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minimallove.jpg

Millé - Minimal Love [Review]

November 03, 2019 by Travis Erwin in Music, Commercial

Rating: 4 out of 5

“The early tones intrigue with a quiet reserve, until the track explodes into a glorious chorus. Millé has a unique quiver to his voice at times and a raw tenderness others.”
— Travis Erwin (LA on Lock Blogger)
November 03, 2019 /Travis Erwin
Millé, minimallove, laonlock
Music, Commercial
Comment
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    eph.jpg

    DRAMAS - Eph [Music Video Review]

    November 02, 2019 by Travis Erwin in Music Videos, Commercial

    Rating: 4 out of 5

    “This is a track that was a slow emotional build for me. The accompanying video is outstanding and helps connect the lyrics to an imagery and vision.

    The sound is modern and commercial but not pop exactly, this makes the track hard to categorize, but no matter how you describe the music, the adjectives intelligent and emotional should be used.”
    — Travis Erwin (LA on Lock Blogger)
    November 02, 2019 /Travis Erwin
    dramas, eph, laonlock
    Music Videos, Commercial
    Comment
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      brandnewday.jpg

      WILSN - Brand New Day [Review]

      November 01, 2019 by Travis Erwin in Music, Neo-Soul, Commercial

      Rating: 4 out of 5

      “Bold vocals, that remind of Winehouse, and a melody that is both modern and darkly retro, drive this track. Lyrically the single might not offer as much as some other songs, but the magic of the performance is that it doesn’t need to be, in order to evoke a strong emotional reaction. ”
      — Travis Erwin (LA on Lock Blogger)
      November 01, 2019 /Travis Erwin
      wilsn, brandnewday, laonlock
      Music, Neo-Soul, Commercial
      Comment
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        sweatshirt.jpg

        Ariane - Sweatshirt [Music Video Review]

        October 31, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

        Rating: 4 out of 5

        “This track felt dangerous from the first beat, and Ariane’s vocals only add to that foreboding, yet alluring sense. The video tells the story quite well as the song unfolds. Lyrically I did get caught up in the repeated phrase ‘polyester blend,’ but beyond that the lyrics and story here is so palpable I was totally immersed.”
        — Travis Erwin (LA on Lock Blogger)
        October 31, 2019 /Travis Erwin
        ariane, sweatshirt, laonlock
        Music Videos, Electro Pop, Commercial
        Comment
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          amourfou.jpg

          ZOË - Amour Fou [Music Video Review]

          October 30, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

          Rating: 3.5 out of 5

          “Soft and sexy, Austrian beauty ZOË captivates with an alluring vocal style. The track has a retro European vibe and the video is reminiscent of a perfume ad. Lyricailly the track could have done more, but still I could not look away or stop listening to her voice.”
          — Travis Erwin (LA on Lock Blogger)
          October 30, 2019 /Travis Erwin
          zoe, amourfou, laonlock
          Music Videos, Electro Pop, Commercial
          Comment
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            moneyhoney.jpg

            Felin - Money Honey [Music Video Review]

            October 29, 2019 by Travis Erwin in Music Videos, Commercial, Punk

            Rating: 4 out of 5

            “Pinpointing exactly what I love about this track is tough. There is an undeniable energy to the performance, and the video is wryly funny.The overall sound here us Euro Punk in nature and the overall project of song/video carries the same European flavor throughout. Well worth a watch and a listen.”
            — Travis Erwin (LA on Lock Blogger)
            October 29, 2019 /Travis Erwin
            felin, moneyhoney, laonlock
            Music Videos, Commercial, Punk
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              pisces.jpg

              Miranda Glory - Pisces [Review]

              October 25, 2019 by Travis Erwin in Music, Electro Pop, Contemporary R&B, Commercial

              Rating: 4.5 out of 5

              “The vocals are smooth and tender and that brings a vulnerability that really works well here.

              The production is catchy with enough Electro elements to keep this one from falling into a saccharine pop vibe. The chorus hook is fantastic and unexpected.”
              — Travis Erwin (LA on Lock Blogger)
              October 25, 2019 /Travis Erwin
              mirandaglory, pisces, laonlock
              Music, Electro Pop, Contemporary R&B, Commercial
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                somewhere.jpg

                Josh Stevens - Somewhere [Music Video Review]

                October 22, 2019 by Travis Erwin in Music Videos, Commercial

                Rating: 4.5 out of 5

                “I have a soft spot in my writer’s soul for character songs, and that is exactly what this single is at its heart. John Steven’s paints a vivid picture that stirs emotional attachment with a lively track about a woman chasing her Hollywood dreams. ”
                — Travis Erwin (LA on Lock Blogger)
                October 22, 2019 /Travis Erwin
                joshstevens, somewhere, laonlock
                Music Videos, Commercial
                Comment
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                  areyoustillwatching.jpg

                  DAVVN - Are You Still Watching? [Review]

                  October 22, 2019 by Travis Erwin in Music, Commercial

                  Rating: 4.5 out of 5

                  “Netflix and Chill gets all the glory, but who hasn’t found themselves in Netflix and Still ... As in in ‘Are You Still Watching?’

                  Binge watching is one thing, but sometimes that act of solitary streaming is one of loneliness and it is in those times that the innocent question feels like a judgement.

                  DAVVN has taken the emotions of those times, and given us an pop-minded anthem for how it feels when streaming entertainment is your only companion.”
                  — Travis Erwin (LA on Lock Blogger)
                  October 22, 2019 /Travis Erwin
                  davvn, areyoustillwatching, laonlock
                  Music, Commercial
                  Comment
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                    1000cuts.jpg

                    Nadia Vaeh - 1,000 Cuts [Review]

                    October 21, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Alternative

                    Rating: 3.5 out of 5

                    “An alluring vocal tone and a steady beat give ‘1,000 Cuts’ an edge that slices straight and true.

                    Electro Pop done right. Can’t wait to hear more from Nadia Vaeh.”
                    — Travis Erwin (LA on Lock Blogger)
                    October 21, 2019 /Travis Erwin
                    nadiavaeh, 1000cuts, laonlock
                    Music, Electro Pop, Commercial, Alternative
                    Comment
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                      yousaid.jpg

                      Jade Hopcroft - You Said [Review]

                      October 21, 2019 by Travis Erwin in Music, Commercial

                      Rating: 4 out of 5

                      “A beautiful performance built around a liar.

                      Deceit is a lethal act to the emotions and this track is razor sharp in slicing through the aftermath while bringing a Florence & The Machine kind of vibe.”
                      — Travis Erwin (LA on Lock Blogger)
                      October 21, 2019 /Travis Erwin
                      jadehopcroft, yousaid, laonlock
                      Music, Commercial
                      Comment
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                        theoptimist.jpeg

                        Evie Irie - "The Optimist" [Music Video Review]

                        October 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop, Singer/Songwriter

                        Rating: 4.5 out of 5

                        “Packing complex emotions and themes into her writing, Evie Irie’s songwriting is far beyond her actual age. Actually, her songwriting shines for a any age so that comment is unfair to say. Though it is a fact that she is only sixteen, so be aware of this rising star, because the vocals are just as intriguing as the writing.

                        The video is well down as well and helps bring ‘The Optimist’ to life.”
                        — Travis Erwin (LA on Lock Blogger)
                        October 20, 2019 /Travis Erwin
                        EvieIrie, theoptimist, laonlock
                        Music Videos, Electro Pop, Commercial, Pop, Singer/Songwriter
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                          houseonfire.jpg

                          BETSIE GØLD - House On Fire [Review]

                          October 19, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter

                          Rating: 4.5 out of 5

                          “Bringing a perspective not often heard from in popular music, Betsie Gold deliver a heartfelt ballad detailing her pain and angst of being trapping among a party crowd of friends. The lyrics and performance permeates with honest emotion.”
                          — Travis Erwin (LA on Lock Blogger)
                          October 19, 2019 /Travis Erwin
                          BETSIEGØLD, houseonfire, laonlock
                          Music, Electro Pop, Commercial, Singer/Songwriter
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                            wesofly.jpg

                            Emma Kern - We So Fly [Music Video Review]

                            October 18, 2019 by Travis Erwin in Music Videos, Commercial

                            Rating: 4 out of 5

                            “In your face confidence — delivered in pop diva fashion from Emma Kern!

                            Expect to hear groups of girls and women belting this one out in unison. Think of it like Pumpkin Spice for your ears.”
                            — Travis Erwin (LA on Lock Blogger)
                            October 18, 2019 /Travis Erwin
                            emmakern, wesofly, laonlock
                            Music Videos, Commercial
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                              whysoquiet.jpg

                              Devon Braxton - Why You So Quiet [Music Video Review]

                              October 18, 2019 by Travis Erwin in Music Videos, Contemporary R&B, Commercial, Singer/Songwriter

                              Rating: 4.5 out of 5

                              “Devon Braxton has answer the question every shy or introverted person gets sick of answering ... ‘Why You So Quiet?’

                              And Braxton has done it in glorious pop magic. Spot on vocals and an undeniable rhythm bring life to this track that will be stuck in your head for days! ”
                              — Travis Erwin (LA on Lock Blogger)
                              October 18, 2019 /Travis Erwin
                              devonbraxton, whyyousoquiet, laonlock
                              Music Videos, Contemporary R&B, Commercial, Singer/Songwriter
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                                skeletons.jpg

                                Violet LaVelle - Skeletons (feat. Daisha McBride) [Review]

                                October 17, 2019 by Travis Erwin in Music, Commercial, Conscious, Hip-Hop

                                Rating: 3.5 out of 5

                                “A fun pop track calling out those exes who think they can come rattling their bones back around.

                                ’Skeletons’ truly catches fire about :45 in and never backs off bringing the heat from that point.”
                                — Travis Erwin (LA on Lock Blogger)
                                October 17, 2019 /Travis Erwin
                                VioletLaVelle, skeletons, daishamcbride, laonlock
                                Music, Commercial, Conscious, Hip-Hop
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                                  better.jpg

                                  Chaz Mazzota - Better [Review]

                                  October 14, 2019 by Travis Erwin in Music, Commercial

                                  Rating: 3.5 out of 5

                                  “Chaz Mazzota delivers the smooth pop single, ‘Better,’ which is a track that hits all the right notes for commercial success. His vocal talent certainly takes what feels like an okay song lyrically, and makes it better.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  October 14, 2019 /Travis Erwin
                                  chazmazzota, better, laonlock
                                  Music, Commercial
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                                    usedtoknow.jpg

                                    Inbar Starr - Used To Know You Better [Music Video Review]

                                    October 11, 2019 by Travis Erwin in Music, Soul, Contemporary R&B, Commercial

                                    Rating: 4.5 out of 5

                                    “Inbar Starr has a unique vocal tone that grabs you from the very start, but this track offers so much more. Solid songwriting and an easy infectious groove makes ‘Used To Know You Better’ one of those songs that instantly feels familiar. One of those songs you can’t help but sing to yourself long after the last note has faded.

                                    The catchy chorus and a memorable melody stick with you in all the best ways. The video is a perfect compliment.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    October 11, 2019 /Travis Erwin
                                    inbarstarr, usedtoknowyoubetter, laonlock
                                    Music, Soul, Contemporary R&B, Commercial
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                                      justonenight.jpg

                                      Caro - Just One Night [Review]

                                      October 10, 2019 by Travis Erwin in Music, Commercial

                                      Rating: 4.5 out of 5

                                      “What happens when that one night stand lingers in your mind far beyond the following morning?

                                      Caro delivers a song behind those very emotions and she does so with a pop glory that brings both commercial appeal and genuine feelings that strike a chord for the fragility of human emotions.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      October 10, 2019 /Travis Erwin
                                      caro, justonenight, laonlock
                                      Music, Commercial
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                                        byebye.jpg

                                        Sophie Gray - Bye Bye [Review]

                                        October 08, 2019 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Commercial

                                        Rating: 4 out of 5

                                        “Given the genre of ‘Bye Bye,’ and the fact Sophie Gray is a burgeoning 15 yo pop starlet, there will no doubt be comparisons to Taylor Swift. However, that line is a tough one for me to draw.

                                        Gray brings a heaver, songwriter vibe to this commercial mix and that somehow layers in an additional bit of emotion that transcends beyond youthful energy, to wise, world observer.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        October 08, 2019 /Travis Erwin
                                        sophiegray, bybye, laonlock
                                        Music, Electro Pop, Singer/Songwriter, Commercial
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