“This track captured my attention with honest lyrics that are easy to follow and with strong imagery of the video. I did find myself wishing for a bit more variation to both the performance and the melody, but I was entertained from start to finish and that in itself makes for a ‘Pretty Great’ song.
The Pop tone shines bright here and you won’t mind the time you spend watching and listening to the Fickle Friends. ”
“There is a moment on this track, right about the :40 second mark where Lola Scott elevates the vocals from a talented chill vibe to a raw, passionate allure that didn’t just pull me deeper in, but yanked me there thorough the sheer emoting of her feelings.
Lyrically the track is calling for a return to those early euphoric days of a new relationship, but for me it was that extra quiver and quake in Scott’s voice that connected the dots and gave this track such a strong emotional resonance. ”
“Tourist Club give us a chill, Electro Pop ode inspired by trips to the desert. There is something ethereal and epic about the vast stillness of the American Southwest’s deserts, so it makes perfect sense that this track about letting go of the past, and letting in ‘The Now’ would be inspired by such a place of stark beauty.
There is a hint of the 80’s to the melody, and yet this track feels like a contemporary track that will speak to many right here in ‘The Now.’ ”
“This is a dark heavy track with brooding lyrics calling for a change to the word ‘We Are’ living in.
Written before the proliferation of the virus and our current situation, the track feels almost prophetic now.
Heavy emotional vocals unfurl and underneath them intermingled with the powerful lyrics is an air of hope and faith, though this song is still a hard punch to the senses.”
“Can I get an hallelujah for this Sinful Pop sermon?
Sam Creighton combines an edgy attitude with sharp, and at times witty, lyrics to create this track preaching against the judgmental and righteously indignant.
The imagery of the video adds to the attitude of the track and the overall experience is a fun one ... unless perhaps you are one of the pious critics of others people’s brand of fun.”
“This is a no frills track, but don’t take that to mean the single does not deliver an emotional impact. Jade Hilton stands alone with her guitar, and pours her soul into the delivery of the lyrics. You can feel this fact in every last note and her soft, genuine vocals pull you in and hold your attention. Lyrically the single is a plea not to take her or their relationship for granted.”
“Coming in with an almost childlike tone, Chelsea Collins delivers a vocal uniqueness that catches you off-guard. And just when you have made your peace with this surprise, she takes it to another level with an energetic Pop fused interlude.
This is an artist with the power to captivate with a single line, and this is a track that manages to do exactly that over and over again. ”
“Sometimes it is best to defer to the artist when trying to talk about the origins of a song. And UPSAHL says it best when she wrote about her thoughts behind ‘12345SEX’ ... ‘fuck it, I’m going to make a song simply about being horny and living your best life with no apologies.’
Evocative and alluring, ‘12345SEX’ lures you like a siren’s song with its sexy beat and tantalizing vocals. This is pure hedonist Pop that works because it is sultry and seductive in all the best ways. ”
“MOLTENO is not an easy artist to categorize and this latest single, ‘Tripping Up,’ is no different in that regard. Warm and smooth vocals bring us lyrics that are cool and aloof — yet emotionally engaging.
There are R&B elements to the arrangement and performance as well as a contemporary Pop vibe throughout.
The imagery of the video matches the single in that it is both dark and distant and yet somehow manages to make you lean forward and immerse yourself in the feeling behind the music. ”
“This track has a nice Commercial groove and energy about it lyrically. The beat and melody are pure Electro Pop and the vocal talent holds it all together with a smooth flow that is easy to follow and song along with. This song establishes a mood and vibe that will resonate well across genres.”
“This tracks bare and stripped back vocals hooked me early on. I listened in the way you watch a story unfold on the street, that you perhaps are not supposed to see, because the nature of this track is slightly voyeuristic in that it feels like an intimate conversation between friends.
The Electro Pop vibe is subdued and the track progresses with that one single voice doing the heavy, emotional lifting. Though the track does have enough splashes production wise, to elevate it above the artsy status and give it just a hint of commercial flair.”
“Just because you’re stuck at home, it doesn’t mean you can’t get up and dance!
Yeah, I am ‘Talking To You.’
This remix is a track that delivers both engaging vocals and an energetic production to get you moving. So grab the one you are sequestered with; the cat, the dog, hell grab the broom if you must, but toss you hair back and move to the music because it is important to get up and groove. ”
“Andrey Azizov joins forced with Mauwe on this Electro Pop track which is a nice balance of light and dark both lyrically and melodically. The soft emotional resonance of her voice bring forth the sullen rain sodden vibe that is perfect for anyone feeling reminiscent or a touch melancholy. The track feel like a dark stormy night in that the world is quiet and still, yet the mind moves on. There too is a freshness and scent of hope that only rain and receding trouble can bring. ”
“This is a BIG, quiet song. That might sound like a contradiction, but the emotions behind the lyrics and performance are huge while the quiet production perfectly brought them forth.
Clara Mae delivers passion and tenderness in her vocal ode to wanting more out of life than just being okay. Her inflection is perfect and it is easy to feel her investment in the message.
This multi-national collaboration between Mae, R3HAB, and Frank Walker has created a track that speaks loud to the hearts and souls of everyone and it does so with spot on production and a timeless feel. ”
“Ryan Hemsworth drops the official remix of ‘What I’m On Tonight’ from Ricky Lake’s new album ‘Last Summer Sucked!’
The track has energy and life and is engaging from the drop. The vocal mix is intriguing throughout , and this is a song that defy’s you not to pop into the groove and sway along to the rhythm. ”
“This is not the first single from golda that I have shared here in LA on Lock, so the name should not be a stranger to our followers, but ‘Dear Los Angeles’ is her best yet. And that is saying something, given the powerful tracks we’ve already shared.
This single is a slow ballad of raw emotion. There is a retro quality in the simplicity of the melody and the vocal style, but the single is also very much a modern tale of not dashed dreams, but rather delayed dreams. And of the vulnerability it takes to admit it is time to reassess and gear up for another try.
We have all been there and the emotions are tangible, though the talent behind the track singles out golda as a one of a kind artist headed to a plane most of us will never get to. ”
“Olivia Addams brings an air of European allure to this Electro Pop track. Hailing from Romania, Addams, voice is mysteries and engaging in this dreamlike track of longing and wanting.
’Sick Lullaby’ comes with a video that furthers adds to that intriguing vibe and dark emotional underbelly. I am eager to hear more from this Pop Diva in the making, but already her talent and poise as a performer shines through. ”
“Dani Le Rose drops a track with exotic tones and an intoxicating beat. Le Rose’s vocals are soft, yet sultry and the lyrics spring from the emotions like a flower from the parched earth, to give us a beauty that stems from arid emotions. The arrangement of the track accentuates the songwriting to grow this single, ‘Flower’ into a delightful bouquet of sound and emotion. This is the Electro Pop we all want and need! ”
“Jon Sine follows up his biggest song as yet, ‘All About,’ with a new single ‘About You.’ Featuring the vocal talent of Diandra Faye, this new track is a light and airy, with engaging lyrics that are easy to sing along with. The energy of the single delivers an island vibe as it explores a renewed independence after having a relationship where everything was about the other party.
’About You’ is about that breath of fresh air on the other side of a break up.”
“That first real love is always magical, especially when it comes after you have stepped out into the world as an adult, and life truly feels like it belongs to you.
This track, by teamwork, captures those emotions and distills them out into the world in Electro Pop glory. The track is sharp lyrically, and the duo of voices express them very well.
The imagery of the video is a perfect addition to truly bring the track alive. A fun song with a good vibe perfect to usher warmer weather in. ”