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ahlykeit.jpg

j.aaron - Ah Lyke It [Review]

May 07, 2021 by Travis Erwin in Music, Alternative, Contemporary R&B, Commercial

Rating: 4 out of 5

“We all know that person who is quirky and different in all the best ways, and that completely owns the fact without apology or explanation. This is the soundtrack to that type of person and the vocals here match the person as quirky and fun and unapologetic as well. The energy carries the day on this fun groove. ”
— Travis Erwin ~ LA on Lock Blogger
May 07, 2021 /Travis Erwin
j.aaron, ahlykeit, laonlock
Music, Alternative, Contemporary R&B, Commercial
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    sleepthrough.jpg

    Vi - Sleep Through [Review]

    May 05, 2021 by Travis Erwin in Music, Commercial

    Rating: 4 out of 5

    “Vi comes in with her emphatically emotive vocals that hook your emotions right from the start. This is a slow building and brooding track that mirrors the way our minds tend to build and process pain and turmoil. ‘Sleep Through’ unfurls with a deliberate anguish that speaks to the heart, or at least a broken heart. ”
    — Travis Erwin ~ LA on Lock Blogger
    May 05, 2021 /Travis Erwin
    vi, sleepthrough, laonlock
    Music, Commercial
    Comment
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      blackheart.jpg

      Natalie 2V - Black Heart [Music Video Review]

      April 28, 2021 by Travis Erwin in Music, Music Videos, Commercial

      Rating: 4 out of 5

      “The writing seduces you in, and then the dark sultry vocal tones sink their fangs straight into your neck. ‘Black Heart’ from Natalie 2V comes with a sinister brand of timeless immortality that the best songs all deliver. The track has Pop elements, as well as a dark EDM vibe that adds a dangerous bit of electricity to the vibe.”
      — Travis Erwin ~ LA on Lock Blogger

      https://instagram.com/natalie2v?igshid=jcx0bjk2psov

      https://twitter.com/natalie_2v?s=21

      April 28, 2021 /Travis Erwin
      natalie2v, black heart, laonlock
      Music, Music Videos, Commercial
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        UNDREAM PRESS PHOTO - UNDREAM(1).jpg

        UNDREAM - Chemical X (ft. Timms) [Review]

        April 27, 2021 by Kreadiv Kesh in Music, Commercial

        Rating: 5 out of 5

        “I always like songs that are intriguing. Undream’s new single ‘Chemical X’ is the perfect music recipe. The single releases an electrifying mix. It will bring suspense it will make you want to dance with a drip of seduction. We don’t know what the overall formula is but it is sure a song worth listening too. ”
        — Kreadiv Kesh (LA On Lock Blogger)
        April 27, 2021 /Kreadiv Kesh
        LAOnlock
        Music, Commercial
        Comment
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          attention.jpg

          Limón Limón - Attention [Review]

          April 23, 2021 by Travis Erwin in Music, Indie Pop, Commercial

          Rating: 4 out of 5

          “We have featured several tracks from Limón Limón and now the LA based duo is back with another new release. ‘Attention’ captured my interest with a bluesy folk melody and a set of vocals that emotes the strong emotion and passion of the writing every step of the way. The track has just a touch of a retro feel, but stays contemporary with the overall vibe and energy.”
          — Travis Erwin (LA on Lock Blogger)
          April 23, 2021 /Travis Erwin
          LimónLimón, attention, laonlock
          Music, Indie Pop, Commercial
          Comment
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            tassia.jpg

            Tassia Zappia - You Don't Want Me [Music Video Review]

            April 23, 2021 by Travis Erwin in Music Videos, Commercial, Pop, Rock, Singer/Songwriter, blues

            Rating: 4 out of 5

            “Vocally, Tassia Zappia lands somewhere between Elle King and Amy Winehouse, and in that the talented Aussie is keeping some serious company. ‘You Don’t Want Me’ is an attitude-filled slow roll, that churns with passion in the form of a pissed-off frustration that is damn near tangible within the performance. Bluesy, yet still Commercial in sound, this track is one far too many of us can relate to after being in such a relationship.”
            — Travis Erwin (LA on Lock Blogger)
            April 23, 2021 /Travis Erwin
            tassiazappia, youdon'twantme, laonlock
            Music Videos, Commercial, Pop, Rock, Singer/Songwriter, blues
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              magic.jpeg

              Dylan Rockoff - Magic [Review]

              April 17, 2021 by Travis Erwin in Music, Commercial

              Rating: 4 out of 5

              “A little Bruno, a splash of Timberlake, and you have a good idea of what this funky little summer track from Dylan Rockoff sounds like.

              ’Magic’ has that timeless sound and quality that fits well with the sounds you would hear on the radio. This one will be perfect for your summer pool party list, or for a low key groove on the dance floor. ”
              — Travis Erwin (LA on Lock Blogger)
              April 17, 2021 /Travis Erwin
              dylanrockoff, magic, laonlock
              Music, Commercial
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                kingofthenosebleeds.jpg

                Gabriel Black - King of the Nosebleeds [Review]

                April 16, 2021 by Travis Erwin in Music, Indie Pop, Folk, Commercial

                Rating: 4.5 out of 5

                “Gabriel Black might be the ‘King of Nosebleeds,’ or he might be king of the Alt Pop Folk sound. Or the case can be made after this track that he is both at the same time.

                This well-written track couples great writing with an emotive vocal performance that captures the sentiments to a tee. This song simply speaks to the soul.”
                — Travis Erwin (LA on Lock Blogger)
                April 16, 2021 /Travis Erwin
                gabrielblack, kingofnosebleeds, laonlock
                Music, Indie Pop, Folk, Commercial
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                  girlofmydreams.jpg

                  DYLVN x LALAKI - Girl Of My Dreams [Review]

                  April 16, 2021 by Travis Erwin in Music, Commercial, Reggae

                  Rating: 4 out of 5

                  “Sometimes we find ourselves in a relationship more of convenience than true love and passion. And sometimes while stuck in such a staid relationship we come across that spark of life that lets us know the we need a change. ‘Girl of My Dreams’ is about such an encounter and the daydreaming that comes with such a discovery. ”
                  — Travis Erwin (LA on Lock Blogger)
                  April 16, 2021 /Travis Erwin
                  dylvn, lalaki, girlofmydreams, laonlock
                  Music, Commercial, Reggae
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                    rapunzel.jpg

                    Mia Mormino - Rapunzel [Music Video Review]

                    April 16, 2021 by Travis Erwin in Music Videos, Commercial

                    Rating: 4 out of 5

                    “Mia Mormino is no strangers to us here at LA on Lock as we have featured her work on several occasions. Along with stalwart vocal talent, Mormino brings emotion to the writing as well as the delivery. ‘Rapunzel’ deals with the envy we all feel when comparing ourselves to others be it in person or social media, and the stark honest writing coupled with the talent makes it easy to fall in on this track. ”
                    — Travis Erwin (LA on Lock Blogger)
                    April 16, 2021 /Travis Erwin
                    miamormino, rapunzel, laonlock
                    Music Videos, Commercial
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                      mr.mister.png

                      Chris Murphy - Mr. Mister [Review]

                      April 16, 2021 by Travis Erwin in Music, R&B, Commercial, Alternative

                      Rating: 4.5 out of 5

                      “From the very first word, Chris Murphy demands you listen to what he has to say on ‘Mr. Mister.’

                      Bluesy and direct, the vibe here is haunting and dark and oh-so-honest. Self-doubt can be a killer, but we all take those deep dives in sometimes. A track like this can make it easier by allowing us to see into the mind of another and realize we are all traveling the same rocky roads.”
                      — Travis Erwin (LA on Lock Blogger)
                      April 16, 2021 /Travis Erwin
                      chrismurphy, mr.mister, laonlock
                      Music, R&B, Commercial, Alternative
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                        ifollow.jpeg

                        Loi - I Follow [Music Video Review]

                        April 11, 2021 by Travis Erwin in Music Videos, Commercial

                        Rating: 4 out of 5

                        “At only 18 years of age, Loi already has the vocal power to soar far above where most others are able to go. ‘I Follow’ is a big bold ballad type of song that has a Pink sort of vibe. This German talent is one to watch as she is just launching her career and if this track is any indication I expect it to be a long fruitful one.”
                        — Travis Erwin (LA on Lock Blogger)
                        April 11, 2021 /Travis Erwin
                        loi, ifollow, laonlock
                        Music Videos, Commercial
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                          redflags.jpg

                          Lisa Heller - red flags [Review]

                          April 11, 2021 by Travis Erwin in Music, Commercial

                          Rating: 4.5 out of 5

                          “I will always be a sucker for bare and honest songwriting that explores the psyche of our minds., because the vulnerability often is more intriguing than the swagger so much music goes for. ‘Red Flags’ from Lisa Heller is all about our own perceived weaknesses and the emotional turmoil they instill in us, and because both the writing and the performance shine, you can feel every bit of what Heller is putting out. ”
                          — Travis Erwin (LA on Lock Blogger)
                          April 11, 2021 /Travis Erwin
                          lisaheller, redflags, laonlock
                          Music, Commercial
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                            idkat.jpg

                            Kory Shore - IDKAT [Review]

                            April 09, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                            Rating: 3.5 out of 5

                            “Few things can mold and shape us like newfound love. None of us came through life unscathed, so we all carry some form of baggage into any relationship we enter. But true, honest love overcomes those things and often melds the past into something that we can better face and deal with.

                            This catchy, hook-driven track works off that premise, and we can feel the emotional momentum as it builds with the track. Lyrically, I did crave a bit more, but the emption and sound still come across in this track from Kory Shore. ”
                            — Travis Erwin (LA on Lock Blogger)
                            April 09, 2021 /Travis Erwin
                            koryshore, idkat, laonlock
                            Music, Electro Pop, Commercial
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                              whereveryougo.jpg

                              Lola Lennox - Wherever You Go [Music Video Review]

                              April 09, 2021 by Travis Erwin in Music Videos, Pop, Commercial

                              Rating: 4 out of 5

                              “Lola Lennox has a new track that is the sugary perfect track for anyone that is forced to spend time apart from the one that they love.

                              ’Wherever You Go’ is a glossy Pop track that lifts and soars and will no doubt be shared by long distance lovers all across this planet. Like her famous mother, Lola Lennox has the vocal chops to make just about anything song feel alive and emotional. ”
                              — Travis Erwin (LA on Lock Blogger)
                              April 09, 2021 /Travis Erwin
                              lolalennox, whereveryougo, laonlock
                              Music Videos, Pop, Commercial
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                                shapesandshadows.jpg

                                Madisyn Gifford - Shapes and Shadows [Review]

                                April 09, 2021 by Travis Erwin in Music, Commercial

                                Rating: 4 out of 5

                                “Allowing yourself to fall completely in love comes with the risk that you could be hurt by that other person, and in the face of such vulnerability, we all struggle at times. Madissyn Gifford is able to distill those emotions into a tangible set of feelings on ‘Shapes and Shadows,’ a gloriously rising Pop track that relies on the vocals to carry the day. ”
                                — Travis Erwin (LA on Lock Blogger)
                                April 09, 2021 /Travis Erwin
                                madisyngifford, shapesandshadows, laonlock
                                Music, Commercial
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                                  drip.jpeg

                                  Chríz Gabriel - Drip [Music Video Review]

                                  April 06, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious, Contemporary R&B, Commercial

                                  Rating: 4 out of 5

                                  “With ties to London, Brooklyn, and LA, Chríz Gabriel brings a smooth worldliness to his flow that gives his delivery a hook and edge even on a track like ‘Drip’ which on the surface is all about a clean tranquil vibe. Dig in deeper however, and the nuance of the writing adds a dimension than only a man like Gabriel is poised to unleash.

                                  Fresh out of London, Chríz Gabriel is a man on a mission. With a talent birthed through LA culture and Brooklyn block parties, and a sound inspired by artists such as Little Simz, Lecrae and Drakeo the Ruler, Chriz is a melting pot of West coast sounds, catchy hooks, and intricate flows.

                                  There is a hint of freestyle and stream-of-consciousness to the overall flow style, though the production and hook elevates ‘Drip’ to that next level and gives the track the added purpose to make it stand out from the fray. The video gives the viewer a glimpse of Gabriel’s personality and passion.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  April 06, 2021 /Travis Erwin
                                  chrizgabriel, drip, laonlock
                                  Music, Rap, Hip-Hop, Conscious, Contemporary R&B, Commercial
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                                    trolls.jpg

                                    Estella Dawn - Trolls [Review]

                                    April 01, 2021 by Travis Erwin in Music, Commercial, Indie Electronic

                                    Rating: 4 out of 5

                                    “I was fully invested from the opening line. The vocal delivery spoke to me a great deal. I did struggle a bit with the melody of the chorus as it is strikingly close to Katy Perry’s “Part Of Me,’ and while I do love this track, the similarities between the two gave me an initial pause. The emotion of this track carried me through and that is what I am hanging my hat on here.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    April 01, 2021 /Travis Erwin
                                    estelladawn, trolls, laonlock
                                    Music, Commercial, Indie Electronic
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                                      real.jpeg

                                      RealShawp - Hey Sexy [Music Video Review]

                                      March 30, 2021 by Kreadiv Kesh in Music, Music Videos, Commercial

                                      Rating: 3.5 out of 5

                                      “It’s the season where everyone wants to work out. ‘Hey Sexy’ is a single that motivates everyone to stretch and conquer their inner sexy. Real Shawp’s delivery is smoove as he gets interactive in the video as an aerobics instructor. The song isn’t fast nor is it slow and the beat has a tempo that keeps you interested. ”
                                      — Kreadiv Kesh (LA On Lock Blogger)
                                      March 30, 2021 /Kreadiv Kesh
                                      LAOnlock
                                      Music, Music Videos, Commercial
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                                        Intern.jpg

                                        INTRN x w00ds - I Deserve More [Review]

                                        March 30, 2021 by Kreadiv Kesh in Commercial, Music Videos, Electro Pop

                                        Rating: 5 out of 5

                                        “Life is a battle. We keep so much inside that our thoughts become a battle. Intrn and w00ds introduce us to a new single ‘I Deserve More’. It’s about having a revolution of wanting more and knowing you deserve more. The delivery is calm and the tempo stays the same but you are pulled in by the songwriting. We all deserve someone who loves us just as much as we love them. ”
                                        — Kreadiv Kesh (LA On Lock Blogger)

                                        Lyrics: (Verse 1) I can’t keep this up Sometimes words aren't enough And I’m struggling to be here Let my head wander off ‘Cause I’d rather be lost Than to face all I’ve run from this year (Pre-Chorus) And I’m grasping On to anything Disregarding the truth that I (Chorus) I deserve more I deserve someone who loves me too I deserve more I deserve someone who loves like I do (Verse 2) I wish you the best And it’s hard to admit But I know that I’ll figure it out While I’m banging my head Hanging on by a thread ‘Cause I’m scared that I may have missed out (Pre-Chorus) And I’m grasping On to anything Disregarding the truth that I (Chorus) I deserve more I deserve someone who loves me too I deserve more I deserve someone who loves like I do X2 (Outro) I deserve more I deserve someone who loves me too I deserve more I deserve someone who loves like I do

                                        March 30, 2021 /Kreadiv Kesh
                                        LAOnlock
                                        Commercial, Music Videos, Electro Pop
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