zachary Aldana’s delivery, as well as the lyrical vibe.

’Christmas Isn’t Canceled (Just You)’ is a holiday breakup song of not letting the past wear your down. ”
— Travis Erwin ~ LA on Lock Blogger
November 25, 2023 /Travis Erwin
zacharyaldana, Chistmasisn'tcanceled(justyou), laonlock
Music, Holiday, Contemporary R&B, Commercial
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    Caroline Romano - girl in a china shop [Music Review]

    November 17, 2023 by Travis Erwin in Music, Mixtape, Commercial, Alternative, Pop

    Rating: 4.5 out of 5

    “Caroline Romano is a force, an Alt-Pop star on the rise, and one hell of a songwriter. We have featured Romano on several occasion though ‘Girl in a China Shop’ might be her best work to date.

    A track of self awareness and staring in the mirror o face the facts. THis is something we all need to do time to time and now we have a soundtrack when we want to cut the bullshit and be real to ourselves. ”
    — Travis Erwin ~ LA on Lock Blogger
    November 17, 2023 /Travis Erwin
    carolineromano, girlinachinashop, laonlock
    Music, Mixtape, Commercial, Alternative, Pop
    1 Comment
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      Rachel Newnham - Jealous [Music Review]

      November 17, 2023 by Travis Erwin in Music, Pop, Electro Pop, Commercial

      Rating: 4 out of 5

      “Comparing yourself to others, and even worse, the social media persona of people pretending their world is perfect is a dangerous thing. ‘Jealous’ is about those feelings of envy we’ve all had when looking at other peoples looks, relationships, and experiences. But we never know the full story or picture as outsiders, and chances are they are jealous of us in some way as well.

      Rachel Newnham delivers the track is perfect Pop glory.”
      — Travis Erwin ~ LA on Lock Blogger
      November 17, 2023 /Travis Erwin
      rachelnewnham, jealous, laonlock
      Music, Pop, Electro Pop, Commercial
      Comment
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        Paige Corwin -Unlearn How to Love You [Review]

        November 16, 2023 by Kreadiv Kesh in Commercial

        Rating: 4 out of 5

        “When you fall in love with someone its often times hard to let go. Paige Corwin’s “Unlearn How to Love You” is about finally letting your heart love someone and embracing every moment with them. Falling love is easily but when your heart is forced to shift and let go its hard. This commercial track isn’t depressing but an emotion pop ballad.”
        — Kreadiv Kesh [LA On Lock Blogger]
        November 16, 2023 /Kreadiv Kesh
        #LAOnlock
        Commercial
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          Bryn Christopher - High [Review]

          November 16, 2023 by Kreadiv Kesh in Electro Pop, Commercial

          Rating: 3 out of 5

          “This is a song that reminds me of the New York dance parties you would see in the movies. It uplifts you and captivates you. Bryn Christopher is soul music meets dance music. The track elevates any listener and takes them high, high, higher on happiness.”
          — Kreadiv Kesh [LA On Lock Blogger]
          November 16, 2023 /Kreadiv Kesh
          #LAOnlock
          Electro Pop, Commercial
          Comment
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            Lockyer Boys - DRIVE! [Music Review]

            November 10, 2023 by Travis Erwin in Music, Pop, Commercial

            Rating: 3.5 out of 5

            “The Lockyer Boys have a feel-good, vibrant Pop track with ‘DRIVE!’ The vocals are tight and energetic and that carries the day. The track is glossy and probably skews to a younger audience given it feels a bit Disney-esque in its sound and writing. Clean cut and shiny. A track aimed at the masses. ”
            — Travis Erwin ~ LA on Lock Blogger
            November 10, 2023 /Travis Erwin
            lockyerboys, drive!, laonlock
            Music, Pop, Commercial
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              Will Conn - Marathon [Review]

              November 09, 2023 by Kreadiv Kesh in Commercial, Singer/Songwriter

              Rating: 4 out of 5

              “Love is a marathon that often causes you to fall off track. Will Conn’s single “Marathon” builds up a storyline and guides you through relationship issues. The tempo stays consistent which allows us to follow his determination and emotion to mend his relationship. As a singer songwriter he truly knows how to express hisself through each verse. ”
              — Kreadiv Kesh [LA On Lock Blogger]
              November 09, 2023 /Kreadiv Kesh
              #LAOnlock
              Commercial, Singer/Songwriter
              Comment
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                HAHA - No Promises [Music Review]

                November 09, 2023 by Travis Erwin in Music, Commercial, Indie Pop, Indie Rock

                Rating: 3.5 put of 5

                “A true 80’s throwback, HAHA delivers despite making, ‘No Promises.’

                The smooth vocal harmonies and lyrical wordplay is fun and evocative at the same time. The 80s might be gone but the music continues to inspire and live on and this danceable track is full of nostalgia for that era but still works as a contemporary track lyrically.”
                — Travis Erwin ~ LA on Lock Blogger
                November 09, 2023 /Travis Erwin
                haha, nopromises, laonlock
                Music, Commercial, Indie Pop, Indie Rock
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                  Makena - Rinse & Repeat [Music Review]

                  November 06, 2023 by Travis Erwin in Music, Alternative, Pop, Commercial

                  Rating: 3.5 out of 5

                  “Some live for the chase and nothing more. Serial daters who toss aside their quarry not long after getting that person to fall for them.

                  Rinse & Repeat’ is told from the pained view of a castaway that mistakenly thought they were more than a pawn in the game. Makena delivers the Alt Pop track with an energetic vulnerability and anger that is the perfect combination of emotions to bring out the lyrical build.”
                  — Travis Erwin ~ LA on Lock Blogger
                  November 06, 2023 /Travis Erwin
                  makena, rinse&repeat, laonlock
                  Music, Alternative, Pop, Commercial
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                    Jade LeMac - You're Not A God [Music Review]

                    November 06, 2023 by Travis Erwin in Lyric Video, Commercial, Alternative, Pop

                    Rating: 4.5 out of 5

                    “Jade LeMAc ahs that ‘It’ factor. It drips from her vocals and audio presence like a a sweet elixir that just might intoxicate you with a single drop.

                    From Jade ... “‘You’re Not A God’ is for that one person who thinks they’re better than everyone. We all know the type! It’s an anthem for the underdogs, and a big middle finger to those who think they can push people around.”

                    There is a hint of Billie Eilish in the attitude and tone but, LeMac’s talent shines on its won and this track delivers an edge and intricate build that hooks and compels you to hit repat and listen all over again. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    November 06, 2023 /Travis Erwin
                    jadelemac, you'renotagod, laonlock
                    Lyric Video, Commercial, Alternative, Pop
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                      Fletcher Moudy - Let Your Hand Slip [Music Review]

                      October 20, 2023 by Travis Erwin in Music, Commercial, Alternative, Remix, Rock

                      Rating: 4 out of 5

                      “The one night stand is often romanticized and for good reason. The thrill of carnal excitement, and the potential of where it could go are boundless. ‘Let Your Hand Slip’ captures those emotions and feeling and the hard vocal edge of Fletcher Moudy sell it well here. The arrangement is a bit erratic, just like a heartbeat in such situations, and the resulting song sweeps you in just as if lust were leading you along.”
                      — Travis Erwin ~ LA on Lock Blogger
                      October 20, 2023 /Travis Erwin
                      fletchermoudy, letyourhandslip, laonlock
                      Music, Commercial, Alternative, Remix, Rock
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                        Halover -Better State of Mind [Review]

                        October 18, 2023 by Kreadiv Kesh in Commercial, Indie Pop

                        Rating: 5 out of 5

                        “Today is not tomorrow or yesterday. Halover’s “Better State of Mind” is a sad yet energetic Indie Pop song. It reveals the type of mood someone can be in but also provides affirmations that tomorrow will be better. Anyone that listens is able to follow the range of the guitar strings and pick up on every mood Halover has. ”
                        — Kreadiv Kesh [LA On Lock Blogger]
                        October 18, 2023 /Kreadiv Kesh
                        #LAOnlock
                        Commercial, Indie Pop
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                          Olivia Lunny - FIX THIS [Music Video Review]

                          October 14, 2023 by Travis Erwin in Music Videos, Electro Pop, Commercial

                          Rating: 4 out of 5

                          “Olivia Lunny is as talented as they come and here she is joined by Bryce Vine. The vocal duet is stunning and emotive and you feel every last, heartbreaking word of the track.

                          ’Fix This’ is the kind of track that will help people get through their own hard times or even facilitate conversation for couple in need of a good heart-to-heat to turn the ride of a sinking relationship. An engaging and entertaining track with the ability to effect actual change in people’s lives, what’s not to love?”
                          — Travis Erwin ~ LA on Lock Blogger
                          October 14, 2023 /Travis Erwin
                          olivialunny, brycevine, laonlock
                          Music Videos, Electro Pop, Commercial
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                            Ashley Elle - Death of Me [Music Review]

                            October 14, 2023 by Travis Erwin in Music, Singer/Songwriter, Pop, Commercial, Alternative

                            Rating: 4 out of 5

                            “Ashley Elle proudly uses the term Sad Girl Pop and she just might be the Queen of the genre. Her emotive delivery and vulnerable lyrics pull the listener right into the heart of this track but she expresses the song’s intent well herself ...

                            ’I moved to Los Angeles four years ago to attend college and pursue music,” explains Ashley Elle. “While I love it out here, there are many moments where I wish I could run home to my small town in Wisconsin. ‘Death of Me’ is a song to LA - a place full of dreams and possibilities wrapped in competition and insecurities.’

                            Truer words have never been said about Los Angeles and all that emotions she gives those who come here in search of something new and different.”
                            — Travis Erwin ~ LA on Lock Blogger
                            October 14, 2023 /Travis Erwin
                            ashleyelle, deathofme, laonlock
                            Music, Singer/Songwriter, Pop, Commercial, Alternative
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                              Francis On My Mind -This Is My Time [Review]

                              October 10, 2023 by Kreadiv Kesh in Commercial

                              Rating: 4 out of 5

                              “Francis On My Mind delivers an energetic and motivating commercial track “This Is My Time”. The song embraces journey and focuses on what is right in front of you. It’s about finding your area to play and development in without wanting to look for something else. The song provides excitement for anyone who is ready to get out and recognize their full potential. ”
                              — Kreadiv Kesh [LA On Lock Blogger]
                              October 10, 2023 /Kreadiv Kesh
                              #LAOnlock
                              Commercial
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                                Paytra -Villain Era [Review]

                                October 07, 2023 by Kreadiv Kesh in Electro Pop, Commercial

                                Rating: 3 out of 5

                                “Some people are in their soft girl era but it’s time for their villain era. Paytra has incredible songwriting that relates to good girls who do a lot and try to keep an image. Then one day they realize they want more and choose to live on the edge. The song starts off a little premature but delivers empowerment and energy.”
                                — Kreadiv Kesh [LA On Lock Blogger]
                                October 07, 2023 /Kreadiv Kesh
                                #LAOnLock
                                Electro Pop, Commercial
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                                  Lauren Dair -For The Gods [Review]

                                  October 07, 2023 by Kreadiv Kesh in Electro Pop, Commercial

                                  Rating: 3 out of 5

                                  “Lauren Dair takes us on a fantasy ride “For the Gods”. This electro pop romantic track is about loving someone like a fantasy. It uplifts your spirits and allows your heart to explore the universe of love. This is a very descriptive track that gives like to your imagination. ”
                                  — Kreadiv Kesh [LA On Lock Blogger]
                                  October 07, 2023 /Kreadiv Kesh
                                  #LAOnlock
                                  Electro Pop, Commercial
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                                    Alli Fitz -Falling Star [Review]

                                    October 07, 2023 by Kreadiv Kesh in Electro Pop, Commercial

                                    Rating: 3.5 out of 5

                                    “Alli Fitz “Falling Star” is about wanting to fall head over hills in love with someone. This dance hall track with uplift anyone that listens to it. It stays consistent with the mix of happy, romantic, and commercial. The ending gives us a little solo action but it still builds a musical connection to the rest of the song.”
                                    — Kreadiv Kesh [LA On Lock Blogger]
                                    October 07, 2023 /Kreadiv Kesh
                                    #LAOnlock
                                    Electro Pop, Commercial
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                                      Christina Trocchio -Sunny Days [Review]

                                      October 07, 2023 by Kreadiv Kesh in Commercial

                                      Rating: 3 out of 5

                                      “A soft, raw vocal performance that makes the listener feel as if you’re right there in front of Christina Trocchio. Enchanting. Chill. The use of the electric piano and soft drums pats to carry the vocals is the perfect match. The use of harmonies to add texture to already soulful and heartfelt vocal leads. This is a beautiful composition that feels as good as rain on a hot summer day.”
                                      — Kreadiv Kesh [LA On Lock Blogger]
                                      October 07, 2023 /Kreadiv Kesh
                                      #LAOnlock
                                      Commercial
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                                        Connor Kauffman - Far Too Late [Músic Review]

                                        October 05, 2023 by Travis Erwin in Music, Commercial, Alternative, Pop

                                        Rating: 4.5 out of 5

                                        “Connor Kauffman is an artist I’ve featured before and once again he’s blown me away with his talent and emotive expressions of the human condition.

                                        Not everyone deserves second or third chances, even if you happen to share DNA with that person. Though that is a tough thing to accept because we are all conditioned to believe blood is thicker than water and that is exactly why some grievances hurt worse than others.

                                        Kauffman uses his talent to share this experience and in doing so helps us find our own healing path all while being entertained by his stellar performance.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        October 05, 2023 /Travis Erwin
                                        connorkauffman, fartoolate, laonlock
                                        Music, Commercial, Alternative, Pop
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