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intou.jpg

Running Lights - Into U [Music Video Review]

November 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop

Rating: 4 out of 5

“This is a fun Pop track made all the better for its entertaining video.

Most of us guys have fallen prey to the charms of a crush and attempted to mold ourselves into what we think they want, but the tactic never leads to a good place and this is as amusing and energetic of a cautionary tale as you are likely to ever find.”
— Travis Erwin (LA on Lock Blogger)
November 20, 2019 /Travis Erwin
runninglights, intou, laonlock
Music Videos, Electro Pop, Commercial, Pop
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    hypnotizingme.jpg

    Sidhant Seth - Hypnotizing Me [Review]

    November 15, 2019 by Travis Erwin in Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter

    Rating: 4 out of 5

    “The unique sound hits you first, and given the fact Sidhant Seth is a unique talent with a variety of vocal skills and talents, that is to be expected.

    There is a reoccurring shift in the melody that originally threatened to shake me out of the groove, but after a number of listens, I found myself enjoying the change in sound more and more.”
    — Travis Erwin (LA on Lock Blogger)
    November 15, 2019 /Travis Erwin
    sidhantseth, hypnotizingme, laonlock
    Lyric Video, Music, Electro Pop, Commercial, Singer/Songwriter
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      aiimonlove.jpg

      Novaa - AI Am In Love [Music Video Review]

      November 12, 2019 by Travis Erwin in Music Videos, Electro Pop

      Rating: 4 out of 5

      “Stylistically, the similarities between Novaa and Lorde are undeniable. As a track about the love and addiction to artificial intelligence the single is quite well-written and the imagery is both hauntingly disturbing, and thought provoking, given the subject manner.”
      — Travis Erwin (LA on Lock Blogger)
      November 12, 2019 /Travis Erwin
      novaa, aiaminlove, laonlock
      Music Videos, Electro Pop
      Comment
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        boots.jpg

        Greyson Chance - Boots [Music Video Review]

        November 09, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

        Rating: 4 out of 5

        “A hard hitting beat, and cocky vocals kick this off before it settles into more of a pop groove.

        Greyson Chance is an intriguing artist that I plan to keep an eye on.”
        — Travis Erwin (LA on Lock Blogger)
        November 09, 2019 /Travis Erwin
        greysonchance, boots, laonlock
        Music Videos, Electro Pop, Commercial
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          voices.jpg

          Brooke Sierra - Voices [Review]

          November 09, 2019 by Travis Erwin in Music, Electro Pop, Commercial

          Rating: 4 out of 5

          “Brooke Sierra is a talented vocalist and that element shines brightest on ‘Voices,’ though the songwriting is also very strong as well.

          A nice, smooth commercial groove goes along with the Electro Pop vibe musically, creating a mainstream single as vibrant as any out there.”
          — Travis Erwin (LA on Lock Blogger)
          November 09, 2019 /Travis Erwin
          brookesierra, voices, laonlock
          Music, Electro Pop, Commercial
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            myself.jpg

            Jackson Sutherland - Myself [Review]

            November 08, 2019 by Travis Erwin in Music, Electro Pop

            Rating: 4.5 out of 5

            “Jackson Sutherland has a songwriting gift and his latest Electro Pop single, ‘Myself’ showcases not only that talent, but his vocal strength as well.

            The line ... I gotta stop hating myself ... could fall into a despair-filled track that only adds to the melancholy we all feel at times, but Sutherland steered the track away from that and instead gives us a song of honest emotion that brings a self-awareness and sense of belonging rather than isolation.

            This is a track you can indeed roll down your windows and sing along to even if you are going through tough times. ”
            — Travis Erwin (LA on Lock Blogger)
            November 08, 2019 /Travis Erwin
            jacksonsutherland, myself, laonlock
            Music, Electro Pop
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              Dive.jpg

              The Seshen - Dive [Video Music Review]

              November 05, 2019 by Travis Erwin in Music Videos, Electro Pop

              Rating: 4 out of 5

              “An engaging dance track with an almost disturbing emotional quality to the lyrics. The vocals are alluring in a fragile desperate kind of way and the single captures the feeling of being out on the ragged edge of your mind.”
              — Travis Erwin (LA on Lock Blogger)
              November 05, 2019 /Travis Erwin
              theseshen, dive, laonlock
              Music Videos, Electro Pop
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                sweatshirt.jpg

                Ariane - Sweatshirt [Music Video Review]

                October 31, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

                Rating: 4 out of 5

                “This track felt dangerous from the first beat, and Ariane’s vocals only add to that foreboding, yet alluring sense. The video tells the story quite well as the song unfolds. Lyrically I did get caught up in the repeated phrase ‘polyester blend,’ but beyond that the lyrics and story here is so palpable I was totally immersed.”
                — Travis Erwin (LA on Lock Blogger)
                October 31, 2019 /Travis Erwin
                ariane, sweatshirt, laonlock
                Music Videos, Electro Pop, Commercial
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                  amourfou.jpg

                  ZOË - Amour Fou [Music Video Review]

                  October 30, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial

                  Rating: 3.5 out of 5

                  “Soft and sexy, Austrian beauty ZOË captivates with an alluring vocal style. The track has a retro European vibe and the video is reminiscent of a perfume ad. Lyricailly the track could have done more, but still I could not look away or stop listening to her voice.”
                  — Travis Erwin (LA on Lock Blogger)
                  October 30, 2019 /Travis Erwin
                  zoe, amourfou, laonlock
                  Music Videos, Electro Pop, Commercial
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                    pisces.jpg

                    Miranda Glory - Pisces [Review]

                    October 25, 2019 by Travis Erwin in Music, Electro Pop, Contemporary R&B, Commercial

                    Rating: 4.5 out of 5

                    “The vocals are smooth and tender and that brings a vulnerability that really works well here.

                    The production is catchy with enough Electro elements to keep this one from falling into a saccharine pop vibe. The chorus hook is fantastic and unexpected.”
                    — Travis Erwin (LA on Lock Blogger)
                    October 25, 2019 /Travis Erwin
                    mirandaglory, pisces, laonlock
                    Music, Electro Pop, Contemporary R&B, Commercial
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                      echo.jpeg

                      TGC - Echo [Review]

                      October 25, 2019 by Travis Erwin in Music, Electro Pop

                      Rating: 4.5 out of 5

                      “The beat has a bounce that truly feels elastic, whereas TGC’s hauntingly beautiful vocals snake their way through to stab like a knife.

                      ’Echo’ is a track that you will gladly listen to over and over again.”
                      — Travis Erwin (LA on Lock Blogger)
                      October 25, 2019 /Travis Erwin
                      tgc, echo, laonlock
                      Music, Electro Pop
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                        easy.jpg

                        Alice Merton - Easy [Music Video Review]

                        October 23, 2019 by Travis Erwin in Lyric Video, Music Videos, Electro Pop

                        Rating: 4 out of 5

                        “Relationships are rarely ‘Easy’ and this track captures the hopes, fears, ups, downs and insecurities of that dynamic in Electro Pop glory. A fun track with true depth as well.”
                        — Travis Erwin (LA on Lock Blogger)
                        October 23, 2019 /Travis Erwin
                        alicemerton, easy, laonlock
                        Lyric Video, Music Videos, Electro Pop
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                          1000cuts.jpg

                          Nadia Vaeh - 1,000 Cuts [Review]

                          October 21, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Alternative

                          Rating: 3.5 out of 5

                          “An alluring vocal tone and a steady beat give ‘1,000 Cuts’ an edge that slices straight and true.

                          Electro Pop done right. Can’t wait to hear more from Nadia Vaeh.”
                          — Travis Erwin (LA on Lock Blogger)
                          October 21, 2019 /Travis Erwin
                          nadiavaeh, 1000cuts, laonlock
                          Music, Electro Pop, Commercial, Alternative
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                            theoptimist.jpeg

                            Evie Irie - "The Optimist" [Music Video Review]

                            October 20, 2019 by Travis Erwin in Music Videos, Electro Pop, Commercial, Pop, Singer/Songwriter

                            Rating: 4.5 out of 5

                            “Packing complex emotions and themes into her writing, Evie Irie’s songwriting is far beyond her actual age. Actually, her songwriting shines for a any age so that comment is unfair to say. Though it is a fact that she is only sixteen, so be aware of this rising star, because the vocals are just as intriguing as the writing.

                            The video is well down as well and helps bring ‘The Optimist’ to life.”
                            — Travis Erwin (LA on Lock Blogger)
                            October 20, 2019 /Travis Erwin
                            EvieIrie, theoptimist, laonlock
                            Music Videos, Electro Pop, Commercial, Pop, Singer/Songwriter
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                              houseonfire.jpg

                              BETSIE GØLD - House On Fire [Review]

                              October 19, 2019 by Travis Erwin in Music, Electro Pop, Commercial, Singer/Songwriter

                              Rating: 4.5 out of 5

                              “Bringing a perspective not often heard from in popular music, Betsie Gold deliver a heartfelt ballad detailing her pain and angst of being trapping among a party crowd of friends. The lyrics and performance permeates with honest emotion.”
                              — Travis Erwin (LA on Lock Blogger)
                              October 19, 2019 /Travis Erwin
                              BETSIEGØLD, houseonfire, laonlock
                              Music, Electro Pop, Commercial, Singer/Songwriter
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                                wastingtime.jpg

                                Limón Limón - Wasting Time [Music Video Review]

                                October 18, 2019 by Travis Erwin in Lyric Video, Indie Pop, Electro Pop

                                Rating: 4 out of 5

                                “This track is one for anybody that has had to sit idly by and watch the one they love run through a series of bad relationships.

                                An anthem for the friend-zoned, ‘Wasting Time’ has a relevance that will speak loudly for many.”
                                — Travis Erwin (LA on Lock Blogger)
                                October 18, 2019 /Travis Erwin
                                LimónLimón, wastingtime, laonlock
                                Lyric Video, Indie Pop, Electro Pop
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                                  byebye.jpg

                                  Sophie Gray - Bye Bye [Review]

                                  October 08, 2019 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Commercial

                                  Rating: 4 out of 5

                                  “Given the genre of ‘Bye Bye,’ and the fact Sophie Gray is a burgeoning 15 yo pop starlet, there will no doubt be comparisons to Taylor Swift. However, that line is a tough one for me to draw.

                                  Gray brings a heaver, songwriter vibe to this commercial mix and that somehow layers in an additional bit of emotion that transcends beyond youthful energy, to wise, world observer.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  October 08, 2019 /Travis Erwin
                                  sophiegray, bybye, laonlock
                                  Music, Electro Pop, Singer/Songwriter, Commercial
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                                    closure.jpg

                                    Aaron Taos - Closure [Review]

                                    October 02, 2019 by Travis Erwin in Music, Electro Pop

                                    Rating: 3.5 out of 5

                                    “This single takes a little bit to distill the energy and emotion, but Aaron Taos does a good job of parlaying heartbreak into an entertaining release. The chorus is particularity engaging.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    October 02, 2019 /Travis Erwin
                                    aarontaos, closure, laonlock
                                    Music, Electro Pop
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                                      ghost.jpg

                                      Nick de la Hoyde - Ghost [Music Video Review]

                                      September 27, 2019 by Travis Erwin in Music Videos, Electro Pop

                                      Rating: 3.5 out of 5

                                      “Smooth and alluring with a commercial beat, ‘Ghost’ is the type of song that means more to you with each listen. The video adds to the mysterious allure.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      September 27, 2019 /Travis Erwin
                                      nickdelahoyde, ghost, laonlock
                                      Music Videos, Electro Pop
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                                        whydowelovelikethis.jpg

                                        Kelly & Gibson - Why Do We Love Like This [Review]

                                        September 19, 2019 by Travis Erwin in Lyric Video, Music, Commercial, Electro Pop

                                        Rating: 4 out of 5

                                        “A glorious pop anthem for the dysfunctional relationship. Modern love can be a trap when it’s not right, and this single does a great job of showcasing those emotions in an entertaining, harmonic groove.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        September 19, 2019 /Travis Erwin
                                        kelly&gibson, whydowelovelikethis, laonlock
                                        Lyric Video, Music, Commercial, Electro Pop
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