“Pool Girl gives us a dreamy summertime vibe with ‘CRAB.’ The Alt Pop track was meant to capture the sun-soaked vibe of a European summer and it certainly does that but the esthetics aside the writing is emotional and in touch with humanity.”
“There is a bit of nostalgie to the sound of Adjenai’s single, ‘Early Morning,’ and perhaps that is appropriate given the looking back aspect of the song.
The LA artist takes on both impending grief and the aftermath in the track that was written as she was taking care of a loved one during their final days. The song is both intimate and universal at the same time and if that isn’t true art, I don’t know what is.”
“A recent graduate of Berklee College of Music, Wintur is now in LA carving out his place in the Southern California music scene. ‘Writer’s Block’ is a moody brooding track that delivers and Alt Pop/ Folk Pop feel. Delivered in a soft, misty tone the melancholy draws the listener in deeper, reminding them of their own struggles in a profound way.”
“We all know at least one guy that is seeking attention with all manner of obnoxious idiocy. They fool people for a while because they seem outgoing and fun. And then you discover it’s all bluster and bullshit with no substance or decency behind their actions.
KJPR puts such individuals in their place with the hard hitting, ‘Make a Man Cry,’ an Indie Pop track with an edge to the lyrics, and the talent to deliver the venom with precision.”
“Forgiveness can be a tough road. Petty revenge is much easier to slip into. ‘Before You Left’ offers a little bit of both. Camille De La Cruz is a young talent on the rise and this track straddles an Alt Pop Contemporary R&B vibe to unleash an array of emotions post breakup.”
“Sophie Truax calls out those delivering false promises on her latest Alt Pop track ‘You Won’t.’ Her vocal is soft and kind but the message itself is direct and unflinching and that odd juxtaposition adds a surprising element to a fairly straightforward set of lyrics.”
“There is a great big beautiful, and diverse world out there, but when you grow up in a small town, surrounded by people that have barely, if ever, left their fishbowl, the scope of society is certainly skewed.
Maddie Zahn hails from such a place and her latest single, ‘Hometown Letdown’ is about the swirling rumors and judgement that comes when a person leaves such a place and discovers all the world can be. The track is pure Pop perfection. Fun and light with biting wit and dazzling talent to pull it off.”
“Mathias Julin drops this declaration of sorts,a nd does so with spectacular emotion. ‘Cruel World’ is a track about finding love in the midst of the troubling times we live in and how newfound live can make things seem better even while society crumbles. The track has a definite Alex Warren vibe with rich emotional tones and soaring emotions to hold the listener to the build.”
“Being happy and comfortable in your own skin isn’t an easy feat to achieve. Jag Farrah sings about this on ‘Falling from the Ceiling,’ a track specifically rooted in not feeling to need to force your way into a relationship. The confidence and self assured vibes are evident in the performance though the track still has a light carefree feel that makes it all feel uplifting.”
“The friend zone is an oft ridiculed place to be, but true love is often rooted in friendship. Making the leap from one to the other however is a scary endeavor and TEHYA takes on those feelings with Indie Pop glory on the track, ‘Love Overdose.’
This Canadian artist performs the song with tender vulnerability that truly brings the stellar songwriting forward for the listener. ”
“Singer, songwriter, filmmaker, and queer pop visionary Zolita will unleash her album, HELL’S BELLES, on August 28th. A genre-bending concept record split into two distinct sonic worlds, the album balances the softer, more romantic spirit of BELLES with the dark, hedonistic pulse of HELL.
The title track was released last month and now we have ‘Hardcore’ which ushers inthe albums darker side. The Electro pop track is sultry and twisted in the best of ways.”
“The friend zone can be a place of deep regret and ALANI has tapped into that with her single, ‘More Than Friends.’ A track about the blurred space between romance and friendship and the unspoken emotions that can be born when you find yourself in those murky water. The song carries a tinge of sad longing and is a reminder that sometimes we just have to take that leap to get where we want to be.”
“There is nothing quite like a first crush. Those feelings and memories tend to linger forever and Ella Quynh has done an artful job of capturing the wonder, fear,a nd doubt involved. ‘Iconic’ is an Alt Pop that doesn’t stray too far from an emotive singer/songwriter vibe which will no doubt lead to comparisons to Taylor Swift.”
“Mathias Julin has the kind of emotive vocal style that makes listeners stop and lean in from the first word. And his latest track, ‘Where We Are’ is written with the same level of emotional engagement so the combination leaves us with a song you can feel as much as hear.
Lyrically the track is about two people who don’t fit the mold, and don’t need to. In a world where everyone’s attempting to cultivate the illusion of perfection, “Where We Are’ is a love song about a couple who sees each other’s imperfections and loves each other because of them, not in spite of them.”
“We’ve all been on a bad date r found ourselves chatting with someone that we’d like to get away from. MICHAELA leans into those moments with a bit of fun irreverence on her latest Alt Pop single. ‘TTYN’ or Talk to You Never is about making that realization in real time and simply acting accordingly.”
“LA based singer/songwriter Liam Horne is having fun with his new Pop single, ‘Everywhere.’ A track about being in total sync in a relationship and simply feeling it at every step. The video showcases that mindset and LA a bit as Horne confidently strides through the city. ”
“Because of You I Will” by David Johnson featuring vocalist Jenny G. is a heartfelt ballad that blends emotional storytelling with soothing piano melodies and powerful vocals. Jenny G.’s soulful delivery brings the lyrics to life, creating a reflective and inspirational track that connects through its sincerity and timeless message.”
“Say hello to Jersey born, LA based artist, Ryann Ross. Or better yet stop and listen to her artful and emotive delivery on ‘Irish Exit.’ No Irish goodbyes necessary as you will want to stay for the full ride.
As does much of the music that speak to me, this track blurs the genre lines. Alt/Indie Pop, or heartfelt Americana. I can make a case for either but why bother. The important things are the emotion and evocative delivery to sell those words in a way that makes feel as if you are actively living every word.”
“This song is a bitter pill of truth we all face at some pint or another. ‘LEad Paint’ by Lucy Frost is a track about those moments of realization you have fucked up and wound up in a relationship that has zero potential for the future.
Delivered in a sweet almost baby doll brand of vocals, the track’s lyrical edge feels just that much sharper.”
“Alexa Kate has the rare combination of vocal tone and emotive delivery that makes it easy to feel the emotions of her lyrics. ‘Not Your Fault’ is a tender and vulnerable track about holding on too long only to realize you are hurting yourself and that pain is of your own creation.”