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ITSNOTU.ME - Must Be Love [Review]

May 06, 2022 by Travis Erwin in Music, Commercial

Rating: 4 out of 5

“A fun energetic track with a Latin flair pushing the beat and melody and coming with pure Pop sensibilities vocally. ITSNOTU.ME delivers an easy groove to settle in on, and a set of lyrics that begs to be sung along with.

Feels like a summer vibe and a hit in the making, so get in early and add this track to one of your Spotify playlists. LA on Lock has a number of Spotify playlists to catch great tracks like this as well.”
— Travis Erwin ~ LA on Lock Blogger
May 06, 2022 /Travis Erwin
itsnotu.me, mustbelove, laonlock
Music, Commercial
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    Doppe & Kokke - Glad to be Alive [Music Video Review]

    May 05, 2022 by Travis Erwin in Music, House, EDM, Commercial

    Rating: 4 out of 5

    “Originally from Sweden, but now making music from Switzerland, Doppe & Kokke team up with Justin Erinn on ‘Glad To Be Alive.” This EDM track starts on the dark side but takes on an energetic and uplifting tone to bring out positive vibes and a immersive beat t pull the listener in and along for the ride. A track that will both get you moving and thinking. ”
    — Travis Erwin ~ LA on Lock Blogger
    May 05, 2022 /Travis Erwin
    doppe&kokke, justinerinn, gladtobealive, laonlock
    Music, House, EDM, Commercial
    Comment
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      Jamie Miller - It Is What It Is [Music Video Review]

      May 01, 2022 by Travis Erwin in Music Videos, Commercial

      Rating: 4 out of 5

      “Jamie Miller unleashes a track which feels a bit like the male counterpoint to GAYLE’s smash hit ‘ABCDEFU.’

      Miller boldly delivers ‘It Is What It Is,’ with more of a pure Pop sound and a touch less attitude, but he does so with confidence and energy and that makes it both powerful and engaging. A fun track to join in and belt out as the build is infectious, and easily hooks the listener. ”
      — Travis Erwin ~ LA on Lock Blogger
      May 01, 2022 /Travis Erwin
      jamiemiller, itiswhatitis, laonlock
      Music Videos, Commercial
      Comment
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        Anna Thompson x Nicky Buell - AM I THE DRAMA? [Review]

        April 30, 2022 by Travis Erwin in Music, Electro Pop, Commercial

        Rating: 4.5 out of 5

        “A dark twisty track about revenge, or at least contempt between best friends turned lovers, and ultimately into exes in every possible way. Both voices are uniquely talented and sell the emotion well. The funky groove is sinister in its composition, adding to the brooding vibes of the track.

        ’Am I The Drama?’ is the question of the day and this track makes it clear the drama is tangible between these two. ”
        — Quote Source
        April 30, 2022 /Travis Erwin
        annathompson, nickybuell, amithedrama, laonlock
        Music, Electro Pop, Commercial
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          Maddie Poppe - One That Got Away [Review]

          April 30, 2022 by Travis Erwin in Music, Indie Rock, Commercial, Adult Contemporary

          Rating: 4 out of 5

          “This track made me think Bruno Mars meets Taylor Swift. The beat and groove are all Pop Funk, but lyrically, I hear some comparisons to the emotion Swift routinely delivers. Maddie Poppe incorporates the best elements of both on this track.

          ’One That Got Away’ is a snappy single that pulls the listener along with smooth grace and ease. As we enter the cusp of fun and sun, this track delivers the solid summer vibes we all need.”
          — Travis Erwin ~ LA on Lock Review
          April 30, 2022 /Travis Erwin
          maddiepoppe, onethatgotaway, laonlock
          Music, Indie Rock, Commercial, Adult Contemporary
          Comment
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            Kelaska - Tightrope [Review]

            April 29, 2022 by Travis Erwin in Music, Indie Pop, Indie Rock, Commercial

            Rating: 4.5 out of 5

            “The need to fit in and conform overcomes us all at times, but it is easy to lose yourself while trying to please the world around us.

            Kelaska offers an emotional track about that very struggle. Walking that ‘Tightrope’ is a dicey proposition but falling in on this track is anything but as the build and emotional vulnerability sell the track early before the tempo shift and a sort of fierce determination takes hold. ”
            — Travis Erwin ~ LA on Lock Blogger
            April 29, 2022 /Travis Erwin
            kelaska, tightrope, laonlock
            Music, Indie Pop, Indie Rock, Commercial
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              LVRBOY - when you love someone [Review]

              April 29, 2022 by Travis Erwin in Music, Indie Pop, Electro Pop, Commercial

              Rating: 4 out of 5

              “Despite our best efforts some relationships simply do not work. This is especially tough when there isn’t one great reason just a simple parting of the hearts. LVRBOY takes on this very kind of ending with ‘when you love someone’ and that is not enough to salvage a future together. Coming with a smooth grove and emotional build, this Electro Pop track speaks to and from the heart. ”
              — Travis Erwin ~ LA on Lock Blogger
              April 29, 2022 /Travis Erwin
              lvrboy, whenyoulovesomeone, laonlock
              Music, Indie Pop, Electro Pop, Commercial
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                Steven Curtis - Patience [Review]

                April 22, 2022 by Travis Erwin in Lyric Video, Commercial, Adult Contemporary

                Rating: 4 out of 5

                “Steven Curtis captures a tender beautiful track about being patient with ourselves and not comparing our success or failures with others. This is especially tough to do in these the days of special media and instant gratification. The balance of being a responsible adult and chasing your dreams is a tough one to juggle and sometimes it does indeed take , ‘Patience.’ ”
                — Travis Erwin ~ LA on Lock Blogger
                April 22, 2022 /Travis Erwin
                stevencurtis, patience, laonlock
                Lyric Video, Commercial, Adult Contemporary
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                  Elle Baez - Mister Possessive [Review]

                  April 22, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Commercial

                  Rating: 4 out of 5

                  “Elle Baez conveys power and confidence and attitude infused declarations in ‘Mister Possessive.’ the track is about taking control and walking away when need be or simply being the master of your won fate and desires. The track has a power R&B feel but really transcends genre with its confidence and verve. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  April 22, 2022 /Travis Erwin
                  ellebaez, misterpossessive, laonlock
                  Music, Contemporary R&B, Electro Pop, Commercial
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                    Lorelei Marcell - Need Me [Review]

                    April 22, 2022 by Travis Erwin in Music, Electro Pop, Indie Pop, Commercial

                    Rating: 4 out of 5

                    “Loralei Marcell has the kind of emotive voice that instantly pulls a listener in and holds them tight to the lyrical build. This track is about the power of love and how complex walking away can be np matter how much it needs to be done. ‘Need Me’ mirrors the mind and our need t be loved as well as our need to escape at times even when there are plenty of reasons to stay. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    April 22, 2022 /Travis Erwin
                    loreleimarcell, needme, laonlock
                    Music, Electro Pop, Indie Pop, Commercial
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                      Victoria Anthony - Kinda Into You [Music Video Review]

                      April 15, 2022 by Travis Erwin in Music Videos, Commercial

                      Rating: 4 out of 5

                      “Victoria Anthony drops this fun Pop track about falling for that new person and admitting to them and herself that she is ‘Kinda Into You.’

                      A fun, relatable track with nice energy and hook you can sing along to after the first chorus. This is the kind of track that can take over and be the sound of a particular summer.

                      And what better way to kick off the coming summer, than by catching Victoria Anthony live at The Echo on May 14th. For those not in or around LA, check out her other tour dates.”
                      — Travis Erwin ~ LA on Lock Blogger
                      April 15, 2022 /Travis Erwin
                      victoriaanthony, kindaintoyou, laonlock
                      Music Videos, Commercial
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                        Natalie Shay - Two Sparks [Music Video Review]

                        April 13, 2022 by Travis Erwin in Music Videos, Commercial, Indie Pop, Pop

                        Rating: 4.5 out of 5

                        “From the very first note, Natalie Shay emotes the passion and emotion and those elements combined with the theatrical build of this track truly lends to hook and hold the listener for the duration.. The writing is power as is the performance, making this a single hit all the right notes both literally and figuratively. ”
                        — Travis Erwin ~ LA on Lock Blogger
                        April 13, 2022 /Travis Erwin
                        natalieshay, twosparks, laonlock
                        Music Videos, Commercial, Indie Pop, Pop
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                          GAYLE - e-z (Feat. UPSAHL and Blu DeTiger) [Music Video Review]

                          April 08, 2022 by Travis Erwin in Music, Commercial, Pop, Rock

                          Rating: 4 out of 5

                          “No longer a stranger to our blog readers or the world, GAYEL is blowing up in a big way and ‘e-z’ is yet another stellar track off her EP. Joined this time by UPSAHL and Blu DeTiger, GAYLE once again delivers in your face attitude is that trademark husky yet sultry tone that pulls the listener in immediately.

                          A word from the artist herself ...

                          ’e-z is my way of making fun of the way that people make fun of my generation. I’ve been obsessed with UPSAHL and Blu DeTiger for years and I’m so excited that we got to collaborate on this together.’ - GAYLE”
                          — Travis Erwin ~ LA on Lock Blogger
                          April 08, 2022 /Travis Erwin
                          gayle, upsahl, blu detiger, e-z, laonlock
                          Music, Commercial, Pop, Rock
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                            Dacris x AnaiD - Imagine (Help For Kerem) [Music Video Review]

                            April 02, 2022 by Travis Erwin in Music, Commercial

                            Rating: No Rating This Time, Just Heartfelt Hope

                            “As a curator and music reviewer my goal is to help those who appreciate good music discover new artists and songs. But sometimes music goes beyond the entertainment level and speak to the soul or gives us new insight. It can touch our lives in numerous ways and be there in our time of need. Sometimes it does all of that. This track is about love and understanding and helping someone in need. Now I will turn it over to the artists ...

                            When I heard the story about Kerem I knew that I want to help him. He is suffering from SMA type 1 and needs the most expensive medical treatment in the world. This song is to raise money to donate and to get his story into your mind. As father I can relate to the suffer and sorrow Kerems parents are going through. So I put all my heart into this lyrical story. I hope you like ‘IMAGINE.’”
                            — Travis Erwin ~ LA on Lock Blogger
                            April 02, 2022 /Travis Erwin
                            dacris, anaid, imagine, laonlock
                            Music, Commercial
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                              Liv Charette - Red Flags White [Review]

                              March 25, 2022 by Travis Erwin in Music, Electro Pop, Commercial

                              Rating: 4 out of 5

                              “Liv Charette simply exudes talent and confidence, and this track hooks right from the first line. ‘Red Flags White’ is a modern dating anthem or more of a moving forward anthem. Just allowing yourself to have some fun and accept the things you cant change or at least not allowing them to stop a bit of fun.

                              The big bold talent and delivery brings the track to life and this song feels like a declaration of diva status.”
                              — Travis Erwin ~ LA on Lock Blogger
                              March 25, 2022 /Travis Erwin
                              livcharette, redflagswhite, laonlock
                              Music, Electro Pop, Commercial
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                                Roet - Dad's Song[Music Video Review]

                                March 24, 2022 by Kreadiv Kesh in Commercial, Music Videos

                                Rating: 4 out of 5

                                “Losing a parent isn’t easy. Roet “Dad’s Song” expresses how the artist feels in the passing of this dad. Located in his home he shows us memories as he reveals to us his feelings. The song is short but you can feel and relate to him through his music.”
                                — Kreadiv Kesh [LA On Blogger]
                                “I didn’t set off to start a project about mental health. But shortly after starting Roet, I had three friends kill themselves in the span of about a year and half. Each time I felt like I couldn’t write about anything else and the way those songs gave an outlet to my friends that had lost a loved one quickly became important me. I’ve had my own experiences with depression, suicide attempts, family issues, you name it but I do feel like I’ve come out the other side of that (at least for now). So mental health is something I have a lot of opinions about and Roet has become my outlet for that, using my own life experience as the canvas to paint on.”
                                — Roet
                                March 24, 2022 /Kreadiv Kesh
                                LAOnlock
                                Commercial, Music Videos
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                                  Haiden - Sorry To Your Next Ex [Review]

                                  March 18, 2022 by Travis Erwin in Music, Commercial

                                  Rating: 4.5 out of 5

                                  “Taking a unique approach to the conventional break-up song, Haiden unleashes a lyrical masterpiece with ‘Sorry To Your Next Ex.’ The irony and wordplay are the perfect dig for that ex that put you through an ordeal. Like a backhanded compliment, the track slap with force and hooks the listener emotionally if they have ever been there. The Pop delivery is contemporary and spot on. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  March 18, 2022 /Travis Erwin
                                  haiden, sorrytoyournextex, laonlock
                                  Music, Commercial
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                                    Kelsey Gill - Rob Me Blind [Review]

                                    March 16, 2022 by Travis Erwin in Music, Commercial

                                    Rating: 4 out of 5

                                    “Kelsey Gill starts the track off with a hearty bit of attitude, and then unleashes her vocal range and talent to set the hook. The sound reminded me a bit of Christina Aguilera with a touch mor of a soulful Pop groove lurking to create a different vibe. Lyrically, the track feels tight and holds the attention of the listener, but for me it was the groove and rhythm that really shined alongside the vocal talent to make the song come alive.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    March 16, 2022 /Travis Erwin
                                    kelseygill, robmeblind, laonlock
                                    Music, Commercial
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                                      Alexis Gerred - Unbreakable (feat. MiG Ayesa) [Music Video Review]

                                      March 11, 2022 by Travis Erwin in Music Videos, Pop, Rock, Commercial

                                      Rating: 4 out of 5

                                      “This track is a throwback in some ways, as the sound is reminiscent of the glory days of hair bands, but Alexis Gerred still manages to bring this energetic Rock anthem home with a contemporary vibe.

                                      There are hints of Red Hot Chili Peppers to the arrangement and tempo, and the track is one that is simply hard to turn away from. A perfect add for your motivational playlists, or anytime you simply want to rock out. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      March 11, 2022 /Travis Erwin
                                      alexisgerred, mig ayesa, unbreakable, laonlock
                                      Music Videos, Pop, Rock, Commercial
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                                        Casey Derhak - Get Back [Review]

                                        March 11, 2022 by Kreadiv Kesh in Music Videos, Commercial

                                        Rating: 4 out of 5

                                        “Get Back” is a smooth track. Between enjoying the memories and dealing with heartbreak Casey aims to want more and get back to the way things were. Different scenarios play with ways to get back what they had but it remains a puzzle. ”
                                        — Kreadiv Kesh [LA On Block Blogger]
                                        March 11, 2022 /Kreadiv Kesh
                                        LAOnlock
                                        Music Videos, Commercial
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