LA On Lock

The #1 Source For Underground Hype in Los Angeles

  • Home
  • About
  • Sunday Funday Family Fest
  • Underground 420 Festival
  • Members
  • Blog
  • Reviews
  • Events
  • Videos
  • Models
  • LA On Lock Live
  • LA On Lock Radio
  • LA On Lock Shop
  • LA On Lock Music
  • Submissions
  • Archive
  • True Potheads
On The Outside - Press Photo 3 (Malik Daniels).jpg

On the Outside- How Beautiful [Review]

March 08, 2021 by Kreadiv Kesh in Commercial, Electro Pop

Rating: 4 out of 5

“ Take a look in the mirror and embrace who you are. On The Outside’s new single ‘How Beautiful’ is kicking out apologies and encouraging everyone to love who they are. The songs promotes body positivity and explains to everyone even if there is one thing you don’t like that is one thing that makes you perfect to someone else.”
— Kreadiv Kesh (LA On Lock Blogger)
“They have been coined “The Official Boy Band of TikTok”. Comprised of five immensely talented members Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, the Los Angeles-based group proposes a reevaluation of beauty standards ahead of a fast-approaching International Women’s Day. Aligned with their gripping new single “How Beautiful”, On the Outside challenges society’s comparison culture’ in order to uplift those who feel weighed down by an unrealistic beauty bar. Partnered with the JED Foundation, the band leads a conversation in acknowledgement of a social landscape overrun with anxiety, depression, suicide and poor self esteem. Very much in sync with their army of dedicated fans affectionately known as “Outsiders”, the band encourages everyone to embrace what makes them unique by finding the beauty within. ”

On The Outside’s “How Beautiful” is a song inspired by today’s comparison culture. Social media and contemporary advertising campaigns continue to set an unrealistic beauty bar that focuses an emphasis on physical beauty rather than the inner beauty within all of us. The result is a society overrun with anxiety, depression, suicide and poor self esteem. The lyrical intent of “How Beautiful” is to refocus the lens of what beauty is and how beauty can be found everywhere...and in everyone. In the verses, the lyric asks the listener to stop apologizing for not living up to unattainable standards and “take some time to learn what’s inside”. The song builds with the pre-chorus plea of “I wish you could see what I see” suggesting perhaps that often times the glare of our own mirrors hides what makes us shine. Finally, the chorus is almost mantra-like in its simplicity posing the simple, yet often difficult question...”do you even know just how beautiful you are?”. The sincere hope behind “How Beautiful” is to help reshape how we see ourselves and encourages everyone to find what makes them uniquely beautiful. If you look a little deeper, it exists in all of us.

March 08, 2021 /Kreadiv Kesh
LAOnlock
Commercial, Electro Pop
Comment
Subscribe to our Text Messages!
Exclusive promotions & offers

    Thank You for subscribing!

    Message and data rates may apply.
    Recurring messages subscription.
    Click to view Terms & Privacy.
    Available in USA and Canada.
    Powered by EZ Texting
    dreaming-by-the-morning-light-lo-res-1613934765132.jpg

    Sun Kiss - I Can't Help But Care [Review]

    March 08, 2021 by Kreadiv Kesh in Soul, Electro Pop

    Rating: 4 out of 5

    “The house is burning, the toilet flooding, the cops are coming and we are all out of money but I can’t help but care. SunKiss gives a dramatic yet interesting song. A solo comes in around the 2 mark but this is sure a song you will find yourself singing along with. It’s one of those songs that really doesn’t make sense but sounds so damn good. ”
    — Kreadiv Kesh (LA On Lock Blogger)
    March 08, 2021 /Kreadiv Kesh
    LaonLock
    Soul, Electro Pop
    Comment
    Subscribe to our Text Messages!
    Exclusive promotions & offers

      Thank You for subscribing!

      Message and data rates may apply.
      Recurring messages subscription.
      Click to view Terms & Privacy.
      Available in USA and Canada.
      Powered by EZ Texting
      loveme.jpg

      Olivia Penalva - Love Me [Music Video Review]

      March 05, 2021 by Travis Erwin in Lyric Video, Music Videos, Electro Pop, Commercial

      Rating: 4 out of 5

      “Olivia Penalva is an artist on the rise, so don’t be surprised if you hear her name and her latest single ‘Love Me’ a lot of the coming months. A feel good track with a nice energy, this could be one of those tracks that dominates airwaves and earbuds this coming summer,a s it delivers that kind of Pop magic vibe.”
      — Travis Erwin (LA on Lock Blogger)
      March 05, 2021 /Travis Erwin
      oliviapenalva, loveme, laonlock
      Lyric Video, Music Videos, Electro Pop, Commercial
      Comment
      Subscribe to our Text Messages!
      Exclusive promotions & offers

        Thank You for subscribing!

        Message and data rates may apply.
        Recurring messages subscription.
        Click to view Terms & Privacy.
        Available in USA and Canada.
        Powered by EZ Texting
        redbutton.jpg

        AJA - Red Button [Review]

        March 05, 2021 by Travis Erwin in Music, Electro Pop, Commercial

        Rating: 4.5 out of 5

        “Coming straight in with pure Pop glory, AJA is qucikly establishing her presence. At only 16, she has the talent and emotive vocal style that is perfect for delivery fun, yet meaningful songs. Rejecting an unwanted call by hitting that ‘Red Button’ can be cathartic in its own right as it returns the power to those who have been done wrong. ”
        — Travis Erwin (LA on Lock Blogger)
        March 05, 2021 /Travis Erwin
        aja, redbutton, laonlock
        Music, Electro Pop, Commercial
        Comment
        Subscribe to our Text Messages!
        Exclusive promotions & offers

          Thank You for subscribing!

          Message and data rates may apply.
          Recurring messages subscription.
          Click to view Terms & Privacy.
          Available in USA and Canada.
          Powered by EZ Texting
          alonetogether.jpg

          Anja Kotar - Alone Together [Music Video Review]

          February 19, 2021 by Travis Erwin in Music Videos, Electro Pop

          Rating: 4 out of 5

          “We have spent a lot of time in isolation this past year and the emotional toll is undeniable. Anja Kotar has distilled much of those feelings into a beautiful Pop song. ‘Alone Together’ captures the rise and fall of emotions and the sort of sweeping uncertainty that has been covering us all. ”
          — Travis Erwin (LA on Lock Blogger)
          February 19, 2021 /Travis Erwin
          anjakotar, alonetogether, laonlock
          Music Videos, Electro Pop
          Comment
          Subscribe to our Text Messages!
          Exclusive promotions & offers

            Thank You for subscribing!

            Message and data rates may apply.
            Recurring messages subscription.
            Click to view Terms & Privacy.
            Available in USA and Canada.
            Powered by EZ Texting
            dezabel-press-12-1605876211245.jpg

            Dezabel - I Don't Wanna Wait No More! [Review]

            February 12, 2021 by Kreadiv Kesh in EDM, Electro Pop, Pop

            Rating: 4 out 5

            “Dezabel comes in smooth but allows anyone listening to be engaged. ‘I Don’t Wanna Wait No More’ is Electro Pop meets RnB. He speaks on how he is becoming impatient with anticipation. I like how a female’s vocals was introduced after the two mark to give a strong feeling of emotion. ”
            — Kreadiv Kesh (LA On Lock Blogger)

            Swiss songwriter and producer Dezabel kicks off 2021 with his latest single 'I don't wanna wait no more'. Blending analog and electronic elements, Dezabel sets the scene for this emotive, yet hooky track. With a more than ever relevant message about friendship, the lyrics reflect a feeling that the world over can relate to. Irish singer Calvin Biasi takes the lead vocal role with his powerful and unique tone, with further layers coming from the incredibly talented American based singer Jazelle Paris making 'I don't wanna wait no more' a song that will be echoing in your head from the first listen.

            February 12, 2021 /Kreadiv Kesh
            LAOnlock
            EDM, Electro Pop, Pop
            Comment
            Subscribe to our Text Messages!
            Exclusive promotions & offers

              Thank You for subscribing!

              Message and data rates may apply.
              Recurring messages subscription.
              Click to view Terms & Privacy.
              Available in USA and Canada.
              Powered by EZ Texting
              crush.jpg

              Ella Collier - crush [Review]

              February 12, 2021 by Travis Erwin in Music, Electro Pop, Commercial

              Rating: 4 out of 5

              “Ella Collier releases ‘Crush’ just in time for Valentine’s Day, and no doubt this one will be shared by hopeful couples this weekend and beyond.

              Light and airy in the best possible way, this Electro Pop track captures the euphoria and hope of falling for someone. This is the kind of single that will have you singing along before you know it.”
              — Travis Erwin (LA on Lock Blogger)
              February 12, 2021 /Travis Erwin
              ellacollier, crush, laonlock
              Music, Electro Pop, Commercial
              Comment
              Subscribe to our Text Messages!
              Exclusive promotions & offers

                Thank You for subscribing!

                Message and data rates may apply.
                Recurring messages subscription.
                Click to view Terms & Privacy.
                Available in USA and Canada.
                Powered by EZ Texting
                walkbackward.jpg

                Maude Latour - Walk Backwards [Review]

                February 12, 2021 by Travis Erwin in Music, Indie Pop, Electro Pop, Commercial

                Rating: 4.5 out of 5

                “Purely intoxicating! Maude Latour offers up her latest single, ‘Walk Backwards’ which is rich and bubbly and and altogether inebriating in the very best ways. Poppy, but without a hint of bubblegum, the track deals with the blurred lines of love, friendship, and romanticism in bold and direct ways.

                The song has a voyeuristic feel with a nice groove that makes it impossible not to stay thirsty on.”
                — Travis Erwin (LA on Lock Blogger)
                February 12, 2021 /Travis Erwin
                maudelatour, walkbackwards, laonlock
                Music, Indie Pop, Electro Pop, Commercial
                Comment
                Subscribe to our Text Messages!
                Exclusive promotions & offers

                  Thank You for subscribing!

                  Message and data rates may apply.
                  Recurring messages subscription.
                  Click to view Terms & Privacy.
                  Available in USA and Canada.
                  Powered by EZ Texting
                  happy.jpeg

                  Sarah Barrios - Happy [Music Video Review]

                  February 05, 2021 by Travis Erwin in Music, Commercial, Electro Pop

                  Rating: 4 out of 5

                  “The best Pop music is able to say something and covey real emotion without sacrificing the catchy hook and energetic vibe. ‘Happy’ was written specifically about the unburdening elation and confusion of waking up without the fear and anxiety of hiding. Sarah Barrios created the track about the coming out experience, and it is certainly powerful in understanding that dynamic for those of us on the other side who have never lived through such an experience. That said this track also has a broader appeal for any of us that are emerging from beneath fear or darkness of any kind.”
                  — Travis Erwin (LA on Lock Blogger)
                  February 05, 2021 /Travis Erwin
                  sarahbarrios, happy, laonlock
                  Music, Commercial, Electro Pop
                  Comment
                  Subscribe to our Text Messages!
                  Exclusive promotions & offers

                    Thank You for subscribing!

                    Message and data rates may apply.
                    Recurring messages subscription.
                    Click to view Terms & Privacy.
                    Available in USA and Canada.
                    Powered by EZ Texting
                    ritual.jpg

                    Digitalz - Ritual [Review]

                    February 05, 2021 by Travis Erwin in Music, Electro Pop, Future Bass

                    Rating: 4 out of 5

                    “With a theatrical build and a slow vocal build, ‘Ritual’ is the combined effort of Parisian duo Adrien & Thibault who are known together as Digitalz. The track unfolds like a well written Electro Pop story with the music and production conveying as much emotion as the lyrics and vocal performance. ”
                    — Travis Erwin (LA on Lock Blogger)
                    February 05, 2021 /Travis Erwin
                    digitalz, ritual, laonlock
                    Music, Electro Pop, Future Bass
                    Comment
                    Subscribe to our Text Messages!
                    Exclusive promotions & offers

                      Thank You for subscribing!

                      Message and data rates may apply.
                      Recurring messages subscription.
                      Click to view Terms & Privacy.
                      Available in USA and Canada.
                      Powered by EZ Texting
                      photo-jan-06-11-59-38-am-copy-1611857992820.jpg

                      Brianna Marie - Haunting You [Review]

                      January 29, 2021 by Kreadiv Kesh in Commercial, Electro Pop

                      Rating: 4 out of 5

                      “New York-based singer-songwriter and rising artist Brianna Marie kicks off her 2021 with brand-new single “Haunting You”. An exquisitely addictive song, it showcases Brianna’s empowered attitude, bold lyricism and stunning vocals, ensuring she is one to watch in 2021.

                      I like the sound of suspense snippet in the beginning. Then as her vocals come in she gives us a dramatic yet pop delivery. Brianna Marie’s new single ‘Haunting You’ is about feelings that exist whether or not you are near the person. She tends to describe her feelings and is curious to know if the feelings are mutual.”
                      — Kreadiv Kesh (LA On Lock Blogger)
                      “Haunting You” also reveals an extremely appealing theatrical component to Brianna’s sound; it’s very anthemic and orchestral, which isn’t typical to pop and helps her to stand apart from other artists in the genre. With “Haunting You” setting the tone for Brianna’s 2021 in a major way, we’re anticipating a great year ahead for her, and we can’t wait to see what else she has in store.”

                      January 29, 2021 /Kreadiv Kesh
                      LaonLock
                      Commercial, Electro Pop
                      Comment
                      Subscribe to our Text Messages!
                      Exclusive promotions & offers

                        Thank You for subscribing!

                        Message and data rates may apply.
                        Recurring messages subscription.
                        Click to view Terms & Privacy.
                        Available in USA and Canada.
                        Powered by EZ Texting
                        hooked.jpg

                        Amanda Ayala - Hooked [Review]

                        January 29, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                        Rating: 3.5 out of 5

                        “Amanda Ayala has had successful runs on NBC’s, ‘The Voice’ as well as Prime’s, ‘Who Will Rock You?’ Now the talented vocalist is belting out her emotion on a new single, ‘Hooked.’ This big Electro Pop track has a dark undercurrent that brings enough grit to keep the listener leaning in. ”
                        — Travis Erwin (LA on Lock Blogger)
                        January 29, 2021 /Travis Erwin
                        amandaayala, hooked, laonlock
                        Music, Electro Pop, Commercial
                        Comment
                        Subscribe to our Text Messages!
                        Exclusive promotions & offers

                          Thank You for subscribing!

                          Message and data rates may apply.
                          Recurring messages subscription.
                          Click to view Terms & Privacy.
                          Available in USA and Canada.
                          Powered by EZ Texting
                          behave.jpg

                          SZNS - Behave [Review]

                          January 22, 2021 by Travis Erwin in Music, Electro Pop, Commercial
                          “SZNS deliver unflinching attitude and allure that wraps around you and refuses to let go. I could attempt to describe the intent behind this Electro Pop track, but instead I’ll turn it over to a direct quote from the band —

                          ’Behave’ is for every girl who’s been told to act like a lady: to sit up straight, be polite, to let the grown ups talk. Our entire lives we’ve been told that we’re ‘doing too much’ or acting ‘too intense’ - Behave is about being unapologetic, and taking up the space you deserve, despite what anyone else might say. If being demure and soft-spoken is good behavior, then I guess we never learned how to behave. ~SZNS”
                          — Travis Erwin (LA on Lock Blogger)
                          January 22, 2021 /Travis Erwin
                          szns, behave, laonlock
                          Music, Electro Pop, Commercial
                          Comment
                          Subscribe to our Text Messages!
                          Exclusive promotions & offers

                            Thank You for subscribing!

                            Message and data rates may apply.
                            Recurring messages subscription.
                            Click to view Terms & Privacy.
                            Available in USA and Canada.
                            Powered by EZ Texting
                            sugar.jpg

                            Dance Yourself Clean x Michael Medrano - Sugar [Review]

                            December 31, 2020 by Travis Erwin in Music, Electro Pop

                            Rating: 4.5 out of 5

                            “Since 2013 Dance Yourself Clean has spent nearly every single weekend throwing parties across North America. With the pandemic the boys have turned their entire focus onto the party’s transformation into a juggernaut music project. In the first full year since the project was created, 2020 brought in over 2.3 million streams on Spotify alone.

                            With their new single ‘Sugar’ set to release on NYE at 12am EST it looks like they’re setting the scene for what may be a massive year of releases and collaborations.

                            DYC had this to say about ‘Sugar’, “Normally we’d be spending NYE with our friends and DYC family somewhere... Maybe Los Angeles at Teragram Ballroom or NYC at Baby’s All Right. It kills us that we won’t be able to be together this year celebrating. Setting “Sugar’s” release date for midnight on the east coast and 9pm on the west coast is our way of being together with our DYC family across the nation. It may seem silly, but it means something to us and hopefully them too.”

                            Happy New Year from us here at LA on Lock as well! Thanks for joining us this year and we look forward to bring you more great music in 2021!”
                            — Travis Erwin (LA on Lock Blogger)
                            December 31, 2020 /Travis Erwin
                            DanceYourselfClean, michaelmedrano, sugar, laonlock
                            Music, Electro Pop
                            Comment
                            Subscribe to our Text Messages!
                            Exclusive promotions & offers

                              Thank You for subscribing!

                              Message and data rates may apply.
                              Recurring messages subscription.
                              Click to view Terms & Privacy.
                              Available in USA and Canada.
                              Powered by EZ Texting
                              besomebody.jpg

                              Dillon Francis - Be Somebody (feat. Evie Irie) [Dillon Francis VIP Remix] [Music Video Review]

                              December 18, 2020 by Travis Erwin in Music Videos, Electro Pop, EDM, Commercial

                              Rating: 4 out of 5

                              “Platinum-certified artist and producer Dillon Francis releases a remix of ‘Be Somebody’ featuring Evie Irie and it is spot on perfect. The vibe comes through in the build and progression, and is intensified with a nicely compiled video created from footage gained from the artists mom. The track is simply a vibe that works and pulls you in as you listen.”
                              — Travis Erwin (LA on Lock Blogger)
                              December 18, 2020 /Travis Erwin
                              dillonfrancis, evieirie, besomebody, laonlock
                              Music Videos, Electro Pop, EDM, Commercial
                              Comment
                              Subscribe to our Text Messages!
                              Exclusive promotions & offers

                                Thank You for subscribing!

                                Message and data rates may apply.
                                Recurring messages subscription.
                                Click to view Terms & Privacy.
                                Available in USA and Canada.
                                Powered by EZ Texting
                                business.jpg

                                Isanna - Business [Review]

                                December 11, 2020 by Travis Erwin in Music, Electro Pop

                                Rating: 4 out of 5

                                “Isanna infuses her performance with an angsty form of passion that hints at both anger and frustration, but feels oh so real on this track.

                                ’Business’ is about trying to stay grounded and focused amid the chase of trying to carve your place in the world. Quote from Isanna: ‘Business is a kind of refuge amidst the chaos and clout-chasing of the music industry. At the time of writing it, I felt myself getting swayed by the smoke and mirrors of the business, and the song felt like a way to bring myself back down to earth, and to the people who keep me sane, for example, my brother and manager Alex. The track is a reminder to protect your energy and keep moving forward, no matter what’s happening around you.’”
                                — Travis Erwin (LA on Lock Blogger)
                                December 11, 2020 /Travis Erwin
                                isanna, business, laonlock
                                Music, Electro Pop
                                Comment
                                Subscribe to our Text Messages!
                                Exclusive promotions & offers

                                  Thank You for subscribing!

                                  Message and data rates may apply.
                                  Recurring messages subscription.
                                  Click to view Terms & Privacy.
                                  Available in USA and Canada.
                                  Powered by EZ Texting
                                  wishfuldrinking.jpg

                                  Tessa Violet - Wishful Drinking [Music Video Review]

                                  December 05, 2020 by Travis Erwin in Music, Indie Pop, Electro Pop

                                  Rating: 4 out of 5

                                  “Coming in with an alluring beat and vocal style, Tessa Violet is doing a bit of ‘Wishful Drinking’ on her latest single. The track first found life as part of a Tik Tok challenge, and is now ready to go beyond the realm of social media and mesmerize us all with its snake charm like sound of intoxication. ”
                                  — Travis Erwin (LA on Lock Blogger)
                                  December 05, 2020 /Travis Erwin
                                  tessaviolet, wishfuldrinking, laonlock
                                  Music, Indie Pop, Electro Pop
                                  Comment
                                  Subscribe to our Text Messages!
                                  Exclusive promotions & offers

                                    Thank You for subscribing!

                                    Message and data rates may apply.
                                    Recurring messages subscription.
                                    Click to view Terms & Privacy.
                                    Available in USA and Canada.
                                    Powered by EZ Texting
                                    downtown.jpg

                                    Maella - Downtown [Review]

                                    December 04, 2020 by Travis Erwin in Music, Electro Pop, Indie Pop

                                    Rating: 4 out of 5

                                    “Maella is back with a seductress of a single that feels like the whisper of a lover in your ear. Smooth vocals and an alluring groove keep you leaning in on the progression of this Indie/Electro Pop ode to the excitement of meeting that someone new that quickens your heart and lowers your inhibitions. ‘Downtown’ is where you will want to be after listening to this track.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    December 04, 2020 /Travis Erwin
                                    maella, downtown, laonlock
                                    Music, Electro Pop, Indie Pop
                                    Comment
                                    Subscribe to our Text Messages!
                                    Exclusive promotions & offers

                                      Thank You for subscribing!

                                      Message and data rates may apply.
                                      Recurring messages subscription.
                                      Click to view Terms & Privacy.
                                      Available in USA and Canada.
                                      Powered by EZ Texting
                                      atmosphere.jpg

                                      Rich Miller - Atmosphere [Review]

                                      November 28, 2020 by Travis Erwin in Music, Future Bass, Electro Pop

                                      Rating: 4 out of 5

                                      “Rick Miller drops a new single, ‘Atmosphere’ which is the kind of track that simply feels right for the moment. The big Future Bass production offers hope and encouragement in for what many is a dark time. The build and progression offer reassurance without resorting to any sort of cheap gimmicks, just a steady determination that mirrors what we all need right now.”
                                      — Travis Erwin (LA on Lock Blogger)
                                      November 28, 2020 /Travis Erwin
                                      richmiller, dysonnix, atmosphere, laonlock
                                      Music, Future Bass, Electro Pop
                                      Comment
                                      Subscribe to our Text Messages!
                                      Exclusive promotions & offers

                                        Thank You for subscribing!

                                        Message and data rates may apply.
                                        Recurring messages subscription.
                                        Click to view Terms & Privacy.
                                        Available in USA and Canada.
                                        Powered by EZ Texting
                                        violent.jpg

                                        carolesdaughter - violent [Music Video Review]

                                        November 24, 2020 by Travis Erwin in Music Videos, Electro Pop

                                        Raitng: 4.5 out of 5

                                        “Written while in a toxic relationship, ‘violent’ offers a stripped down delivery that expresses the strained emotion of trying to hold it all together despite the underlying anger, rage, and frustration. carolesdaughter adds to the mix of emotions with the imagery of the video, and though this track on its surface remains steady and rather placid in its delivery and arrangement, the festering feelings are very tangible as you listen.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        November 24, 2020 /Travis Erwin
                                        carolesdaughter, violent, laonlock
                                        Music Videos, Electro Pop
                                        Comment
                                        Subscribe to our Text Messages!
                                        Exclusive promotions & offers

                                          Thank You for subscribing!

                                          Message and data rates may apply.
                                          Recurring messages subscription.
                                          Click to view Terms & Privacy.
                                          Available in USA and Canada.
                                          Powered by EZ Texting
                                          • Newer
                                          • Older

                                          LA On Lock©

                                          Advertise with us