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Shriya - Her

October 04, 2024 by Travis Erwin in Music, Commercial, Adult Contemporary, Alternative, Pop

Rating: 4 out of 5

“A big soaring Alt Pop track with singer/songwriter vibes, ‘Her’ offers a smooth and emotional build that speaks to the insecurities and fears many of us possess. WIth that said, this track avoids a wallowing kind of despair, delving instead onto an honest vulnerability that makes the lyrics feel real and of course the talented performance hooks the listener in from the very beginning.”
— Travis Erwin ~ LA on Lock Blogger
October 04, 2024 /Travis Erwin
shriya, her, laonlock
Music, Commercial, Adult Contemporary, Alternative, Pop
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    Òlah Bliss - Bang Bang [Music Review]

    September 20, 2024 by Travis Erwin in Music, Alternative, Pop, Commercial

    Rating: 4 out of 5

    “Originally hailing from Poland, Olah Bliss now dwells within the musical landscape of London. ‘BAng Bang’ is a timeless Alt Pop offering that would have been at home any of the last several decades, which is a testament to the versatility and range of talent on display in the track.

    Bliss’s performance is engaging and nuanced and the energetic build is gripping. Musically, the hard edges and industrial feel adds to the emotion of the track in a meaningful way. All of which highlights the artistry and carefully crafted nature of this song. ”
    — Travis Erwin ~ LA on Lock Blogger
    September 20, 2024 /Travis Erwin
    olahbliss, bangbang, laonlock
    Music, Alternative, Pop, Commercial
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      SABAI - Are You Happy Now (feat. Linney) [Music Review]

      September 18, 2024 by Travis Erwin in Music, Future Bass, Pop, Commercial

      Rating: 4 out of 5

      “SABAI teams up with Linney to bring this track to life. ‘Are You Happy Now’ is a Future Bass track with clear Pop influence.

      The lingering ghosts of past relationships can haunt us all and it is normal to sometimes wonder where they are now and if they are happy. I suppose what we want for that other person all depends how things ended but this track does a great job of allowing us to feel both sides of a complex array of emotions. ”
      — Travis Erwin ~ LA on Lock Blogger
      September 18, 2024 /Travis Erwin
      sabai, linney, areyouhappynow, laonlock
      Music, Future Bass, Pop, Commercial
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        Drew Schueler - Hurtable [Review]

        September 16, 2024 by Kreadiv Kesh in Commercial

        Rating: 4 out of 5

        “Drew Schueler “Hurtable” is a song that balances the complexity of human emotions—capturing both the pain and the process of healing. The steady, chilled tempo seems to reflect a sense of calm and clarity amid the turmoil”
        — Kreadiv Kesh [LA On Lock Blogger]
        September 16, 2024 /Kreadiv Kesh
        #LAOnlock
        Commercial
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          j.aaron - CA$H [Music Review]

          September 08, 2024 by Travis Erwin in Music, Funk, Electronic, Commercial

          Rating: 4 out of 5

          “A funky Electro Funk ode to cold hard ‘CA$H.’ j.aaron unleashes a sweet groove and build looking at the thing that dominates our world ... MONEY!

          Doesn’t matter if your are flush, or broke this is a track that will give you something to dance about. So get up and move and don’t forget to get your hustle on to make that cash.”
          — Travis Erwin ~ LA on Lock Blogger
          September 08, 2024 /Travis Erwin
          j.aaron, ca$h, laonlock
          Music, Funk, Electronic, Commercial
          Comment
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            Rhea Ray - Wild One [Music Review]

            September 03, 2024 by Travis Erwin in Music, Pop, Commercial, Dance

            Rating: 3.5 out of 5

            “A high energy Pop track with one foot planted in the retro sound of the 80s and the other here in the present to give the song a nice contemporary Commercial vibe.

            Rhea Ray delivers a pleasing performance with ‘Wild One.’ The temp and build keep it all interesting though I did crave more lyrical depth overall. Still, this is a fun party time track about the roller coaster ride of infatuation and love and how we all crave another hit soon as the high fades. ”
            — Travis Erwin ~ LA on Lock Blogger
            September 03, 2024 /Travis Erwin
            rhearay, wildone, laonlock
            Music, Pop, Commercial, Dance
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              Estella Dawn - Hey Gina [Music Video Review]

              August 23, 2024 by Travis Erwin in Music Videos, Indie Pop, Commercial

              Rating: 4.5 out of 5

              “Estella Dawn is one of my favorite artist that submits to us here at LA on Lock. Dawn always delivers Pop gold with a sultry sexy side and evocative well-written lyrics. I will remain in her corner advocating for the world to sit up and pay attention because she is certainly an artist that deserves a meteoric rise.

              ’Hey Gina’ fits the accolades above and offers a nice energetic groove that has a touch of Bruno in the beat.”
              — Travis Erwin ~ LA on Lock Blogger
              August 23, 2024 /Travis Erwin
              estelladawn, heygina, laonlock
              Music Videos, Indie Pop, Commercial
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                Ama x Vic x Amalie Wikmark x Victoria Herness-grønne øyne[Review]

                August 20, 2024 by Kreadiv Kesh in Commercial, Neo-Soul

                Rating: 2.5 out of 5

                “The vocal delivery is so soft spoken I struggled to hear, I found myself turning the volume up louder to form a connection. However, I couldn’t grasp the songwriting aspect. The features do sound good together and very well blended. I couldn’t tell who was who. My recommendation would be to adjust the vocal level so a listener can embrace the song.”
                — Kreadiv Kesh [LA On Lock Blogger]
                August 20, 2024 /Kreadiv Kesh
                #LAONlock
                Commercial, Neo-Soul
                Comment
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                  Maddie Regent - Sleeptalking [Music Review]

                  August 16, 2024 by Travis Erwin in Music, Electro Pop, Commercial

                  Rating: 4 out of 5

                  “Maddie Regent has a sweet undertone to her vocals, but this track definitely deals with some tough emotions and heavy problems. ‘Sleeptalking’ deals with self-sabotaging and doubt.

                  We’ve all experienced time where we should be happy or content but for whatever reason remain unsatisfied and unsettled. And the questions we then have to ask ourselves is why, and are those feelings warranted? ”
                  — Travis Erwin ~ LA on Lock Blogger
                  August 16, 2024 /Travis Erwin
                  maddieregent, sleeptalking, laonlock
                  Music, Electro Pop, Commercial
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                    Julia Raye - Give You Up [Music Review]

                    August 09, 2024 by Travis Erwin in Music, Contemporary R&B, Commercial, Dance, Pop

                    Rating: 4 out of 5

                    “Julia Raye does a good job of straddling he genre line with her latest release, ‘Give You Up.’ There is certainly a Contemporary R&B vibe though this track also has a more Commercial Dance Pop sound.

                    The track is about nothing someone isn’t good for you but being unable to deny your feelings despite that fact. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    August 09, 2024 /Travis Erwin
                    juliaraye, giveyouup, laonlock
                    Music, Contemporary R&B, Commercial, Dance, Pop
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                      ARIA - OBSESSED [Music Review]

                      August 09, 2024 by Travis Erwin in Music, Commercial

                      Rating: 3.5 out of 5

                      “ARIA is energetic and upbeat on the track ‘Obsessed.’ The beat and melody carryt he day here though the vocals certainly have talent and an engaging sprit to keep the listener entangled in all phases of the track. The hook isn’t quite as punchy as similar tracks often are but the sound is vibrant and the end result fun.”
                      — Travis Erwin ~ LA on Lock Blogger
                      August 09, 2024 /Travis Erwin
                      aria, obsessed, laonlock
                      Music, Commercial
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                        Francie Eliott - Delusional [Music Review]

                        August 04, 2024 by Travis Erwin in Music, Commercial, Future House, Indie Pop

                        Rating: 4 out of 5

                        “German Pop songstress, Francie Eliot drops this debut single and she is anything but ‘Delusional,’ because her talent is obvious. There is a bit of Miley in the tone though the arrangement gives me Fleetwood Mac vibes as well.

                        The writing is strong and her emotive delivery sells the words well. The up-tempo arrangement is energetic and entertaining start to finish.”
                        — Travis Erwin ~ LA on Lock Blogger
                        August 04, 2024 /Travis Erwin
                        francieeliott, delusional, laonlock
                        Music, Commercial, Future House, Indie Pop
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                          Yelawolf - Barn Fire [Music Review]

                          August 04, 2024 by Travis Erwin in Autotune, Commercial, Music, Trap, Hip-Hop, Conscious

                          Rating: 4 out of 5

                          “I have a love hate relationship with this track. That steady cadence of the beat gripped me from the first listen though the lyrical flow took me a couple listen to full appreciate.

                          Yelawolf sounds like a Countryfied Snoop Dogg and his wordplay is ne point though the references are not what you hear in Hip-Hop. That is a good thing but it is a bit jarring upon the first listen. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          August 04, 2024 /Travis Erwin
                          yelawolf, barnfire, laonlock
                          Autotune, Commercial, Music, Trap, Hip-Hop, Conscious
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                            GAUSTAD - My Own Worst Enemy [Music Video Review]

                            August 04, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

                            Rating: 4.5 out of 5

                            “GAUSTAD is one of the most emotive young voices I’ve heard. ‘My Own Worst Enemy’ is pretty self-explanatory in terms of subject but the nuance and flair that GAUSTAD infuses into the performance is next level talent. Pop Music has a new rising star. Latch on now and celebrate the rise of the phenom. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            August 04, 2024 /Travis Erwin
                            gaustad, myownworstenemy, laonlock
                            Music, Commercial, Alternative, Pop
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                              Kenny Sharp - Coming Back To You [Music Review]

                              August 04, 2024 by Travis Erwin in Music, Commercial, Adult Contemporary, Americana, blues

                              Rating: 4 out of 5

                              “Kenny Sharp’s latest track ‘Coming Back To You’ was recently featured in the latest season of Love Island and I suspect you’ll be hearing the song in a lot of other places as well. Sharp has that vocal sound that is hard to defne to a single genre. A little blues, some roots rock, Americana, Pop. It’s all in there on this track, and the writing has clever word play as well as deeper meaning to ponder on subsequent listens.”
                              — Travis Erwin ~ LA on Lock Blogger
                              August 04, 2024 /Travis Erwin
                              Kenny Sharp, comingbacktoyou, laonlock
                              Music, Commercial, Adult Contemporary, Americana, blues
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                                CYRIL x Dean Lewis - Fall At Your Feet [Music Video Review]

                                August 03, 2024 by Travis Erwin in Music Videos, Electro Pop, Commercial

                                Rating: 4.5 out of 5

                                “CYRlL is back on the heels of his massive hit ‘Stumblin’ In’ is back alongside Dean Lewis. This pair of Aussies gives us ‘Fall At Your Feet’ a big soaring Electro Pop track that grabs hold of your heart and refuses to let go. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                August 03, 2024 /Travis Erwin
                                cyril, deanlewis, fallatyourfeet, laonlock
                                Music Videos, Electro Pop, Commercial
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                                  Alexa Kate - to my younger self (Roses) [Music Review]

                                  August 03, 2024 by Travis Erwin in Music, Commercial

                                  Rating: 4 out of 5

                                  “Foresight would be nice because most of us are our own worst critics. Alexa Kate wrote this track as a note ... ‘to my younger self,’ and the track serves as a reminder to us all that we need to look back and be proud of how far we’ve come.

                                  Th track is light and energetic and brimming with confidence and pride. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  August 03, 2024 /Travis Erwin
                                  alexa kate, tomyyoungerself, laonlock
                                  Music, Commercial
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                                    Lillian Hepler - Famous [Music Review]

                                    August 03, 2024 by Travis Erwin in Music, Pop, Commercial, Adult Contemporary

                                    Rating: 4.5 out of 5

                                    “Lillian Hepler goes scorched earth on her ex in ‘Famous.’ While the them is reminiscent of many songs including Miley’s recent hit ‘Flowers,’ there is nothing derivative about Helper’s track. The arrangement offers just enough anger, but also has a bit of vulnerability in the quieter moments.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    August 03, 2024 /Travis Erwin
                                    lillianhepler, famous, laonlock
                                    Music, Pop, Commercial, Adult Contemporary
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                                      Lina Loukily - Pretend [Music Review]

                                      August 02, 2024 by Travis Erwin in Music, Commercial

                                      Rating: 3 out of 5

                                      “Lina Loukily certainly has a spirited talent that is tangible int he delivery. i did crave more vibrancy from the vocal side of the mix to sell her vocal talents. ‘Pretend’ is on of those songs that you discover new nuance with each listen, so add this one to your playlists and take your time digesting the lyrical build. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      August 02, 2024 /Travis Erwin
                                      linaloukily, pretend, laonlock
                                      Music, Commercial
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                                        Shannon Dooley - Gold [Music Review]

                                        August 02, 2024 by Travis Erwin in Music, Electro Pop, Commercial

                                        Rating: 3.5 out of 5

                                        “Shannon Dooley conveys an easy confidence on this track. ‘Gold’ is a dreamy Pop track that feels a bit surreal in the sultry tones and song song cadence. An easy track to fall in and sing along with this one has a girls night out party vibe that is sure to resonate with many of our readers.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        August 02, 2024 /Travis Erwin
                                        shannondooley, gold, laonlock
                                        Music, Electro Pop, Commercial
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