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Ava Valianti - Wishing Well [Music Feview]

November 24, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop

Rating: 3.5 out of 5

“The vocal tone and emotive delivery is what held me initially to Ava Valianti’s latest single, ‘Wishing Well.’

That said the writing is poignant and meaningful and offers a melancholy type of nostalgia we all feel from time to time.

The world marches on, and with it change is inevitable, but as we say goodbye to the many little things that were part of our childhoods we also lose little pieces of ourselves. Those losses do as much to shape who we are as the new additions that replace them. We are all constantly shedding our skin, in both a literal and figurative sense and this song captures it so well.”
— Travis Erwin ~ LA on Lock Blogger
November 24, 2024 /Travis Erwin
avavalianti, wishingwell, laonlock
Music, Commercial, Alternative, Pop
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    Halo Kitsch - BETWEEN YOUR TEETH [Music Review]

    November 05, 2024 by Travis Erwin in Music, Alternative, Pop, Rock

    Rating: 4.5 out of 5

    “Halo Kitsch has some fun calling out the fake hypocrisy of those who work so damn hard to be perfect. Perfect and predictable is a manufactured illusion fed these days by social media likes and follows. ‘BETWEEN YOUR TEETH’ is an ode to the real ones, the true friends that will tell you not what you want to hear, but what you NEED to hear.”
    — Travis Erwin ~ LA on Lock Blogger
    November 05, 2024 /Travis Erwin
    halokitsch, betweenyourteeth, laonlock
    Music, Alternative, Pop, Rock
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      Luci - Loner [Music Review]

      November 05, 2024 by Travis Erwin in Music, Future Bass, EDM, Electro Pop, Dance, Pop

      Rating: 3.0 out of 5

      “Luci began her career as a an EDM producer and that influence is clear on this track, though the vocal side certainly has Pop sensibilities.

      ’Loner’ is an emotive and vulnerable track in its best moments, though for me the harder drops and production that turned toward a Future Bass/EDM style got in the way of the emotions at times.

      For me this track shined the brightest with Luci’s emotive delivery and less production behind it clouding the song. ”
      — Travis Erwin ~ LA on Lock Blogger
      November 05, 2024 /Travis Erwin
      luci, loner, laonlock
      Music, Future Bass, EDM, Electro Pop, Dance, Pop
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        Aiida - Got No Strings [Music Review]

        October 31, 2024 by Travis Erwin in Music, Commercial, Pop

        Rating: 4.5 out of 5

        “Oslo, Norway’s Aiida wastes no time getting right to the pint on ‘Got No Strings.’

        The attitude is palpable, and the writing as sharp and pointed as the delivery.

        This is pure Pop Gold in the vein of Britney at her best. ”
        — Travis Erwin ~ LA on Lock Blogger
        October 31, 2024 /Travis Erwin
        aiida, gotnostrings, laonlock
        Music, Commercial, Pop
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          Joshua Golden - I Can't Wait To Meet You [Music Review]

          October 31, 2024 by Travis Erwin in Music, Trap, Rap, Pop, Alternative

          Rating: 4.5 out of 5

          “Most of us long to find that elusive soulmate, and while waiting, we come up with our ideas and ideals of what that person will be like. Joshua Golden taps into those expectations with his tack, ‘I Can’t Wait To Meet You.’

          The song straddles that line between Pop and Rap to create a Commercial track that should appeal to a wide audience. The emotion and performance and added snippets of conversation on each end really come together to feel true and genuine.”
          — Travis Erwin ~ LA on Lock Blogger
          October 31, 2024 /Travis Erwin
          joshuagolden, ican'twaittomeetyou, laonlock
          Music, Trap, Rap, Pop, Alternative
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            Dead Rose - Losing Oxygen (ft. Stella Smyth) [Music Review]

            October 31, 2024 by Travis Erwin in Music, Dance, Future Bass, Pop, Trap

            Rating: 2.5 out of 5

            “This track is a classic example of so many submission we receive here at LA on Lock. There is clear and obvious vocal talent, and even the arrangement has musical potential, the overall track lacks a clean production and build.

            From a few pauses and skips that at least felt unintentional, to the mix, which left the vocals feeling too distant at times this track just didn’t quite realize its full potential for me. And yet, I can tell the artistry and talent it is simply a matter of getting it all put together in a tidier package.”
            — Travis Erwin ~ LA on Lock Blogger
            October 31, 2024 /Travis Erwin
            deadrose, losingoxygen, stellasmyth, laonlock
            Music, Dance, Future Bass, Pop, Trap
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              Ingrid Avison - Time Travelling Cowboy [Music Video Review]

              October 31, 2024 by Travis Erwin in Music, Music Videos, Alternative, Pop, Americana

              Rating: 3.5 out of 5

              “Ingrid Avison unleashes her debut single, ‘Time Travelling Cowboy.’ The emotive delivery highlight Avison’s songwriting and vocal talent.

              With a slight tremble at times that sells the words well, Avison has that classic Americana vibe that feels like a kinder softer Lucinda Williams mixed with some of the strong emotion of a Brandi Carlile.

              I did at times crave a stronger sense of build and escalation from the arrangement.”
              — Travis Erwin ~ LA on Lock Blogger
              October 31, 2024 /Travis Erwin
              ingridavison, timetravellingcowboy, laonlock
              Music, Music Videos, Alternative, Pop, Americana
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                Kylie Rothfield - The Barrel [Music Review]

                October 31, 2024 by Travis Erwin in Music, Alternative, Pop

                Rating: 4 out of 5

                “Kylie Rothfield caught the attention of Alicia Keys and afte rthis track you’ll understand why. ‘The Barrel’ is a smooth Alt Pop track dripping with emotion and vocal talent. The track ahs some late 80s or early 90s vibes yet still has a contemporary vibe thanks to the writing and strong emotive performance of Rothfield. ”
                — Travis Erwin ~ LA on Lock Blogger
                October 31, 2024 /Travis Erwin
                kylierothfield, thebarrel, laonlock
                Music, Alternative, Pop
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                  Eden Rain - Taking [Music Review]

                  October 30, 2024 by Travis Erwin in Music, Alternative, Pop

                  Rating: 3 out of 5

                  “London-based artist Eden Rain takes an Alt Pop angle on her latest single ‘Taking.’

                  The track comes from her highly anticipated upcoming EP, ‘Anyway, How Are You?’

                  The narrative style lyricism works well here though I did crave a more emotive edge given the vocal side is produced to give a low-key distant kind of vibe. Rain does offer a nie look at the complexities of human relationships, while unraveling the intricate dynamics of the people around her.”
                  — Travis Erwin ~ LA on Lock Blogger
                  October 30, 2024 /Travis Erwin
                  edenrain, taking, laonlock
                  Music, Alternative, Pop
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                    Richard Tyler Epperson - All My Life [Music Review]

                    October 30, 2024 by Travis Erwin in Music, Pop, Rock, Alternative

                    Rating: 3.5 out of 5

                    “Richard Tyler Epperson taps into his personal history with the track, ‘All My LIfe.’

                    The talented songwriter has taken a song that his father first recorded as a, acoustic demo and put his own spin on it to create a link and legacy with his father. Motivated by the recent passing of his father, Epperson utilizes the emotion and meaning to give us a song that is personally meaningful to him that also has the ability to resonate with others in an impactful way.”
                    — Travis Erwin ~ LA on Lock Blogger
                    October 30, 2024 /Travis Erwin
                    richardtylerepperson, allmylife, laonlock
                    Music, Pop, Rock, Alternative
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                      Dax - Lonely Dirt Road [Music Video Review]

                      October 11, 2024 by Travis Erwin in Music Videos, Alternative, Rock, Pop, Country

                      Rating: 4 out of 5

                      “Dax is a versatile artist adept at conveying emotion via a variety of genres, but you can always hear and feel the passion fueling his artistry.

                      ’Lonely Dirt Road’ straddles that line between the Rock and the Nashville style of modern Pop Country. The delivery is deliberate and emotive. A few times I craved a touch less production on the vocal side because I have faith Dax could have delivered these emotional words straight up with quite so much production coloring the sound. That said, this is a track that is accessible to all and one easy to feel as much as you hear.”
                      — Travis Erwin ~ LA on Lock Blogger
                      October 11, 2024 /Travis Erwin
                      dax, lonelydirtroad, laonlock
                      Music Videos, Alternative, Rock, Pop, Country
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                        Lisa Heller - LOSER! [Music Review]

                        October 11, 2024 by Travis Erwin in Music, Pop, Punk, Alternative, Rock

                        Rating: 4 out of 5

                        “Lisa Heller is anything but a ‘Loser!!’ Though she sings that refrain with ease and kill. Delivery a Pop Punk brand of high-energy, Heller straddles the line of Pop Princess and Punk Girl Bad-Ass quite ably.

                        It’s hard to imagine her losing anything she wants to keep but this tracks has punch and you can’t help but believe in the performance and the artist.”
                        — Travis Erwin ~ LA on Lock Blogger
                        October 11, 2024 /Travis Erwin
                        lisaheller, loser!, laonlock
                        Music, Pop, Punk, Alternative, Rock
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                          Caroline Romano - Pretty Boys [Music Review]

                          October 11, 2024 by Travis Erwin in Music, Commercial, Alternative, Pop, Rock

                          Rating: 4.5 out of 5

                          “Caroline Romano always delivers with a strong emotive performance and this latest single, ‘Pretty Boys,’ delivers on those expectations.

                          ’Pretty Boys is my honest recount of heartbreak,’ Caroline shares. ‘It’s like reading straight from my diary—a dramatic story with a terribly disappointing ending. The song is a cautionary tale about the blurry line between friendship and something more. Just because you’ve kissed him doesn’t mean you should do it again, and just because he looks at you that way doesn’t mean you’re the only one.’

                          Romano knows how to tap into her own experiences and emotions to give listeners a full spectrum of artistry. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          October 11, 2024 /Travis Erwin
                          carolineromano, prettyboys, laonlock
                          Music, Commercial, Alternative, Pop, Rock
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                            Shriya - Her

                            October 04, 2024 by Travis Erwin in Music, Commercial, Adult Contemporary, Alternative, Pop

                            Rating: 4 out of 5

                            “A big soaring Alt Pop track with singer/songwriter vibes, ‘Her’ offers a smooth and emotional build that speaks to the insecurities and fears many of us possess. WIth that said, this track avoids a wallowing kind of despair, delving instead onto an honest vulnerability that makes the lyrics feel real and of course the talented performance hooks the listener in from the very beginning.”
                            — Travis Erwin ~ LA on Lock Blogger
                            October 04, 2024 /Travis Erwin
                            shriya, her, laonlock
                            Music, Commercial, Adult Contemporary, Alternative, Pop
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                              Estella Dawn - Julian [Music Review]

                              September 27, 2024 by Travis Erwin in Music, Indie Pop, Alternative, Pop

                              Rating: 4.5 out of 5

                              “If you don’t know Estella Dawn by now then you clearly haven’t been reading my blogs and reviews. Dawn is a talented Pop artists from the San Diego area and I have featured a number of her tracks. ‘Julian is but the latest from this talented artist that continues to create and perform talented songs that entertain while delivering emotional depth and intelligence.

                              Dawn is one of my favorite Southern California artists and really has proven her place in the So Cal musical landscape. Now the rest of the world needs to catch up.”
                              — Travis Erwin ~ LA on Lock Blogger
                              September 27, 2024 /Travis Erwin
                              estelladawn, julian, laonlock
                              Music, Indie Pop, Alternative, Pop
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                                Richard Tyler Epperson - Dream [Music Review]

                                September 26, 2024 by Travis Erwin in Music, Indie Rock, Alternative, Rock, Pop

                                Rating: 4 out of 5

                                “The wordplay is cleverly and intelligently rendered on this Indie Rock gem from Richard Tyler Epperson. ‘Dream’ is an ode to taking care of you own mental space, the dance between reality and escapism because let’s face it we all need a break from all that life hits us with. But of course you can’t let the mind wander to far or you never really get where you want to go.”
                                — Quote Source
                                September 26, 2024 /Travis Erwin
                                richardtylerepperson, dream, laonlock
                                Music, Indie Rock, Alternative, Rock, Pop
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                                  Òlah Bliss - Bang Bang [Music Review]

                                  September 20, 2024 by Travis Erwin in Music, Alternative, Pop, Commercial

                                  Rating: 4 out of 5

                                  “Originally hailing from Poland, Olah Bliss now dwells within the musical landscape of London. ‘BAng Bang’ is a timeless Alt Pop offering that would have been at home any of the last several decades, which is a testament to the versatility and range of talent on display in the track.

                                  Bliss’s performance is engaging and nuanced and the energetic build is gripping. Musically, the hard edges and industrial feel adds to the emotion of the track in a meaningful way. All of which highlights the artistry and carefully crafted nature of this song. ”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  September 20, 2024 /Travis Erwin
                                  olahbliss, bangbang, laonlock
                                  Music, Alternative, Pop, Commercial
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                                    SABAI - Are You Happy Now (feat. Linney) [Music Review]

                                    September 18, 2024 by Travis Erwin in Music, Future Bass, Pop, Commercial

                                    Rating: 4 out of 5

                                    “SABAI teams up with Linney to bring this track to life. ‘Are You Happy Now’ is a Future Bass track with clear Pop influence.

                                    The lingering ghosts of past relationships can haunt us all and it is normal to sometimes wonder where they are now and if they are happy. I suppose what we want for that other person all depends how things ended but this track does a great job of allowing us to feel both sides of a complex array of emotions. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    September 18, 2024 /Travis Erwin
                                    sabai, linney, areyouhappynow, laonlock
                                    Music, Future Bass, Pop, Commercial
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                                      The Kind - nashville [Music Review]

                                      September 18, 2024 by Travis Erwin in Music, Alternative, Pop

                                      Rating: 4.5 out of 5

                                      “The Kind is a male/female duo from the UK and it is clear they share a powerful chemistry that is tangible in their creative artistry.

                                      ’nashville’ is a song of yearning hope and vulnerability. An Alt Pop bit of emotional perfection that grips the mind, body, and soul to anyone that has ever experienced a deep, unrequited yearning. ”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      September 18, 2024 /Travis Erwin
                                      thekind, nashville, laonlock
                                      Music, Alternative, Pop
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                                        Rhea Ray - Wild One [Music Review]

                                        September 03, 2024 by Travis Erwin in Music, Pop, Commercial, Dance

                                        Rating: 3.5 out of 5

                                        “A high energy Pop track with one foot planted in the retro sound of the 80s and the other here in the present to give the song a nice contemporary Commercial vibe.

                                        Rhea Ray delivers a pleasing performance with ‘Wild One.’ The temp and build keep it all interesting though I did crave more lyrical depth overall. Still, this is a fun party time track about the roller coaster ride of infatuation and love and how we all crave another hit soon as the high fades. ”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        September 03, 2024 /Travis Erwin
                                        rhearay, wildone, laonlock
                                        Music, Pop, Commercial, Dance
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