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morningtext.jpg

Trinity Rose - Morning Text [Lyric Video Review]

May 18, 2020 by Travis Erwin in Music Videos, Contemporary R&B, Commercial

Rating: 4 out of 5

“Trinity Rose’s voice is the musical equivalent of that pretty girl next door. Sweet an innocent, but fully capable of breaking your heart if you are’t paying proper attention to her. And Rose’s latest single, ‘Morning Text’ feels exactly like that.

On the surface, that tantalizing R&B groove is smooth and mellow, but lyrically the track is a dagger to the heart of her enthralled morning messenger. The beauty of this track is in its simple complexity, and no, that is not an oxymoron.”
— Travis Erwin (LA on Lock Blogger)
May 18, 2020 /Travis Erwin
trinityrose, morningtext, laonlock
Music Videos, Contemporary R&B, Commercial
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    loveforthelonley.jpeg

    Jasmine Thompson - Love For The Lonely [Music Video Review]

    May 16, 2020 by Travis Erwin in Music Videos, Singer/Songwriter, Commercial

    Rating: 4 out of 5

    “Jasmine Thompson secured a record deal with Atlantic records at only 13 off the strength of her YouTube performances. Now 19, Thompson has only refined her talents that much more.

    ”Love For The Lonely’ is a powerful ballad about finding and maintaining love even when it is less scary to walk away or destroy the burgeoning relationship. The video adds to the emotion and isolated mindset giving the project a cohesive intimate vibe to go along with the powerful performance.”
    — Travis Erwin (LA on Lock Blogger)
    May 16, 2020 /Travis Erwin
    jasminethompson, loveforthelonely, laonlock
    Music Videos, Singer/Songwriter, Commercial
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      rollthedice.jpg

      Kieran Sid - Roll The Dice (Feat. Sam Jackson) [Review]

      May 15, 2020 by Travis Erwin in Music, Electro Pop, Commercial

      Rating: 4 out of 5

      “Kieran Sid is more than ready to ‘Roll The Dice’ and with this single, he has bet on a winner. The track has a varied and unique sound that kept me at the table with every gambit. There is a vulnerability that is soft as the felt of your favorite craps table, but an energy that comes in with the chorus and feels like the pure adrenaline of hitting your roll on the Vegas strip.

      How many dice references can I cram into one review? As many as it takes to get you to listen to this fantastic track.”
      — Travis Erwin (LA on Lock Blogger)
      May 15, 2020 /Travis Erwin
      kieransid, rollthedice, samjackson, laonlock
      Music, Electro Pop, Commercial
      Comment
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        kitchetable.jpg

        somegirlnamedanna - kitchen table [Music Video Review]

        May 14, 2020 by Travis Erwin in Music Videos, Singer/Songwriter, Indie Pop, Commercial

        Rating: 4.5 out of 5

        “somegirlnamedanna is a mouthful, but this track establishes that same girl as a big force to be reckoned with so perhaps they two are perfectly matched. Emotion laid bare, such as this song gives us, speaks loudly far beyond the actual decimal level or style. The vocal tone of yearning vulnerability on the track only adds to the punch of this track.

        ’Kitchen Table’ is as true a song as you are likely to hear this year, or any other, and the homespun vibe of the video is the perfect accompaniment.”
        — Travis Erwin (LA on Lock Blogger)
        May 14, 2020 /Travis Erwin
        somegirlnamedanna, kitchentable, laonlock
        Music Videos, Singer/Songwriter, Indie Pop, Commercial
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          bestfriend.jpg

          danny G - best friend [Review]

          May 14, 2020 by Travis Erwin in Music, Hip-Hop, Commercial, Conscious, Singer/Songwriter

          Rating: 4 out of 5

          “A fun upbeat ode to the friendship side of love. danny G offers up a nice blend of vocal styles on this track, which is earmarked to help fellow musicians impacted by Covid-19 with all proceeds going to MusiCares.

          So, consider downloading this one to add a fun energetic Pop style Hip-Hop track to your personal playlists, and to help musicians struggling through these tough times.”
          — Travis Erwin (LA on Lock Blogger)
          May 14, 2020 /Travis Erwin
          dannyg, bestfriend, laonlock
          Music, Hip-Hop, Commercial, Conscious, Singer/Songwriter
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            blameonme.jpg

            Pink Elefants - Blame On Me [Music Video Review]

            May 14, 2020 by Travis Erwin in Music Videos, Singer/Songwriter, Commercial

            Rating: 4 out of 5

            “Pink Elefants are a trio of talented vocalists each with their own sound and flow. This diverse talent gives the band a varied and rich sound that is engaging and hard to pin down genre wise. There is a vibe reminiscent to The Weeknd, as well a smooth Pop feel to ‘Blame On Me,’ which lyrically is about the burden of bearing the brunt of blame in a breakup.”
            — Travis Erwin (LA on Lock Blogger)
            May 14, 2020 /Travis Erwin
            pinkelefants, blameonme, laonlock
            Music Videos, Singer/Songwriter, Commercial
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              borntocrosslines.jpg

              Ben Labat - Born to Cross Lines [Review]

              May 12, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial, Alternative, Folk, Indie Pop

              Rating: 4.5 out of 5

              “The ability to make a listener truly feel the emotions of what you are singing is a gift, and Ben Labat shares that gift with his latest single, ‘Born to Cross Lines.’ A little Folk, a little soul, and a whole lot of talent are at the heart of the track. that pulls you in and holds you with a smooth melody and vocals that simply feel right and natural. This is the kind of emotion that comes from a life spent living forward and the hard earned wisdom is a gift for all that truly stop and focus on the lyrics and performance. ”
              — Travis Erwin (LA on Lock Blogger)
              May 12, 2020 /Travis Erwin
              benlabat, borntocrosslines, laonlock
              Music, Singer/Songwriter, Commercial, Alternative, Folk, Indie Pop
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                ego.jpg

                Zoe Brush - Ego [Review]

                May 08, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial

                Rating: 5 out of 5

                “I like that this track came in with a piano beat reminiscent of Dolly Parton’s classic ‘9 to 5.’ Like that famous track, Zoe Brush’s single, ‘Ego’ delivers attitude and a pissed off, not going to take it quietly vibe that makes the song come alive.

                Brush begins with a bit of anger before the chorus transitions into a soft and cheerful, SCREW YOU! The juxtaposition of styles and temperaments really caught me by surprise and made me smile. This is a fresh new spin on the women scorned cliched though rarely is the women this clever and talented.”
                — Travis Erwin (LA on Lock Blogger)
                May 08, 2020 /Travis Erwin
                zoebrush, ego, laonlock
                Music, Singer/Songwriter, Commercial
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                  jealous.jpg

                  Lucy Cloud - Jealous [Music Video Review]

                  May 08, 2020 by Travis Erwin in Music Videos, Commercial

                  Rating: 4 out of 5

                  “Part of the hook is the almost disenfranchised vibe to the vocal performance, which works here because it further conveys the emotion of being stuck in a rut — watching and envying others live their life.

                  The age of social media makes this a real phenomenon that affect most of us to some degree or another, and here, Lucy Cloud delivers a tantalizing example of being ‘Jealous.’ ”
                  — Travis Erwin (LA on Lock Blogger)
                  May 08, 2020 /Travis Erwin
                  lucycloud, jealous, laonlock
                  Music Videos, Commercial
                  Comment
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                    aftrmdnight.jpg

                    Brightside - aftr mdnght [Review]

                    May 07, 2020 by Travis Erwin in Neo-Soul, Contemporary R&B, Commercial

                    Rating: 4 out of 5

                    “Landing somewhere between Contemporary R&B and a more commercial Pop groove, ‘after mdnight’ is about wanting to be more than an after midnight booty call.

                    The track brings a smooth easy groove that is easy to fall into and sing along with, though there is also a sensual vibe like driving alone at tight on a rain darkened stretch of road while your mind runs away to someplace else. ”
                    — Travis Erwin (LA on Lock Blogger)
                    May 07, 2020 /Travis Erwin
                    brightside, aftrmdnght, laonlock
                    Neo-Soul, Contemporary R&B, Commercial
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                      sickof.jpg

                      Neon Dreams - Sick of Feeling Useless [Review]

                      May 07, 2020 by Travis Erwin in Music, Alternative, Commercial

                      Rating: 4 out of 5

                      “Uplifting and energetic, ‘Sick of Feeling Useless’ is the new single from Halifax alt-pop duo Neon Dreams.

                      This is the kind of track that sweeps you up and carries you on the wave of bright sounds and clean vocals, but in order to achieve that, a track must also bring a lyrically relevance that connects for most of us. And this song certainly does that with a nice Pop vibe that gathers you in from the very first line. ”
                      — Travis Erwin (LA on Lock Blogger)
                      May 07, 2020 /Travis Erwin
                      neondreams, sickoffeelinguseless, laonlock
                      Music, Alternative, Commercial
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                        holdon.jpg

                        Tireek, Lonely Leonard - Hold On [Music Video Review]

                        May 07, 2020 by Travis Erwin in Music Videos, Rap, Contemporary R&B, Commercial

                        Rating: 4 out of 5

                        “Sometimes all any of us can do is ‘Hold On’ as we go through tough times. And sometimes you gotta hold on for years to get where you want to be.

                        Tireek and Lonely Leonard team up to give is a glimpse of their coming up through tough times, but finding the love and strength around them to help them hold on. Both flows are honest and engaging, and the beat production feels right for the emotions fueling the track”
                        — Travis Erwin (LA on Lock Blogger)
                        May 07, 2020 /Travis Erwin
                        tireek, lonelyleonard, holdon, laonlock
                        Music Videos, Rap, Contemporary R&B, Commercial
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                          worthit.jpg

                          KIA - Worth It [Review]

                          May 03, 2020 by Travis Erwin in Music, Commercial

                          Rating: 4 out of 5

                          “KIA gives a song of self-worth and affirmation. With soaring vocals that radiate strength and determination, but do not run from either emotion or vulnerability, KIA’s talent is worthy of diva status, though this track’s lyrics are almost anti-diva in nature.

                          This track is not about tiara’s and ivory pedestals for one, but rather an anthem to remind us all that we are indeed ‘Worth It.’ ”
                          — Travis Erwin (LA on Lock Blogger)
                          May 03, 2020 /Travis Erwin
                          kia, worthit, laonlock
                          Music, Commercial
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                            refuge.jpg

                            Miscellaneous Productions x Natasha Pheko - Refuge [Review]

                            May 02, 2020 by Travis Erwin in Music, Commercial, Contemporary R&B, Rap

                            Rating: 4 out of 5

                            “I like the energy and spirit of this track, and those elements were what caught my attention first. This single would make a nice addition to your motivational playlists, no matter if you are headed to the gym or trying to rebuild a new life after a detour. The vocals are uplifting and the lyrics, while not complex, convey the message of hope and renewal and strength very well.”
                            — Travis Erwin (LA on Lock Blogger)
                            May 02, 2020 /Travis Erwin
                            natashapheko, miscellaneousproductions, refuge, laonlock
                            Music, Commercial, Contemporary R&B, Rap
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                              amsterdam.jpg

                              Grace Davies - Amsterdam [Review]

                              May 01, 2020 by Travis Erwin in Music, Commercial

                              Rating: 5 out of 5

                              “Offering a fresh contemporary spin on the classic song ‘Jolene,’ Grace Davis gives us this soaring and beautiful ode to jealousy.

                              Gliding along on the emotion, the song builds into a haunting ballad of fear and loss. The fact ‘Amsterdam’ is a place and not a person makes the helplessness of the situation feel all the more acute in that we realize how little control any of us have when it comes to the wants and desires of another person.

                              This is a song that makes you feel, makes you think, and makes you lose track of everything else around you. In other words, this is a great song.”
                              — Travis Erwin (LA on Lock Blogger)
                              May 01, 2020 /Travis Erwin
                              gracedavies, amsterdam, laonlock
                              Music, Commercial
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                                i'mfine.jpg

                                Kellie Rose - I'm fine [Review]

                                May 01, 2020 by Travis Erwin in Music, Indie Pop, Singer/Songwriter, Commercial

                                Rating: 4 out of 5

                                “Kellie Rose engages with her vocals, which build and accelerate to pull you in and along as she sings about being fine when you actually are anything but.

                                ’I’m Fine’ is what we say when we don’t really want to talk about our true thoughts and emotions, so it is ironic that it is through that phrase that Rose truly does express herself here. The energy of this track makes it stand out and worthy of notice. ”
                                — Travis Erwin (LA on Lock Blogger)
                                May 01, 2020 /Travis Erwin
                                kellierose, i'mfine, laonlock
                                Music, Indie Pop, Singer/Songwriter, Commercial
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                                  morethanfriends.png

                                  Lorenzo Wood - More Than Friends [Review]

                                  May 01, 2020 by Travis Erwin in Music, Electro Pop, Commercial

                                  Rating: 4 out of 5

                                  “Lorenzo Wood offers a track of hopeful promotion from the friend zone — to something more.

                                  ’More Than Friends’ is a soft Electro Pop track with a brief interlude of sultry saxophone to add to the musical layers and production. The emotion of the lyrics is real, and Wood’s performance is genuine as you can feel the plaintive hope in every word.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  May 01, 2020 /Travis Erwin
                                  lorenzowood, morethanfriends, laonlock
                                  Music, Electro Pop, Commercial
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                                    tattooed.jpg

                                    dezabel - Tattooed [Review]

                                    May 01, 2020 by Travis Erwin in Music, Commercial, Singer/Songwriter
                                    “A beautifully performed song about the longing of grief, and the swelling pride of love. The track is drenched with emotion, but not in an overly sentimental way for the sake of sadness, but in a realness that never delves into the morose thanks to a lively musical arrangement and the talented spirit of the vocal performance.

                                    True loves leaves a mark long after it is gone and that truism is at the heart of this track.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    May 01, 2020 /Travis Erwin
                                    dezabel, tattooed, laonlock
                                    Music, Commercial, Singer/Songwriter
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                                      alliknow.jpg

                                      Lost Stars - All I Know [Review]

                                      May 01, 2020 by Travis Erwin in Music, Indie Pop, Electro Pop, Commercial

                                      Rating: 4 out of 5

                                      “This is an engaging Electro Pop track about cutting ties to that on again/off again relationship.

                                      Cutting that bind with someone who wants to be involved only when it is convenient to them is a tricky maneuver, because those people are often manipulative and skilled at their deception. This track is about finding strength, and perhaps it will speak loudly enough to others to give them the courage to finally break free, but even if you are not in this situation the single is lively and entertaining and delivers relevance to the modern dating world.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      May 01, 2020 /Travis Erwin
                                      loststars, alliknow, laonlock
                                      Music, Indie Pop, Electro Pop, Commercial
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                                        max-on-the-street-1586354435603.jpeg

                                        Max George - Hate You [Review]

                                        April 30, 2020 by Kreadiv Kesh in Commercial

                                        Rating: 3.5 out of 5

                                        “Singer, Songwriter and Actor Max George is taking his Glee talents and putting them in his new single ‘Hate You’. In an energetic yet hurt single he reveals how he is hurt and torn but doesn’t ‘Hate You’’. He gives many reasons he should but he realizes he has none. ”
                                        — Kreadiv Kesh (LA On Lock Blogger)
                                        April 30, 2020 /Kreadiv Kesh
                                        LaonLock
                                        Commercial
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