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April Jai - Not Like The Movies [Music Review]

November 26, 2022 by Travis Erwin in Music, Electro Pop, Commercial

Rating: 4 out of 5

“True love is one of the toughest things to find and can feel like an impossible fairytale at times. Books, movies, and well-meaning friends offer all kinds of advice and theories but there are no rules to love and this track captures that feeling with perfection.

April Jai describes her song ‘Not Like The Movies’ as ... the confused hopeless romantic single girl anthem you need to scream in the car with all of your friends ... and that description is dead on accurate.”
— Travis Erwin ~ LA on Lock BLogger
November 26, 2022 /Travis Erwin
apriljai, notlikethemovies, laonlock
Music, Electro Pop, Commercial
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    JackKane - Something More - [Music Review]

    November 26, 2022 by Travis Erwin in Music, Commercial

    Rating: 4 out of 5

    “Jack Kane toes the line between genres with his track ‘Something More.’ The songwriting is strong and the performance emotive so that makes it tempting to call this a coffeehouse singer/songwriter type of track, but the melody has an energy and edge that feels closer to Springsteen in nature and then there are the subtle Americana vibes that the entire package puts off.

    Call the song what you will, but make sure to add it to your playlists and feel the emotion for yourself. You will indeed feel something more. More than most music manages to convey and that is a very good thing. ”
    — Travis Erwin ~ LA on Lock Blogger
    November 26, 2022 /Travis Erwin
    jackkane, somethingmore, laonlock
    Music, Commercial
    Comment
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      Nicky Youre - Eyes On You [Music Video Review]

      November 19, 2022 by Travis Erwin in Music Videos, Commercial

      Rating: 3.5 out of 5

      “Nicky Youre drops this pure Pop diamond with its sparkling hook and energetic melody. We’ve all done things in the pursuit of love and admiration from a crush that we swore we wouldn’t and usually those acts don’t help us land their affection but hey, you gotta take your shot. This track is all about that and sometimes we get surprised. The video is lighthearted and adds to the emotions of the song.”
      — Travis Erwin ~ LA on Lock Blogger
      November 19, 2022 /Travis Erwin
      nickyyoure, eyesonyou, laonlock
      Music Videos, Commercial
      Comment
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        Nick Sanza - Cry [Music Review]

        November 19, 2022 by Travis Erwin in Music, Singer/Songwriter, Adult Contemporary, Commercial

        Rating: 4 out of 5

        “A soft emotive track about growing up a nd finding your place int he world. Nick Sanza delivers an emotional vocal performance on this slow building ballad that comes straight from the heart.

        ’Cry’ is the kind of song you fall deeper in on with each and every listen and staying out of your feels while you do so is nigh on impossible. ”
        — Travis Erwin ~ LA on Lock Blogger
        November 19, 2022 /Travis Erwin
        nicksanza, cry, laonlock
        Music, Singer/Songwriter, Adult Contemporary, Commercial
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          VAVO x Clara Mae - Take Me Home [Music Review]

          November 18, 2022 by Travis Erwin in Music, Deep House, Commercial

          Rating: 4 out of 5

          “The vocal prowess draws the listener in from the start, before the heavy bass line and build comes in to add another dimension to this track and truly set it off. The first beat drop launches the track forward and sets the hook. VAVO and Clara Mae utilize their talents in tandem to create ‘Take ME Home’ and the result is fantastic.”
          — Travis Erwin ~ LA on Lock Blogger
          November 18, 2022 /Travis Erwin
          vavo, claramae, takemehome, laonlock
          Music, Deep House, Commercial
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            Gianna Mae - Tease [Music Review]

            November 13, 2022 by Travis Erwin in Music, Commercial

            Rating: 4 out of 5

            “Gianna Mae unleashes a sultry ode to mixed signals with her track, ‘Tease.’ The vocals have Britney Pop edge that is not easy to convey but here it is done with perfection. The mood and vibe are strong and the emotion of the lyrical build emotes through with hard-hitting clarity. A fun track, with a dark sinister side as well. ”
            — Travis Erwin ~ LA on Lock Blogger
            November 13, 2022 /Travis Erwin
            giannamae, tease, laonlock
            Music, Commercial
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              MarcMakers - Higher [Review]

              November 08, 2022 by Kreadiv Kesh in Commercial

              Rating: 5 out of 5

              “Your love is a radio song, your love is a radio song. The intro pulls you in and the vocal tone engages you in MarcMakers latest single “Higher”. The beat changes at 2:36 but the switch was so smooth and blended that you didn’t notice. ”
              — Kreadiv Kesh [LA On Lock Blogger]
              November 08, 2022 /Kreadiv Kesh
              LAOnlockArtist
              Commercial
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                Dylan Lafave - Untold Secrets [Review]

                November 07, 2022 by Kreadiv Kesh in Commercial

                Rating: 4 out of 5

                “The song is emotional and full of expressions. Dylan Lafave expresses the story of being bisexual in “Untold Secrets”. People hold in so much that they don’t know when to truly be themselves. Once they let everything out they find themselves being free.”
                — Kreadiv Kesh [LA On Lock Blogger]
                November 07, 2022 /Kreadiv Kesh
                #LAOnlock
                Commercial
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                  ILIRA - Clean Break [Music Review]

                  November 03, 2022 by Travis Erwin in Music, Electro Pop, Commercial

                  Rating: 4 out of 5

                  “An energetic Electro Pop track with strong Commercial vibes, ‘Clean Break’ is a track that pays homage to Roxette, Ace of Base and the sound of decades past, while still having a fresh contemporary Pop feel as well. ILIRA has the energy and vocal chops to hook the listener and there is that extra spirit and energy to truly make the track stand out from the fray.

                  Raised in a small Swiss town by Kosovo-Albanian parents, ILIRA struggled to find her place in an environment with clashing cultures. Citing a wide set of musical influences from Nirvana to Rihanna as her first major muses, ILIRA developed a rebellious middle- finger-wagging attitude at a very young age, shaping her into the artist that she is today. ILIRA began cutting her teeth on the live stage in various talent shows on Albanian and Swiss TV, all the while writing songs to beats she had purchased online and posting clips of these songs to Instagram. Flash forward to a move to Berlin, Sony Music Germany snap ILIRA up and she begins penning catchy pop tracks in LA and London. She reached #1 on the German Airplay Charts with her hit collaboration “FADING.” ILIRA rounded of the year with upbeat cuts such as EXTRA FR!ES and PAY ME BACK!, and is currently in the studio honing her debut album.”
                  — Travis Erwin ~ LA on Lock Blogger
                  November 03, 2022 /Travis Erwin
                  ilira, clean break, laonlock
                  Music, Electro Pop, Commercial
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                    GAYLE - ALEX [Music Video Review]

                    October 25, 2022 by Travis Erwin in Music Videos, Commercial

                    Rating: 4 out of 5

                    “The world is full of break up songs but few artists can command the emotional resonance that GAYLE delivers. ‘ALEX’ is real and genuine and feels like the stream of consciousness we all go through when making such decisions. The song has a fun light edge despite the heavy subject matter. It feels a whole lot like a conversation with a friend about relationships and in that familiarity is a comfort that is pure artistry. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    October 25, 2022 /Travis Erwin
                    gayle, alex, laonlock
                    Music Videos, Commercial
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                      Alle The Dreamer - Lonely Hallucinations [Music Review]

                      October 19, 2022 by Travis Erwin in Music, Commercial, Bedroom, Pop

                      Rating: 4 out of 5

                      “A track for the daydreamer in all of us. Life has a way of slipping by faster than we’d like, and this song takes on that dynamic as well as our own aspirations and dreams of what we wish everyday life was compared to what it is.

                      A dreamscape Pop vibe permeates with a touch of Lorde and Billie Eilish in the overall vocal sound and style. That said, Alle The Dreamer certainly brings a unique tone and delivery that stands our from those artists as well as the fray.”
                      — Travis Erwin ~ LA on Lock Blogger
                      October 19, 2022 /Travis Erwin
                      allethedreamer, lonelyhallucinations, laonlock
                      Music, Commercial, Bedroom, Pop
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                        Estella Dawn - Winners [Music Review]

                        October 07, 2022 by Travis Erwin in Music, Commercial, Indie Electronic

                        Rating: 4 out of 5

                        “Estella Dawn has the kind of sultry and inviting vocal style that is timeless and easy to fall all the way in on right from the start. This track has a slow build but it comes with an intriguing build that holds the listener close. Lyrically, the track holds surprises and there is nuance to dig in on that will keep you coming back time and time again. ‘Winners’ is a vibe that grips you hard. ”
                        — Travis Erwin ~ LA on Lock Blogger
                        October 07, 2022 /Travis Erwin
                        estelladawn, winners, laonlock
                        Music, Commercial, Indie Electronic
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                          Whethan - Fall Out Girl [Music Review]

                          September 30, 2022 by Travis Erwin in Music, Commercial, Rap

                          Rating: 4 out of 5

                          “A collaboration between 23-year-old electronic DJ and producer, Whethan and Florida-based rapper, Zai1k, “Fall Out Girl,” is a high-energy, feel-good track that comes alive right from the start.

                          ’Zai and I linked up in Miami and made a bunch of cool ideas. ‘Fall Out Girl’ was inspired by the Miami lifestyle and is a perfect sunny drive with the top back, a pop hit to blast til’ the neighbors knock.’ -Whethan

                          The combination of artistic talents here works well and every element adds to the listener’s engagement of the track. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          September 30, 2022 /Travis Erwin
                          whethan, zai1k, falloutgirl, laonlock
                          Music, Commercial, Rap
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                            Pink Leather Jackets - Sixteen Forties [Music Review]

                            September 30, 2022 by Travis Erwin in Punk, Pop, Commercial

                            Rating: 4 out of 5

                            “Growing up in a small town, or in the boring, far flung regions of suburbia can be a challenge as a teenager desperate to escae and experience real world excitement. This track is about that desperate need to escape and carries some nostalgia for the years of life when that is the most important problem you face. A Pop Punk heavier on the Punk side gives this track a nice edge and energy and is a track you can song along with alone or with friends. Simply a fun track. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            September 30, 2022 /Travis Erwin
                            pinkleatherjackets, sixteenforties, laonlock
                            Punk, Pop, Commercial
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                              VIZE x R3HAB - One Last Time [Music Video Review]

                              September 28, 2022 by Travis Erwin in Music Videos, EDM, Commercial

                              Rating: 4 out of 5

                              “If the idea of EDM is truly to get you up and moving, then ‘One Last Time’ from VIZE and R3HAB certainly hits the target. Sure, the vibe is chill for the genre, but the track is engaging at the same time, and while the track isn’t the high energy club banger that dominates the gerne, it is certainly engaging and enthralling. The strong vocals and production make it an impossible track to ignore both physically and emotionally. ”
                              — Travis Erwin ~ LA on Lock Blogger
                              September 28, 2022 /Travis Erwin
                              vize, r3hab, onelasttime, laonlock
                              Music Videos, EDM, Commercial
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                                Hannah Bloch - People Pleasing [Review]

                                September 19, 2022 by Kreadiv Kesh in Commercial, Downtempo

                                Rating: 5 out of 5

                                “I hate when someone is mad at me it gives me anxiety”. I truly felt every word of this song. Hannah Bloch’s single “People Pleasing” is about being exhausted from pleasing everyone. She emphasizes how you need to find moments where you put yourself first. It’s about realizing you are important just as much as they are.”
                                — Kreadiv Kesh [LA On Lock Blogger]
                                September 19, 2022 /Kreadiv Kesh
                                LAOnlock
                                Commercial, Downtempo
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                                  RIa Barkr - Monday [Music Video Review]

                                  September 12, 2022 by Kreadiv Kesh in Commercial, Contemporary R&B

                                  Review: 4 out of 5

                                  “Monday’s can seem so long when you are not happy with your daily routine. The routine of going to a job that you aren’t in love with. Rla Barkr delivers a soulful melody about choosing between a job and your passion. As Monday stays heavy on her mind she is reminded of being grounded to a 9-5 because of bills. Some people can do both but in her case it takes up all her time.”
                                  — Kreadiv Kesh [LA On Lock Blogger]
                                  September 12, 2022 /Kreadiv Kesh
                                  LAOnlock
                                  Commercial, Contemporary R&B
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                                    Christine Ekeberg - Not Sorry [Review]

                                    September 12, 2022 by Kreadiv Kesh in Commercial, Pop

                                    Rating: 5 out of 5

                                    “Sometimes people come to you for an apology but you have to stand strong on your decisions. Ekeberg’s single “Not Sorry” is an unapologetic anthem filled with self-love. Its about no longer protecting someone else’s feelings but learning how to express how you feel in order to make yourself happy and free.”
                                    — Kreadiv Kesh [LA On Lock Blogger]
                                    September 12, 2022 /Kreadiv Kesh
                                    LAOnlockblogger
                                    Commercial, Pop
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                                      anees - Leave Me [Music Video Review]

                                      August 26, 2022 by Travis Erwin in music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary

                                      Rating: 4.5 out of 5

                                      “A smooth easy groove with Reggae and Pop influences in the tone and delivery. An ode to love and the disappointment we fell when we let that other person down and do them wrong. The pain is tangible and the passion emotes through in every line. A song of directness and emotional pain that is an apology of sorts but also a pledge to be better. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      August 26, 2022 /Travis Erwin
                                      anees, leaveme, laonlock
                                      music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary
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                                        Madison Beer - Dangerous [Music Video Review]

                                        August 26, 2022 by Travis Erwin in Music Videos, Commercial, Bedroom, Adult Contemporary

                                        Rating: 4 out of 5

                                        “Madison Beer slows it down in the this tender and vulnerable refrain about personal reflection and responsibility. The track has a far more theatrical feel than other tracks I’ve heard from Beer’s, but the vocal talent shines and the emotion is tangible.

                                        We as humans tend to blame others or even fate when things do not go our way but sometimes we have to realize that is ‘Dangerous’ to our own growth and development.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        August 26, 2022 /Travis Erwin
                                        madisonbeer, dangerous, laonlock
                                        Music Videos, Commercial, Bedroom, Adult Contemporary
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