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responsible.jpg

townsend - Responsible [Review]

December 23, 2020 by Travis Erwin in Music, Commercial, Singer/Songwriter

Rating: 4 lout of 5

“The on again, off again of a dying relationship is an emotional tweeter totter chocked full of ups and downs. This single from townsend, captures those cycles with a soft vulnerably that keeps you leaning in and invested in the arc of the single.

There is a Pop vibe to this Acoustic driven track that lends it a Commercial sound despite the singer/songwriter structure.”
— Travis Erwin (LA on Lock Blogger)
December 23, 2020 /Travis Erwin
townsend, responsible, laonlock
Music, Commercial, Singer/Songwriter
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    driftedapart.jpg

    NAKED KOALA x Matthew Schuler - Drifted Apart [Review]

    December 22, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial

    Rating: 4 out of 5

    “NAKED KOALA strikes the perfect balance between emotional singer/songwriter vibes and the energetic feel of a Commercial Pop song with their latest offering, ‘Drifted Apart.’

    Most of us have seen friendships and relationship vanish over time so the feelings of this track are certainly familiar and the talent shines as the track also utilizes the talents of Mathew Schuler known to many from his time on The Voice.”
    — Travis Erwin (LA on Lock Blogger)
    December 22, 2020 /Travis Erwin
    nakedkoala, matthewschuler, driftedapart, laonlock
    Music, Singer/Songwriter, Commercial
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      onesyoumiss.jpg

      R3HAB - Ones You Miss [Review]

      December 22, 2020 by Travis Erwin in Music, Commercial, EDM

      Rating: 4 out of 5

      “As one year fades into the next, we all tend to take stock of the year that was, as well as the progression of our lives in general. After such a year as 2020, this is all the more true so R3HAB has created the very track we needed to serve as the backdrop for these thoughts.

      The musical build is subdued yet provocative enough to invoke that reflective side. Lyrically, the track does a good job of turning our minds inward.”
      — Travis Erwin (LA on Lock Blogger)
      December 22, 2020 /Travis Erwin
      R3HAB, onesyoumiss, laonlock
      Music, Commercial, EDM
      Comment
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        Dillon Francis - Be Somebody (feat. Evie Irie) [Dillon Francis VIP Remix] [Music Video Review]

        December 18, 2020 by Travis Erwin in Music Videos, Electro Pop, EDM, Commercial

        Rating: 4 out of 5

        “Platinum-certified artist and producer Dillon Francis releases a remix of ‘Be Somebody’ featuring Evie Irie and it is spot on perfect. The vibe comes through in the build and progression, and is intensified with a nicely compiled video created from footage gained from the artists mom. The track is simply a vibe that works and pulls you in as you listen.”
        — Travis Erwin (LA on Lock Blogger)
        December 18, 2020 /Travis Erwin
        dillonfrancis, evieirie, besomebody, laonlock
        Music Videos, Electro Pop, EDM, Commercial
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          demons.jpg

          Khamari - Demons (Eldorado) [Music Review]

          December 18, 2020 by Travis Erwin in Contemporary R&B, R&B, Commercial

          Rating: 4 out of 5

          “The art of building an arc with song placement and progression over an entire album or EP is almost a lost art in today’s world of streaming singles, but Khamari has put together a true vibe with the way his EP was built.

          ’Demons’ is a great track all on its own, so you can listen and appreciate the single’s merits, but for the full effect, take a dive into the entire project.”
          — Travis Erwin (LA on Lock Blogger)
          December 18, 2020 /Travis Erwin
          khamari, demons, laonlock
          Contemporary R&B, R&B, Commercial
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            Trent Toney - Knew You [Music Video Review]

            December 17, 2020 by Kreadiv Kesh in Music Videos, Commercial

            Rating: 4 out of 5

            “Trent’s new single ‘Knew You’ starts off with a man in deep thought but trying to get away from his thoughts. He becomes lost in angels lullaby’s and realizing it’s all in his head. The acoustics and guitar strings are heard throughout the song. ”
            — Kreadiv Kesh (LA On Lock Blogger)
            December 17, 2020 /Kreadiv Kesh
            LaonLock
            Music Videos, Commercial
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              lalaloveme.jpg

              Lola Lennox - La La Love Me [Review]

              December 08, 2020 by Travis Erwin in Music, Commercial, Pop, Singer/Songwriter

              Rating: 4 out of 5

              “Lola Lennox drops this energetic track on us that feels a bit like a Holiday song in spirit even though the lyrics are not specific to any time of the year. The vocals reminded me of a mix of Amy Winehouse and Adele though this single certainly feels more Pop oriented than those artists tend to sound.

              All in all, a fun track that gathers you in and carries your forward with a smile on your face.”
              — Travis Erwin (LA on Lock Blogger)
              December 08, 2020 /Travis Erwin
              lolalennox, lalaloveme, laonlock
              Music, Commercial, Pop, Singer/Songwriter
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                willyou.jpg

                Cristina Hart - Will You [Review]

                December 04, 2020 by Travis Erwin in Music, Commercial

                Rating: 4 out of 5

                “Cristina Hart’s warm vocals wrap around you allowing the emotions of this single to engulf and comfort you in the same way a timeworn memory can.

                ’Will You’ is a slow building, big Pop single that speaks directly to the heart. The vocal talent carries the day, but the production certainly aids in the warmth of the track.”
                — Travis Erwin (LA on Lock Blogger)
                December 04, 2020 /Travis Erwin
                cristinahart, willyou, laonlock
                Music, Commercial
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                  Jamie Grey - Christmas In Our Hometown [Premiere Review]

                  December 03, 2020 by Kreadiv Kesh in Commercial, Music, Neo-Soul

                  Rating: 5 out of 5

                  “The holidays are filled with love and gatherings but there is no place like home. Jamie Grey’s ‘Christmas In Our Hometown’ is about memories and experiencing Christmas at home. The melody is a guitar meets bell in a smooth relaxed delivery. This would be a perfect song for any Christmas movie.

                  Jamie says: “I tried to just be honest and write about what the lead up to Christmas rather than the actual day always felt like to me being from our little town of Redcar. We kind of have a strip of pubs and bars in the town centre, which practically the whole town comes out to from around the 21st of December up until Boxing Day. I always remembered coming back from London and so looking forward to seeing old friends and even acquaintances that I’d only see once a year. ”
                  — Kreadiv Kesh (LA On Lock Blogger)
                  December 03, 2020 /Kreadiv Kesh
                  LAOnlock, Christmas, Premiere
                  Commercial, Music, Neo-Soul
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                    unnamed.jpg

                    Foster House, Weerd Science & John, the Astronaut- Strange Things [Music Video Review]

                    December 02, 2020 by Kreadiv Kesh in Commercial, Music Videos, Singer/Songwriter

                    Rating: 5 out of 5

                    “If you like the series ‘Stranger Things’ you will be intrigued by this song. Foster House, Weerd Science & John, The Astronaut join together for an out of this world single ‘Strange Things’. The beginning comes in smooth and suspenseful. The second voice has a deep yet Hip-Hop flow. As the visual shows the group going around on a mysterious hunt. ”
                    — Kreadiv Kesh (LA On Lock Blogger)
                    December 02, 2020 /Kreadiv Kesh
                    LAOnlock, #StrangerThings, Netlfix
                    Commercial, Music Videos, Singer/Songwriter
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                      Cloudy June - Goodbye to Honeymoon [Review]

                      December 01, 2020 by Kreadiv Kesh in Commercial
                      “Sometimes life is like a movie and Cloudy June’s new single ‘Goodbye to Honeymoon’ is no happy ending. She sings about arguing and broken glass in this sad yet truthful single. As words of love turn into poison she longs for the happy days but the honeymoon stage is over. ”
                      — Kreadiv Kesh (LA On Lock Blogger)
                      December 01, 2020 /Kreadiv Kesh
                      LAOnlock
                      Commercial
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                        Nazanin - Infatuation [Review]

                        December 01, 2020 by Kreadiv Kesh in Singer/Songwriter, Commercial

                        Rating: 5 out of 5

                        “Nazanin has been developing her talent for the pass 1.5 years and it shows in her breathtaking single ‘Infatuation’. The sing/song writer infuses R&B accompanied by an upbeat Jazz sound. She sings with emotions as she talks about relationships. She is confident with her heart and determined to have what she wants.”
                        — Kreadiv Kesh (LA On Lock Blogger)
                        December 01, 2020 /Kreadiv Kesh
                        #LAOnlock, #Nazanin
                        Singer/Songwriter, Commercial
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                          ilied.jpg

                          FRKLZ - I Lied [Review]

                          November 28, 2020 by Travis Erwin in Music, Commercial, Rap, Autotune

                          Rating: 3.5 out of 5

                          “We have all got swept up in a moment of passion and spoken in haste, words we don’t truly mean. FRKLZ faces that in the track, ‘I Lied’ which deals with the aftermath of delivering those words you so desperately want to take back.

                          The single has a commercial Pop/ Rap feel that works well to deliver the mental anguish of the situation though at times the autotune felt heavy for me.”
                          — Travis Erwin (LA on Lock Blogger)
                          November 28, 2020 /Travis Erwin
                          frklz, ilied, laonlock
                          Music, Commercial, Rap, Autotune
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                            moonlight.jpg

                            Gillian Heidi - Moonlight [Review]

                            November 27, 2020 by Travis Erwin in Music, Commercial

                            Rating: 4 out of 5

                            “Gillian Heidi possesses that rare gift to immediately pull you into whatever she is singing. This warm, emotive quality of her voice will serve the 16 year old artist well on the coming years, but already she is proving to be a true emotional force within the industry.

                            ’Moonlight’ sheds light on the fact that this star will not be dimming anytime soon. ”
                            — Travis Erwin (LA on Lock Blogger)
                            November 27, 2020 /Travis Erwin
                            gillianheidi, moonlight, laonlock
                            Music, Commercial
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                              tellya.jpg

                              dezabel - Tell Ya [Review]

                              November 20, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                              Rating: 4 out of 5

                              “Coming with a bit of nostalgia in the writing, this is an Electro Pop ode to the memories we all have. Those bits of ourselves that linger long past the innocence of youth and the awkward uncertainty we fell in the presence of those we were and are attracted to.”
                              — Travis Erwin (LA on Lock Blogger)
                              November 20, 2020 /Travis Erwin
                              dezabel, tellya, laonlock
                              Music, Electro Pop, Commercial
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                                whatyoudon;tknow.jpg

                                Dawson Gamble - What You Don't Know [Review]

                                November 20, 2020 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Commercial

                                Rating: 4 out of 5

                                “Some songs win you over simply by feeling real and genuine. Dawson Gamble’s latest, ‘What You Don’t Know’ is one of them.

                                Starting out soft and vulnerable, the well-written lyrics hook you with their authenticity before the track insiifies and layers in a bit more of a Rock/Pop sound to go with the early singer/songwriter vibe. Though in truth, genre is less important than the erstwhile emotions on a track like this.”
                                — Travis Erwin (LA on Lock Blogger)
                                November 20, 2020 /Travis Erwin
                                dawsongamble, whatyoudon'tknow, laonlock
                                Music, Electro Pop, Singer/Songwriter, Commercial
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                                  yourhearthastogo.jpg

                                  Tony Sergi - Your Heart Has To Go [Review]

                                  November 20, 2020 by Travis Erwin in Music, Commercial

                                  Rating: 4 out of 5

                                  “Tony Sergi comes in with a nice groove, and Pop kind of sound that takes a quick hard left turn that surprises and hooks you in. Pulling no punches, this energetic groove is one that will have you dancing and wryly smiling.

                                  But perhaps Tony describes it best ... ‘Your Heart Has To Go’ is pretty much a happy break up
                                  song, a middle finger to all the past lovers that screwed you around. An anthem for all those who have been fucked over. ~ Tony ”
                                  — Travis Erwin (LA on Lock Blogger)
                                  November 20, 2020 /Travis Erwin
                                  tonysergi, yourhearthastogo, laonlock
                                  Music, Commercial
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                                    uhhuhilikeit.jpg

                                    .wavrunner - uh huh, i like it [Review]

                                    November 18, 2020 by Travis Erwin in Music, Commercial, Rap

                                    Rating: 4 out of 5

                                    “Who is ready for some energetic Disco infused Club music? ‘Uh Huh, I like It’ from .wavrunner brings a Rap flow, but feels more like a mash of 70s Disco funk and West Coast Club music than anything else. The groove is magical and the spirit a vibe all of its own. Get on board and get moving with this track.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    November 18, 2020 /Travis Erwin
                                    .wavrunner, uhuhilikeit, laonlock
                                    Music, Commercial, Rap
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                                      undercover.jpg

                                      TROY - Undercover [Review]

                                      November 18, 2020 by Travis Erwin in Music, Indie Pop, Electro Pop, Funk, Commercial

                                      Rating: 4 out of 5

                                      “Love on the sly brings that extra little bit of excitement and this ubeat track from TROY certainly captures that spark and secretive allure with its own tone and vibe.

                                      ’Undercover’ leans more Commercial Pop, but does deliver just a hint of a Funk groove that works well. No doubt this is a track that will be shared between covert lovers, but no matter who you are, you can appreciate the passion and energy. ”
                                      — Travis Erwin (LA on Lock Blogger)
                                      November 18, 2020 /Travis Erwin
                                      TROY, undercover, laonlock
                                      Music, Indie Pop, Electro Pop, Funk, Commercial
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                                        Jillian Rossi - So What [Review]

                                        November 18, 2020 by Travis Erwin in Music, Commercial

                                        Rating: 4 out of 5

                                        “A big bold Pop ballad for every person that has ever felt unworthy of that good, spectacular, or hopeful thing that came their way.

                                        Often, we are each our own worse critics, and we need a different voice to remind us we are worthy or capable, or deserving. Jillian Rossi offers that here in musical form, so if you are feeling any kind of self-doubt, put this track on and remind yourself that you are indeed worthy of everything that comes your way.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        November 18, 2020 /Travis Erwin
                                        jillianrossi, sowhat, laonlock
                                        Music, Commercial
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