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imnotpretty.jpg

JESSIA - I'm not Pretty [Music Video Review]

March 23, 2021 by Travis Erwin in Music Videos, Commercial, Pop

Rating: 4 out of 5

“JESSIA utilizes her sharp vocal talent and smooth Pop style to deliver her body positive affirmations. ‘I’m Not Pretty’ utilizes catchy word play and a dazzling chorus to make the point that we all gotta be who we are, and chasing the rainbow of others is a utter waste of our time.”
— Travis Erwin (LA on Lock Blogger)
March 23, 2021 /Travis Erwin
jessia, i'mnotpretty, laonlock
Music Videos, Commercial, Pop
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    bymyside.jpg

    Wax Owls - By My Side [Music Video Review]

    March 19, 2021 by Travis Erwin in Music Videos, Folk, Commercial, Singer/Songwriter

    Rating: 4.5 out of 5

    “Straddling that line behind a Commercial sound and Indie Folk, LA based group, Wax Owls, have that clean emotional delivery that hooks listeners across a wide spectrum of tastes. ‘By My Side’ is a nostalgic look at utopian childhood and simply makes you happy to listen. ”
    — Travis Erwin (LA on Lock Blogger)
    March 19, 2021 /Travis Erwin
    waxowls, bymyside, laonlock
    Music Videos, Folk, Commercial, Singer/Songwriter
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      912KEEM -LONG LIVE ABE [Music Video Review]

      March 10, 2021 by Kreadiv Kesh in Music, Music Videos, Singer/Songwriter, R&B, Conscious, Hip-Hop

      Rating: 4 out of 5

      “A year has past but the hurt, trauma, healing and fight still exists. 912Keem releases their new song Long Live Abe. What started out as was walk/run through the city lead to a violent ending. 912Keem not only walks us through their view but they musically connect us to their emotional feelings. A lot of weight is carried but no one ever sees the scars. ”
      — Kreadiv Kesh (LA On Lock Blogger)

      Follow 912 KEEMInstagram: 912keemTwitter: 912keemLong Live Ahmaud Arbery

      March 10, 2021 /Kreadiv Kesh
      LAOnlock
      Music, Music Videos, Singer/Songwriter, R&B, Conscious, Hip-Hop
      Comment
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        loveme.jpg

        Olivia Penalva - Love Me [Music Video Review]

        March 05, 2021 by Travis Erwin in Lyric Video, Music Videos, Electro Pop, Commercial

        Rating: 4 out of 5

        “Olivia Penalva is an artist on the rise, so don’t be surprised if you hear her name and her latest single ‘Love Me’ a lot of the coming months. A feel good track with a nice energy, this could be one of those tracks that dominates airwaves and earbuds this coming summer,a s it delivers that kind of Pop magic vibe.”
        — Travis Erwin (LA on Lock Blogger)
        March 05, 2021 /Travis Erwin
        oliviapenalva, loveme, laonlock
        Lyric Video, Music Videos, Electro Pop, Commercial
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          fashionablelate.jpeg

          Jordan Baumstark - Fashionably Late [Music Video Review]

          March 05, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

          Rating: 4 out of 5

          “Jordan Baumstark for sure conjures Mac Miller vibes, but the retro funk and groove to this track ads an old school feeling to the mix as well. This is one of those tracks that feels like something you’ve heard before from your very first listen. Not in an unoriginal copycat or tired sort of way, but in that it just feels comfortable and classic.”
          — Travis Erwin (LA on Lock Blogger)
          March 05, 2021 /Travis Erwin
          jordanbaumstark, fashionablylate, laonlock
          Music Videos, Rap, Hip-Hop, Conscious
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            blvff.jpg

            Blvff x nikmoody - TRACK 2 [Music Video Review]

            March 05, 2021 by Travis Erwin in Music Videos, Hip-Hop, Conscious

            Rating: 4 out of 5

            “Every artist has to hustle to carve out their place, and there are a ton of tracks highlighting that struggle, so it is a tough theme to hit and stand out. Blvff and nikmoody were able to do that here with a dark and gritty flow that feels honest and true without trying too hard. The strength is in the delivery, and the writing, and the lines land with precision allowing the listener to feel the tired determination.”
            — Travis Erwin (LA on Lock Blogger)
            March 05, 2021 /Travis Erwin
            blvff, nikmoody, track2, laonlock
            Music Videos, Hip-Hop, Conscious
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              hollywoodhills.jpg

              Casey Baer - Hollywood Hills [Music Video Review]

              February 26, 2021 by Travis Erwin in Music, Commercial, Music Videos

              Rating: 4 out of 5

              “Casey Baer brings vocal power to this track about the pursuit of the dream. California and the ‘Hollywood Hills’ have long called dreamers of all types, but the struggle to stand out and achieve those goals is fraught with pitfalls and dangers and it gets damn tough to make it unscathed. This ballad details that struggle quite well, and you can feel the hope and anguish within the words.”
              — Travis Erwin (LA on Lock Blogger)
              February 26, 2021 /Travis Erwin
              caseybaer, 12am, hollywoodhills, laonlock
              Music, Commercial, Music Videos
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                contact.jpg

                Caleborate - Contact (ft. Kota the Friend) [Music Video Review]

                February 26, 2021 by Travis Erwin in Lyric Video, Music Videos, Rap, Hip-Hop, Conscious

                Rating: 4.5 out of 5

                “The writing and lyrical progression of this track hooked me in and held me for the duration of this smooth groove. Caleborate, along with Kota the Friend, did not add any unnecessary embellishments to this track relying on the truth and strong emotion to bring the words alive. The lyric video allows you to decipher the lyrics in a next level kind of way and this is simply good songwriting delivered in an unassuming manner.”
                — Travis Erwin (LA on Lock Blogger)
                February 26, 2021 /Travis Erwin
                caleborate, kotathefriend, contact, laonlock
                Lyric Video, Music Videos, Rap, Hip-Hop, Conscious
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                  hopealliswell-1000-1613568997594.jpg

                  Jon Hope "Where We Come From (feat. Jim Jones)" / "THS (feat. Israel Wusu)” [Music Video Review]

                  February 25, 2021 by Kreadiv Kesh in Commercial, Conscious, Music Videos, Hip-Hop

                  Rating: 5 out of 5

                  “Principles..Hopes..Diligence.

                  Jon Hope is back with friends. He delivers ‘Where we Come From with Jim Jones and THS with Israel Wusu’. The poetic split is an introduction to survival with reflection on that Hope Shxt. People must understand that no matter how hard your life is or how deep of the hustle you are in there is still hope.”
                  — Kreadiv Kesh (LA On Lock Blogger)
                  February 25, 2021 /Kreadiv Kesh
                  LAOnlock
                  Commercial, Conscious, Music Videos, Hip-Hop
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                    ETHOS XCIX- Leave Me [Review]

                    February 25, 2021 by Kreadiv Kesh in Commercial, Music Videos

                    Rating: 5 out of 5

                    “You ever wanted to talk but felt like it was pointless? ETHOS XCIX new single ‘Leave Me’ is a direct intro to a pointless feeling. The song starts with realizing you are fxcked up and can’t be saved. He recaps on things he has heard before but at the end of it all he is twisted. I also like the solo EDM instrumentals throughout the song. ”
                    — Kreadiv Kesh (LA On Lock Blogger)

                    February 25, 2021 /Kreadiv Kesh
                    LAOnlock
                    Commercial, Music Videos
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                      hashtag.jpg

                      Arlo Maverick - Hashtag (feat. Riwo) [Music Video Review]

                      February 19, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                      Rating: 4.5 out of 5

                      “Stark simple truth — that hits hard!

                      Arlo Maverick delivers lines and truths that are unfortunately far too true. The imagery of the video is powerful and the gospel like delivery of the chorus adds an emotional depth that really hits home. Strong track and video and the power of the hook hits hard.”
                      — Travis Erwin (LA on Lock Blogger)
                      February 19, 2021 /Travis Erwin
                      arlomaverick, riwo, hashtag, laonlock
                      Music Videos, Rap, Hip-Hop, Conscious
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                        alonetogether.jpg

                        Anja Kotar - Alone Together [Music Video Review]

                        February 19, 2021 by Travis Erwin in Music Videos, Electro Pop

                        Rating: 4 out of 5

                        “We have spent a lot of time in isolation this past year and the emotional toll is undeniable. Anja Kotar has distilled much of those feelings into a beautiful Pop song. ‘Alone Together’ captures the rise and fall of emotions and the sort of sweeping uncertainty that has been covering us all. ”
                        — Travis Erwin (LA on Lock Blogger)
                        February 19, 2021 /Travis Erwin
                        anjakotar, alonetogether, laonlock
                        Music Videos, Electro Pop
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                          Ashleigh Bankx -Angel [Music Video Review]

                          February 18, 2021 by Kreadiv Kesh in Music Videos, R&B, Neo-Soul

                          Rating: 5 out of 5

                          “It’s Black History Month and Ashleigh Bankx highlights black love. Ashleigh Bankx delivers artistry in a poetic visual for her new single ‘Angel’. She highlights black love and the essence of being there for someone.

                          Ashleigh says: “‘Angel’ is about self-liberation, understanding and valuing yourself through past experiences with relationships and society. The song is about black love and centers around the concept of self-love, self-confidence, self-pride and the unity of and journey between two lovers.”
                          — Kreadiv Kesh (LA On Lock Blogger)

                          "Angel" is a sultry, impassioned Black love song that arrives with accompanying visuals to set the tone for Valentine's Day and anyone that's experienced the...

                          February 18, 2021 /Kreadiv Kesh
                          LAOnlock
                          Music Videos, R&B, Neo-Soul
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                            Dayway x Mike Jay Take Yo Gang - [Music Video Review]

                            February 18, 2021 by Kreadiv Kesh in Music Videos, Rap, Trap

                            Rating: 4 out of 5

                            “Give a song a hard beat and you can’t help but to like it. Dayway and Mike Jay deliver a song that is full of energy but serious AF. Their latest single ‘Take Yo Gang’ is reassurance of what happens when someone crosses you.”
                            — Kreadiv Kesh (LA On Lock Blogger)

                            Follow Dayway on Instagram: https://www.instagram.com/daywayofficialTwitter: https://twitter.com/daywayofficialBooking email: biz4dayway@gmail.com

                            February 18, 2021 /Kreadiv Kesh
                            LAOnlock
                            Music Videos, Rap, Trap
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                              roommate.jpg

                              AJ Smith - Roommate [Music Video Review]

                              February 18, 2021 by Travis Erwin in Music Videos, Singer/Songwriter, Indie Pop

                              Rating: 4 out of 5

                              “This track has a fun light air about it but still brings an honest and earnest vulnerability. AJ Smith is having fun here with a track written to ask his girlfriend to move in with him. the ukulele driven track tips its hat to classic doo wop, as well as other influences, and ends up just be an entertaining delight.”
                              — Travis Erwin (LA on Lock Blogger)
                              February 18, 2021 /Travis Erwin
                              ajsmith, roommate, laonlock
                              Music Videos, Singer/Songwriter, Indie Pop
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                                septemberskies.jpg

                                STF - September Skies [Music Video Review]

                                February 13, 2021 by Travis Erwin in Music Videos, Commercial, Singer/Songwriter

                                Rating: 4 out of 5

                                “Simple honesty in the trademark of this track by STF. Genuine emotions are to be found not only in the actual songwriting, but the tender delivery as well. Reminded me a bit of Phillip Phillips. Add this one to your reflective playlists for those times you want to take a calm memory trip into your past.”
                                — Travis Erwin (LA on Lock Blogger)
                                February 13, 2021 /Travis Erwin
                                stf, septemberskies, laonlock
                                Music Videos, Commercial, Singer/Songwriter
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                                  souljamentality.jpg

                                  LiBand - Soulja Mentality [Music Video Review]

                                  February 13, 2021 by Travis Erwin in Music Videos, Rap, Autotune

                                  Rating: 4 out of 5

                                  “We recently featured another track from LiBand and that one delivered with unflinching bravado and confidence. This time the flow is a bit more low key, but the unique tone carries the day.

                                  Layed over trap keys and skittering 808s, this flow is more of a steady resolve and mindset than a swaggering boast. In this diversity of styles and sounds, LiBand impresses and verifies he is an artist that is here to stay.”
                                  — Travis Erwin (LA on Lock Blogger)
                                  February 13, 2021 /Travis Erwin
                                  liband, souljamentality, laonlock
                                  Music Videos, Rap, Autotune
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                                    TEKE::TEKE - Meikyu [Music Video Review]

                                    February 11, 2021 by Travis Erwin in Music Videos, Punk, Rock, Indie Rock

                                    Rating: 4 out of 5

                                    “This track hit me like a fever dream. A dream I might have after getting drunk on Sake and then falling asleep while watching Pulp Fiction. I gotta be straight up honest and say I’m not sure what captivated me so much on this track, because I can’t translate a word lyrically, but the Japanese Surf Rock sound hooked me and wouldn’t let go.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    February 11, 2021 /Travis Erwin
                                    TEKE::TEKE, meikyu, laonlock
                                    Music Videos, Punk, Rock, Indie Rock
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                                      maguire-cover-1531475366544.jpeg

                                      MAGUIRE - Melt [Music Video Review]

                                      February 08, 2021 by Kreadiv Kesh in Music Videos, Commercial

                                      Rating: 4 out of 5

                                      “Maguire’s new single ‘Melt’ is a ballad with emotive vocals.

                                      As she stands in a hall way she begins walking and searching for the truth. As she finds him their souls are shown connecting in a peaceful dance. The singer songwriter just doesn’t deliver us a new song off her forthcoming EP “Fantasies” she delivers us art.”
                                      — Kreadiv Kesh (LA On Lock Blogger)
                                      February 08, 2021 /Kreadiv Kesh
                                      LAOnlock
                                      Music Videos, Commercial
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                                        Dax - KILLSHOT 3 [Music Video Review]

                                        February 06, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious, Autotune

                                        Rating: 4 out of 5

                                        “Dax never holds back. LA on Lock visitors have seen the tracks we share from this Independent artist who unflinchingly does things his way. With theatrical music videos and a passionate flows that come straight at you Dax always has something to say and he is never afraid to say it.

                                        Here on ‘KILLSHOT 3’ he hits on all of that and more, in what could be construed as a personal anthem on the state of the musical industry and the struggle artists such as himself face.”
                                        — Travis Erwin (LA on Lock Blogger)
                                        February 06, 2021 /Travis Erwin
                                        dax, killshot3, laonlock
                                        Music Videos, Rap, Hip-Hop, Conscious, Autotune
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