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choke.jpg

Royal & The Serpent - "Choke" [Music Video Review]

October 17, 2020 by Travis Erwin in Music Videos, Commercial

Rating: 4 out of 5

“Royal & The Serpent offers this sultry track that feels like Justin Timberlake meets Pink with a dash of the Black Eyed Peas on the side. The beat is infectious and the hook seductive though in the end I did crave a bit more than was here lyrically. The video is engaging and entertaining as well.”
— Travis Erwin (LA on Lock Blogger)
October 17, 2020 /Travis Erwin
royal&theserpent, choke, laonlock
Music Videos, Commercial
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    help.jpg

    Sarah Barrios - Help ft. Rence [Review]

    October 17, 2020 by Travis Erwin in Music, Lyric Video, Electro Pop, Commercial

    Rating: 4 out of 5

    “This is the rare song that did not immediately capture my interest, but came with enough talent to keep me invested in and listening close until suddenly I realized that I was completely enthralled and eager for the next line.

    The emotion hear feels genuine, and the performances refused to let me go while that personal attachment grew and built.

    Sarah Barrios does the heavy lifting but don’t sleep on the interlude provide by Rence, as his voice added a nice touch.”
    — Travis Erwin (LA on Lock Blogger)
    October 17, 2020 /Travis Erwin
    sarahbarrios, rence, help, laonlock
    Music, Lyric Video, Electro Pop, Commercial
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      playloud.jpg

      Moncrieff - PLAYLOUD [Music Video Review]

      October 17, 2020 by Travis Erwin in Music Videos, Commercial

      Rating: 4.5 out of 5

      “We featured this track a while back here on LA on Lock, and while it is rare that we post tracks twice, Moncrieff’s single, ‘PLAYLOUD’ now has a video that adds to impact of the track. Consider this a push to get out and vote as the time has come for everyone to express their opinion by casting their vote in the upcoming elections.

      Here is my original take on this track and I stand by that assessment as I offer you a chance to watch the video ...

      Make no mistake, the world is jacked up. Moncrieff knows it and gives us an energetic take on the state of affair. This is a call to arms to everyone that feels angry, frustrated and alienated by the greed and and bungling job of politicians the world over. The track is not preachy, but rebellious in an uplifting and entertaining way that hooks you in spirit and vibe. ”
      — Travis Erwin (LA on Lock Blogger)
      October 17, 2020 /Travis Erwin
      moncrieff, playloud, laonlock
      Music Videos, Commercial
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        fairtheewell.jpg

        ØZWALD - Fair Thee Well [Review]

        October 16, 2020 by Travis Erwin in Music, Commercial, Alternative

        Rating: 4 out of 5

        “I like the blending of the Retro 60s vibe, with the contemporary mood this set of lyrics left me with. The track stays mellow throughout, though it well established an emotional brand of melancholy that served the song well. The smooth harmonies and easy groove melodically make it an easy track to stay with and fall into.”
        — Travis Erwin (LA on Lock Blogger)
        October 16, 2020 /Travis Erwin
        ØZWALD, fairtheewell, laonlock
        Music, Commercial, Alternative
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          black hole.jpg

          Eiza Murphy - Black Hole [Review]

          October 15, 2020 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter

          Rating: 4 out of 5

          “The more I listened to this track, the deeper I fell into the emotions behind it. Eiza Murphy delivers a hauntingly emotional vocal performance, though for me it was the power of the songwriting that most captivated me and held my attention over and over again. The piano and build of the music perfectly matched the mood and emotion of the words. ”
          — Travis Erwin (LA on Lock Blogger)
          October 15, 2020 /Travis Erwin
          elizamurphy, blackhole, laonlock
          Music, Electro Pop, Commercial, Singer/Songwriter
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            transparent.jpg

            Eva Snyder - Transparent [Review]

            October 12, 2020 by Travis Erwin in Music, Electro Pop, Commercial

            Rating: 4 out of 5

            “Eva Snyder has the kind of vocal tone that makes you lean in from the very first note, and her latest single, ‘Transparent’ holds you there with the honesty of its writing and an energetic arrangement and delivery.

            Like a conversation with a close friend this track feels candid and in that we find bits of our own fears, insecurities and feelings.”
            — Travis Erwin (LA on Lock Blogger)
            October 12, 2020 /Travis Erwin
            evasnyder, transparent, laonlock
            Music, Electro Pop, Commercial
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              fine.jpg

              Stupkid - Fine [Review]

              October 12, 2020 by Travis Erwin in Music, Rap, Contemporary R&B, Commercial

              Rating: 4 out of 5

              “Listening to this track gives you the same sensation you get while walking along the boardwalk on a warm sunny day ... when the scent of the ocean is in the air, the buskers are playing your favorite song, and the girls are all smiling your way.

              Carefree and energetic are the two words that come to mind here so kick back and listen to feel the warm sun no matter where you happen to be.”
              — Travis Erwin (LA on Lock Blogger)
              October 12, 2020 /Travis Erwin
              stupkid, fine, laonlock
              Music, Rap, Contemporary R&B, Commercial
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                somesortagoodbye.jpg

                Abigail Fierce - Some Sorta Goodbye [Review]

                October 10, 2020 by Travis Erwin in Music, Singer/Songwriter, Folk, Commercial

                Rating: 4 out of 5

                “Abigail Fierce has that same sort of sultry vocal tone that catapulted Stevie Nicks and Fleetwood Mac into stardom though Fierce delivers more of a Folksy singer/songwriter vibe here on this track. ‘Some Sorta Goodbye’ is about looking for the end of a relationship straight from the very beginning. The expectation things will end badly, so the act of self-sabotage keeps the loss from being on someone else’s terms. ”
                — Travis Erwin (LA on Lock Blogger)
                October 10, 2020 /Travis Erwin
                abigailfierce, somesortagoodbye, laonlock
                Music, Singer/Songwriter, Folk, Commercial
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                  onelookonetouch.jpg

                  Izzy Staden - One Look One Touch [Review]

                  October 09, 2020 by Travis Erwin in Music, Commercial

                  Rating: 4 out of 5

                  “The energy and progression of this track swept me up and carried me along. The falling in love trope may be the most popular one in all of music, but still the emotion of being lovestruck is as powerful of an emotion as any of us can experience, so time and time again it is a refrain that speak to the masses.

                  Izzy Staden puts her own unique perspective on the matter here, with a rapid Pop style delivery that makes you feel the rising euphoria quite well. ”
                  — Travis Erwin (LA on Lock Blogger)
                  October 09, 2020 /Travis Erwin
                  izzystaden, onelookonetouch, laonlock
                  Music, Commercial
                  Comment
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                    warnme.jpg

                    Matt Hansen - warn me right before i fall in love [Review]

                    October 09, 2020 by Travis Erwin in Music, Commercial, Singer/Songwriter, Indie Pop

                    Rating: 3.5 out of 5

                    “A light airy song of heartache and sadness ... because ... Hey, if you’re going to feel the pain you might as well do so with a jaunty little melody.

                    Matt Hansen has a bit of Jack Johnson to his sound and soul and this track is one that simply feels like an honest ode to heartbreak. The EDm vibes deeper in did not hold me as wella s the early emotion and energy, but this is still a worthwhile track from a talented young artist. ”
                    — Travis Erwin (LA on Lock Blogger)
                    October 09, 2020 /Travis Erwin
                    matthansen, warnmerightbeforeifallinlove, laonlock
                    Music, Commercial, Singer/Songwriter, Indie Pop
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                      somewhere to putmygold.jpg

                      Zachary Kibbee - Somewhere To Put My Gold [Music Video Review]

                      October 02, 2020 by Travis Erwin in Music Videos, Alternative, Commercial

                      Rating: 4.5 out of 5

                      “Take a little 70s Funk, toss in some old school Magnum P.I. vibesn and coat it all in straight up Rock and Roll and you have a good idea what is going on with Zachary Kibbee on his latest track, ‘Somewhere To Put My Gold.’

                      The video is straightforward, but adds to the retro feel with its credit style. This is a track that just lodges in your bones and allows you to straight up rock out. ”
                      — Travis Erwin (LA on Lock Blogger)
                      October 02, 2020 /Travis Erwin
                      zacharykibbee, somehweretoputmygold, laonlock
                      Music Videos, Alternative, Commercial
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                        nexttimearound.jpg

                        This Modern - Next Time Around [Music Video Review]

                        October 02, 2020 by Travis Erwin in Music, Commercial

                        Rating: 4 out of 5

                        “Reminding me a bit of Linkin Park, This Modern is a Phoenix based rock band, that delivers on all three elements with their latest track, ‘This Time Around.’

                        The writing is strong and offers a nice blend of hook and meaningful impact to keep you leaning in as a listener. The musicianship behind it adds to that power, and the vocal delivery is emotive and engaging. This is a band to keep your eyes and ears on.”
                        — Travis Erwin (LA on Lock Blogger)
                        October 02, 2020 /Travis Erwin
                        thismodern, nexttimearound, laonlock
                        Music, Commercial
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                          wrongones.jpg

                          Juliette Reilly - Wrong Ones [Review]

                          October 02, 2020 by Travis Erwin in Music, Commercial

                          Rating: 4.5 out of 5

                          “Unrequited love tends to feed into all of our fears and insecurities. At times the risk of extending ourselves only to be rejected keeps us from loving at tall. This song is for all those who love a little too hard a little too often and often pay the price. The suffering sucks, but these are the people that make the world worth living and we should celebrate them for bring more love to the world. So here is a talented and energetic ode to those who dare to love. ”
                          — Travis Erwin (LA on Lock Blogger)
                          October 02, 2020 /Travis Erwin
                          juliettereilly, wrongones, laonlock
                          Music, Commercial
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                            cheapwineandvodka.jpg

                            Cloudy June - Cheap Wine & Vodka [Review]

                            October 02, 2020 by Travis Erwin in Music, Electro Pop, Indie Pop, Commercial

                            Rating: 4 out of 5

                            “Cloudy June is fast becoming one of my favorite voices that we feature here on LA on Lock. Per usual June’s writing delivers emotion and impact to match the talented performance. The blend of light and heavy is intriguing on this track, as it mirrors the complexities of our emotions.”
                            — Travis Erwin (LA on Lock Blogger)
                            October 02, 2020 /Travis Erwin
                            cloudyjune, cheapwine&vodka, laonlock
                            Music, Electro Pop, Indie Pop, Commercial
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                              underwater.jpg

                              Bella Paton - Underwater [Review]

                              October 02, 2020 by Travis Erwin in Music, Commercial, Indie Pop

                              Rating: 4 out of 5

                              “The track set a nice ambience early on and the vocal flow adds to that with a tranquil smooth entry. Bella Paton offers her refreshing talent in a slow steady build that keeps the listern leaning in and emotionally invested. ‘Underwater’ is a mood and one we have all found ourselves in.”
                              — Travis Erwin (LA on Lock Blogger)
                              October 02, 2020 /Travis Erwin
                              bellapaton, underwater, laonlock
                              Music, Commercial, Indie Pop
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                                aroundthebend.jpg

                                Theo Kandel - Around the Bend [Review]

                                October 01, 2020 by Travis Erwin in Music, Commercial, Indie Pop

                                Rating: 4 out of 5

                                “This track feels a lot like having a conversation with a friend, and since a lot of my friends are musicians and artists, I have actually had similar heartfelt talks about the creative and promotion process many times. The lyrics of this track are as natural and unassuming as any of those talks. There are a few places where the vocals almost get too emotional and lose their edge but those place s are also what makes this track so endearing for me.”
                                — Travis Erwin (LA on Lock Blogger)
                                October 01, 2020 /Travis Erwin
                                theokandel, aroundthebend, laonlock
                                Music, Commercial, Indie Pop
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                                  whyamilikethis.jpg

                                  Cold Coke Hogan x Aras Davis - Why Am I Like This? [Review]

                                  October 01, 2020 by Travis Erwin in Music, Commercial, Alternative

                                  Rating: 4 out of 5

                                  “A trippy modern track about the act of self-doubt and self-loathing. We all second guess ourselves, and often take that too far by getting deep inside our heads. There are hints of classic Rock and thread that will remind some of Biliie Eilish, but overall this track creates its own sound and mood that is captivating in a dark and brooding kind of way. ”
                                  — Travis Erwin (LA on Lock Blogger)
                                  October 01, 2020 /Travis Erwin
                                  coldcakehogan, arasdavis, whyamilikethis?, laonlock
                                  Music, Commercial, Alternative
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                                    dearhomie.jpg

                                    Benz Paul x The Crushboys - Dear Homie,...I Reject You [Remix]

                                    September 25, 2020 by Travis Erwin in Music, Contemporary R&B, Commercial, Autotune

                                    Rating: 4.5 out of 5

                                    “Sometimes a song strikes the perfect tone to bring forth the vibe of the lyrics, and that is the case here with ‘Dear Homie, ... I Reject You.’

                                    In what would could be described as an emotively flat tone, Benz Paul offers the perfect set of vocals to make you feel these particular lyrics. The melancholic distance is the perfect vibe here, and the combination is very engaging as the performance and writing blend to set a mood that grips the listener hard.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    September 25, 2020 /Travis Erwin
                                    benzpaul, thecrushboys, dearhomie, laonlock
                                    Music, Contemporary R&B, Commercial, Autotune
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                                      theone.jpg

                                      Richard - The One [Music Video Review]

                                      September 25, 2020 by Travis Erwin in Music Videos, Commercial

                                      Rating: 4 out of 5

                                      “Strong lyrics and a tender emotional delivery made this track stand out for me. The fact Richard has the kind of looks that force adoring fans to fall in love with more than the music, will certainly help his career take off.

                                      I suppose that fact and the added commonality of being Canadian will draw comparisons to Bieber, but my initial reaction is that ‘The One’ is better than any of Bieber’s early work.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      September 25, 2020 /Travis Erwin
                                      richard, theone, laonlock
                                      Music Videos, Commercial
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                                        lightitup.jpg

                                        Veridia - Light It Up [Review]

                                        September 25, 2020 by Travis Erwin in Music, Commercial, Pop, Rock

                                        Rating: 4 out of 5

                                        “Coming straight at you with an infectious brand of energy, Veridia demands your attention with their latest single, ‘Light It Up.’ Sometimes the best thing I can do is get out of the way and provide a link to the tracka nd a quote from the artists, so here you go ...

                                        ’Our new single, “Light it Up” is about being inspired by those brave enough to speak up and take action against injustice and advocating for human rights with love and grace. This song isn’t condoning violence or literal arson, it’s about our internal, metaphorical fires of compassion and strength that spark real change. It was inspired by the resilient people in my personal life and those who strive and hope every day for a more unified tomorrow... .’ ~ Deena Jakoub”
                                        — Travis Erwin (LA on Lock Blogger)
                                        September 25, 2020 /Travis Erwin
                                        veridia, lightitup, laonlock
                                        Music, Commercial, Pop, Rock
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