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JESSIA - Moved Around You [Music Review]

March 29, 2025 by Travis Erwin in Music, Commercial, Pop, Alternative
“Love is meant to be a two way streetm though sadly not every relationship finds such balance. JESSIA unleashes an emotional Pop track about carrying the burden of a relationship by giving far more of yourself than the other person is willing. ‘Moved Around You’ has a haunting vulnerability that keeps the listener tethered to the emotions and perhaps reflecting on their own situation.”
— Travis Erwin ~ LA on Lock Blogger
March 29, 2025 /Travis Erwin
jessia, movedaroundyou, laonlock
Music, Commercial, Pop, Alternative
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    Logan Garrett - Take Me Down (feat. Madeline Edwards)

    March 20, 2025 by Travis Erwin in Music, Electro Pop, Commercial, EDM, Country
    “Logan Garrett teams up with Country vocalist Madeline Edwards to create the most unlikely of fusions. EDM and Country are rarely intertwined and enver as successfully as on this track, ‘ Take Me Down.’

    There is a vibe not all that different than than Mumford & Sons though this song relies less on that folksy Rock side and leans into emotional defiance to exhibit the diverse talent.”
    — Travis Erwin ~ LA on Lock Blogger
    March 20, 2025 /Travis Erwin
    logangarrett, take me down, laonlock
    Music, Electro Pop, Commercial, EDM, Country
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      Sophia Kaloustian - Used To Breathe [Music Review]

      March 07, 2025 by Travis Erwin in Music, Indie Pop, Commercial
      “It can be easy to give too much of yourself and lose part of your identity in loving another. ‘Used To Breath’ from LA artist, Sophia Kaloustian is a Indie Pop track about reinventing or at least reinvigorating yourself on the other side of such a relationship.”
      — Travis Erwin ~ LA on Lock Blogger
      March 07, 2025 /Travis Erwin
      sophiakaloustian, usedtobreathe, laonlock, lareview
      Music, Indie Pop, Commercial
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        elijah woods - Could You Love Me? [Music Video Review]

        March 01, 2025 by Travis Erwin in Music Videos, Commercial, Indie Pop
        “Canadian, Elijah Woods has released a new Pop track, ‘Could You Love Me?’

        Anytime a Pop star emerges from Canada there will be comparison to Bieber but Woods has a more traditional vocal talent and is less bubblegum and kitschy making him an artist that should appeal to a broader base of music fans. This track has some retro 80s vibes but has the lyrical depth and emotion to be a contemporary hit. ”
        — Travis Erwin ~ LA on Lock Blogger
        March 01, 2025 /Travis Erwin
        elijahwoods, couldyouloveme?, laonlock
        Music Videos, Commercial, Indie Pop
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          Caroline Romano - IDK These Days [Music Video Review]

          February 01, 2025 by Travis Erwin in Music Videos, Commercial, Singer/Songwriter, Alternative, Pop
          “Life can get overwhelming and when it does even the small so-called inconsequential things can push us to the brink.

          Caroline Romano utilizes her talents as a songwriter and emotive performer to make us feel that array of emotions. ‘IDK These Days’ is a track about life weighing us down and it hits with gut-wrenching precision.”
          — Travis Erwin ~ LA on Lock Blogger
          February 01, 2025 /Travis Erwin
          carolineromano, idkthesedays, laonlock
          Music Videos, Commercial, Singer/Songwriter, Alternative, Pop
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            Jadelyn - Runaway [Music Review]

            February 01, 2025 by Travis Erwin in Music, Electro Pop, Commercial
            “Jadelyn turned a sandy beach daydream of her own into an engaging Electro Pop track that built from that original idea into a universal sentiment that we can all understand.

            Love is something most of us inspire to and our minds often race eight steps ahead building a story of happily ever after. ‘Runaway’ is all about those run thoughts we have while daydreaming about our fantasies.”
            — Travis Erwin ~ LA on Lock Blogger
            February 01, 2025 /Travis Erwin
            jadelyn, runaway, laonlock, LAReview
            Music, Electro Pop, Commercial
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              Lisa Heller - U LIKE THAT [Music Review]

              December 30, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop, Rock

              Rating: 4 out of 5

              “Lisa Heller utilizes her vocal talent and energy to unleash ‘U LIKE THAT.’ The track is about an ongoing relationship that both parties know isn’t going anywhere but hey fun is fun while it lasts and sometimes those urges take over our common sense.

              The high energy track has a Commercial edge and is right at home in the Alt Pop landscape. ”
              — Travis Erwin ~ LA on Lock Blogger
              December 30, 2024 /Travis Erwin
              lisaheller, ulikethat, laonlock
              Music, Commercial, Alternative, Pop, Rock
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                JESSIA - I'm Not Gonna Cry [Music Video Review]

                December 15, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

                Rating: 4.5 out of 5

                “JESSIA unleashes a POp masterpiece with ‘I’m NOt Gonna Cry.’ The emotion and lyrical range of the track gave me Freddie Mercury vibes.

                I’m not saying JESSIA or this track sounds exactly like QUEEN, because the styles differ. This is definitely a Pop song, but there is a bigger more complex edge to her talent, and the way the track did the unexpected while showcasing massive talent definitely had the flair not many artists can pull off.”
                — Travis Erwin ~ LA on Lock Blogger
                December 15, 2024 /Travis Erwin
                jessia, i'mnotgonnacry, laonlock
                Music, Commercial, Alternative, Pop
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                  Caroline Romano - Born To Want More [Music Review]

                  December 06, 2024 by Travis Erwin in Music, Alternative, Pop, Commercial

                  Rating: 4 out of 5

                  “Dreaming helps keep us all alive and hopeful but when those dream never quite come to fruition or always feel out of reach we lose hope. Caroline Romano dives into the resulting emotions with her track, ‘Born To Want More.’

                  This Alt Pop track highlights her tender vocal vulnerability as well as her songwriting prowess. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  December 06, 2024 /Travis Erwin
                  carolineromano, borntowantmore, laonlock
                  Music, Alternative, Pop, Commercial
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                    Emeryld - Lights Camera Baby! [Music Review]

                    December 05, 2024 by Travis Erwin in Music, Electro Pop, Commercial

                    Rating: 4 out of 5

                    “Emeryld wrote ‘Lights Camera Baby’ with Slush Puppy after a messy breakup and even messier relationship.

                    She explains the motivation well. “We were two girls in the same friend group which led to us feeling like local bar celebrities, turning heads and sparking controversy, when in reality, it was just embarrassing and narcissistic to think we were anything serious but a spectacle, mirroring and magnifying each other’s issues.”

                    This track billed by the artist as a ... gay “cry in the club” song, was inspired by the sound today’s top Pop divas. Emeryld can stand proudly among them as she unleashes her truths in a vulnerable yet confidant way that showcases her talents.”
                    — Travis Erwin ~ LA on Lock Blogger
                    December 05, 2024 /Travis Erwin
                    emeryld, lightscamerababy!, laonlock, lareview
                    Music, Electro Pop, Commercial
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                      Gabe Lopez - Long Road [Music Review]

                      November 30, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

                      Rating: 4 out of 5

                      “Gabe Lopez is a successful musician but you might not yet be aware of this solo work. As a music producer for RuPaul’s Drag Race, Belinda Carlisle, platinum KPOP artists and more, Lopez has already made a mark in the musical landscape, and now this new track , ‘Long Road,’ might elevate this talented artist to even greater heights.

                      The song has an haunting, heavy quality that makes the emotions inescapable. A track that means more with each listen, this is a song that has a timeless sound and appeal.”
                      — Travis Erwin ~ LA on Lock Blogger
                      November 30, 2024 /Travis Erwin
                      gabelopez, longroad, laonlock
                      Music, Commercial, Alternative, Pop
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                        xoxodubstep - I Will [Music Review]

                        November 25, 2024 by Travis Erwin in Music, Future Bass, Commercial

                        Rating: 3.5 out of 5

                        “xoxodubstep unleashes a Future Bass love song with ‘I Will.’ The track has a big soaring theatrical vibe and would be great as the backdrop of a movie montage scene, but it also works as an emotional standalone track. Perfect for dedicating to the one you love, or getting in your feels out on the dance floor this track is deeply commercial and should find audiences across several gernes. ”
                        — Travis Erwin ~ LA on Lock Blogger
                        November 25, 2024 /Travis Erwin
                        xoxodubstep, iwill, laonlock
                        Music, Future Bass, Commercial
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                          Ava Valianti - Wishing Well [Music Feview]

                          November 24, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

                          Rating: 3.5 out of 5

                          “The vocal tone and emotive delivery is what held me initially to Ava Valianti’s latest single, ‘Wishing Well.’

                          That said the writing is poignant and meaningful and offers a melancholy type of nostalgia we all feel from time to time.

                          The world marches on, and with it change is inevitable, but as we say goodbye to the many little things that were part of our childhoods we also lose little pieces of ourselves. Those losses do as much to shape who we are as the new additions that replace them. We are all constantly shedding our skin, in both a literal and figurative sense and this song captures it so well.”
                          — Travis Erwin ~ LA on Lock Blogger
                          November 24, 2024 /Travis Erwin
                          avavalianti, wishingwell, laonlock
                          Music, Commercial, Alternative, Pop
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                            Julia Kate - beverly hills [Music Review]

                            October 31, 2024 by Travis Erwin in Music, Commercial

                            Rating: 4 out of 5

                            “Julia Kate will probably draw some comparison to Taylor Swift because people are basically lazy and reach for the name everyone knows at the moment. I suppose botha re Pop songwriters delving into the emotions of humanity but for me, Julia Kate stands out on her own for the way she takes her time and doesn’t rush or try to shoehorn in that glistening hook. She relies on vulnerability and genuine emotion on ‘Beverly Hills’ to reveal the story of her love and hook the listener.”
                            — Travis Erwin ~ LA on Lock Blogger
                            October 31, 2024 /Travis Erwin
                            juliakate, beverlyhills, laonlock
                            Music, Commercial
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                              Aiida - Got No Strings [Music Review]

                              October 31, 2024 by Travis Erwin in Music, Commercial, Pop

                              Rating: 4.5 out of 5

                              “Oslo, Norway’s Aiida wastes no time getting right to the pint on ‘Got No Strings.’

                              The attitude is palpable, and the writing as sharp and pointed as the delivery.

                              This is pure Pop Gold in the vein of Britney at her best. ”
                              — Travis Erwin ~ LA on Lock Blogger
                              October 31, 2024 /Travis Erwin
                              aiida, gotnostrings, laonlock
                              Music, Commercial, Pop
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                                Drew Schueler - Happy That I Met You [Music Review]

                                October 14, 2024 by Travis Erwin in Music, Commercial

                                Rating: 4 out of 5

                                “The vocal talent of Drew Schueler makes this track. Schueler’s vocal shifts and performative build forces the listener to go along for the ride. Lyrically this one didn’t hit me with that Aha type moment, but I still felt every word thanks to Schueler’s talent and passion. This is pure Pop Commercialism at its musical best, and Schueler has the tone and talent to go far in the musical landscape.”
                                — Travis Erwin ~ LA on Lock Blogger
                                October 14, 2024 /Travis Erwin
                                drewschueler, happythatimetyou, laonlock
                                Music, Commercial
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                                  Caroline Romano - Pretty Boys [Music Review]

                                  October 11, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop, Rock

                                  Rating: 4.5 out of 5

                                  “Caroline Romano always delivers with a strong emotive performance and this latest single, ‘Pretty Boys,’ delivers on those expectations.

                                  ’Pretty Boys is my honest recount of heartbreak,’ Caroline shares. ‘It’s like reading straight from my diary—a dramatic story with a terribly disappointing ending. The song is a cautionary tale about the blurry line between friendship and something more. Just because you’ve kissed him doesn’t mean you should do it again, and just because he looks at you that way doesn’t mean you’re the only one.’

                                  Romano knows how to tap into her own experiences and emotions to give listeners a full spectrum of artistry. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  October 11, 2024 /Travis Erwin
                                  carolineromano, prettyboys, laonlock
                                  Music, Commercial, Alternative, Pop, Rock
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                                    Ananya - Happy [Music Review]

                                    October 11, 2024 by Travis Erwin in Music, Electro Pop, Commercial, Adult Contemporary

                                    Rating: 4 out of 5

                                    “Written with Mental Health Day in mind, Ananya unleashes this Electro pop ode to taking care of yourself and cutting out the things that drag you down. The Zimbabwean pop star delivers the sharp writing with a steady, almost defiant brand of confidence despite the honest vulnerability of the writing and that combination brings this track to life.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    October 11, 2024 /Travis Erwin
                                    ananya, happy, laonlock
                                    Music, Electro Pop, Commercial, Adult Contemporary
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                                      Shriya - Her

                                      October 04, 2024 by Travis Erwin in Music, Commercial, Adult Contemporary, Alternative, Pop

                                      Rating: 4 out of 5

                                      “A big soaring Alt Pop track with singer/songwriter vibes, ‘Her’ offers a smooth and emotional build that speaks to the insecurities and fears many of us possess. WIth that said, this track avoids a wallowing kind of despair, delving instead onto an honest vulnerability that makes the lyrics feel real and of course the talented performance hooks the listener in from the very beginning.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      October 04, 2024 /Travis Erwin
                                      shriya, her, laonlock
                                      Music, Commercial, Adult Contemporary, Alternative, Pop
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                                        Òlah Bliss - Bang Bang [Music Review]

                                        September 20, 2024 by Travis Erwin in Music, Alternative, Pop, Commercial

                                        Rating: 4 out of 5

                                        “Originally hailing from Poland, Olah Bliss now dwells within the musical landscape of London. ‘BAng Bang’ is a timeless Alt Pop offering that would have been at home any of the last several decades, which is a testament to the versatility and range of talent on display in the track.

                                        Bliss’s performance is engaging and nuanced and the energetic build is gripping. Musically, the hard edges and industrial feel adds to the emotion of the track in a meaningful way. All of which highlights the artistry and carefully crafted nature of this song. ”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        September 20, 2024 /Travis Erwin
                                        olahbliss, bangbang, laonlock
                                        Music, Alternative, Pop, Commercial
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