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adoreyou.jpeg

Kiara Nelson - Adore You [Music Video Review]

February 14, 2020 by Travis Erwin in Music Videos, Electro Pop

Rating: 3.5 out of 5

“Kiara Nelson delivers a Pop track that will no doubt be shared by many couples as they try to express their feelings via music. With a lively beat, that hints at Latin influences and a Hip-Hip vibe behind pop vocals, ‘Adore You’ is right at home among commercial tracks on the radio today.

The song brings enough energy and spirit to make it float above the competition. Lyrically, the track isn’t reinventing the wheel, but sometimes the predictable can still be a lot of fun.”
— Travis Erwin (LA on Lock Blogger)
February 14, 2020 /Travis Erwin
kiaranelson, adoreyou, laonlock
Music Videos, Electro Pop
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    kissmysadnessaway.jpg

    OLGA - Kiss My Sadness Away [Review]

    February 07, 2020 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter

    Rating: 4 out of 5

    “The writing here is spot on perfection. Vocally, the first few lines felt a touch dated for me, but then the track took a turn and felt purely modern from then on. The beat and melody add to the whip-smart lyrics and make this track so sharp you simply cannot escape the hook.

    The tale of a jaded lover considering a reconciliation, but only after the gets the damn answers she needs. Attitude prevails and pulls you deep into this relationship even if you’ve never been there yourself.”
    — Travis Erwin (LA on Lock Blogger)
    February 07, 2020 /Travis Erwin
    olga, kissmysadnessaway, laonlock
    Music, Electro Pop, Commercial, Singer/Songwriter
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      roses.jpg

      Soleima - "Roses" [Music Video Review]

      January 31, 2020 by Travis Erwin in Music Videos, Electro Pop

      Rating: 4.5 out of 5

      “Unique only works when it captivates ... and WOW did Soleima captivate me with her uniqueness of tone.

      Straight out of Denmark, this artist is no one trick pony, because the songwriting is spot on clever and packed with witty emotion and meaningful turns of surprise. The vocal performance delivers the same level of intrigue and emotion, making this track one of the most uniquely talented songs I’ve heard in months.”
      — Travis Erwin (LA on Lock Blogger)
      January 31, 2020 /Travis Erwin
      soleima, roses, laonlock
      Music Videos, Electro Pop
      Comment
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        ordinarytalk.jpg

        Half Waif - Ordinary Talk [Music Video Review]

        January 31, 2020 by Travis Erwin in Music Videos, Indie Pop, Indie Electronic, Electro Pop

        Rating: 4 out of 5

        “From the outset here, the hauntingly beautiful vocals are captivating and left me almost trance like. The track has a definite avant-garde vibe, and the imagery of the video hits in much the same way.

        The lyrics are alluring, in a voyeuristic kind of way that allows you deep into the conscious of another. Placing this track in a category is tough as there are POP influences, and songwriter vibes along with a bit of electronic beats and melody. The song is a ride through the subconscious and maybe because no one human can truly be put in a box, neither can a song such as this that feels so human. ”
        — Travis Erwin (LA on Lock Blogger)
        January 31, 2020 /Travis Erwin
        halfwaif, ordinarytalk, laonlock
        Music Videos, Indie Pop, Indie Electronic, Electro Pop
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          why.jpg

          wrs - why [Music Video Review]

          January 20, 2020 by Travis Erwin in Music Videos, Electro Pop, Deep House, Commercial

          Rating: 4 out of 5

          “This track delivers an exotic, almost dangerous vibe that instills an eager anticipation as you listen. Beneath that is a melancholy undertone that adds yet another layer to the single. Matter of fact, layered is the best way to describe this single from wrs.

          The production brings different elements over the top of a steady beat and the various embellishments all add to the emotion of the track. Lyrically, ‘why’ deals with a love, or at least infatuation gone bad.

          The imagery of the video brings all of this alive with vivid, understated imagery.”
          — Travis Erwin (LA on Lock Blogger)
          January 20, 2020 /Travis Erwin
          wrs, why, laonlock
          Music Videos, Electro Pop, Deep House, Commercial
          Comment
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            EMM - Boys Like You [Music Video Review]

            January 20, 2020 by Travis Erwin in Music Videos, Electro Pop

            Rating: 4 out of 5

            “An Electro Pop anthem for the ladies out there that have been burned one too many times, ‘Boys Like You’ is a nicely produced, smoothly delivered ode to feminine self-reliance and power.

            I reviewed the radio edit, but I imagine the unedited version carries even more of the same bold verve. This is a track to sing along with and declare your independence. A fun track with something to say.”
            — Travis Erwin (LA on Lock Blogger)
            January 20, 2020 /Travis Erwin
            emm, boyslikeyou, laonlock
            Music Videos, Electro Pop
            Comment
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              lucy.jpg

              Kris Ivy - Lucy [Review]

              January 17, 2020 by Travis Erwin in Music, Electro Pop

              Rating: 4.5 out of 5

              “Sultry and sexy in a way we haven’t heard since Gwen Stafani’s ,No Doubt days. The beat and melody are infectious and exotic and the vocal performance brings the same vibe.

              This is close to Pop perfection and Kris Ivy has all of the makings of a star. The track feels intoxicating in a way that music seldom is ,but when it does achieves that element it draws listeners from all genres and appetites. This is a single that can do that so don’t sleep on Kris Ivy.”
              — Travis Erwin (LA on Lock Blogger)
              January 17, 2020 /Travis Erwin
              krisivy, lucy, laonlock
              Music, Electro Pop
              Comment
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                cryingonyourown.jpg

                Hannah Evans - Crying On Your Own [Review]

                January 17, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                Rating: 3.5 out of 5

                “This track is a tale of two sounds. The first is dark and soulful, while the second is pure pop with a bouncy commercial appeal. The contrast is a bit shocking at the first change in tone and style, but overall the arrangement works quite well once you adjust.

                The comparisons to Billie Eilish are easy ones to make, but there is a bit more soul to the slower verses and a bit more of a pop feel during the uptempo portions of the single so Hannah Evans is bringing her own spin and brand of talent to the table. ”
                — Travis Erwin (LA on Lock Blogger)
                January 17, 2020 /Travis Erwin
                hannahevans, cryingonyourown, laonlock
                Music, Electro Pop, Commercial
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                  review.jpg

                  Abigail Rose - Birthday [Review]

                  January 13, 2020 by Travis Erwin in Music, Electro Pop

                  Rating: 5 out of 5

                  “The beat and melody come in light and airy, and leading in, the song has the feel of a sugary sweet love song, but the vibe turns quickly.

                  ’Birthday is a well-crafted song with lyrics that feel like stream of conscious heartache that mirrors the mundane acts that hit hard after a breakup. And if there is regret or uncertainty that you did the right those emotions are all the more acute.

                  The lyrics as well as the performance bring all of this out perfectly in this Electro Pop track that is easily my favorite within the genre in a long while. ”
                  — Travis Erwin (LA on Lock Blogger)
                  January 13, 2020 /Travis Erwin
                  abigailrose, birthday, laonlock
                  Music, Electro Pop
                  Comment
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                    slow.jpg

                    SHY Martin - Slow [Review]

                    January 10, 2020 by Travis Erwin in Music, Electro Pop

                    Rating: 4.5 out of 5

                    “A soft melody leads us into SHY Martin’s stellar vocal performance. The edges of her voice are ragged and vulnerable in the best possible way. The lyrics are well-written and the combination of songwriting and performance are perfectly balanced to make ever word carry an impact. The pace is slow and the vibe both soft and delicate, but both are perfect for the song to come alive.

                    We’ve all been hurt and had to tiptoe our way back into some kind of relationship or situation so this track has a resonance that will speak to most who take the time to slow down and listen.”
                    — Travis Erwin (LA on Lock Blogger)
                    January 10, 2020 /Travis Erwin
                    shymartin, slow, laonlock
                    Music, Electro Pop
                    Comment
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                      foolforyou.jpg

                      Kenza - Fool For You [Review]

                      January 03, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                      Rating: 4 out of 5

                      “Kenza delivers a classic pop vocal performance on her latest single, ‘Fool For You.’ Both vocally and the melodically, the song carries hints of a retro 90’s vibe. And yet, the track still brings a definite contemporary vibe, especially during the chorus, which rings with confidence, even though the track is about being so head over heels in love that you feel out of control.

                      The single is one that feels almost timeless from the first listen. ”
                      — Travis Erwin (LA on Lock Blogger)
                      January 03, 2020 /Travis Erwin
                      kenza, foolforyou, laonlock
                      Music, Electro Pop, Commercial
                      1 Comment
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                        tothepeopleihurt.jpg

                        Lauren Sanderson - To the People I Hurt [Review]

                        December 18, 2019 by Travis Erwin in Music, Electro Pop

                        Rating: 4.5 out of 5

                        “I am a sucker for stripped down emotion in music, and Lauren Sanderson has given us exactly that with this single.

                        None of us are exempt from causing pain to others. Sometimes it is even inevitable, but at our best we can be open and honest and admit our mistakes, as well as our true intentions. This song is all about that. ”
                        — Travis Erwin (LA on Lock Blogger)
                        December 18, 2019 /Travis Erwin
                        laurensanderson, tothepeopleihurt, laonlock
                        Music, Electro Pop
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                          hundreds.jpg

                          PIWA - Hundreds (Prod. by nïko) [Review]

                          December 13, 2019 by Travis Erwin in Music, Electro Pop, Commercial

                          Rating: 4 out of 5

                          “A nice cadence pulled me in from the start before the track settled in and hooked me lyrically. Talent and production meshed quite well here to create a track that holds you and leaves you wanting more. ”
                          — Travis Erwin (LA on Lock Blogger)
                          December 13, 2019 /Travis Erwin
                          piwa, nïko, hundreds, laonlock
                          Music, Electro Pop, Commercial
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                            holywater.jpg

                            Changeling - Holy Water [Review]

                            December 12, 2019 by Travis Erwin in Music, Electro Pop, Indie Electronic, Singer/Songwriter

                            Rating: 4 out of 5

                            “The misty, ethereal vibe to the vocals lends a mysterious vibe to this track about self-discovery.

                            Haunting and alluring at the same time, the performance unfolds to perfectly articulate these subtle lyrics.”
                            — Travis Erwin (LA on Lock Blogger)
                            December 12, 2019 /Travis Erwin
                            changeling, holywater, laonlock
                            Music, Electro Pop, Indie Electronic, Singer/Songwriter
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                              tomorrow.jpg

                              jaye - TOMORROW [Music Video Review]

                              December 02, 2019 by Travis Erwin in Music Videos, Indie Electronic, Electro Pop

                              Rating: 4 out of 5

                              “A track that plays with the emotions. Dark sarcastic lyrics, and disturbing imagery, go along with an upbeat almost childlike melody and beat. A good metaphor for life and how we say we are fine when underneath there is often looming turmoil. ”
                              — Travis Erwin (LA on Lock Blogger)
                              December 02, 2019 /Travis Erwin
                              jaye, tomorrow, laonlock
                              Music Videos, Indie Electronic, Electro Pop
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                                problem..jpg

                                CAii - Problem. [Review]

                                November 29, 2019 by Travis Erwin in Music, Commercial, Electro Pop

                                Rating: 3.5 out of 5

                                “The songwriting is spot on here ... snappy and emotional and full of Amen! moments for anybody that has been there.

                                I did find myself wishing at times the beat and melody brought the same level of power.”
                                — Travis Erwin (LA on Lock Blogger)
                                November 29, 2019 /Travis Erwin
                                Caii, problem., laonlock
                                Music, Commercial, Electro Pop
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                                  hot.jpeg

                                  Confetti - Hot [Review]

                                  November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial

                                  Rating: 4 out of 5

                                  “Confetti is back with a high-energy track of braggadocios confidence.

                                  Guaranteed to get you moving, this is a single that is perfect for the club, or when rolling around the block with the window down and your hair blowing in the breeze. ”
                                  — Travis Erwin (LA on Lock Blogger)
                                  November 22, 2019 /Travis Erwin
                                  confetti, hot, laonlock
                                  Music, Electro Pop, Commercial
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                                    hero.jpg

                                    Michael Buono - Hero [Review]

                                    November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter

                                    Rating: 4.5 out of 5

                                    “That beat though …

                                    This track is about musical euphoria. Perfectly capturing emotion and laying it down in studio.

                                    Call it a modern Zippity-Doo-Dah where the sun is shining warm and gentle on your face, and the birds are whistling to the exact song playing in your heart. ”
                                    — Travis Erwin (LA on Lock Blogger)
                                    November 22, 2019 /Travis Erwin
                                    michaelbuono, hero, laonlock
                                    Music, Electro Pop, Commercial, Singer/Songwriter
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                                      ihatethiscity.jpg

                                      Geena Fontanella - I Hate This City [Review]

                                      November 21, 2019 by Travis Erwin in Music, Electro Pop

                                      Rating: 4 out of 5

                                      “Geena Fontanella keeps the momentum going with yet another impactful release.

                                      ’I Hate This City’ is a heartfelt single of loneliness and longing. Missing a lover who is not physically near is something most of us can relate to, and both lyrically and vocally, the emotions are tangible in this fantastic Electro Pop number.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      November 21, 2019 /Travis Erwin
                                      geenafontanella, ihatethiscity, laonlock
                                      Music, Electro Pop
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                                        intou.jpg

                                        Running Lights - Into U [Music Video Review]

                                        November 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop

                                        Rating: 4 out of 5

                                        “This is a fun Pop track made all the better for its entertaining video.

                                        Most of us guys have fallen prey to the charms of a crush and attempted to mold ourselves into what we think they want, but the tactic never leads to a good place and this is as amusing and energetic of a cautionary tale as you are likely to ever find.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        November 20, 2019 /Travis Erwin
                                        runninglights, intou, laonlock
                                        Music Videos, Electro Pop, Commercial, Pop
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