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malcolm.jpg

Malcolm Eppz - BEIJING RAYJENE [Music Video Review]

July 16, 2020 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

Rating: 4 out of 5

“Malcolm Eppz drops a nice vocal flow over a beat that manages to both get out of the way, and give the track a bit of gritty edge. The writing is sharp and such that it takes a few listens to truly digest everything that is being put down. There is a bit of a throwback to the sound, but the overall vibe feels contemporary and fresh.”
— Travis Erwin (LA on Lock Blogger)
July 16, 2020 /Travis Erwin
malcolmeppz, beijingrayjene, laonlock
Music Videos, Rap, Hip-Hop, Conscious
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    keeponmoving.jpg

    Solo XL x K I T - Keep on Moving [Music Video Review]

    July 12, 2020 by Travis Erwin in Music Videos, Soul, Hip-Hop, Conscious

    Rating: 4.5 out of 5

    “This track brings that raw passion that makes the flow pop and come alive. Solo XL delivers a strong tone to back his flow and that is brought home all the more with the contrast of the chorus delivered in soulful fashion by K I T.

    The vibe has a dark grit to it, and the lyrics flow well carrying the listener forward along with the beat. There is a strong hint of Old School here, but still a contemporary sound as well, and the mix blends quite well.”
    — Travis Erwin (LA on Lock Blogger)
    July 12, 2020 /Travis Erwin
    soloXL, k i t, keeponmoving, laonlock
    Music Videos, Soul, Hip-Hop, Conscious
    1 Comment
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      lightswitch.jpg

      CHAII - Lightswitch [Music Video Review]

      July 11, 2020 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

      Rating: 4 out of 5

      “CHAII is a New Zealander of Persian heritage and that bit of personal history fuses with an energetic Hip-Hop style to bring ‘Lightswitch’ alive in a way perhaps no other artist could. The talent and energy of her flow and performance bring this track to life.

      This track is part of a visual trilogy that was inspired by Iran’s Islamic Revolution of 1979, which resulted in countless creative talents, including musicians, actors and artists, relocating to California after their work was banned in their homeland. California remains the biggest Persian music community outside of Iran over forty years later and that community inspired and sparked CHAII’s efforts on this project.”
      — Travis Erwin (LA on Lock Blogger)
      July 11, 2020 /Travis Erwin
      chaii, lightswitch, laonlock
      Music Videos, Rap, Hip-Hop, Conscious
      Comment
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        bookoflife.jpg

        DivineDonJulio - The Book of Life [Music Video Review]

        July 07, 2020 by Travis Erwin in Music Videos, Hip-Hop, Conscious

        Rating: 4 out of 5

        “This project is far more than a song or even a short film, though it is certainly both of those things. The vocal flow is earnest and emotional and the video well done, but is is the honest truth of the complete storytelling that truly makes this project engaging and immersive.

        Take the nearly 9 minutes it takes to watch and listen, and let the impact of the emotions hit you between the eyes. ”
        — Travis Erwin (LA on Lock Blogger)
        July 07, 2020 /Travis Erwin
        divinedonjulio, thebookoflife, laonlock
        Music Videos, Hip-Hop, Conscious
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          magichour.jpg

          Flow'etic - Magic Hour ft. Bernz [Review]

          July 06, 2020 by Travis Erwin in Music, Hip-Hop, Conscious

          Rating: 4.5 out of 5

          “That melody comes at you soft and golden, just like the ‘Magic Hour’ of light around dusk, when you feel like everything is perfect and the coming night is going to be legit.

          Flow’etic captures that times with a solid groove and vocal flow that matches that time of the day to perfection. This track is a mood, a ride, a groove that you need to take. ”
          — Travis Erwin (LA on Lock Blogger)
          July 06, 2020 /Travis Erwin
          flow'etic, bernz, magichour, laonlock
          Music, Hip-Hop, Conscious
          Comment
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            1567195674588.jpg

            GARZI x Travis Barker - Sick of Me [Music Video Review]

            July 06, 2020 by Kreadiv Kesh in Pop, Hip-Hop, Alternative, Music Videos

            Rating: 4 out of 5

            “1.. 2... 3...’I’m so ‘Sick Of Me’ is an alternative single by Garzi featuring Travis Barker. The visual starts out with a road trip with a bit of car trouble episode that turns into a moment of destruction in the woods. The drums provide a fed up yet lit cadence as Garzi releases his tension vocally. ”
            — Kreadiv Kesh (LA On Lock Blogger)
            July 06, 2020 /Kreadiv Kesh
            LaonLock
            Pop, Hip-Hop, Alternative, Music Videos
            Comment
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              avatars-000337984981-bml2hc-t300x300.jpg

              Joe P. the MC -PayPal [Review]

              July 06, 2020 by Kreadiv Kesh in Conscious, Hip-Hop

              Rating: 3.5 out of 5

              “In world where Tik-Tok is on the rise and everyone is getting their own money Joe P, The MC new single ‘PayPal’ is a perfect song to play. When someone wants your service they need to hit your ‘Paypal’. Nothing in life is free and paypal has been proven to be better for handling business than other service. The beat is illmatic and the song is a vibe.”
              — Kreadiv Kesh (LA On Lock Blogger)
              July 06, 2020 /Kreadiv Kesh
              LaonLock
              Conscious, Hip-Hop
              Comment
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                sabotage.jpg

                BBXO - Sabotage [Music Video Review]

                July 03, 2020 by Travis Erwin in Music Videos, Hip-Hop, Conscious, Commercial

                Rating: 4 out of 5

                “Remember Right Said Fred and the ‘I’m Too Sexy’ bluster? Well BBXO has just given us the very antithesis of that long ago single.

                ’Sabotage’ does rely on an infectious rhythm and delivery, but the truth behind the lyrics hits with a blunt force, and while you can move and sing along to this single, you also get a smack upside the head from it for behaviors we all tend to do.”
                — Travis Erwin (LA on Lock Blogger)
                July 03, 2020 /Travis Erwin
                bbxo, sabotage, laonlock
                Music Videos, Hip-Hop, Conscious, Commercial
                Comment
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                  roshambo.jpg

                  Thrills - ROSHAMBO [Music Video Review]

                  July 03, 2020 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                  Rating: 4 out of 5

                  “Thrills come out with it in such a straight forward fashion here on this single, that it is impossible to look away. Call it verve or boldness or flat out confidence, but the strength of the writing is all the more powerful for the unflinching delivery.

                  This is a set of lyrics that demands you listen over and over again to pick up all of the thoughts and nuance behind them. ”
                  — Travis Erwin (LA on Lock Blogger)
                  July 03, 2020 /Travis Erwin
                  thrills, roshambo, laonlock
                  Music Videos, Rap, Hip-Hop, Conscious
                  Comment
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                    detached.jpg

                    E-Los - Detached [Review]

                    July 03, 2020 by Travis Erwin in Music, Rap, Hip-Hop, Conscious, Contemporary R&B

                    Rating: 4 out of 5

                    “E-Los drops this soulful blend of Hip-Hop and R&B. that just grabs hold of you. The groove is smooth and steady, and the emotion shines through in the performance making the well-written lyrics fell alive. The pace is slow, but that works here because it give you time to feel every word being laid down. ”
                    — Travis Erwin (LA on Lock Blogger)
                    July 03, 2020 /Travis Erwin
                    E-Los, detached, laonlock
                    Music, Rap, Hip-Hop, Conscious, Contemporary R&B
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                      believeinme.jpg

                      The Image - Believe In Me [Music Video Review]

                      July 03, 2020 by Travis Erwin in Music Videos, Hip-Hop, Conscious, Commercial, Singer/Songwriter

                      Rating: 4.5 out of 5

                      “Imagination! As an idea people might call imagination a flight of fancy best utilized by little kids. But as a principle, imagination is at the heart of everything from innovation to who we are as people.

                      ’Believe In Me’ is a track that is as nuanced and deliberate as you imagine it to be. And the masked duo comprising The Image fall in the same category. The video here is spectacular and I encourage you to listen and watch and decide for yourself what your imagination is telling you to believe in. ”
                      — Travis Erwin (LA on Lock Blogger)
                      July 03, 2020 /Travis Erwin
                      theimage, believeinme, laonlock
                      Music Videos, Hip-Hop, Conscious, Commercial, Singer/Songwriter
                      Comment
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                        dancesongs.jpg

                        Marques Martin - Dance Songs [Music Video Review]

                        July 02, 2020 by Travis Erwin in Music Videos, Hip-Hop, Conscious

                        Rating: 4 out of 5

                        “I love music that brings a different prospective or angle, and Marques Martin does exactly that here in this track.

                        Pursuing a life as a creative artist of any kind comes with naysayers and doubters, and ‘Dance Songs’ address that in a smart emotional way rather than the usual angry defiance so prevalent when dealing with so-called haters.

                        Truth is most don’t hate you for expressing yourself, they simply dismiss the chance you might be good or have a genuine shot to actually carve out your place in the business.

                        The smooth easy flow of this track is real and intelligent and true to the mindset. ”
                        — Travis Erwin (LA on Lock Blogger)
                        July 02, 2020 /Travis Erwin
                        marquesmartin, dancesongs, laonlock
                        Music Videos, Hip-Hop, Conscious
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                          drankinhand.jpg

                          Eon MC Etc. & The Libra ft. DSloaner - Drank in Hand [Review]

                          June 30, 2020 by Travis Erwin in Music, Rap, Soul, Hip-Hop

                          Rating: 4 out of 5

                          “A vivacious track about trying to have a night, and survive the drama or trouble while doing it. Get in the club, stoke a good buzz up, find a sweet little bit of company for the rest of the night, and get out before trouble finds you.

                          Sounds like a simply concept, but it ain’t always easy to pull off. The flow here has a nice bit of verve and swagger, and the beat production makes the track come alive. This is both a groove and a mood.”
                          — Travis Erwin (LA on Lock Blogger)
                          June 30, 2020 /Travis Erwin
                          eonmcetc., thelibra, dsloaner, drankinhand, laonlock
                          Music, Rap, Soul, Hip-Hop
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                            groundcontrol.jpg

                            Lourdiz - Ground Control - [Music Video Review]

                            June 30, 2020 by Travis Erwin in Music Videos, Lyric Video, Rap, Hip-Hop

                            Rating: 4 out of 5

                            “This track hooked me with vibe and energy. That Latin beat and verve made the track come alive, and while on my first listen I did not always follow lyrically, the video does offer the chance to dive into the words.

                            Balancing a nice amount of swagger and attitude, the track comes with an extra bit of punch to go with the infectious tempo. ”
                            — Travis Erwin (LA on Lock Blogger)
                            June 30, 2020 /Travis Erwin
                            lourdiz, groundcontrol, laonlock
                            Music Videos, Lyric Video, Rap, Hip-Hop
                            Comment
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                              views.jpg

                              Shiva - Views [Review]

                              June 26, 2020 by Travis Erwin in Music, Hip-Hop, Conscious

                              Rating: 4 out of 5

                              “This track just hits different. With a swagger and a bit of fold school vibe laid over the top of a subtle funk that pulls you along.

                              Much like every album Shiva has released, K.A.L.A. delivers a story. This particular song, ‘Views,’ is the beginning stages of the story where the main characters observes the lack of soul within the world around him. His veil is lifted and he can see people for who they are and he just goes with it. Coasting among the injustice as a part of his process.”
                              — Travis Erwin (LA on Lock Blogger)
                              June 26, 2020 /Travis Erwin
                              shiva, views, laonlock
                              Music, Hip-Hop, Conscious
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                                invitation.jpg

                                Rapta - Invitation [Review]

                                June 26, 2020 by Travis Erwin in Music, Hip-Hop, Conscious, Autotune

                                Rating: 4 out of 5

                                “The beat backing this track is deceptively funky and really drives this flow without overpowering it. Rapta also infuses a bit of funk into this flow in select spots which really drives that hook home and adds an energy that breathes life into the otherwise smooth steady delivery.

                                ’Invitation’ is a single that builds and pulls at you until you have no choice to wrap it all the way around your body and move.”
                                — Travis Erwin (LA on Lock Blogger)
                                June 26, 2020 /Travis Erwin
                                rapta, invitation, laonlock
                                Music, Hip-Hop, Conscious, Autotune
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                                  theydon;t know.jpg

                                  Monz x Darrell Medellin - They Don't Know (Feat. Darrell Medellin) [Review]

                                  June 17, 2020 by Travis Erwin in Music, Rap, Hip-Hop, Conscious

                                  Rating: 4 out of 5

                                  “The life of an artist is a struggle that the general world doesn’t fully understand or appreciate. The passion of pursuing your dreams and passion, while trying to make a living comes with some tough decision about dreams for practical logic and this flow captures the spirit of that struggle.

                                  A good energy makes the track also fun and entertaining with a lively beat to carry you along. This track was written pre-Covid but the life of musician and other performing artists has only gotten tougher, so please take the passion behind this track and remember to treat the people that provide the soundtracks of our lives right.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  June 17, 2020 /Travis Erwin
                                  monz, darrelmedellin, theydon'tknow, laonlock
                                  Music, Rap, Hip-Hop, Conscious
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                                    internet.jpg

                                    Lauren Sanderson - INTERNET [Review]

                                    June 16, 2020 by Travis Erwin in Music, Commercial, Conscious, Hip-Hop

                                    Rating: 4 out of 5

                                    “The ‘INTERNET’ is that proverbial double edge sword offering good and bad. Connecting the world and making it a smaller place but distracting us from the face to face social interactions that make humanity ... well human.

                                    This track bangs with Lauren Sanderson delivering snappy and edgy vocals over a winding beat and production that feels energetic and alive. ”
                                    — Travis Erwin (LA on Lock Blogger)
                                    June 16, 2020 /Travis Erwin
                                    laurensanderson, internet, laonlock
                                    Music, Commercial, Conscious, Hip-Hop
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                                      breathe.jpg

                                      DJ Zenas - Breathe (feat. TaiMarie) [Review]

                                      June 15, 2020 by Travis Erwin in Music, Hip-Hop, Conscious, Contemporary R&B

                                      Rating: 4 out of 5

                                      “This track offers up a take on current events by splicing in sound clips with a smooth groove and a Hip-hop flow that feels genuine emotionally.

                                      DJ Zenas stays with a mellow chill vibe for what is certainly rambunctious and tumultuous times and this juxtaposition makes for an interesting listen and allows for reflection and thought.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      June 15, 2020 /Travis Erwin
                                      djzenas, breathe, taimarie, laonlock
                                      Music, Hip-Hop, Conscious, Contemporary R&B
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                                        survivorsgult.jpeg

                                        Focus The Truth - Survivor's Guilt [Music Video Review]

                                        June 14, 2020 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious
                                        “Powerful! Both in the immediacy of the video, and in the vocal flow that comes straight at you.

                                        Lyrically, the track is strong truth delivered with passion and verve. An old school beat backs the vocal flow and I especially like that retro 70’s flair added into the musical layer. The words and lyrics and overall vibe is contemporary, but the layers add a depth to the history of the systemic racism, generations in the building. The writing and performance is an intelligent thought provoking response and counter statement.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        June 14, 2020 /Travis Erwin
                                        focusthetruth, survivor'sguilt, laonlock
                                        Music Videos, Rap, Hip-Hop, Conscious
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