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Nep Jennings - MR [Music Video Review]

December 30, 2022 by Travis Erwin in Music Videos, Trap, Rap, Hip-Hop

Rating: 4 out of 5

“The combination of attitude and strong writing sold this track for me. Lines like ... ‘I’d rather be paranoid than comfortable ...’ hooked me in and offered big perspectives in few words and that gave the track a powerful impact.

The tone of the flow is quiet confidence and a hard edged take on the world that is certainly warranted and accurate. Nep Jennings is a voice worth hearing with words that need to be said. ”
— Travis Erwin ~ LA on Lock Blogger
December 30, 2022 /Travis Erwin
nepjennings, mr, laonlock
Music Videos, Trap, Rap, Hip-Hop
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    DEVADO - The sad song (Give it up) [Music Video Review]

    December 10, 2022 by Travis Erwin in Music Videos, Commercial

    Rating: 4 out of 5

    “Life always presents those problems that have no easy answer. And sometimes we want or desire something that is unattainable or nearly impossible and either way how we respond and battle is key to where we go from there. DEVADO performs this track with heartfelt precision and grace and in the vocals there is a thread of hope and understanding that will no doubt comfort others stuck in the same brand emotional situation.”
    — Travis Erwin ~ LA on Lock Blogger
    December 10, 2022 /Travis Erwin
    devado, thesadsong, laonlock
    Music Videos, Commercial
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      Liv Hanna - Buried Alive [Music Video Review]

      December 10, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary

      Rating: 4 out of 5

      “Liv Hanna possess the kind of powerful and emotive vocals that hook the listener from the very first note. The emotion here is palpable and the lyrical build is emotionally tight making the track a tight grip on the mind and soul. ‘Buried Alive’ is the kind of writing that will no doubt mean different things to different people but our various life experiences tend to lead us to view and hear art in different ways and this track is definitely artfully performed. ”
      — Travis Erwin ~ LA on Lock Blogger
      December 10, 2022 /Travis Erwin
      livhanna, buriedalive, laonlock
      Music Videos, Electro Pop, Commercial, Adult Contemporary
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        The Collection - Rose Colored Glasses [Music Video Review]

        December 10, 2022 by Travis Erwin in Music Videos, Indie Pop, Pop, Rock, Folk

        Rating: 4.5 out of 5

        “It is never easy to see the postives after a break up but, ‘Rose Colored Glasses,’ from North Carolina indie-pop band The Collection hopes to change that. The single is the third single released from their new EP, How to Survive an Ending, due out on January 27, 2023. The track has a Folksy Pop vibe and is easy to fall in and connect emotionally. A track of uplifting energy and hope despite the end of the relationship. ”
        — Travis Erwin ~ LA on Lock Blogger
        December 10, 2022 /Travis Erwin
        thecollection, rosecoloredglasses, laonlock
        Music Videos, Indie Pop, Pop, Rock, Folk
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          Tea Janee - I Don't Wanna Talk About It [Music Video Review]

          December 06, 2022 by Travis Erwin in Music Videos, Pop, Commercial

          Rating: 4 out of 5

          “Few things in this world are straightforward, but Tea Janee is advocating for one thing to be that way ... And that one thing is sex.

          This song is sultry in a Pop kind of way with it directness and teasing tone. Like Britney meshed with Arianna Grande this is a pure Pop lust-filled track with just a bit of Bubblegum to the delivery style. The vocal talent and tone of the track stays light but the intent is purely carnal.”
          — Travis Erwin ~ LA on Lock Blogger
          December 06, 2022 /Travis Erwin
          teajanee, idon'twannatalkaboutit, laonlock
          Music Videos, Pop, Commercial
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            BOWIE - Milk Me [Music Video Review]

            November 26, 2022 by Travis Erwin in Music Videos, Electro Pop, Alternative, Pop

            Rating: 4 out of 5

            “BOWIE unleashes this haunting condemnation of modern societal ideals and the brooding emotive build hooks the listener with power and a bit of condemnation as we all are guilty of the crimes highlighted by this well-written track. The dark undertones of the production are a perfect mate to the expressive vocal style that has some comparison to Florence and the Machine.

            This is a track that gives off nuance and emotions in layers so give it more than one listen to truly take a deep dive in this finely crafted song. ”
            — Travis Erwin ~ LA on Lock Blogger
            November 26, 2022 /Travis Erwin
            bowie, milkme, laonlock
            Music Videos, Electro Pop, Alternative, Pop
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              Nicky Youre - Eyes On You [Music Video Review]

              November 19, 2022 by Travis Erwin in Music Videos, Commercial

              Rating: 3.5 out of 5

              “Nicky Youre drops this pure Pop diamond with its sparkling hook and energetic melody. We’ve all done things in the pursuit of love and admiration from a crush that we swore we wouldn’t and usually those acts don’t help us land their affection but hey, you gotta take your shot. This track is all about that and sometimes we get surprised. The video is lighthearted and adds to the emotions of the song.”
              — Travis Erwin ~ LA on Lock Blogger
              November 19, 2022 /Travis Erwin
              nickyyoure, eyesonyou, laonlock
              Music Videos, Commercial
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                GAYLE - ALEX [Music Video Review]

                October 25, 2022 by Travis Erwin in Music Videos, Commercial

                Rating: 4 out of 5

                “The world is full of break up songs but few artists can command the emotional resonance that GAYLE delivers. ‘ALEX’ is real and genuine and feels like the stream of consciousness we all go through when making such decisions. The song has a fun light edge despite the heavy subject matter. It feels a whole lot like a conversation with a friend about relationships and in that familiarity is a comfort that is pure artistry. ”
                — Travis Erwin ~ LA on Lock Blogger
                October 25, 2022 /Travis Erwin
                gayle, alex, laonlock
                Music Videos, Commercial
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                  Kia Rose DrUgS + cAnDy - [ Review ]

                  October 23, 2022 by Kreadiv Kesh in Music Videos, Electro Pop

                  Rating: 4 out of 5

                  “Kia Rose “DrUgS + cAnDy is a different type of pop song. The video is visually cute but it takes you into the mind of someone who has their head in the clouds. Somethings seem larger than others and your best friend could be a teddy bear. You are stuck between tripping and having fun but in the moment find a way to relax. ”
                  — Kreadiv Kesh [LA On Lock Blogger]
                  October 23, 2022 /Kreadiv Kesh
                  LAOnlock
                  Music Videos, Electro Pop
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                    Olivia Penalva -Assembly Required [Music Video Review]

                    September 29, 2022 by Kreadiv Kesh in Music Videos

                    Rating: 5 out of 5

                    “The setting and the guitar strings sets the mood for the intro. Olivia Penalva sets the stage in her latest single “Assembly Required”. She lays out the instruction of falling in love with her. She knows she isn’t perfect but does have the ability to open her heart and love again as long as you are willing to put her together.”
                    — Kreadiv Kesh [LA On Lock Blogger]
                    September 29, 2022 /Kreadiv Kesh
                    LAOnlock
                    Music Videos
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                      VIZE x R3HAB - One Last Time [Music Video Review]

                      September 28, 2022 by Travis Erwin in Music Videos, EDM, Commercial

                      Rating: 4 out of 5

                      “If the idea of EDM is truly to get you up and moving, then ‘One Last Time’ from VIZE and R3HAB certainly hits the target. Sure, the vibe is chill for the genre, but the track is engaging at the same time, and while the track isn’t the high energy club banger that dominates the gerne, it is certainly engaging and enthralling. The strong vocals and production make it an impossible track to ignore both physically and emotionally. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      September 28, 2022 /Travis Erwin
                      vize, r3hab, onelasttime, laonlock
                      Music Videos, EDM, Commercial
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                        Mixed Kid Fridays - Something To Shout [Music Video Review]

                        September 13, 2022 by Travis Erwin in Music Videos, Punk, Pop, Alternative

                        Rating: 4 out of 5

                        “A big chanting anthem, that feels a bit like a drunken sing-a-long in the best of ways. Mixed Kid Fridays are clearly having fun, and this bold and sparing track embodies that.

                        The track is truly ‘Something To Shout’ about, and it is futile to resist the energy of this one. A great party song for you and your friends to belt out once you have all properly lubricated your vocal chords.”
                        — Travis Erwin ~ LA on Lock Blogger
                        September 13, 2022 /Travis Erwin
                        mixedkidfridays, somethingtoshout, laonlock
                        Music Videos, Punk, Pop, Alternative
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                          8 BALL AND MJG - They Don't Love You [Music Video Review]

                          September 07, 2022 by Kreadiv Kesh in Music Videos, Music, Rap

                          Rating: 5 out of 5

                          “They gave us a snippet during the Verzuz battle but 8 Ball and MJG are coming back with the classics. Their latest single “They Don’t Love You” is about knowing how to recognize the fake people in your life. The are staying true to their roots with the classic Memphis beat and visual location. ”
                          — Kreadiv K [LA On Lock Bloggers]
                          September 07, 2022 /Kreadiv Kesh
                          LAOnlock
                          Music Videos, Music, Rap
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                            Arkells - Teenage Tears [Music Video Review]

                            September 05, 2022 by Travis Erwin in Music Videos, Indie Pop, Alternative

                            Rating: 4 out of 5

                            “The Arkells are joined here by Tegan and Sara on this heartfelt track. ‘Teenage Years’ hits all the feels and the blend of voices play off of each other to add to the emotional intensity of the build. The writing is spot on and the delivery every bit as flawless. A track you can listen to over and over again and pick up new nuances each time you do so. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            September 05, 2022 /Travis Erwin
                            arkells, teganandsara, teenagetears, laonlock
                            Music Videos, Indie Pop, Alternative
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                              Big Boss Vette - "Snatch" (Remix) ft. Flo Milli & Saucy Santana [Review]

                              August 31, 2022 by Kreadiv Kesh in Music Videos

                              Rating: 4 out of 5

                              “Big Vette is snatching our souls with the remix to “Snatch” with Flo Milli and Saucy Santana. The beat stays the same but the lyrics hit harder than ever on each verse.

                              They come with analogies that will have you using each one for social media captions or just keep snatching his soul.”
                              — Kreadiv Kesh [LA On Lock Blogger]
                              August 31, 2022 /Kreadiv Kesh
                              LAOnlock, FloMilli, SaucySantana
                              Music Videos
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                                anees - Leave Me [Music Video Review]

                                August 26, 2022 by Travis Erwin in music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary

                                Rating: 4.5 out of 5

                                “A smooth easy groove with Reggae and Pop influences in the tone and delivery. An ode to love and the disappointment we fell when we let that other person down and do them wrong. The pain is tangible and the passion emotes through in every line. A song of directness and emotional pain that is an apology of sorts but also a pledge to be better. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                August 26, 2022 /Travis Erwin
                                anees, leaveme, laonlock
                                music, Music Videos, Contemporary R&B, Commercial, Adult Contemporary
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                                  Madison Beer - Dangerous [Music Video Review]

                                  August 26, 2022 by Travis Erwin in Music Videos, Commercial, Bedroom, Adult Contemporary

                                  Rating: 4 out of 5

                                  “Madison Beer slows it down in the this tender and vulnerable refrain about personal reflection and responsibility. The track has a far more theatrical feel than other tracks I’ve heard from Beer’s, but the vocal talent shines and the emotion is tangible.

                                  We as humans tend to blame others or even fate when things do not go our way but sometimes we have to realize that is ‘Dangerous’ to our own growth and development.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  August 26, 2022 /Travis Erwin
                                  madisonbeer, dangerous, laonlock
                                  Music Videos, Commercial, Bedroom, Adult Contemporary
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                                    Yung Wacho x Inner State 81 - Gushy [Music Video Review]

                                    August 26, 2022 by Travis Erwin in Music Videos, Electro Pop, Rap

                                    Rating: 4 out of 5

                                    “Yung Wacho drops this Pop infused Rap flow that conveys an emotional energy that is hard to escape. A fun ride that is easy to connect with and sing along to. We’ve all had that crush that inspires us and this track used that as the muse to create a fun Commercial track that will no doubt be added to many playlists shared with crushes. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    August 26, 2022 /Travis Erwin
                                    yungwacho, innerstate81, gushy, laonlock
                                    Music Videos, Electro Pop, Rap
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                                      FLYNN - Regrets [Music Video Review]

                                      August 12, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary

                                      Ratng: 4 out of 5

                                      “It is hard to navigate life without a few ‘Regrets’ along the way and FLYNN takes on that subject with his latest track. Ending a relationship is never easy, but sometimes in our attempts to find what we are missing we realize are actions were a mistake and it’s hard to traverse a burned out bridge. This energetic Electro Pop track takes that very road and does so with energy and verve.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      August 12, 2022 /Travis Erwin
                                      flynn, regrets, laonlock
                                      Music Videos, Electro Pop, Commercial, Adult Contemporary
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                                        Sam Olyott - On Your Own [Music Video Review]

                                        August 12, 2022 by Travis Erwin in Music Videos, Singer/Songwriter, Adult Contemporary

                                        Rating: 4.5 out of 5

                                        “Sam Olyott hooks the listener with an emotive and vulnerable delivery that sets the tone from the very first line. ‘On Your Own’ is fueled by heartache and anger but this isn’t the kind of petty revenge track that dominates Commercial music.

                                        This is a well though out moment of ... yeah go and try to do better out there because I gave all of myself and that wasn’t good enough for a taker like yourself. The writing feels real and genuine and you can feel it all the way through.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        August 12, 2022 /Travis Erwin
                                        samolyott, onyourown, laonlock
                                        Music Videos, Singer/Songwriter, Adult Contemporary
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