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slow.jpg

SHY Martin - Slow [Review]

January 10, 2020 by Travis Erwin in Music, Electro Pop

Rating: 4.5 out of 5

“A soft melody leads us into SHY Martin’s stellar vocal performance. The edges of her voice are ragged and vulnerable in the best possible way. The lyrics are well-written and the combination of songwriting and performance are perfectly balanced to make ever word carry an impact. The pace is slow and the vibe both soft and delicate, but both are perfect for the song to come alive.

We’ve all been hurt and had to tiptoe our way back into some kind of relationship or situation so this track has a resonance that will speak to most who take the time to slow down and listen.”
— Travis Erwin (LA on Lock Blogger)
January 10, 2020 /Travis Erwin
shymartin, slow, laonlock
Music, Electro Pop
Comment
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    foolforyou.jpg

    Kenza - Fool For You [Review]

    January 03, 2020 by Travis Erwin in Music, Electro Pop, Commercial

    Rating: 4 out of 5

    “Kenza delivers a classic pop vocal performance on her latest single, ‘Fool For You.’ Both vocally and the melodically, the song carries hints of a retro 90’s vibe. And yet, the track still brings a definite contemporary vibe, especially during the chorus, which rings with confidence, even though the track is about being so head over heels in love that you feel out of control.

    The single is one that feels almost timeless from the first listen. ”
    — Travis Erwin (LA on Lock Blogger)
    January 03, 2020 /Travis Erwin
    kenza, foolforyou, laonlock
    Music, Electro Pop, Commercial
    1 Comment
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      tothepeopleihurt.jpg

      Lauren Sanderson - To the People I Hurt [Review]

      December 18, 2019 by Travis Erwin in Music, Electro Pop

      Rating: 4.5 out of 5

      “I am a sucker for stripped down emotion in music, and Lauren Sanderson has given us exactly that with this single.

      None of us are exempt from causing pain to others. Sometimes it is even inevitable, but at our best we can be open and honest and admit our mistakes, as well as our true intentions. This song is all about that. ”
      — Travis Erwin (LA on Lock Blogger)
      December 18, 2019 /Travis Erwin
      laurensanderson, tothepeopleihurt, laonlock
      Music, Electro Pop
      Comment
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        hundreds.jpg

        PIWA - Hundreds (Prod. by nïko) [Review]

        December 13, 2019 by Travis Erwin in Music, Electro Pop, Commercial

        Rating: 4 out of 5

        “A nice cadence pulled me in from the start before the track settled in and hooked me lyrically. Talent and production meshed quite well here to create a track that holds you and leaves you wanting more. ”
        — Travis Erwin (LA on Lock Blogger)
        December 13, 2019 /Travis Erwin
        piwa, nïko, hundreds, laonlock
        Music, Electro Pop, Commercial
        Comment
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          holywater.jpg

          Changeling - Holy Water [Review]

          December 12, 2019 by Travis Erwin in Music, Electro Pop, Indie Electronic, Singer/Songwriter

          Rating: 4 out of 5

          “The misty, ethereal vibe to the vocals lends a mysterious vibe to this track about self-discovery.

          Haunting and alluring at the same time, the performance unfolds to perfectly articulate these subtle lyrics.”
          — Travis Erwin (LA on Lock Blogger)
          December 12, 2019 /Travis Erwin
          changeling, holywater, laonlock
          Music, Electro Pop, Indie Electronic, Singer/Songwriter
          Comment
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            tomorrow.jpg

            jaye - TOMORROW [Music Video Review]

            December 02, 2019 by Travis Erwin in Music Videos, Indie Electronic, Electro Pop

            Rating: 4 out of 5

            “A track that plays with the emotions. Dark sarcastic lyrics, and disturbing imagery, go along with an upbeat almost childlike melody and beat. A good metaphor for life and how we say we are fine when underneath there is often looming turmoil. ”
            — Travis Erwin (LA on Lock Blogger)
            December 02, 2019 /Travis Erwin
            jaye, tomorrow, laonlock
            Music Videos, Indie Electronic, Electro Pop
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              problem..jpg

              CAii - Problem. [Review]

              November 29, 2019 by Travis Erwin in Music, Commercial, Electro Pop

              Rating: 3.5 out of 5

              “The songwriting is spot on here ... snappy and emotional and full of Amen! moments for anybody that has been there.

              I did find myself wishing at times the beat and melody brought the same level of power.”
              — Travis Erwin (LA on Lock Blogger)
              November 29, 2019 /Travis Erwin
              Caii, problem., laonlock
              Music, Commercial, Electro Pop
              Comment
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                hot.jpeg

                Confetti - Hot [Review]

                November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial

                Rating: 4 out of 5

                “Confetti is back with a high-energy track of braggadocios confidence.

                Guaranteed to get you moving, this is a single that is perfect for the club, or when rolling around the block with the window down and your hair blowing in the breeze. ”
                — Travis Erwin (LA on Lock Blogger)
                November 22, 2019 /Travis Erwin
                confetti, hot, laonlock
                Music, Electro Pop, Commercial
                Comment
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                  hero.jpg

                  Michael Buono - Hero [Review]

                  November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter

                  Rating: 4.5 out of 5

                  “That beat though …

                  This track is about musical euphoria. Perfectly capturing emotion and laying it down in studio.

                  Call it a modern Zippity-Doo-Dah where the sun is shining warm and gentle on your face, and the birds are whistling to the exact song playing in your heart. ”
                  — Travis Erwin (LA on Lock Blogger)
                  November 22, 2019 /Travis Erwin
                  michaelbuono, hero, laonlock
                  Music, Electro Pop, Commercial, Singer/Songwriter
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                    ihatethiscity.jpg

                    Geena Fontanella - I Hate This City [Review]

                    November 21, 2019 by Travis Erwin in Music, Electro Pop

                    Rating: 4 out of 5

                    “Geena Fontanella keeps the momentum going with yet another impactful release.

                    ’I Hate This City’ is a heartfelt single of loneliness and longing. Missing a lover who is not physically near is something most of us can relate to, and both lyrically and vocally, the emotions are tangible in this fantastic Electro Pop number.”
                    — Travis Erwin (LA on Lock Blogger)
                    November 21, 2019 /Travis Erwin
                    geenafontanella, ihatethiscity, laonlock
                    Music, Electro Pop
                    Comment
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                      intou.jpg

                      Running Lights - Into U [Music Video Review]

                      November 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop

                      Rating: 4 out of 5

                      “This is a fun Pop track made all the better for its entertaining video.

                      Most of us guys have fallen prey to the charms of a crush and attempted to mold ourselves into what we think they want, but the tactic never leads to a good place and this is as amusing and energetic of a cautionary tale as you are likely to ever find.”
                      — Travis Erwin (LA on Lock Blogger)
                      November 20, 2019 /Travis Erwin
                      runninglights, intou, laonlock
                      Music Videos, Electro Pop, Commercial, Pop
                      Comment
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                        hypnotizingme.jpg

                        Sidhant Seth - Hypnotizing Me [Review]

                        November 15, 2019 by Travis Erwin in Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter

                        Rating: 4 out of 5

                        “The unique sound hits you first, and given the fact Sidhant Seth is a unique talent with a variety of vocal skills and talents, that is to be expected.

                        There is a reoccurring shift in the melody that originally threatened to shake me out of the groove, but after a number of listens, I found myself enjoying the change in sound more and more.”
                        — Travis Erwin (LA on Lock Blogger)
                        November 15, 2019 /Travis Erwin
                        sidhantseth, hypnotizingme, laonlock
                        Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter
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                          aiimonlove.jpg

                          Novaa - AI Am In Love [Music Video Review]

                          November 12, 2019 by Travis Erwin in Music Videos, Electro Pop

                          Rating: 4 out of 5

                          “Stylistically, the similarities between Novaa and Lorde are undeniable. As a track about the love and addiction to artificial intelligence the single is quite well-written and the imagery is both hauntingly disturbing, and thought provoking, given the subject manner.”
                          — Travis Erwin (LA on Lock Blogger)
                          November 12, 2019 /Travis Erwin
                          novaa, aiaminlove, laonlock
                          Music Videos, Electro Pop
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                            boots.jpg

                            Greyson Chance - Boots [Music Video Review]

                            November 09, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

                            Rating: 4 out of 5

                            “A hard hitting beat, and cocky vocals kick this off before it settles into more of a pop groove.

                            Greyson Chance is an intriguing artist that I plan to keep an eye on.”
                            — Travis Erwin (LA on Lock Blogger)
                            November 09, 2019 /Travis Erwin
                            greysonchance, boots, laonlock
                            Music Videos, Electro Pop, Commercial
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                              voices.jpg

                              Brooke Sierra - Voices [Review]

                              November 09, 2019 by Travis Erwin in Music, Electro Pop, Commercial

                              Rating: 4 out of 5

                              “Brooke Sierra is a talented vocalist and that element shines brightest on ‘Voices,’ though the songwriting is also very strong as well.

                              A nice, smooth commercial groove goes along with the Electro Pop vibe musically, creating a mainstream single as vibrant as any out there.”
                              — Travis Erwin (LA on Lock Blogger)
                              November 09, 2019 /Travis Erwin
                              brookesierra, voices, laonlock
                              Music, Electro Pop, Commercial
                              Comment
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                                myself.jpg

                                Jackson Sutherland - Myself [Review]

                                November 08, 2019 by Travis Erwin in Music, Electro Pop

                                Rating: 4.5 out of 5

                                “Jackson Sutherland has a songwriting gift and his latest Electro Pop single, ‘Myself’ showcases not only that talent, but his vocal strength as well.

                                The line ... I gotta stop hating myself ... could fall into a despair-filled track that only adds to the melancholy we all feel at times, but Sutherland steered the track away from that and instead gives us a song of honest emotion that brings a self-awareness and sense of belonging rather than isolation.

                                This is a track you can indeed roll down your windows and sing along to even if you are going through tough times. ”
                                — Travis Erwin (LA on Lock Blogger)
                                November 08, 2019 /Travis Erwin
                                jacksonsutherland, myself, laonlock
                                Music, Electro Pop
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                                  Dive.jpg

                                  The Seshen - Dive [Video Music Review]

                                  November 05, 2019 by Travis Erwin in Music Videos, Electro Pop

                                  Rating: 4 out of 5

                                  “An engaging dance track with an almost disturbing emotional quality to the lyrics. The vocals are alluring in a fragile desperate kind of way and the single captures the feeling of being out on the ragged edge of your mind.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  November 05, 2019 /Travis Erwin
                                  theseshen, dive, laonlock
                                  Music Videos, Electro Pop
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                                    sweatshirt.jpg

                                    Ariane - Sweatshirt [Music Video Review]

                                    October 31, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

                                    Rating: 4 out of 5

                                    “This track felt dangerous from the first beat, and Ariane’s vocals only add to that foreboding, yet alluring sense. The video tells the story quite well as the song unfolds. Lyrically I did get caught up in the repeated phrase ‘polyester blend,’ but beyond that the lyrics and story here is so palpable I was totally immersed.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    October 31, 2019 /Travis Erwin
                                    ariane, sweatshirt, laonlock
                                    Music Videos, Electro Pop, Commercial
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                                      amourfou.jpg

                                      ZOË - Amour Fou [Music Video Review]

                                      October 30, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

                                      Rating: 3.5 out of 5

                                      “Soft and sexy, Austrian beauty ZOË captivates with an alluring vocal style. The track has a retro European vibe and the video is reminiscent of a perfume ad. Lyricailly the track could have done more, but still I could not look away or stop listening to her voice.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      October 30, 2019 /Travis Erwin
                                      zoe, amourfou, laonlock
                                      Music Videos, Electro Pop, Commercial
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                                        pisces.jpg

                                        Miranda Glory - Pisces [Review]

                                        October 25, 2019 by Travis Erwin in Music, Electro Pop, Contemporary R&B, Commercial

                                        Rating: 4.5 out of 5

                                        “The vocals are smooth and tender and that brings a vulnerability that really works well here.

                                        The production is catchy with enough Electro elements to keep this one from falling into a saccharine pop vibe. The chorus hook is fantastic and unexpected.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        October 25, 2019 /Travis Erwin
                                        mirandaglory, pisces, laonlock
                                        Music, Electro Pop, Contemporary R&B, Commercial
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