“Mathias Julin drops this declaration of sorts,a nd does so with spectacular emotion. ‘Cruel World’ is a track about finding love in the midst of the troubling times we live in and how newfound live can make things seem better even while society crumbles. The track has a definite Alex Warren vibe with rich emotional tones and soaring emotions to hold the listener to the build.”
“Being happy and comfortable in your own skin isn’t an easy feat to achieve. Jag Farrah sings about this on ‘Falling from the Ceiling,’ a track specifically rooted in not feeling to need to force your way into a relationship. The confidence and self assured vibes are evident in the performance though the track still has a light carefree feel that makes it all feel uplifting.”
“The friend zone is an oft ridiculed place to be, but true love is often rooted in friendship. Making the leap from one to the other however is a scary endeavor and TEHYA takes on those feelings with Indie Pop glory on the track, ‘Love Overdose.’
This Canadian artist performs the song with tender vulnerability that truly brings the stellar songwriting forward for the listener. ”
“Singer, songwriter, filmmaker, and queer pop visionary Zolita will unleash her album, HELL’S BELLES, on August 28th. A genre-bending concept record split into two distinct sonic worlds, the album balances the softer, more romantic spirit of BELLES with the dark, hedonistic pulse of HELL.
The title track was released last month and now we have ‘Hardcore’ which ushers inthe albums darker side. The Electro pop track is sultry and twisted in the best of ways.”
“The friend zone can be a place of deep regret and ALANI has tapped into that with her single, ‘More Than Friends.’ A track about the blurred space between romance and friendship and the unspoken emotions that can be born when you find yourself in those murky water. The song carries a tinge of sad longing and is a reminder that sometimes we just have to take that leap to get where we want to be.”
“There is nothing quite like a first crush. Those feelings and memories tend to linger forever and Ella Quynh has done an artful job of capturing the wonder, fear,a nd doubt involved. ‘Iconic’ is an Alt Pop that doesn’t stray too far from an emotive singer/songwriter vibe which will no doubt lead to comparisons to Taylor Swift.”
“Mathias Julin has the kind of emotive vocal style that makes listeners stop and lean in from the first word. And his latest track, ‘Where We Are’ is written with the same level of emotional engagement so the combination leaves us with a song you can feel as much as hear.
Lyrically the track is about two people who don’t fit the mold, and don’t need to. In a world where everyone’s attempting to cultivate the illusion of perfection, “Where We Are’ is a love song about a couple who sees each other’s imperfections and loves each other because of them, not in spite of them.”
“We’ve all been on a bad date r found ourselves chatting with someone that we’d like to get away from. MICHAELA leans into those moments with a bit of fun irreverence on her latest Alt Pop single. ‘TTYN’ or Talk to You Never is about making that realization in real time and simply acting accordingly.”
“LA based singer/songwriter Liam Horne is having fun with his new Pop single, ‘Everywhere.’ A track about being in total sync in a relationship and simply feeling it at every step. The video showcases that mindset and LA a bit as Horne confidently strides through the city. ”
“Because of You I Will” by David Johnson featuring vocalist Jenny G. is a heartfelt ballad that blends emotional storytelling with soothing piano melodies and powerful vocals. Jenny G.’s soulful delivery brings the lyrics to life, creating a reflective and inspirational track that connects through its sincerity and timeless message.”
“Say hello to Jersey born, LA based artist, Ryann Ross. Or better yet stop and listen to her artful and emotive delivery on ‘Irish Exit.’ No Irish goodbyes necessary as you will want to stay for the full ride.
As does much of the music that speak to me, this track blurs the genre lines. Alt/Indie Pop, or heartfelt Americana. I can make a case for either but why bother. The important things are the emotion and evocative delivery to sell those words in a way that makes feel as if you are actively living every word.”
“This song is a bitter pill of truth we all face at some pint or another. ‘LEad Paint’ by Lucy Frost is a track about those moments of realization you have fucked up and wound up in a relationship that has zero potential for the future.
Delivered in a sweet almost baby doll brand of vocals, the track’s lyrical edge feels just that much sharper.”
“Alexa Kate has the rare combination of vocal tone and emotive delivery that makes it easy to feel the emotions of her lyrics. ‘Not Your Fault’ is a tender and vulnerable track about holding on too long only to realize you are hurting yourself and that pain is of your own creation.”
“Félix Collin leans in on Indie/Alt Pop vibes to deliver ‘I still replay.’ The track is tender and vulnerable while also maintaining a distant loneliness to sell the emotion of the lyrics. The song deals with emotional attachment and an inability to move forward at least in a timely and healthy fashion.”
“Silver Otto is a rising Alt Pop star that blurs the lines of genre and style. ‘Favorite’ asks the question what if we are living a lie and then twists it by asserting who cares if we are because sometimes the fantasy is far more fun than reality.
The artists as well as the song seems to dance on the edges lending an extra air of intrigue.”
“Amy Swift bursts with sultry and defiant attitude on ‘ Under.’ The soulful Alt Pop track is all about that dangerous kind of love. The kind where lust leaves you hungry and desperate even though you know toxicity lurks in the depths of the relationship and it’s only a matter of time before the passion takes a dark turn.”
“Gabrielle Ornate gives us a celestial and forbidden love story about the ‘Sun and Moon.’ The track offers an ethereal take on classic rock style vocals to create an engaging and spot on vibe that gets the wheels turning about the universe at large as wella s how things sometimes don’t work out for reason beyond our control.”
“Alt Pop can take any number of directions and here rising UK Pop star Starling unleashes a stream of conscious style narrative about shedding self doubt and flagellation in favor of enjoying life exactly as who you are. Written on her birthday it feels like a self-awakening we all need from time to time.”
“A heartfelt and meaningful track, ‘Rodeo Clown,’ could be Obed Padilla’s best offering to date. The track is about grief and heartbreak and feeling like you are taking too long to move on to the next phase of life. It si a reminder that we are all on our own emotional journey and there are no road maps.”
“Indie Pop covers a lot of ground but if you are looking for a quintessential track that fits the genre look no further. ‘Close Your Eyes’ from Wintur offers a timeless Indie Pop sound and style that is emotive and vulnerable and full of emotional nuance. With each listen you will peel back another layer and fall deeper in love with the track.”