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whatisit.jpg

Damian Lynn - What Is It [Review]

December 01, 2019 by Travis Erwin in Music, Commercial

Rating: 4 out of 5

“An uptempo Pop track that captivates with a variety of tempos and vocal styles. The accompanying video does a good job of adding to the emotional turmoil of the lyrics. ”
— Travis Erwin (LA on Lock Blogger)
December 01, 2019 /Travis Erwin
damian lynn, whatisit, laonlock
Music, Commercial
Comment
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    problem..jpg

    CAii - Problem. [Review]

    November 29, 2019 by Travis Erwin in Music, Commercial, Electro Pop

    Rating: 3.5 out of 5

    “The songwriting is spot on here ... snappy and emotional and full of Amen! moments for anybody that has been there.

    I did find myself wishing at times the beat and melody brought the same level of power.”
    — Travis Erwin (LA on Lock Blogger)
    November 29, 2019 /Travis Erwin
    Caii, problem., laonlock
    Music, Commercial, Electro Pop
    Comment
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      pills.jpg

      Tyler Shamy - Pills [Review]

      November 24, 2019 by Travis Erwin in Music, Singer/Songwriter, Commercial, Contemporary R&B

      Rating: 4.5 out of 5

      “There are lots of songs about battling depression, but few if any nail the struggle as well as this track.

      ’Pills’ brings an up and down energy, an array of emotion, and an engaging narrative that feels real and entertaining without sacrificing emotion or impact. Style wise this is Commercial Pop with a hard beat and an Electro Pop melody over soulful vocal delivery, ”
      — Travis Erwin (LA on Lock Blogger)
      November 24, 2019 /Travis Erwin
      tylershamy, pills, laonlock
      Music, Singer/Songwriter, Commercial, Contemporary R&B
      Comment
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        fallingdown.jpg

        Hemlock - Falling Down [Review]

        November 23, 2019 by Travis Erwin in Music, EDM, Future Bass, Commercial

        Rating: 4 out of 5

        “The production on this track is as spot on as the beat. A pleasing electronic melody adds to the emotion of the lyrics providing a nice balance between a talented set of vocals, and an uplifting lyrical refrain to the chorus. ”
        — Travis Erwin (LA on Lock Blogger)
        November 23, 2019 /Travis Erwin
        hemlock, fallingdown, laonlock
        Music, EDM, Future Bass, Commercial
        Comment
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          twentysomething.jpg

          LOST - Twentysomething [Review]

          November 23, 2019 by Travis Erwin in Music, Commercial

          Rating: 4.5 out of 5

          “The best songs are the ones you can listen to over and over again. The ones where you find subtle new meanings even years after you first hear it. ‘Twentysomething’ has that sort of vibe as it is nuanced and layered, both in the construct of the the beat and melody, but also in the songwriting and vocal delivery. The piece starts slow before revving up the energy level and throughout the lyrics are engaging and thought-provoking. ”
          — Travis Erwin (LA on Lock Blogger)
          November 23, 2019 /Travis Erwin
          lost, twentysomething, laonlock
          Music, Commercial
          Comment
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            hot.jpeg

            Confetti - Hot [Review]

            November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial

            Rating: 4 out of 5

            “Confetti is back with a high-energy track of braggadocios confidence.

            Guaranteed to get you moving, this is a single that is perfect for the club, or when rolling around the block with the window down and your hair blowing in the breeze. ”
            — Travis Erwin (LA on Lock Blogger)
            November 22, 2019 /Travis Erwin
            confetti, hot, laonlock
            Music, Electro Pop, Commercial
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              Christmastimethisyear.jpg

              Kyle Richardson - Christmas Time This Year [Music Video Review]

              November 22, 2019 by Travis Erwin in Music Videos, Lyric Video, Holiday, Commercial

              Rating: 4 out of 5

              “Kyle Richardson is a smooth Pop crooner delivering a gift for all those in that sugary sweet phase of falling in love this Christmas season. This track is a pure pop love track that is perfect for your holiday dedications.”
              — Travis Erwin (LA on Lock Blogger)
              November 22, 2019 /Travis Erwin
              kylerichardson, christmastimethisyear, laonlock
              Music Videos, Lyric Video, Holiday, Commercial
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                hero.jpg

                Michael Buono - Hero [Review]

                November 22, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter

                Rating: 4.5 out of 5

                “That beat though …

                This track is about musical euphoria. Perfectly capturing emotion and laying it down in studio.

                Call it a modern Zippity-Doo-Dah where the sun is shining warm and gentle on your face, and the birds are whistling to the exact song playing in your heart. ”
                — Travis Erwin (LA on Lock Blogger)
                November 22, 2019 /Travis Erwin
                michaelbuono, hero, laonlock
                Music, Electro Pop, Commercial, Singer/Songwriter
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                  loverboy.jpg

                  VIVIE ANN - Loverboy [Review]

                  November 22, 2019 by Travis Erwin in Music, Indie Pop, Commercial

                  Rating: 4 out of 5

                  “A kick ass vocal edge slices through convention on this track detailing the lustful pursuit of our heroine on the prowl for the right ‘Loverboy’ to quell her needs.

                  This is a track that turns the usual trope on its head and explores sexual roles in these modern times. The track has a James Bond vibe, but this time the debonair fellow is powerless next to the femme fatale.”
                  — Travis Erwin (LA on Lock Blogger)
                  November 22, 2019 /Travis Erwin
                  vivieann, loverboy, laonlock
                  Music, Indie Pop, Commercial
                  Comment
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                    admitit.jpg

                    MIDLO - Admit It [Review]

                    November 21, 2019 by Travis Erwin in Music, Lyric Video, Commercial

                    Rating: 4 out of 5

                    “Okay, I will ‘Admit It,’ MIDLO delivers a pop triumph in this single. It begins with a muffled sound almost as if it were recorded underwater, but that dynamic is brief and then the track explodes and the vocals take on a variety of styles to deliver an emotional set of lyrics detailing the frustration of being toyed with in a relationship. ”
                    — Travis Erwin (LA on Lock Blogger)
                    November 21, 2019 /Travis Erwin
                    midlo, admitit, laonlock
                    Music, Lyric Video, Commercial
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                      sideeffects.jpg

                      Owen Danoff - Side Effects [Review]

                      November 20, 2019 by Travis Erwin in Music, Singer/Songwriter, Commercial

                      Rating: 4 out of 5

                      “Calm, quiet, and reflective are the predominant features of ‘Side Effects.’

                      With the flair of a modern Paul Simon, Owen Danoff offers a single here that sneaks up on you and surprises with its genuine emotion.”
                      — Travis Erwin (LA on Lock Blogger)
                      November 20, 2019 /Travis Erwin
                      owendanoff, sideeffects, laonlock
                      Music, Singer/Songwriter, Commercial
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                        intou.jpg

                        Running Lights - Into U [Music Video Review]

                        November 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop

                        Rating: 4 out of 5

                        “This is a fun Pop track made all the better for its entertaining video.

                        Most of us guys have fallen prey to the charms of a crush and attempted to mold ourselves into what we think they want, but the tactic never leads to a good place and this is as amusing and energetic of a cautionary tale as you are likely to ever find.”
                        — Travis Erwin (LA on Lock Blogger)
                        November 20, 2019 /Travis Erwin
                        runninglights, intou, laonlock
                        Music Videos, Electro Pop, Commercial, Pop
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                          thegrave.jpg

                          Kate Vogel - The Grave [Review]

                          November 19, 2019 by Travis Erwin in Music, Commercial, Singer/Songwriter

                          Rating: 4.5 out of 5

                          “Kate Vogel has one of those rare voices that can make you truly feel the emotion of the lyrics without relying on vocal tricks. Raw and natural her performance on ‘The Grave’ details the grief of an unexpected loss in haunting beauty. Call it Singer/Songwriter, Americana or simply Commercial music if you will but labels are unimportant when an artist can draw you in and immerse you in the feelings this well. ”
                          — Travis Erwin (LA on Lock Blogger)
                          November 19, 2019 /Travis Erwin
                          katevogel, thegrave, LaonLock
                          Music, Commercial, Singer/Songwriter
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                            everyonelovesmebutyou.jpg

                            Jodi Guthro - Everyone Loves Me, But You [Review]

                            November 16, 2019 by Travis Erwin in Music, Indie Pop, Singer/Songwriter, Commercial

                            Rating: 4 out of 5

                            “Letting go is even tougher when only half of the couple is ready to break things off. This is a beautifully sang Pop track about being the one still emotionally tethered to what no longer is.”
                            — Travis Erwin (LA on Lock Blogger)
                            November 16, 2019 /Travis Erwin
                            jodiguthro, everyonelovesmebutyou, laonlock
                            Music, Indie Pop, Singer/Songwriter, Commercial
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                              hypnotizingme.jpg

                              Sidhant Seth - Hypnotizing Me [Review]

                              November 15, 2019 by Travis Erwin in Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter

                              Rating: 4 out of 5

                              “The unique sound hits you first, and given the fact Sidhant Seth is a unique talent with a variety of vocal skills and talents, that is to be expected.

                              There is a reoccurring shift in the melody that originally threatened to shake me out of the groove, but after a number of listens, I found myself enjoying the change in sound more and more.”
                              — Travis Erwin (LA on Lock Blogger)
                              November 15, 2019 /Travis Erwin
                              sidhantseth, hypnotizingme, laonlock
                              Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter
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                                inferno.jpg

                                Jessta James - Inferno [Music Video Review]

                                November 15, 2019 by Travis Erwin in Music Videos, Commercial, Pop, Singer/Songwriter

                                Rating: 4 out of 5

                                “A sultry and sensuous video accompanies a matching set of lyrics. Performance-wise Jessta James, captures the lust and desire here with a slow Pop groove that hints at Latin influences.”
                                — Travis Erwin (LA on Lock Blogger)
                                November 15, 2019 /Travis Erwin
                                jesstajames, inferno, laonlock
                                Music Videos, Commercial, Pop, Singer/Songwriter
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                                  pieces.jpg

                                  JUJ - Pieces [Review]

                                  November 12, 2019 by Travis Erwin in Music, Commercial

                                  Rating: 4.5 out of 5

                                  “Insomnia is an ugly thing, but this track beautifully captures the feelings of hope and desperation that it brings out in its sufferers.

                                  Big bold vocals with a pop gospel kind of feel delivers the lyrics over the top of a melody that soars in all the right places.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  November 12, 2019 /Travis Erwin
                                  juj, pieces, laonlock
                                  Music, Commercial
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                                    runningformylife.jpg

                                    KARLI - Running For My Life [Review]

                                    November 10, 2019 by Travis Erwin in Music, Lyric Video, Commercial

                                    Rating: 4 out of 5

                                    “KARLI’s vocals perfectly capture the Pop sound, and the lyrics of ‘Running For My Life’ do a great job of showcasing her ability to emote and parlay emotion, into a variety of vocal sounds.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    November 10, 2019 /Travis Erwin
                                    karli, runningformelife, laonlock
                                    Music, Lyric Video, Commercial
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                                      boots.jpg

                                      Greyson Chance - Boots [Music Video Review]

                                      November 09, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

                                      Rating: 4 out of 5

                                      “A hard hitting beat, and cocky vocals kick this off before it settles into more of a pop groove.

                                      Greyson Chance is an intriguing artist that I plan to keep an eye on.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      November 09, 2019 /Travis Erwin
                                      greysonchance, boots, laonlock
                                      Music Videos, Electro Pop, Commercial
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                                        voices.jpg

                                        Brooke Sierra - Voices [Review]

                                        November 09, 2019 by Travis Erwin in Music, Electro Pop, Commercial

                                        Rating: 4 out of 5

                                        “Brooke Sierra is a talented vocalist and that element shines brightest on ‘Voices,’ though the songwriting is also very strong as well.

                                        A nice, smooth commercial groove goes along with the Electro Pop vibe musically, creating a mainstream single as vibrant as any out there.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        November 09, 2019 /Travis Erwin
                                        brookesierra, voices, laonlock
                                        Music, Electro Pop, Commercial
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