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Icon South - My Script [Review]

April 23, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

Rating: 4 out of 5

“Icon South teams up with Indie Artist, whynotcordell on this melancholic track. “My Script’ utilizes an almost monotone delivery to drive home the emotion and power of the writing. The beat is straightforward, but a perfect match for the vibe of the lyrics. This songs puts that disenfranchised angst we’ve all felt, into a tangible art form.”
— Travis Erwin (LA on Lock Blogger)
April 23, 2021 /Travis Erwin
iconsouth, myscript, laonlock
Music, Rap, Hip-Hop, Conscious
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    hellofaguy.jpg

    Matt Nye - Hell of a Guy [Review]

    April 21, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

    Rating: 4 out of 5

    “I might be a day late sharing this one, but hey, 4/20 is way more a way of lifestyle than a date on the calendar. Matt Nye drops this smooth easy flow that bends and curls like the sweetest smoke with its pungent wordplay and mystical beat production. There are Mac Miller vibes to be made, but this one just feels right no matter who you wanna compare the style to. ”
    — Travis Erwin (LA on Lock Blogger)
    April 21, 2021 /Travis Erwin
    mattnye, hellofaguy, laonlock
    Music, Rap, Hip-Hop, Conscious
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      DaRealFlexx - Deep End (Feat. Vince Knight) [Music Video Review]

      April 19, 2021 by Kreadiv Kesh in Rap, Music, Music Videos

      Social Media: DaRealFlexx

      Rating: 5 out of 5

      “Picture rolling in the car and not knowing what the day holds until you get to a party.

      ”Deep End” is a song you can vibe to with the top down or kick it at the crib.

      Coming out of Costa Mesa, California, Da Real Flexx’s delivery is smooth yet energetic and the beat is a classic vibe. We knew this was a hit because his lyrical delivery is straight to the point with no chaser. As you pay close attention to what him and Vince Knight are saying you are sure to have the urge to hit the deep end even if it’s for the weekend. ”
      — Kreadiv Kesh (LA On Lock Blogger)
      April 19, 2021 /Kreadiv Kesh
      LAOnlock
      Rap, Music, Music Videos
      Comment
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        Heretixx - Stripes [Review]

        April 17, 2021 by Travis Erwin in Music, Rap, Hip-Hop

        Rating: 4 out of 5

        “Smooth West Coast vibes dominate this flow and beat. Heretixx adds a touch of Trap to the mix to give this track a slightly different feel than a lot of West Coast Hip Hop. The flow is mesmerising as it slithers through a nice lyrical build and progression. ”
        — Travis Erwin (LA on Lock Blogger)
        April 17, 2021 /Travis Erwin
        heretixx, stripes, laonlock
        Music, Rap, Hip-Hop
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          Brandon Bill$ x DaniLeigh - Unlimited Skills [Music Video Review]

          April 11, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

          Rating: 4 out of 5

          “Hooks for days. The beat, those lines, the imagery of the video ... all of it works here on this track. Brandon Bill$ and DaniLeigh team up to deliver the track with a nice balance and swagger that brings out the vibes. I did wish the track went a touch longer, as I definitely wanted more when it was over. ”
          — Travis Erwin (LA on Lock Blogger)
          April 11, 2021 /Travis Erwin
          brandonbill$, danileigh, unlimitedskills, laonlock
          Music Videos, Rap, Hip-Hop, Conscious
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            Pats x Raptor - What's the Word? [Review]

            April 09, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

            Rating: 4 out of 5

            “What can you do when you ain’t being heard? Pats and Raptor take a bit of old school flow and a bit of Mac Miller influenced sound to answer the very question that plagues many independent artists.

            A serpentine like arrangement accompanies the hook and the dup combines to hook you in with a classic Hip-Hop sound. ”
            — Travis Erwin (LA on Lock Blogger)
            April 09, 2021 /Travis Erwin
            pats, raptor, what'stheword, laonlock
            Music, Rap, Hip-Hop, Conscious
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              Chríz Gabriel - Drip [Music Video Review]

              April 06, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious, Contemporary R&B, Commercial

              Rating: 4 out of 5

              “With ties to London, Brooklyn, and LA, Chríz Gabriel brings a smooth worldliness to his flow that gives his delivery a hook and edge even on a track like ‘Drip’ which on the surface is all about a clean tranquil vibe. Dig in deeper however, and the nuance of the writing adds a dimension than only a man like Gabriel is poised to unleash.

              Fresh out of London, Chríz Gabriel is a man on a mission. With a talent birthed through LA culture and Brooklyn block parties, and a sound inspired by artists such as Little Simz, Lecrae and Drakeo the Ruler, Chriz is a melting pot of West coast sounds, catchy hooks, and intricate flows.

              There is a hint of freestyle and stream-of-consciousness to the overall flow style, though the production and hook elevates ‘Drip’ to that next level and gives the track the added purpose to make it stand out from the fray. The video gives the viewer a glimpse of Gabriel’s personality and passion.”
              — Travis Erwin (LA on Lock Blogger)
              April 06, 2021 /Travis Erwin
              chrizgabriel, drip, laonlock
              Music, Rap, Hip-Hop, Conscious, Contemporary R&B, Commercial
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                Jonnie Morris - Squad In Da Field [Review]

                April 04, 2021 by Travis Erwin in Music, Rap, Trap, Hip-Hop, Conscious

                Rating: 4 out of 5

                “Jonnie Morris drops a flow that feels raw and ragged in the best possible ways. The emotion of the writing is present in every word laid down. There is a hint of old school 90’s flavor, but not so much that this track feels dated in anyway. More like a homage with a fresh spin.”
                — Travis Erwin (LA on Lock Blogger)
                April 04, 2021 /Travis Erwin
                jonniemorris, squadindafield, laonlock
                Music, Rap, Trap, Hip-Hop, Conscious
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                  Flipfone - OUTLAW [Review]

                  April 04, 2021 by Travis Erwin in Music, Rap, Autotune

                  Rating: 4 out of 5

                  “A banger with a nice bit of funk to the cadence. Lyrically, the track stays fairly basic, but the beat and flow bring the track to life, so the simplicity of the production works well in this case. This is more of a party song to put on and sing along with as you hang with your homies.”
                  — Travis Erwin (LA on Lock Blogger)
                  April 04, 2021 /Travis Erwin
                  flipfone, outlaw, laonlock
                  Music, Rap, Autotune
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                    Rude GRL + CC - Like Wow [Music Video Review]

                    April 01, 2021 by Travis Erwin in Music, Rap

                    Rating: 4 out of 5

                    “Punk Rap might not be the genre you were expecting, but it is the genre you are getting here on this track. Coming with a banging attitude and sound, Rude GRL and CC pair up to deliver ‘Like Wow,’ a two fingered salute to intolerance, prejudice and hate. Hard-charged and energetic, this is a track that will fire you up.”
                    — Travis Erwin (LA on Lock Blogger)
                    April 01, 2021 /Travis Erwin
                    rudegrl+cc, likewow, laonlock
                    Music, Rap
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                      Tamara Bubble - I Love Me [Music Video Review]

                      March 30, 2021 by Travis Erwin in Music Videos, Rap

                      Rating: 4 out of 5

                      “Riding a staccato beat that comes at your like a siren’s call, Tamara Bubble lets the production do much of the work on the track, but her attitude and verve cannot/ will not be denied, and that combination leaves us with an bold, self-affirmative take that I imagine we will be hearing all over Tik Tok in the very near future.”
                      — Travis Erwin (LA on Lock Blogger)
                      March 30, 2021 /Travis Erwin
                      tamarabubble, iloveme, laonlock
                      Music Videos, Rap
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                        Mo Nicole - Friends [Review]

                        March 29, 2021 by Travis Erwin in Music, Neo-Soul, Rap, Hip-Hop, Conscious

                        Rating: 4 out of 5

                        “The escalating tempo hooked me on this track. Coming with a staccato flow infused with attitude, Mo Nicole rides the beat letting her lyrical punches land with precision. After a steady build, the flow backs off which allows the words to carry more emotion as the message sinks in with depth.”
                        — Travis Erwin (LA on Lock Blogger)
                        March 29, 2021 /Travis Erwin
                        monicole, friends, laonlock
                        Music, Neo-Soul, Rap, Hip-Hop, Conscious
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                          ZillaKami - CHAINS [Music Video Review]

                          March 23, 2021 by Travis Erwin in Music Videos, Autotune, Rap, Rock

                          Rating: 4 out of 5

                          “If you like your music with a hard edge, and razor sharp attitude, ZillaKami has the sound you are craving.

                          ’Chains’ is a take no prisoners type of track with a hard guttural delivery, and an industrial sounding guitar that drives the backing and brings out the grittiness of this writing and performance.”
                          — Travis Erwin (LA on Lock Blogger)
                          March 23, 2021 /Travis Erwin
                          zillakami, chains, laonlock
                          Music Videos, Autotune, Rap, Rock
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                            Dazy Chain - Cool

                            March 21, 2021 by Travis Erwin in Music, Rap, Commercial

                            Rating: 4 out of 5

                            “Dazy Chain is feeling ‘Cool’ and you will too when this track is playing in your ears. A nice blend of retro vibe and contemporary flow brings this track to life. The groove and verve of the chorus makes this one just settle down in your bones.”
                            — Travis Erwin (LA on Lock Blogger)
                            March 21, 2021 /Travis Erwin
                            dazychain, cool, laonlock
                            Music, Rap, Commercial
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                              Jordan Baumstark - Fashionably Late [Music Video Review]

                              March 05, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                              Rating: 4 out of 5

                              “Jordan Baumstark for sure conjures Mac Miller vibes, but the retro funk and groove to this track ads an old school feeling to the mix as well. This is one of those tracks that feels like something you’ve heard before from your very first listen. Not in an unoriginal copycat or tired sort of way, but in that it just feels comfortable and classic.”
                              — Travis Erwin (LA on Lock Blogger)
                              March 05, 2021 /Travis Erwin
                              jordanbaumstark, fashionablylate, laonlock
                              Music Videos, Rap, Hip-Hop, Conscious
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                                Charmaine - WOO! [Review]

                                February 26, 2021 by Travis Erwin in Music, Contemporary R&B, Rap, Commercial

                                Rating: 4 out of 5

                                “Once again, Charmaine’s ain’t messing around. ‘WOO!’ follows Charmaine’s debut single ‘BOLD’ that established the Zimbabwe born artist as one of the top female rappers coming out of Toronto. The single has accumulated over 2 million streams on all platforms and ‘Woo!’ once again captures that confident spirit with an energetic bravado that hooks the listener early on.”
                                — Travis Erwin (LA on Lock Blogger)
                                February 26, 2021 /Travis Erwin
                                charmaine, woo!, laonlock
                                Music, Contemporary R&B, Rap, Commercial
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                                  Caleborate - Contact (ft. Kota the Friend) [Music Video Review]

                                  February 26, 2021 by Travis Erwin in Lyric Video, Music Videos, Rap, Hip-Hop, Conscious

                                  Rating: 4.5 out of 5

                                  “The writing and lyrical progression of this track hooked me in and held me for the duration of this smooth groove. Caleborate, along with Kota the Friend, did not add any unnecessary embellishments to this track relying on the truth and strong emotion to bring the words alive. The lyric video allows you to decipher the lyrics in a next level kind of way and this is simply good songwriting delivered in an unassuming manner.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  February 26, 2021 /Travis Erwin
                                  caleborate, kotathefriend, contact, laonlock
                                  Lyric Video, Music Videos, Rap, Hip-Hop, Conscious
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                                    Arlo Maverick - Hashtag (feat. Riwo) [Music Video Review]

                                    February 19, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                                    Rating: 4.5 out of 5

                                    “Stark simple truth — that hits hard!

                                    Arlo Maverick delivers lines and truths that are unfortunately far too true. The imagery of the video is powerful and the gospel like delivery of the chorus adds an emotional depth that really hits home. Strong track and video and the power of the hook hits hard.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    February 19, 2021 /Travis Erwin
                                    arlomaverick, riwo, hashtag, laonlock
                                    Music Videos, Rap, Hip-Hop, Conscious
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                                      Dayway x Mike Jay Take Yo Gang - [Music Video Review]

                                      February 18, 2021 by Kreadiv Kesh in Music Videos, Rap, Trap

                                      Rating: 4 out of 5

                                      “Give a song a hard beat and you can’t help but to like it. Dayway and Mike Jay deliver a song that is full of energy but serious AF. Their latest single ‘Take Yo Gang’ is reassurance of what happens when someone crosses you.”
                                      — Kreadiv Kesh (LA On Lock Blogger)

                                      Follow Dayway on Instagram: https://www.instagram.com/daywayofficialTwitter: https://twitter.com/daywayofficialBooking email: biz4dayway@gmail.com

                                      February 18, 2021 /Kreadiv Kesh
                                      LAOnlock
                                      Music Videos, Rap, Trap
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                                        JavyDade - Westside Love [Review]

                                        February 16, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

                                        Rating: 4 out of 5

                                        “Pure West Coast vibin’!

                                        JavyDade captures a smooth groove, while hitting on many of the aspects that make West Coast living what it is. This is a perfect track to play as you cruise down the PCH, or any place where the sun is shining and the good times are flowing.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        February 16, 2021 /Travis Erwin
                                        javydade, westsidelove, laonlock
                                        Music, Rap, Hip-Hop, Conscious
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