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Lina Loukily - Pretend [Music Review]

August 02, 2024 by Travis Erwin in Music, Commercial

Rating: 3 out of 5

“Lina Loukily certainly has a spirited talent that is tangible int he delivery. i did crave more vibrancy from the vocal side of the mix to sell her vocal talents. ‘Pretend’ is on of those songs that you discover new nuance with each listen, so add this one to your playlists and take your time digesting the lyrical build. ”
— Travis Erwin ~ LA on Lock Blogger
August 02, 2024 /Travis Erwin
linaloukily, pretend, laonlock
Music, Commercial
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    Shannon Dooley - Gold [Music Review]

    August 02, 2024 by Travis Erwin in Music, Electro Pop, Commercial

    Rating: 3.5 out of 5

    “Shannon Dooley conveys an easy confidence on this track. ‘Gold’ is a dreamy Pop track that feels a bit surreal in the sultry tones and song song cadence. An easy track to fall in and sing along with this one has a girls night out party vibe that is sure to resonate with many of our readers.”
    — Travis Erwin ~ LA on Lock Blogger
    August 02, 2024 /Travis Erwin
    shannondooley, gold, laonlock
    Music, Electro Pop, Commercial
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      Fiona Grey - Beer Drunk Glory Days [Music Video Review]

      August 02, 2024 by Travis Erwin in Music Videos, Indie Pop, Electro Pop, Commercial

      Rating: 4 out of 5

      “Fiona Grey was voted LA’s Best Pop Artist by LA Weekly back in 2018 and time has only honed her skill and craft as both a songwriter and a performer. The imagery of this video is as powerful as the writing, and the emotional journey of this track is one that you can feel in every note. Grey is a star, but one that clearly is patient enough to do it her own way.”
      — Travis Erwin ~ LA on Lock Blogger
      August 02, 2024 /Travis Erwin
      fionagrey, beerdrunkglorydays, laonlock, LAReview
      Music Videos, Indie Pop, Electro Pop, Commercial
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        Elle Baez -I Am The Man [Review]

        June 26, 2024 by Kreadiv Kesh in Neo-Soul, Commercial

        Rating:3.5 out of 5

        “This song had a rough start. I was ready to decline because the intro didn’t do it justice. I can hear the empowerment in her vocals which made me give it a few more minutes. Once the chorus hit that is when the song came alive.”
        — Kreadiv Kesh [LA On Lock Blogger]
        June 26, 2024 /Kreadiv Kesh
        #LAOnLock
        Neo-Soul, Commercial
        Comment
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          Estella Dawn - 514 Denim [Music Review]

          June 21, 2024 by Travis Erwin in Music, Commercial, Pop

          Rating: 4.5 out of 5

          “Estella Dawn is a talented artist I feature often here at LA on Lock. This New Zealand native now calls San Diego home, but sometime soon the entire world will claim her as one of their own as this kind of talent finds a way to shine bright.

          ’514’ Denim’ is a smooth Electro Pop kind of track that fits right alongside some of the biggest hits out right now. I’ve written this before but I am going o write it again .. get on board with this star now! ”
          — Travis Erwin ~ LA on Lock Blogger
          June 21, 2024 /Travis Erwin
          estelladawn, 514denim, laonlock
          Music, Commercial, Pop
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            Lily Meola - Gasoline [Music Review]

            June 21, 2024 by Travis Erwin in Music, Commercial, Americana, Folk, Pop

            Rating: 4.5 out of 5

            “I often struggle to connect to vocals delivered in a high register but not this time. Lily Meola has a very emotive delivery that works for her higher, softer tone.

            ’Gasoline’ is the latest release from Meola who has captured the attention and mentorship of Willie Nelson. The track leans slightly to a Pop Folk sort of sound that feels alive and vibrant.”
            — Travis Erwin ~ LA on Lock Blogger
            June 21, 2024 /Travis Erwin
            lilymeola, gasoline, laonlock
            Music, Commercial, Americana, Folk, Pop
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              Emma Kade - End Game [Music Review]

              June 01, 2024 by Travis Erwin in Music, Country, Pop, Commercial

              Rating: 4 out of 5

              “I rarely like Pop Country offerings because straddling the fence tends to do little more than leave you with a crotch full of splinters. That said, Emma Kade, does it well on this song.

              ’End Game’ is a throwback of sorts to a time when artists like Shania Twain, Tricia Yearwood, and later Taylor Swift toed that line between Country emotion and Pop sound and structure. Kade has managed to achieve the same brand of engaging song with a contemporary vibe that will no doubt hold crossover appeal. ”
              — Travis Erwin ~ LA on Lock Blogger
              June 01, 2024 /Travis Erwin
              emmakade, endgame, laonlock
              Music, Country, Pop, Commercial
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                Zoë Vera - Don't Make It My Fault [Music Review]

                June 01, 2024 by Travis Erwin in Music, Commercial, Singer/Songwriter, Indie Pop

                Rating: 4.5 out of 5

                “Heartbreak is one of the cornerstones of songwriting, with untold songs written on the subject, and yet talented artists like Zoë Vera continue to dip into this emotional well.

                ’Don’t Make It My Fault’ is about love gone wrong but Vera’s manages to give us a vulnerable and tender song without delving into the anger or jaded skepticism often found in such songs. Her vocal range and emotive delivery is impressive and this song has a haunting quality that makes you want to give her a comforting hug afterward.”
                — Travis Erwin ~ LA on Lock Blogger
                June 01, 2024 /Travis Erwin
                zoevera, laonlock, don'tmakeitmyfault
                Music, Commercial, Singer/Songwriter, Indie Pop
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                  Laila-I Hope It Kills You (Single Version) [Review]

                  May 31, 2024 by Kreadiv Kesh in Singer/Songwriter, Commercial

                  Rating: 2 out of 5

                  “The delivery is soft and Laila sounds so nice. However, the hook is where you are drawn in. Once you hear it it makes you want to pay more attention to the lyrics and how hurt she is. I think there should be more song writing added to it instead of the hook carrying the song.”
                  — Kreadiv Kesh [LA On Lock Blogger]
                  May 31, 2024 /Kreadiv Kesh
                  #LAOnLock
                  Singer/Songwriter, Commercial
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                    Alana Cruz - Telescope [Music Review]

                    May 30, 2024 by Travis Erwin in Music, Singer/Songwriter, Adult Contemporary, Americana, Commercial, Alternative, Pop

                    Rating: 4.5 out of 5

                    “Alana Cruz has a sound that could be Country, could be Pop, could be an emotional singer/songwriter expressing their vulnerability and the good thing is great music transcends those type of labels and simply speaks to people’s hearts.

                    ’Telescope’ is that kind of song.

                    At times I heard Natalie Maines of the Chicks, Stevie Nicks of Fleetwood Mack and Brandi Carlile but in the end this is simply the talented Cruz, belting out her truths as she expresses what unrequited love and the yearning brand of hope that comes along with it truly feels like.”
                    — Travis Erwin ~ LA on Lock Blogger
                    May 30, 2024 /Travis Erwin
                    alanacruz, telescope, laonlock
                    Music, Singer/Songwriter, Adult Contemporary, Americana, Commercial, Alternative, Pop
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                      Alexander Stewart - how dare you [Music Video Review]

                      May 12, 2024 by Travis Erwin in Music Videos, Commercial

                      Rating: 4 out of 5

                      “Alexander Stewart digs deep into the emotional depths of his mind to deliver this Pop anthem. Honest and real are the trademarks of the lyrical power, and Stewart’s vocal talent and range help deliver it with precision.

                      This is a rising artist to keep an eye on as he continues to develop and grow. I expect big things but already, ‘How Dare You’ feels like a huge hit.”
                      — Travis Erwin ~ LA on Lock Blogger
                      May 12, 2024 /Travis Erwin
                      alexanderstewart, howdareyou, laonlock
                      Music Videos, Commercial
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                        Other Gods - GONE [Music Review]

                        May 12, 2024 by Travis Erwin in Music, Commercial, Dance, Pop

                        Rating: 4 out of 5

                        “Other Gods gives us a reason to get out and dance with ‘GONE,’ and sure walking away from any relationship is tough but sometimes the freedom is exactly what we need most.

                        The lyrics here offer tangible advice and real word vibes but that doesn’t mean we can’t dance away from that toxic relationship and rediscover ourselves out there under the lights.”
                        — Travis Erwin ~ LA on Lock Blogger
                        May 12, 2024 /Travis Erwin
                        othergods, gone, laonlock
                        Music, Commercial, Dance, Pop
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                          A-Zal - Phonebook [Music Video Review]

                          April 26, 2024 by Travis Erwin in Music Videos, Commercial, Indie Pop, Singer/Songwriter

                          Rating: 4 out of 5

                          “The dating world is a chaotic scene these days and A-Zal has some phone with the ups and downs of the modern dating scene on his track, ‘Phonebook.’

                          This energetic Pop track has a nice hook and rhythm that is hard not to fall in and sing along with. The higher register doesn’t often work for me but the tone and energy of this one was the rare exception in that regard as I couldn’t help but start moving along to the cadence and beat. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          April 26, 2024 /Travis Erwin
                          a-zal, phonebook, laonlock
                          Music Videos, Commercial, Indie Pop, Singer/Songwriter
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                            EĐĐIE - Letters

                            April 26, 2024 by Travis Erwin in Music, Indie Rock, Indie Pop, Commercial

                            Rating: 4 out of 5

                            “Written from an actual letter the artist received, ‘Letters’ is an engaging ride from singer/songwriter EĐĐIE.

                            The track ahs an Alt Pop or Indie Rock kind of vibe. The vocal performance is emotive and keeps the listener leaning in for the duration as t builds to his response to the letter. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            April 26, 2024 /Travis Erwin
                            eddie, letters, laonlock
                            Music, Indie Rock, Indie Pop, Commercial
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                              R3HAB x Jason Derulo - Animal [Music Review]

                              April 24, 2024 by Travis Erwin in Lyric Video, Music, Commercial, EDM

                              Rating: 3.5 out of 5

                              “This is a collaboration that will have plenty of eager fans ready to dive straight in. R3HAB teams with Jason Derulo to deliver ‘Animal.’

                              The track is about what you’d expect from two talented artists and the energy is palpable. Get out ont he floor and move or adds this one to those energetic playlists to get you motivated and moving.”
                              — Travis Erwin ~ LA on Lock Blogger
                              April 24, 2024 /Travis Erwin
                              R3HAB, jasonderulo, animal, laonlock
                              Lyric Video, Music, Commercial, EDM
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                                Jacob Neverhill - Wrong Time [Music Review]

                                April 24, 2024 by Travis Erwin in Music, Singer/Songwriter, Commercial

                                Rating: 4 out of 5

                                “Jacob Neverhill is a London based singer/songwriter pouring his heart out on ‘Wrong Time.’

                                The track is about catching that spark and finding a person that very well might be the right person but you have stumbled across thema t the absolute ‘Wrong Time’ in life.

                                The vibe is heavy on nostalgia and the sound timeless in that emotionally laden kind of way.”
                                — Travis Erwin ~ LA on Lock Blogger
                                April 24, 2024 /Travis Erwin
                                jacobneverhill, wrongtime, laonlock
                                Music, Singer/Songwriter, Commercial
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                                  Natalie K - Dance With Me [Music Review]

                                  April 24, 2024 by Travis Erwin in Music, Commercial

                                  Rating: 4 out of 5

                                  “There are few things as captivating as that perfect night here in LA. ‘Dance With Me’ captures the majestic beauty and sparkling grace of one of those nights on the town.

                                  Natalie K utilizes a low key smooth groove to convey the emotions and magic and it comes through with ease in this engaging track.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  April 24, 2024 /Travis Erwin
                                  nataliek, dancewithme, laonlock, lareview
                                  Music, Commercial
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                                    David Frank - Don't Miss A Moment [Music Review]

                                    April 24, 2024 by Travis Erwin in Music, Folk, Pop, Commercial

                                    Rating: 4.5 out of 5

                                    “David Frank is poised to be the next big name in the Folk Pop sound. This high energy track and strong writing offers an upbeat bit of motivation. LIke a warm hug this one wraps around you and pulls you in close.

                                    There will probably be Mumford comparisons but this one feels a little tighter and more Commercial overall for me. I expect to hear this track a lot this coming summer.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    April 24, 2024 /Travis Erwin
                                    David frank, don'tmissamoment, laonlock, LAReview
                                    Music, Folk, Pop, Commercial
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                                      Estella Dawn - If You Were In Love [Music Review]

                                      April 10, 2024 by Travis Erwin in Music, Singer/Songwriter, Adult Contemporary, Alternative, Pop, Commercial

                                      Rating: 4.5 out of 5

                                      “This piano led emotional ballad of unrequited love is haunting and beautiful. Estella Dawn unfurls evocative and vulnerable vocals to go with strong writing and a tight melody that adds to the emotions of the track.

                                      ’If You Were In Love,’ delivers heartbreak and pain that the listener can feel in every line. The tone is different, but the raw power of this piece reminded me in P!nk in several places.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      April 10, 2024 /Travis Erwin
                                      estelladawn, ifyouwereinlove, laonlock
                                      Music, Singer/Songwriter, Adult Contemporary, Alternative, Pop, Commercial
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                                        Abi Muir - Blueprint [Music Review]

                                        April 10, 2024 by Travis Erwin in Music, Commercial, Pop

                                        Rating: 4.5 out of 5

                                        “This is a glorious Pop song with a unique spin on a very common refrain. Abi Muir infuses energy and emotion into this track about trying to move on after the relationship you thought was the one is over.

                                        ’Blueprint’ is about that set of plans we conjure when we think we’ve found our soulmate and that person doesn’t feel the same so they move on leaving you to compare everyone you meet and date to that person and blueprint they left upon your mind and soul.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        April 10, 2024 /Travis Erwin
                                        abimuir, blueprint, laonlock
                                        Music, Commercial, Pop
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