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GAYLE - ALEX [Music Video Review]

October 25, 2022 by Travis Erwin in Music Videos, Commercial

Rating: 4 out of 5

“The world is full of break up songs but few artists can command the emotional resonance that GAYLE delivers. ‘ALEX’ is real and genuine and feels like the stream of consciousness we all go through when making such decisions. The song has a fun light edge despite the heavy subject matter. It feels a whole lot like a conversation with a friend about relationships and in that familiarity is a comfort that is pure artistry. ”
— Travis Erwin ~ LA on Lock Blogger
October 25, 2022 /Travis Erwin
gayle, alex, laonlock
Music Videos, Commercial
Comment
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    Alle The Dreamer - Lonely Hallucinations [Music Review]

    October 19, 2022 by Travis Erwin in Music, Commercial, Bedroom, Pop

    Rating: 4 out of 5

    “A track for the daydreamer in all of us. Life has a way of slipping by faster than we’d like, and this song takes on that dynamic as well as our own aspirations and dreams of what we wish everyday life was compared to what it is.

    A dreamscape Pop vibe permeates with a touch of Lorde and Billie Eilish in the overall vocal sound and style. That said, Alle The Dreamer certainly brings a unique tone and delivery that stands our from those artists as well as the fray.”
    — Travis Erwin ~ LA on Lock Blogger
    October 19, 2022 /Travis Erwin
    allethedreamer, lonelyhallucinations, laonlock
    Music, Commercial, Bedroom, Pop
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      Estella Dawn - Winners [Music Review]

      October 07, 2022 by Travis Erwin in Music, Commercial, Indie Electronic

      Rating: 4 out of 5

      “Estella Dawn has the kind of sultry and inviting vocal style that is timeless and easy to fall all the way in on right from the start. This track has a slow build but it comes with an intriguing build that holds the listener close. Lyrically, the track holds surprises and there is nuance to dig in on that will keep you coming back time and time again. ‘Winners’ is a vibe that grips you hard. ”
      — Travis Erwin ~ LA on Lock Blogger
      October 07, 2022 /Travis Erwin
      estelladawn, winners, laonlock
      Music, Commercial, Indie Electronic
      Comment
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        Whethan - Fall Out Girl [Music Review]

        September 30, 2022 by Travis Erwin in Music, Commercial, Rap

        Rating: 4 out of 5

        “A collaboration between 23-year-old electronic DJ and producer, Whethan and Florida-based rapper, Zai1k, “Fall Out Girl,” is a high-energy, feel-good track that comes alive right from the start.

        ’Zai and I linked up in Miami and made a bunch of cool ideas. ‘Fall Out Girl’ was inspired by the Miami lifestyle and is a perfect sunny drive with the top back, a pop hit to blast til’ the neighbors knock.’ -Whethan

        The combination of artistic talents here works well and every element adds to the listener’s engagement of the track. ”
        — Travis Erwin ~ LA on Lock Blogger
        September 30, 2022 /Travis Erwin
        whethan, zai1k, falloutgirl, laonlock
        Music, Commercial, Rap
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          Pink Leather Jackets - Sixteen Forties [Music Review]

          September 30, 2022 by Travis Erwin in Punk, Pop, Commercial

          Rating: 4 out of 5

          “Growing up in a small town, or in the boring, far flung regions of suburbia can be a challenge as a teenager desperate to escae and experience real world excitement. This track is about that desperate need to escape and carries some nostalgia for the years of life when that is the most important problem you face. A Pop Punk heavier on the Punk side gives this track a nice edge and energy and is a track you can song along with alone or with friends. Simply a fun track. ”
          — Travis Erwin ~ LA on Lock Blogger
          September 30, 2022 /Travis Erwin
          pinkleatherjackets, sixteenforties, laonlock
          Punk, Pop, Commercial
          Comment
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            VIZE x R3HAB - One Last Time [Music Video Review]

            September 28, 2022 by Travis Erwin in Music Videos, EDM, Commercial

            Rating: 4 out of 5

            “If the idea of EDM is truly to get you up and moving, then ‘One Last Time’ from VIZE and R3HAB certainly hits the target. Sure, the vibe is chill for the genre, but the track is engaging at the same time, and while the track isn’t the high energy club banger that dominates the gerne, it is certainly engaging and enthralling. The strong vocals and production make it an impossible track to ignore both physically and emotionally. ”
            — Travis Erwin ~ LA on Lock Blogger
            September 28, 2022 /Travis Erwin
            vize, r3hab, onelasttime, laonlock
            Music Videos, EDM, Commercial
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              Hannah Bloch - People Pleasing [Review]

              September 19, 2022 by Kreadiv Kesh in Commercial, Downtempo

              Rating: 5 out of 5

              “I hate when someone is mad at me it gives me anxiety”. I truly felt every word of this song. Hannah Bloch’s single “People Pleasing” is about being exhausted from pleasing everyone. She emphasizes how you need to find moments where you put yourself first. It’s about realizing you are important just as much as they are.”
              — Kreadiv Kesh [LA On Lock Blogger]
              September 19, 2022 /Kreadiv Kesh
              LAOnlock
              Commercial, Downtempo
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                RIa Barkr - Monday [Music Video Review]

                September 12, 2022 by Kreadiv Kesh in Commercial, Contemporary R&B

                Review: 4 out of 5

                “Monday’s can seem so long when you are not happy with your daily routine. The routine of going to a job that you aren’t in love with. Rla Barkr delivers a soulful melody about choosing between a job and your passion. As Monday stays heavy on her mind she is reminded of being grounded to a 9-5 because of bills. Some people can do both but in her case it takes up all her time.”
                — Kreadiv Kesh [LA On Lock Blogger]
                September 12, 2022 /Kreadiv Kesh
                LAOnlock
                Commercial, Contemporary R&B
                Comment
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                  Christine Ekeberg - Not Sorry [Review]

                  September 12, 2022 by Kreadiv Kesh in Commercial, Pop

                  Rating: 5 out of 5

                  “Sometimes people come to you for an apology but you have to stand strong on your decisions. Ekeberg’s single “Not Sorry” is an unapologetic anthem filled with self-love. Its about no longer protecting someone else’s feelings but learning how to express how you feel in order to make yourself happy and free.”
                  — Kreadiv Kesh [LA On Lock Blogger]
                  September 12, 2022 /Kreadiv Kesh
                  LAOnlockblogger
                  Commercial, Pop
                  Comment
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                    anees - Leave Me [Music Video Review]

                    August 26, 2022 by Travis Erwin in music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary

                    Rating: 4.5 out of 5

                    “A smooth easy groove with Reggae and Pop influences in the tone and delivery. An ode to love and the disappointment we fell when we let that other person down and do them wrong. The pain is tangible and the passion emotes through in every line. A song of directness and emotional pain that is an apology of sorts but also a pledge to be better. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    August 26, 2022 /Travis Erwin
                    anees, leaveme, laonlock
                    music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary
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                      Madison Beer - Dangerous [Music Video Review]

                      August 26, 2022 by Travis Erwin in Music Videos, Commercial, Bedroom, Adult Contemporary

                      Rating: 4 out of 5

                      “Madison Beer slows it down in the this tender and vulnerable refrain about personal reflection and responsibility. The track has a far more theatrical feel than other tracks I’ve heard from Beer’s, but the vocal talent shines and the emotion is tangible.

                      We as humans tend to blame others or even fate when things do not go our way but sometimes we have to realize that is ‘Dangerous’ to our own growth and development.”
                      — Travis Erwin ~ LA on Lock Blogger
                      August 26, 2022 /Travis Erwin
                      madisonbeer, dangerous, laonlock
                      Music Videos, Commercial, Bedroom, Adult Contemporary
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                        PKAY - temporary highs [Review]

                        August 26, 2022 by Travis Erwin in Music, Commercial

                        Rating: 4 out of 5

                        “Life is indeed a roller coaster ride of emotions, and how we handle the highs is just as important as how we face the lows. PKAY takes on that very thought with ‘Temporary Highs’ an energetic track with a node of the hat to 90s era Pop Punk.

                        I hear hints of No Doubt in the sound, but less of that SKA influence and a touch heavier Pop leaning. A track that will get you moving and thinking at the same time. ”
                        — Travis Erwin ~ LA on Lock Blogger
                        August 26, 2022 /Travis Erwin
                        pkay, temporaryhighs, laonlock
                        Music, Commercial
                        Comment
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                          FLYNN - Regrets [Music Video Review]

                          August 12, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary

                          Ratng: 4 out of 5

                          “It is hard to navigate life without a few ‘Regrets’ along the way and FLYNN takes on that subject with his latest track. Ending a relationship is never easy, but sometimes in our attempts to find what we are missing we realize are actions were a mistake and it’s hard to traverse a burned out bridge. This energetic Electro Pop track takes that very road and does so with energy and verve.”
                          — Travis Erwin ~ LA on Lock Blogger
                          August 12, 2022 /Travis Erwin
                          flynn, regrets, laonlock
                          Music Videos, Electro Pop, Commercial, Adult Contemporary
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                            Moonlght- Ride [Review]

                            August 12, 2022 by Kreadiv Kesh in Commercial

                            Rating: 4 out of 5

                            “Ride” is an exciting track that will have you dancing but also intrigued throughout the song. MoonIght brings energy as he speaks to a love interest about how much fun they can have together. The love interest stands out throughout the night with him wanting to make her his.”
                            — Kreadiv Kesh [LA On Lock Blogger]
                            August 12, 2022 /Kreadiv Kesh
                            LAOnlock
                            Commercial
                            Comment
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                              Steam Phunk x Idun Nicoline - Hell & High Water [Review]

                              August 12, 2022 by Kreadiv Kesh in Commercial, EDM

                              Rating: 4 out of 5

                              “Hell & High Water” typically means do whatever needs to be done, no matter the circumstances. Steam Phunk and Idun Nicoline face the fact of leaving. When others do what makes them happy you have to do what makes you happy. Despite the lyrical heartbreak the song has an upbeat tempo to it. When you are tired of trying you have to come to the reality of leaving no matter what.”
                              — Kreadiv Kesh [LA On Lock Blogger]
                              August 12, 2022 /Kreadiv Kesh
                              LAOnlock
                              Commercial, EDM
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                                Sleeping Lion - CTFO [Review]

                                August 12, 2022 by Kreadiv Kesh in Commercial, Indie Pop

                                Rating: 4 out of 5

                                “The snapping of the fingers sets the vibes for the song. It has a laidback yet sarcastic tone to it. Sleeping Lion lays out the moments when being annoyed exist and you just want people to chill out. If the phrase “take a chill pill” had a theme song this would be it.”
                                — Kreadiv Kesh [LA On Lock Blogger]
                                August 12, 2022 /Kreadiv Kesh
                                LAOnlock
                                Commercial, Indie Pop
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                                  S-X - His Problem Now [Review]

                                  July 29, 2022 by Travis Erwin in Music, Commercial

                                  Rating: 4 out of 5

                                  “A soulful Pop groove, ‘His Problem Now’ is an emotional ode to moving on even though your heart isn’t fully in doing so. A track about trying to let go when you would prefer to hold on, the lyrical build is honest and vulnerable and the good bye is both heartfelt and gut wrenching.

                                  I could see this track leading to a few reconciliations if the breakup wasn’t too harsh to begin with but either way the emotions are relatable for many of us. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  July 29, 2022 /Travis Erwin
                                  s-x, hisproblemnow, laonlock
                                  Music, Commercial
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                                    PENNY X -Faster [Review]

                                    July 26, 2022 by Kreadiv Kesh in Singer/Songwriter, Commercial

                                    Rating: 5 out of 5

                                    “If you ever met a nice person with a little aggressive spark then you will understand the delivery of Penny X. Penny X’s new single “Faster” is about learning when people don’t have your best interest at heart. The focus on everyone and tend to spiral out of control. When in reality it’s just a stupid game where they don’t know the name but they f*ck them anyway. This by far is my favorite hook to date. ”
                                    — Kreadiv Kesh [LA On Lock Blogger]
                                    July 26, 2022 /Kreadiv Kesh
                                    LAOnlock, Commercial, ElectronicPop
                                    Singer/Songwriter, Commercial
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                                      Felix Kay - Surrender [Review]

                                      July 26, 2022 by Kreadiv Kesh in Adult Contemporary, Commercial

                                      Rating: 3.5 out of 5

                                      “Do you ever feel like surrendering and allowing yourself to be free. Felix Kay’s brings us a tempo that will having you dancing and feeling empowered to live your best life. The production allows the instruments to really take a form of expression.”
                                      — Kreadiv Kesh [LA On Lock Blogger]
                                      July 26, 2022 /Kreadiv Kesh
                                      LAOnlock
                                      Adult Contemporary, Commercial
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                                        Josh A - "SOBER (ft. Neffex)" [Review]

                                        June 10, 2022 by Travis Erwin in Music, Commercial, Rap, Alternative, Hip-Hop

                                        Rating: 4 out of 5

                                        “This hard-hitting track takes a look at what it feels like to be stuck in the heavy mud of addiction. Personal responsibility is one thing, but the systemic problem created by a capitalistic society is the culprit in the cross hairs here of this flow which blends Rap and an Alternative Rock style to deliver the message. This is a song that has the power to make people stop and think about this problem and the people fighting to stay above ground.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        June 10, 2022 /Travis Erwin
                                        josha, neffex, sober, laonlock
                                        Music, Commercial, Rap, Alternative, Hip-Hop
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