“Jordan Baumstark for sure conjures Mac Miller vibes, but the retro funk and groove to this track ads an old school feeling to the mix as well. This is one of those tracks that feels like something you’ve heard before from your very first listen. Not in an unoriginal copycat or tired sort of way, but in that it just feels comfortable and classic.”
“Every artist has to hustle to carve out their place, and there are a ton of tracks highlighting that struggle, so it is a tough theme to hit and stand out. Blvff and nikmoody were able to do that here with a dark and gritty flow that feels honest and true without trying too hard. The strength is in the delivery, and the writing, and the lines land with precision allowing the listener to feel the tired determination.”
“Casey Baer brings vocal power to this track about the pursuit of the dream. California and the ‘Hollywood Hills’ have long called dreamers of all types, but the struggle to stand out and achieve those goals is fraught with pitfalls and dangers and it gets damn tough to make it unscathed. This ballad details that struggle quite well, and you can feel the hope and anguish within the words.”
“The writing and lyrical progression of this track hooked me in and held me for the duration of this smooth groove. Caleborate, along with Kota the Friend, did not add any unnecessary embellishments to this track relying on the truth and strong emotion to bring the words alive. The lyric video allows you to decipher the lyrics in a next level kind of way and this is simply good songwriting delivered in an unassuming manner.”
“Principles..Hopes..Diligence.
Jon Hope is back with friends. He delivers ‘Where we Come From with Jim Jones and THS with Israel Wusu’. The poetic split is an introduction to survival with reflection on that Hope Shxt. People must understand that no matter how hard your life is or how deep of the hustle you are in there is still hope.”
“You ever wanted to talk but felt like it was pointless? ETHOS XCIX new single ‘Leave Me’ is a direct intro to a pointless feeling. The song starts with realizing you are fxcked up and can’t be saved. He recaps on things he has heard before but at the end of it all he is twisted. I also like the solo EDM instrumentals throughout the song. ”
“Stark simple truth — that hits hard!
Arlo Maverick delivers lines and truths that are unfortunately far too true. The imagery of the video is powerful and the gospel like delivery of the chorus adds an emotional depth that really hits home. Strong track and video and the power of the hook hits hard.”
“We have spent a lot of time in isolation this past year and the emotional toll is undeniable. Anja Kotar has distilled much of those feelings into a beautiful Pop song. ‘Alone Together’ captures the rise and fall of emotions and the sort of sweeping uncertainty that has been covering us all. ”
“It’s Black History Month and Ashleigh Bankx highlights black love. Ashleigh Bankx delivers artistry in a poetic visual for her new single ‘Angel’. She highlights black love and the essence of being there for someone.
Ashleigh says: “‘Angel’ is about self-liberation, understanding and valuing yourself through past experiences with relationships and society. The song is about black love and centers around the concept of self-love, self-confidence, self-pride and the unity of and journey between two lovers.”
"Angel" is a sultry, impassioned Black love song that arrives with accompanying visuals to set the tone for Valentine's Day and anyone that's experienced the...
“Give a song a hard beat and you can’t help but to like it. Dayway and Mike Jay deliver a song that is full of energy but serious AF. Their latest single ‘Take Yo Gang’ is reassurance of what happens when someone crosses you.”
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“This track has a fun light air about it but still brings an honest and earnest vulnerability. AJ Smith is having fun here with a track written to ask his girlfriend to move in with him. the ukulele driven track tips its hat to classic doo wop, as well as other influences, and ends up just be an entertaining delight.”
“Simple honesty in the trademark of this track by STF. Genuine emotions are to be found not only in the actual songwriting, but the tender delivery as well. Reminded me a bit of Phillip Phillips. Add this one to your reflective playlists for those times you want to take a calm memory trip into your past.”
“We recently featured another track from LiBand and that one delivered with unflinching bravado and confidence. This time the flow is a bit more low key, but the unique tone carries the day.
Layed over trap keys and skittering 808s, this flow is more of a steady resolve and mindset than a swaggering boast. In this diversity of styles and sounds, LiBand impresses and verifies he is an artist that is here to stay.”
“This track hit me like a fever dream. A dream I might have after getting drunk on Sake and then falling asleep while watching Pulp Fiction. I gotta be straight up honest and say I’m not sure what captivated me so much on this track, because I can’t translate a word lyrically, but the Japanese Surf Rock sound hooked me and wouldn’t let go.”
“Maguire’s new single ‘Melt’ is a ballad with emotive vocals.
As she stands in a hall way she begins walking and searching for the truth. As she finds him their souls are shown connecting in a peaceful dance. The singer songwriter just doesn’t deliver us a new song off her forthcoming EP “Fantasies” she delivers us art.”
“Dax never holds back. LA on Lock visitors have seen the tracks we share from this Independent artist who unflinchingly does things his way. With theatrical music videos and a passionate flows that come straight at you Dax always has something to say and he is never afraid to say it.
Here on ‘KILLSHOT 3’ he hits on all of that and more, in what could be construed as a personal anthem on the state of the musical industry and the struggle artists such as himself face.”
“LiBand. Remember the name of this Louisiana rapper. Hailing from the other LA, LiBand delivers his words and flow with brazen confidence and impeccable timing.
The writing is sharp without ever relying on the easy or rpdictable rhyme to deliver his message. No, this track isn’t redefining the genre, but it is going to entertain and keep you in the groove.”
“Right about now all of us are wishing we could go back to easier, simpler times. Losing yourself in a memory and place in time is something we all do in our daydreams and Zikai has given that practice an Afro-Beat with a R&B groove sound that brings to life better times and hope for the future because of it. THe vocal talent shines and the soft alluring vocals offer all the hook we need.”
“This is as honest and emotionally bare as music gets. Zach Hood drops a deeply personal Indie Pop song about the emotional effect on a child when one parent simply walks out of their life. Divorce is rough on all involved, and the imagery of the home videos here doubles down on the emotion of the track.”
“Slaine might be ‘Chasing Ghosts,’ on this Hip-Hop track about old flames, but he won’t be chasing listeners after more people get a chance to hear this track. The gravel in his flow, and the heart in his words combined to have me leaning in and on the hook for the duration. The chorus featuring Rite Hook adds another element to the emotions of this single.”