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Lorelei Marcell - Need Me [Review]

April 22, 2022 by Travis Erwin in Music, Electro Pop, Indie Pop, Commercial

Rating: 4 out of 5

“Loralei Marcell has the kind of emotive voice that instantly pulls a listener in and holds them tight to the lyrical build. This track is about the power of love and how complex walking away can be np matter how much it needs to be done. ‘Need Me’ mirrors the mind and our need t be loved as well as our need to escape at times even when there are plenty of reasons to stay. ”
— Travis Erwin ~ LA on Lock Blogger
April 22, 2022 /Travis Erwin
loreleimarcell, needme, laonlock
Music, Electro Pop, Indie Pop, Commercial
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    KID TRAVIS - VIOLETS [Review]

    April 07, 2022 by Travis Erwin in Music, Electro Pop, Adult Contemporary

    Rating: 4 out of 5

    “A light airy arrangement and well-written lyrics are accentuated by a soft emotive delivery. Kid Travis delivers this Electro Pop hit with energy and passion and the result kept me moving and leaning in through multiple listens.

    This track feels like Bieber meets Ed Sheeran with a decided Kid Travis stamp over the top. ”
    — Travis Erwin ~ LA on Lock Blogger
    April 07, 2022 /Travis Erwin
    kidtravis, violets, laonlock
    Music, Electro Pop, Adult Contemporary
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      Liv Charette - Red Flags White [Review]

      March 25, 2022 by Travis Erwin in Music, Electro Pop, Commercial

      Rating: 4 out of 5

      “Liv Charette simply exudes talent and confidence, and this track hooks right from the first line. ‘Red Flags White’ is a modern dating anthem or more of a moving forward anthem. Just allowing yourself to have some fun and accept the things you cant change or at least not allowing them to stop a bit of fun.

      The big bold talent and delivery brings the track to life and this song feels like a declaration of diva status.”
      — Travis Erwin ~ LA on Lock Blogger
      March 25, 2022 /Travis Erwin
      livcharette, redflagswhite, laonlock
      Music, Electro Pop, Commercial
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        Becky HIll x Galantis - Run [Music Video Review]

        February 25, 2022 by Travis Erwin in Music, Music Videos, Electro Pop, EDM, Commercial

        Rating: 4 out of 5

        “Becky Hill is a phenomenal talent, and her latest single ‘Run’ is another triumph for this talent Brit. Teaming up with Swedish group Galantis, this big bold offering is an epic conversation about how we run from love after being hurt a few times. The uplifting nature of the melody and build lends the track an almost motivational quality and serves as a reminder to us all that there is power in the vulnerability of keeping our hearts open to the idea of love. ”
        — Travis Erwin ~ LA on Lock Blogger
        February 25, 2022 /Travis Erwin
        beckyhill, galantis, laonlock
        Music, Music Videos, Electro Pop, EDM, Commercial
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          The Attire - Girls Like You

          February 24, 2022 by Travis Erwin in Music, Electro Pop, Commercial

          Rating: 4 out of 5

          “The Attire is comparable to Bruno MArrs and Maroon 5 and falls solidly in the Funk Pop sound. ‘Girls Like You’ is a soulful ode to affairs of the heart and the way our hearts get drug down some rocky roads but we keep taking that bumpy ride hoping for that magical ride we call love.

          The beauty here is that it take a few rough rides to recognize that smooth trip when it arrives. ”
          — Travis Erwin ~ LA on Lock BLogger
          February 24, 2022 /Travis Erwin
          theattire, girlslikeyou, laonlock
          Music, Electro Pop, Commercial
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            MVLDER x MILOU - Without You [ Review]

            February 21, 2022 by Kreadiv Kesh in Electro Pop, Commercial

            Rating: 5 out of 5

            “The world around us is so stressful. We tend to hold on to the memories despite of being tired of everything around us. This track stirs strong feels from its listen and releases the emotions musically. ”
            — Kreadiv Kesh [ LA On Lock Blogger]
            February 21, 2022 /Kreadiv Kesh
            LAOnLock
            Electro Pop, Commercial
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              biz colletti x Hustle Standard - Only Way Out [Review]

              February 11, 2022 by Travis Erwin in Music, Electro Pop, Commercial, Adult Contemporary

              Rating: 4 out of 5

              “A hauntingly beautiful track about carving out your own wants and needs in a world that all too often demands you give in and sacrifice pieces of yourself to fit in. The build has a brooding vibe and also a fierce determination to stand up for yourself int he face of demands from others. A reminder we all need from time to time so add this one to your self motivational playlists and feel the power of the writing and delivery. ”
              — Travis Erwin ~ LA on Lock
              February 11, 2022 /Travis Erwin
              bizcolletti, hustlestandard, onlywayout, laonlock
              Music, Electro Pop, Commercial, Adult Contemporary
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                Malan - Go with the Flow [Review]

                February 11, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Bedroom

                Rating: 4 out of 5

                “A melodic track that truly does ‘Go With The Flow.’

                Malan delivers the single with talented vocal precision, and a sweet tone that hooks and holds the listener. A calm steady build creates a tranquil vibe that feels like warm spring sunshine on your face after a long chilly winter.

                Settle in and relax as you let this track warm your very soul.”
                — Travis Erwin ~ LA on Lock Blogger
                February 11, 2022 /Travis Erwin
                malan, gowiththeflow, laonlock
                Music, Contemporary R&B, Electro Pop, Bedroom
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                  LVRBOY - sick of me [Review]

                  January 28, 2022 by Travis Erwin in Music, Pop, Rock, Indie Rock, Indie Pop, Electro Pop

                  Rating: 4 out of 5

                  “LVRBOY releases this lyrically intricate track about friendship and bad relationships. ‘sick of me’ is about friends sick of seeing you give a n ex chance after chance when they are undeserving and the conflicting emotions of being caught up in the middle. The sound is bold and as much Rock as Pop, but blends the lines quite well. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  January 28, 2022 /Travis Erwin
                  lvrboy, sickofme, laonlock
                  Music, Pop, Rock, Indie Rock, Indie Pop, Electro Pop
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                    STAY GLDN - Dead Ends, Fake Friends [Music Video Review]

                    January 21, 2022 by Travis Erwin in Music, Indie Pop, Electro Pop

                    Rating: 4 out of 5

                    “LA on Lock is proud to premier this new single from STAY GLDN. ‘Dead Ends, Fake Friends’ is the antithesis of nostalgia. There are many track about going home again but this British band puts a different spin by lamenting the fact they did not leave all that much behind when the left the nest.

                    This Indie/Dream Pop track conveys the memories and emotions and the simple video works well to help convey the relived brand of melancholy the song puts off. ”
                    — Travis Erwin ~ LA on Lock Blogger
                    January 21, 2022 /Travis Erwin
                    staygldn, deadendsfakefriends, laonlock
                    Music, Indie Pop, Electro Pop
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                      Drax Project - Crazy [Music Video Review]

                      January 21, 2022 by Travis Erwin in Music Videos, Electro Pop

                      Rating: 4 out of 5

                      “Comparisons to Bruno are bound to come for Drax Project, but don’t be fooled into thinking this New Zealand group is merely a copy of something you’ve heard before. “Crazy’ is a catching and rhythmic anthem of sorts that will get you up and moving and reminded me more of a vintage Jamiroquai more than Bruno. A fun energetic track that will sweep you up and in. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      January 21, 2022 /Travis Erwin
                      draxproject, crazy, laonlock
                      Music Videos, Electro Pop
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                        AZSH - Mood [Review]

                        January 20, 2022 by Travis Erwin in Music, Electro Pop

                        Rating: 4 out of 5

                        “Pure energy and ‘Mood!’

                        AZSH delivers an Electro Pop track infused with a bit of South Beach flair and panache. A big infectious beat, and a nice lyrical hook bring this single to life and you’ll be hard pressed not to sing along and move to this groove. Add this high-energy track to that playlist you go to when you need a jolt to motivate yourself to get up and going.”
                        — Travis Erwin ~ LA on Lock Blogger
                        January 20, 2022 /Travis Erwin
                        azsh, mood, laonlock
                        Music, Electro Pop
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                          sheyda - Wish I Could Want You [Music Video Review]

                          January 19, 2022 by Travis Erwin in Music, Contemporary R&B, Electro Pop, Adult Contemporary

                          Rating: 4 out of 5

                          “We’ve all spotted that person that captivates us with their looks, only to be disappointed once that person opens their mouth. ‘Wish I Could Want You’ takes a lap around that emotional pool, but does so with powerful vocals and a wry set of lyrics that makes this track not only a smooth groove, but a stunning bit of sarcasm that lands all of its lyrical punches.

                          The video will have you ready to hit the lake. Can’t wait to hear more music from this talented artist. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          January 19, 2022 /Travis Erwin
                          sheyda, wishicouldwantyou, laonlock
                          Music, Contemporary R&B, Electro Pop, Adult Contemporary
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                            Hunter Moreau - Sleepyhead [Review]

                            January 07, 2022 by Travis Erwin in Music, Bedroom, Electro Pop, Indie Pop

                            Rating: 4 out of 5

                            “We all get stuck in our head and repeat the same old tired refrains we believe to be true, but that often hold us back. Hunter Moreau takes that habit and turns it into an engaging Bedroom Pop track. ‘Sleepyhead’ has enough energy and verve to make the track come alive, yet enough emotional vulnerability to hook and hold and get us all to thinking about our own mental habits. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            January 07, 2022 /Travis Erwin
                            huntermoreau, sleepyhead, laonlock
                            Music, Bedroom, Electro Pop, Indie Pop
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                              THE FUR x Julia Ross - Americana [Review]

                              December 13, 2021 by Travis Erwin in Music, Electro Pop, House, EDM

                              Rating: 4 out of 5

                              “This collaborative effort has a light airiness that swept me up and into yhe build. The vocal talent and clean production behind it are both top notch, making this is a track that simply pulled me in with its jaunty energy and infectious build.

                              A single that is easy to connect to and stay with making it feel uplifting and light in all the best ways. ”
                              — Travis Erwin ~ LA on Lock Blogger
                              December 13, 2021 /Travis Erwin
                              thefur, juliaross, americana, laonlock
                              Music, Electro Pop, House, EDM
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                                MIXIE - Run Away [Review]

                                December 01, 2021 by Travis Erwin in Music, Indie Pop, Electro Pop, Commercial

                                Rating: 4 out of 5

                                “Already having made her mark as a model, digital artist, and fashion designer, MIXIE is celebrating her artistic journey into music with her debut single, ‘Run Away.’

                                LGBTQI+ to the bone and current Manhattanite, MIXIE is a renaissance girl for the 21st century. Riding pure Pop tones and Commercial vibe musically, this track is right at home with current hits. The energy and lyrical flow hooks in and doesn’t let go. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                December 01, 2021 /Travis Erwin
                                mixie, runaway, laonlock
                                Music, Indie Pop, Electro Pop, Commercial
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                                  Arlo Boe - 80's Movie [Review]

                                  November 24, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                                  Rating: 4 out of 5

                                  “For a lot of people the 80s were the height of Pop music and this tack from Arlo Boe pays homage to the glorious synth sounds of that era. There is a Flashdance and Footloose feel to this track and it certainly would be right at home alongside those soundtracks but there is still a contemporary edge that lifts this one above being merely a tribute to musical glories of decades past. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  November 24, 2021 /Travis Erwin
                                  arloboe, 80'smovie, laonlock
                                  Music, Electro Pop, Commercial
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                                    Ryan Riback - (Just Can't) Hate U (feat. Dotter) [Review]

                                    November 23, 2021 by Travis Erwin in Music, Electro Pop, Commercial

                                    Rating: 4 out of 5

                                    “Australian producer, Ryan Riback pushes all the right buttons in giving us this single. ‘(Just Can’t) Hate U’ features the vocals talent of Dotter and the pairing of talent brings the song out to its fullest.

                                    We’ve all had that person we should hate, but just can’t seem to find that particular emotion so we turn to them far more times that we should. This song is about such a dilemma and the odd mix of feelings that comes with it.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    November 23, 2021 /Travis Erwin
                                    ryanriback, dotter, justcan'thateu, laonlock
                                    Music, Electro Pop, Commercial
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                                      Michelle Ray - Tattoo [Review]

                                      November 19, 2021 by Travis Erwin in Music, Electro Pop, Singer/Songwriter, Commercial

                                      Rating: 4.5 out of 5

                                      “Michelle Ray leaves her mark, just as a ‘Tattoo’ does but Ray does it with a powerful voice and the emotive delivery not many artists are capable of. Big and bold this single has the same vibe you get from Pink, or Adele or other truly expressive vocalists.

                                      Don’t sleep on this single, because Michelle Ray is a clear star in the making, and this is your chance to buy in early and help spread the word. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      November 19, 2021 /Travis Erwin
                                      michelleray, tattoo, laonlock, lareview
                                      Music, Electro Pop, Singer/Songwriter, Commercial
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                                        Sophie and the Giants - Golden Nights (feat. Benny Benassi, Dardust & Astrality) [Review]

                                        November 18, 2021 by Travis Erwin in Music, Electro Pop

                                        Rating: 4 out of 5

                                        “Sophie and the Giants deliver an Electro Pop sound that is bold and evocative and their latest track, ‘Golden Night’ is another example of the incredible talent involved.

                                        The track has carefree let loose vibe and is all about just losing the world around you and staying invested in the moment. An easy thing to do while falling in and staying immersed in this tantalizing performance and build. ”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        November 18, 2021 /Travis Erwin
                                        sophieandthegiants, goldennights, bennybenassi, dardust, astrality, laonlock
                                        Music, Electro Pop
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