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niceandeasy.jpg

American Authors - Nice and Easy (Acoustic) [Review]

August 06, 2021 by Travis Erwin in Music, Americana, Commercial

Rating: 3.5 out of 5

“Summer is all about energy and good times, and American Authors have brought in Mark McGrath of Sugar Ray fame to join them on this acoustic ode to kicking back and taking it ‘Nice and Easy.’

This track toes the line between Rock and Folksy sentiments, but never dips or lags in its unfailing energy and passion. Join in the party and sunshine days by adding add this single to your summer playlists.”
— Travis Erwin ~ LA on Lock Blogger
August 06, 2021 /Travis Erwin
americanauthors, niceandeasy, markmcgrath
Music, Americana, Commercial
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    melody.jpg

    Loi - Melody [Review]

    August 06, 2021 by Travis Erwin in Music, Commercial, Adult Contemporary

    Rating: 4.5 out of 5

    “Loi has the kind of vocal talent that instantly grabs hold of you and demands your undivided attention. Couple that with the fact Loi’s single, ‘Melody,’ delivers the kind of lyrical build that makes you stop what you are doing and listen to every word, a nd the song is mesmerizing in every way.

    Described by others as the German Adele, Loi is a talented 18 year old with all the attributes and talent to be the next big thing. Her sounds falls somewhere between Adele and Pink and offers a big bold emotiveness with a bit of Pop magic sprinkled in. ”
    — Travis Erwin ~ LA on Lock Blogger
    August 06, 2021 /Travis Erwin
    loi, melody, laonlock
    Music, Commercial, Adult Contemporary
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      withyou.jpg

      Muro (feat Bobby John) - With You [Review]

      August 06, 2021 by Travis Erwin in Music, Commercial, Adult Contemporary, Electro Pop

      Rating: 4 out of 5

      “Featuring the vocal talent of Bobby John, Muro delivers the single ‘With You.’ The track has a Chainsmokers kind of feel though with just a hint of 80’s vibes backing it all. The progression is energetic and uplifting and carried the listener forward or propels them out to the dancefloor. The build is hard not to connect and fall in as lose yourself in this track’s build. ”
      — Travis Erwin ~ LA on Lock Blogger
      August 06, 2021 /Travis Erwin
      muro, bobbyjohn, withyou, laonlock
      Music, Commercial, Adult Contemporary, Electro Pop
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        undermybed.jpg

        Ali Schwartz - Under My Bed [Review]

        August 06, 2021 by Travis Erwin in Music, Commercial

        Rating: 4 out of 5

        “Cutting out the negative and toxic from your life is not an easy task, but a necessary one we all face at some point. This track is all about doing so, and what worked well for me on this piece was the light, almost sing-song anthem. The rhythm that gives this single an uplifting and positive vibe absolutely shines, even as the trash is being carried out and dumped.

        Ali Schwartz delivers both passion and a wry brand of humor and that made me smile all the way through this song. ”
        — Travis Erwin ~ LA on Lock Blogger
        August 06, 2021 /Travis Erwin
        alischwartz, undermybed, laonlock
        Music, Commercial
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          breadcrumbs.jpg

          Nick Sanza - Breadcrumbs [Review]

          August 06, 2021 by Travis Erwin in Music, Bedroom, Commercial

          Rating: 4 out of 5

          “Nick Sanza delivers the passion of a singer/songwriter laying his emotions out bare. There are comparisons to be made to Ed Sheeran in writing style, but ‘Breadcrumbs’ feels a bit more Commercial with a Electronic vibe to the overall production and sound.

          The track follows a regretful lover reflecting on the past as he is reminded of what was and what could have been by the everyday things around him.”
          — Travis Erwin ~ LA on Lock Blogger
          August 06, 2021 /Travis Erwin
          nicksanza, breadcrumbs, laonlock
          Music, Bedroom, Commercial
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            DEZI - Sinner [Music Video Review]

            July 29, 2021 by Kreadiv Kesh in Music, Music Videos, Singer/Songwriter, Commercial, Electro Pop

            Rating: 4 out of 5

            “Dezi’s dramatic yet dark new single “Sinner” brings anticipation and seduction. Surrounded by things that are either good or bad for you she sings about how her sins are what makes her happy. From a dramatic beat to a slow motion toward the two mark this is a track that will have you engaged in fantasy. ”
            — Kreadiv Kesh [LA On Lock Blogger]
            July 29, 2021 /Kreadiv Kesh
            LAOnlock
            Music, Music Videos, Singer/Songwriter, Commercial, Electro Pop
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              whati'minnneedof.jpg

              Woodward - What I'm In Need Of [Review]

              July 26, 2021 by Travis Erwin in Music, Rock, Indie Rock, Commercial

              Rating: 4 out of 5

              “Rock and Roll ain’t dead!

              Woodward brings some retro vibes with this contemporary Indie Rock track, but they do so without making the single feel dated in anyway.

              ’What I’m In Need Of’ is a hard-charged single that conjures forth bands like Foreigner, Van Halen, and Motley Crue, however, Woodward has their own modern spin and brand of sound. No fan of true rock and roll will be disappointed by this one.”
              — Travis Erwin ~ LA on Lock Blogger
              July 26, 2021 /Travis Erwin
              woodward, whati'minneedof, laonlock
              Music, Rock, Indie Rock, Commercial
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                californiadreaming.jpg

                Beat The System - California Dreaming [Review]

                July 23, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                Rating: 4 out of 5

                “The tradition of ‘California Dreaming’ is a long one for many musicians and artists, and this track from Beat The System adds to that collection. A fun and light Pop track, this single takes you for a daydreaming ride about sunny skies and glitzy times in the Golden State. The track simply feels like a stroll in the warm sunshine so come along to enjoy the West Coast vibes.”
                — Travis Erwin ~ LA on Lock Blogger
                July 23, 2021 /Travis Erwin
                beatthesystem, californiadreaming, laonlock
                Music, Electro Pop, Commercial
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                  hurtuthismuch.jpg

                  WYATT - hurt u this much [Review]

                  July 23, 2021 by Travis Erwin in Music, Indie Pop, Commercial

                  Rating: 4 out of 5

                  “WYATT drops this brutally honest track. Sometimes a persona does not have bad intentions, but simply is prone to succumbing to bad decisions and it is their weaknesses that lead them to hurt those they love. ‘hurt u this much’ is an ode to such poor decision making and the impact it has on others. The track comes with a decided Pop vibe and is easy to fall in and and connect.”
                  — Travis Erwin ~ LA on Lock Blogger
                  July 23, 2021 /Travis Erwin
                  wyatt, hurtuthismuch, laonlock
                  Music, Indie Pop, Commercial
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                    burnslikefire.jpg

                    Steven Ryan - Burns Like Fire [Review]

                    July 23, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                    Rating: 4 out of 5

                    “With a good bit of passionate gravel in his tone, Steven Ryan belts out ‘Burns Like Fire.’ The track has a retro rock vibe at times, but when he slips into that higher register the single delivers more of a contemporary vibe. Overall the sound is a good mix of new and old.

                    The writing break down the over the top passion of new love when emotion burns hot and the slow burn of being apart from the one you love singes the soul until you can quench it by once again falling in each others arms. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    July 23, 2021 /Travis Erwin
                    Stevenryan, burnslikefire, laonlock
                    Music, Electro Pop, Commercial
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                      i'minlove.jpg

                      Paul Oakenfold - I'm In Love ft. Aloe Blacc [Review]

                      July 20, 2021 by Travis Erwin in Music, EDM, Commercial, Contemporary R&B

                      Rating: 4.5 out of 5

                      “Paul Oakenfold and Aloe Blacc. What could possibly go wring with such a talented pairing?

                      Absolutely nothing judging by the first single to be released from Oakenfold’ upcoming album.

                      ’I’m In Love’ is the first taste from the album to be titled, Shine On, and shine it does with rich textures and a smooth build and progression that epitomes the dance music sound to perfection.

                      This might be the first time you are hearing the track, but it won’t be the last. Add it to your playlist early and tap in on the infectious sound whenever you like.”
                      — Travis Erwin ~ LA on Lock Blogger
                      July 20, 2021 /Travis Erwin
                      pauloakenfold, aloeblacc, laonlock, i'minlove
                      Music, EDM, Commercial, Contemporary R&B
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                        champagne.jpg

                        Yayvo - Champagne [Review]

                        July 20, 2021 by Travis Erwin in Music, Rap, Commercial, Autotune

                        Rating: 4 out of 5

                        “Pop the cork on this track and you will be sipping on the tasty sounds of Yayvo. ‘Champagne’ offers a bit of sweet bubbly for the soul with its smooth groove and easy flow.

                        The hook is easy to dial in and song along with and the verses offer enough to connect it all and keep you savoring the sound long after the bottle is first opened. So raise your glass as you add this track to you playlists and expect others to toast your fine ear for being one of the first to discover great new music. ”
                        — Travis Erwin ~ LA on Lock Blogger
                        July 20, 2021 /Travis Erwin
                        yayvo, champagne, laonlock
                        Music, Rap, Commercial, Autotune
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                          hateyouforalifetime.jpg

                          Connor Kauffman - Hate You For A Lifetime [Review]

                          July 17, 2021 by Travis Erwin in Music, Lyric Video, Commercial, Alternative

                          Rating: 4.5 out of 5

                          “Nineteen year old Connor Kauffman is a self-taught and self-produced artists that is far ahead of the curve in comparison to his peers. This track is well-written and has an infectious hook that will have you singling along long after the last note. The lyric video makes it easy to stay tethered in and connected to the flow of the words.

                          The musical and lyrical build are perfectly balanced and created and Kauffman’s emotive delivery adds to the grip this track has over the listener. This track is radio ready and feels like an anthem we will all be quoting and singing for years to come. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          July 17, 2021 /Travis Erwin
                          connorkauffman, hateyouforalifetime, laonlock
                          Music, Lyric Video, Commercial, Alternative
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                            it'snotyourfault.jpg

                            Rich Robbins - It's Not Your Fault [Review]

                            July 16, 2021 by Travis Erwin in Music, Rap, Hip-Hop, Conscious, Commercial

                            Rating: 4 out of 5

                            “This track truly finds it heart around the :40 second mark, but the writing and passionate delivery of the flow make it engaging right from the start.

                            Rich Robbins takes on toxic masculinity with this well-written song. The creativity and shifting sounds does conjure up comparisons to Tyler the Creator, but the groove of this track adds a musical vibe that not many track manage to pull off.”
                            — Travis Erwin ~ LA on Lock Blogger
                            July 16, 2021 /Travis Erwin
                            richrobbins, it'snotyourfault, laonlock
                            Music, Rap, Hip-Hop, Conscious, Commercial
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                              in&out.jpg

                              Jaime Deraz x Bad Boyfriend - In & Out [Review]

                              July 16, 2021 by Travis Erwin in Commercial, Electro Pop, Music Videos

                              Rating: 4 out of 5

                              “Subtly sexy and wryly witty lyrics are behind the build of ‘In & Out,’ which has nothing to do with your burger cravings and everything to do with being blinded by lust.

                              Jaime Deraz delivers tantalizing vocals in this confessional appraoch to admitting to being interested in her lover only when the two of them are out of their clothes. This is a fun Electro Pop track with a mesmerizing hook and taunting progression.”
                              — Travis Erwin ~ LA on Lock Blogger
                              July 16, 2021 /Travis Erwin
                              jaimederaz, badboyfriend, in&out, laonlock
                              Commercial, Electro Pop, Music Videos
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                                bigbadworld.jpg

                                Anjulie - Big Bad World [Music Video Review]

                                July 16, 2021 by Travis Erwin in Music, Electro Pop, Commercial, Music Videos

                                Rating: 4 out of 5

                                “Anjulie is a Canadian singer/songwriter and performer that possesses the power to hook her listeners and keep them invested in whatever she is singing. ‘Big Bad World’ is a slow building Electro Pop track with lyrical power tp go along with the wide ranging and talented vocals. The comfort of the performance stands in contrast to assertions that the world is at war and a scary place. The juxtaposition makes for engaging art. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                July 16, 2021 /Travis Erwin
                                anjulie, bigbadworld, laonlock
                                Music, Electro Pop, Commercial, Music Videos
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                                  arewegonnahangout.jpg

                                  Dan Miraldi - Are We Gonna Hang Out? [Review]

                                  July 16, 2021 by Travis Erwin in Music, Punk, Commercial

                                  Rating: 4.5 out of 5

                                  “This just might be my favorite pandemic inspired song. A Punk anthem capsulizing the angst, hope, and longing of Covid inspired loneliness, ‘Are We Gonna Hang Out?” from New York rocker, Dan Miraldi delivers an edge and rawness that sweeps the listener up and along with the track’s progression.

                                  There is a bit of Punk roots to the sound, but still a nice Commercial driven quality that makes this track transcend any one genre and feel like a true rock and Roll banger and a song for the times.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  July 16, 2021 /Travis Erwin
                                  danmiraldi, arewegonnahangout?, laonlock
                                  Music, Punk, Commercial
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                                    hatingmyself.jpg

                                    Rachel Bochner - hating myself in the summer [Review]

                                    July 15, 2021 by Travis Erwin in Music, Electro Pop, Commercial, Indie Pop

                                    Rating: 4 out of 5

                                    “I like the fact this otherwise light and airy Pop track takes on a complex personal issue such as body image. Rachel Bochner captures the anxiety and fear that summer time and swimsuit season brings on for a lot of people. Her vocal tone is engaging and the writing pointed, without ever slipping into a heavy handed kind of message.

                                    This is a nice entertaining track, with something vital to say. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    July 15, 2021 /Travis Erwin
                                    rachelbochner, hatingmyselfinthesummer, laonlock
                                    Music, Electro Pop, Commercial, Indie Pop
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                                      Maddie Ross.jpeg

                                      Maddie Ross - Ears Bunny [Music Video Review]

                                      July 14, 2021 by Kreadiv Kesh in Music Videos, Commercial

                                      Rating: 4 out of 5

                                      “Get ready because this is a track that will pop out at you. Maddie Ross’s new single is pop star with a vengeance. She gives you cute but reassures you she is feisty and nothing to play with it.”
                                      — Kreadiv Kesh (LA On Lock Blogger)
                                      “Ross will tour in support of the Touch Hands, Touch Bodies EP beginning October 16, supporting KT Tunstall. Tunstall came across Ross’s music during a Twitter exchange, and immediately reached out via direct message to invite her on the 22-city North American tour. Tour dates can be found on Ross’s website.”
                                      July 14, 2021 /Kreadiv Kesh
                                      LAOnlock
                                      Music Videos, Commercial
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                                        boring.jpg

                                        Confetti - Boring [Review]

                                        July 09, 2021 by Travis Erwin in Music, Pop, Rock, Commercial

                                        Rating: 4 out of 5

                                        “We are transitioning out of a difficult time for all of us and people are restless and sick of isolation. ‘Boring,’ from Confetti, takes those stuck feelings of being trapped and our desires to venture out and find some excitement and fun and turns them into a fun track. The song delivers a poppish, almost Reggae vibe at times that gives this track an chantlike feel to its hook and makes it feel like a true anthem for the times.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        July 09, 2021 /Travis Erwin
                                        confetti, boring, laonlock
                                        Music, Pop, Rock, Commercial
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