“A nice melodic groove brings this track alive. Smooth and soulful like something between Bieber and Bruno, this Pop groove works well. The hook of the melody and the straightforward lyrical presentation lends themselves to joining in and singing along. Simply a fun, self-reflective track.”
“Inspired by the great literary love stories, Emlyn has given us a passionate love song of sorts, despite the fact she admits to never having been in love herself.
’A Thousand Parties’ is a big bold Pop track that would be right at time on a Demi Lovato album. The boisterous vocals drive it all home giving this track a huge presence.”
“I for one do not think we should feel guilty about pursuing our pleasures, but there is no denying the saying ‘Guilty PLeasure’ makes for a nice hook here on this track. The two set of vocals intertwine and mix well in this energetic Electro Pop single.
Co-dependency has never been more fun than this lively track.”
“ Take a look in the mirror and embrace who you are. On The Outside’s new single ‘How Beautiful’ is kicking out apologies and encouraging everyone to love who they are. The songs promotes body positivity and explains to everyone even if there is one thing you don’t like that is one thing that makes you perfect to someone else.”
“They have been coined “The Official Boy Band of TikTok”. Comprised of five immensely talented members Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, the Los Angeles-based group proposes a reevaluation of beauty standards ahead of a fast-approaching International Women’s Day. Aligned with their gripping new single “How Beautiful”, On the Outside challenges society’s comparison culture’ in order to uplift those who feel weighed down by an unrealistic beauty bar. Partnered with the JED Foundation, the band leads a conversation in acknowledgement of a social landscape overrun with anxiety, depression, suicide and poor self esteem. Very much in sync with their army of dedicated fans affectionately known as “Outsiders”, the band encourages everyone to embrace what makes them unique by finding the beauty within. ”
“The house is burning, the toilet flooding, the cops are coming and we are all out of money but I can’t help but care. SunKiss gives a dramatic yet interesting song. A solo comes in around the 2 mark but this is sure a song you will find yourself singing along with. It’s one of those songs that really doesn’t make sense but sounds so damn good. ”
“Olivia Penalva is an artist on the rise, so don’t be surprised if you hear her name and her latest single ‘Love Me’ a lot of the coming months. A feel good track with a nice energy, this could be one of those tracks that dominates airwaves and earbuds this coming summer,a s it delivers that kind of Pop magic vibe.”
“Coming straight in with pure Pop glory, AJA is qucikly establishing her presence. At only 16, she has the talent and emotive vocal style that is perfect for delivery fun, yet meaningful songs. Rejecting an unwanted call by hitting that ‘Red Button’ can be cathartic in its own right as it returns the power to those who have been done wrong. ”
“We have spent a lot of time in isolation this past year and the emotional toll is undeniable. Anja Kotar has distilled much of those feelings into a beautiful Pop song. ‘Alone Together’ captures the rise and fall of emotions and the sort of sweeping uncertainty that has been covering us all. ”
“Dezabel comes in smooth but allows anyone listening to be engaged. ‘I Don’t Wanna Wait No More’ is Electro Pop meets RnB. He speaks on how he is becoming impatient with anticipation. I like how a female’s vocals was introduced after the two mark to give a strong feeling of emotion. ”
“Ella Collier releases ‘Crush’ just in time for Valentine’s Day, and no doubt this one will be shared by hopeful couples this weekend and beyond.
Light and airy in the best possible way, this Electro Pop track captures the euphoria and hope of falling for someone. This is the kind of single that will have you singing along before you know it.”
“Purely intoxicating! Maude Latour offers up her latest single, ‘Walk Backwards’ which is rich and bubbly and and altogether inebriating in the very best ways. Poppy, but without a hint of bubblegum, the track deals with the blurred lines of love, friendship, and romanticism in bold and direct ways.
The song has a voyeuristic feel with a nice groove that makes it impossible not to stay thirsty on.”
“The best Pop music is able to say something and covey real emotion without sacrificing the catchy hook and energetic vibe. ‘Happy’ was written specifically about the unburdening elation and confusion of waking up without the fear and anxiety of hiding. Sarah Barrios created the track about the coming out experience, and it is certainly powerful in understanding that dynamic for those of us on the other side who have never lived through such an experience. That said this track also has a broader appeal for any of us that are emerging from beneath fear or darkness of any kind.”
“With a theatrical build and a slow vocal build, ‘Ritual’ is the combined effort of Parisian duo Adrien & Thibault who are known together as Digitalz. The track unfolds like a well written Electro Pop story with the music and production conveying as much emotion as the lyrics and vocal performance. ”
“New York-based singer-songwriter and rising artist Brianna Marie kicks off her 2021 with brand-new single “Haunting You”. An exquisitely addictive song, it showcases Brianna’s empowered attitude, bold lyricism and stunning vocals, ensuring she is one to watch in 2021.
I like the sound of suspense snippet in the beginning. Then as her vocals come in she gives us a dramatic yet pop delivery. Brianna Marie’s new single ‘Haunting You’ is about feelings that exist whether or not you are near the person. She tends to describe her feelings and is curious to know if the feelings are mutual.”
“Haunting You” also reveals an extremely appealing theatrical component to Brianna’s sound; it’s very anthemic and orchestral, which isn’t typical to pop and helps her to stand apart from other artists in the genre. With “Haunting You” setting the tone for Brianna’s 2021 in a major way, we’re anticipating a great year ahead for her, and we can’t wait to see what else she has in store.”
“Amanda Ayala has had successful runs on NBC’s, ‘The Voice’ as well as Prime’s, ‘Who Will Rock You?’ Now the talented vocalist is belting out her emotion on a new single, ‘Hooked.’ This big Electro Pop track has a dark undercurrent that brings enough grit to keep the listener leaning in. ”
“SZNS deliver unflinching attitude and allure that wraps around you and refuses to let go. I could attempt to describe the intent behind this Electro Pop track, but instead I’ll turn it over to a direct quote from the band —
’Behave’ is for every girl who’s been told to act like a lady: to sit up straight, be polite, to let the grown ups talk. Our entire lives we’ve been told that we’re ‘doing too much’ or acting ‘too intense’ - Behave is about being unapologetic, and taking up the space you deserve, despite what anyone else might say. If being demure and soft-spoken is good behavior, then I guess we never learned how to behave. ~SZNS”
“Since 2013 Dance Yourself Clean has spent nearly every single weekend throwing parties across North America. With the pandemic the boys have turned their entire focus onto the party’s transformation into a juggernaut music project. In the first full year since the project was created, 2020 brought in over 2.3 million streams on Spotify alone.
With their new single ‘Sugar’ set to release on NYE at 12am EST it looks like they’re setting the scene for what may be a massive year of releases and collaborations.
DYC had this to say about ‘Sugar’, “Normally we’d be spending NYE with our friends and DYC family somewhere... Maybe Los Angeles at Teragram Ballroom or NYC at Baby’s All Right. It kills us that we won’t be able to be together this year celebrating. Setting “Sugar’s” release date for midnight on the east coast and 9pm on the west coast is our way of being together with our DYC family across the nation. It may seem silly, but it means something to us and hopefully them too.”
Happy New Year from us here at LA on Lock as well! Thanks for joining us this year and we look forward to bring you more great music in 2021!”
“Platinum-certified artist and producer Dillon Francis releases a remix of ‘Be Somebody’ featuring Evie Irie and it is spot on perfect. The vibe comes through in the build and progression, and is intensified with a nicely compiled video created from footage gained from the artists mom. The track is simply a vibe that works and pulls you in as you listen.”
“Isanna infuses her performance with an angsty form of passion that hints at both anger and frustration, but feels oh so real on this track.
’Business’ is about trying to stay grounded and focused amid the chase of trying to carve your place in the world. Quote from Isanna: ‘Business is a kind of refuge amidst the chaos and clout-chasing of the music industry. At the time of writing it, I felt myself getting swayed by the smoke and mirrors of the business, and the song felt like a way to bring myself back down to earth, and to the people who keep me sane, for example, my brother and manager Alex. The track is a reminder to protect your energy and keep moving forward, no matter what’s happening around you.’”
“Coming in with an alluring beat and vocal style, Tessa Violet is doing a bit of ‘Wishful Drinking’ on her latest single. The track first found life as part of a Tik Tok challenge, and is now ready to go beyond the realm of social media and mesmerize us all with its snake charm like sound of intoxication. ”