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goodgood.jpg

DNNY - GOOD GOOD [Review]

July 20, 2020 by Travis Erwin in Music, Electro Pop, Commercial

Rating: 4 out of 5

“The very first line hooks you in, and the build has a bit of funk in the beat to further set the hook.

’Good Good’ is a track that fills you with energy, the same sort of energy that comes with falling head over heels and losing the rest of the world as a result. The beat and build are alluring, and lyrically you can feel the power of the emotion. ”
— Travis Erwin (LA on Lock Blogger)
July 20, 2020 /Travis Erwin
dnny, goodgood, laonlock
Music, Electro Pop, Commercial
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    tellme.jpg

    Angela Parchetta - Tell Me [Review]

    July 19, 2020 by Travis Erwin in Music, Electro Pop, Pop, Commercial

    Rating: 4 out of 5

    “The soft vocals of Angela Parchetta set off this Electro Pop track that feels like summer with just a hint of a melancholic undercurrent. The build and beat is subdued, but delivers its own mood and emotional vibe that works well with the yearning tenderness of the vocal performance.

    ’Tell Me’ asks the questions that fill all of our minds from time to time.”
    — Travis Erwin (LA on Lock Blogger)
    July 19, 2020 /Travis Erwin
    angelaparchetta, tellme, laonlock
    Music, Electro Pop, Pop, Commercial
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      burnin'.jpg

      Nick Marcus - Burnin’ [Review]

      July 19, 2020 by Travis Erwin in Music, Funk, R&B, Commercial

      Rating: 4 out of 5

      “Nick Marcus drops this energetic bit of Pop Funk. ‘Burnin’ is that fire you feel when you spot that smoking hot persona that heats you up from the inside with one look.

      The beat and the funk of this track will no doubt conjure comparisons to Bruno Mars because the track has that innate sound that makes you want to get up and move.”
      — Travis Erwin (LA on Lock Blogger)
      July 19, 2020 /Travis Erwin
      nickmarcus, burnin', laonlock
      Music, Funk, R&B, Commercial
      Comment
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        peopleidon;tlike.jpg

        UPSAHL - People I Don't Like [Music Video Review]

        July 18, 2020 by Travis Erwin in Music Videos, Singer/Songwriter, Commercial

        Rating: 4.5 out of 5

        “We have all been to those parties or gatherings when we had to show our face even though we truly wanted to be anyplace else. Playing nice against your will is tough, and ‘People I Don’t Like’ is the sexiest, most alluring song about boredom and obligation you will ever hear.

        An ode to the fakeness of societal demands. ”
        — Travis Erwin (LA on Lock Blogger)
        July 18, 2020 /Travis Erwin
        upsahl, peopleidon'tlike, laonlock
        Music Videos, Singer/Songwriter, Commercial
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          emotional.jpg

          Sarah Barrios - Emotional [Music Video Review]

          July 18, 2020 by Travis Erwin in Music Videos, Singer/Songwriter, Commercial

          Rating: 4.5 out of 5

          “Some of us simply feels things more deeply, and dare I say openly, than others. Sarah Barrios reveals the introspective pain of being an ‘Emotional’ person that not only feels more deeply, but is willing to acknowledge those emotions rather than burying and pushing them away. The vocals are sweetly vulnerable and in them you can feel the angst and turmoil. ”
          — Travis Erwin (LA on Lock Blogger)
          July 18, 2020 /Travis Erwin
          sarahbarrios, emotional, laonlock
          Music Videos, Singer/Songwriter, Commercial
          Comment
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            littleguy.jpg

            Ry August - Little Guy [Review]

            July 18, 2020 by Travis Erwin in Music, Commercial, Rap

            Rating: 4 out of 5

            “Ry August drops this heartfelt flow asking for more awareness, or at the very least an honest conversation given all that 2020 has revealed about us as a society.

            The flow feels genuine and the track carried me forward keeping me invested and engaged. Bringing a good energy and a catchy hook it delivers on entertainment as well as a timely message and sentiment.”
            — Travis Erwin (LA on Lock Blogger)
            July 18, 2020 /Travis Erwin
            ryaugust, littleguy, laonlock
            Music, Commercial, Rap
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              lameboys.jpg

              Em Rose - Lame Boys [Review]

              July 12, 2020 by Travis Erwin in Music, Electro Pop, Commercial, Pop

              Rating: 4 out of 5

              “Every summer needs that pure pop sound to deliver a bit of bubblegum sweetness and energy to the warm sunny days. Em Rose has a true contender with ‘Lame Boys,’ a girl in the throes of infatuation. The track has an early Taylor Swift feel with a bit more Electro Pop flair on the back end. ”
              — Travis Erwin (LA on Lock Blogger)
              July 12, 2020 /Travis Erwin
              emrose, lameboys, laonlock
              Music, Electro Pop, Commercial, Pop
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                beautifugirl.jpg

                Stringz EMB - Beautiful Girl [Music Video Review]

                July 11, 2020 by Travis Erwin in Music Videos, Commercial

                Rating: 4 out of 5

                “Stringz EMB celebrates the powerful, the bold, the demure, the expanse of women in this uplifting and infectious track. With an engaging soulful voice that carries a unique timbre and a fun groove this track is positivity at its best.

                StringZ EMB doesn’t hold back from hyping up all the women in his music video, “Beautiful Girl,” and beyond. All women are exquisite no matter their age, race, or body type. The clip highlights all of that majesty in a natural form; the background is a solid color while the focus is on a lucky lady in the middle. They’re smiling and dancing; some are even holding posters with positive self-descriptions, but most importantly, they’re themselves. No frills, no flaws, all beauty.”
                — Travis Erwin (LA on Lock Blogger)
                July 11, 2020 /Travis Erwin
                stringzemb, beautifulgirl, laonlock
                Music Videos, Commercial
                Comment
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                  expectedtofly.jpg

                  Eddy Lee Ryder - Expected to Fly [Review]

                  July 11, 2020 by Travis Erwin in Music, Singer/Songwriter, Rock, Commercial

                  Rating: 4 out of 5

                  “Bringing a vintage sound to her vocals, Eddy Lee Ryder breathes new life into the fem-dom of Rock and Roll with a sound that hints at Stevie Nicks and Joan Jett. But the influence of Springsteen and Petty is lurking there as well, making this a pure return to the glory days of the big bold emotional rock ballad. ”
                  — Travis Erwin (LA on Lock Blogger)
                  July 11, 2020 /Travis Erwin
                  eddyleeryder, expectedtofly, laonlock
                  Music, Singer/Songwriter, Rock, Commercial
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                    summertime.jpg

                    Silk Tonic - Summer Time [Review]

                    July 10, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial

                    Rating: 4 out of 5

                    “Silk Tonic delivers this emotive ode to the stunning power of love. The vibe is one of nostalgia, sunshine, and acute emotions that strike without warning. ‘Summertime’ takes you for that ride though the track feels entirely contemporary and in that combination comes a timeless sound that is gripping and easy to lose yourself into.”
                    — Travis Erwin (LA on Lock Blogger)
                    July 10, 2020 /Travis Erwin
                    silktonic, summertime, laonlock
                    Music, Singer/Songwriter, Commercial
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                      sadsometimes.jpg

                      Emma Oliver x loyalties - Sad Sometimes [Review]

                      July 10, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial

                      Rating: 4 out of 5

                      “The pendulum of awareness and compassion does seem to be swinging the right direction overall, but with it comes the desire of both well-meaning and misguided hearts who don’t know how to handle sadness when they see it. This track is about needing to sit and process sadness without the pressure to put on a happy front for the world around us. The vocals deliver solid believable emotions and the production brings this out as well.”
                      — Travis Erwin (LA on Lock Blogger)
                      July 10, 2020 /Travis Erwin
                      emmaoliver, loyalties, sadsometimes, laonlock
                      Music, Singer/Songwriter, Commercial
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                        spooky.jpg

                        Estella Dawn - Spooky [Review]

                        July 09, 2020 by Travis Erwin in Music, Singer/Songwriter, Commercial, Indie Pop

                        Rating: 4 out of 5

                        “The track comes in with a funky little organ keyboard vibe that preludes Estella Dawn’s vocals. The performance feels heartfelt, and in it you can feel the haunting effects of her nightmares which revisit a toxic relationship and her part in that past. The arrangement and mix helps bring out the sentiments of the lyrics. ”
                        — Travis Erwin (LA on Lock Blogger)
                        July 09, 2020 /Travis Erwin
                        estelladawn, spooky, laonlock
                        Music, Singer/Songwriter, Commercial, Indie Pop
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                          bodybags.jpg

                          Waynewood - Body Bags [Review]

                          July 09, 2020 by Travis Erwin in Music, Commercial, Alternative

                          Rating: 4 out of 5

                          “A dark brooding flow that mirrors the twisted mental journeys our minds can take us on at times. This track is a mood — a dark mood, that no doubt will not be for everyone, but the emotion feels true and genuine and the progression mesmerized me into taking this morose trip right along with Waynewood.”
                          — Travis Erwin (LA on Lock Blogger)
                          July 09, 2020 /Travis Erwin
                          waynewood, bodybags, laonlock
                          Music, Commercial, Alternative
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                            feelit.jpg

                            Todays Youth - Feel It [Music Video Review]

                            July 06, 2020 by Travis Erwin in Music Videos, Reggae, Rock, Commercial

                            Rating: 4 out of 5

                            “This track is an uplifting genre bender that hints at Reggae, Pop, and a vintage Rock sound without ever fully committing to any well-defined genre. The single brigns a big sweeping vibe that almost reminded me of ‘We Are The World’ in its message and spirit.

                            The vintage message at the end of the video is a nice touch that brings the lyrics home quite well.”
                            — Travis Erwin (LA on Lock Blogger)
                            July 06, 2020 /Travis Erwin
                            todaysyouth, feelit, laonlock
                            Music Videos, Reggae, Rock, Commercial
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                              moneydance.jpg

                              OuterSpaceAce - Money Dance [Review]

                              July 04, 2020 by Travis Erwin in Music, Commercial, Autotune

                              Rating: 3.5 out of 5

                              “Coming at you with a Hip-Hop ‘Hokey Pokey,’ vibe, OuterSpaceAce makes this track work with stellar wordplay and a progression I simply could not escape from.

                              ’Money Dance’ is infectious without a doubt, though the production did not feel as smooth to me as it could have been if played a bit more straight. That opinion aside, I found myself singing along and moving as this one unfolded.”
                              — Travis Erwin (LA on Lock Blogger)
                              July 04, 2020 /Travis Erwin
                              outerspaceace, moneydance, laonlock
                              Music, Commercial, Autotune
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                                sabotage.jpg

                                BBXO - Sabotage [Music Video Review]

                                July 03, 2020 by Travis Erwin in Music Videos, Hip-Hop, Conscious, Commercial

                                Rating: 4 out of 5

                                “Remember Right Said Fred and the ‘I’m Too Sexy’ bluster? Well BBXO has just given us the very antithesis of that long ago single.

                                ’Sabotage’ does rely on an infectious rhythm and delivery, but the truth behind the lyrics hits with a blunt force, and while you can move and sing along to this single, you also get a smack upside the head from it for behaviors we all tend to do.”
                                — Travis Erwin (LA on Lock Blogger)
                                July 03, 2020 /Travis Erwin
                                bbxo, sabotage, laonlock
                                Music Videos, Hip-Hop, Conscious, Commercial
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                                  believeinme.jpg

                                  The Image - Believe In Me [Music Video Review]

                                  July 03, 2020 by Travis Erwin in Music Videos, Hip-Hop, Conscious, Commercial, Singer/Songwriter

                                  Rating: 4.5 out of 5

                                  “Imagination! As an idea people might call imagination a flight of fancy best utilized by little kids. But as a principle, imagination is at the heart of everything from innovation to who we are as people.

                                  ’Believe In Me’ is a track that is as nuanced and deliberate as you imagine it to be. And the masked duo comprising The Image fall in the same category. The video here is spectacular and I encourage you to listen and watch and decide for yourself what your imagination is telling you to believe in. ”
                                  — Travis Erwin (LA on Lock Blogger)
                                  July 03, 2020 /Travis Erwin
                                  theimage, believeinme, laonlock
                                  Music Videos, Hip-Hop, Conscious, Commercial, Singer/Songwriter
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                                    heartonmysleeve.jpg

                                    GATTÜSO & Laidback Luke - Heart On My Sleeve feat. Sarah Reeves [Review]

                                    July 01, 2020 by Travis Erwin in Music, Commercial, EDM, House

                                    Rating: 4 out of 5

                                    “Offering everything you want out of a big bold dance number, ‘Heart On My Sleeve’ is guaranteed to get people out on the dance floor. Hopefully we can all return to dance floors soon and find our groove to these soaring vocals, infectious beat, and tantalizing drops. Until then, I say crank this one up and dance by yourself or with the ones you keep close, because this track is too sweet to let sit idle until the world rights itself.”
                                    — Travis Erwin (LA on Lock Blogger)
                                    July 01, 2020 /Travis Erwin
                                    GATTÜSO&laidbackluke, sarahreeves, heartonmysleeve, laonlock
                                    Music, Commercial, EDM, House
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                                      angelsabove.jpg

                                      Sofi Bonde - Angels Above [Review]

                                      June 26, 2020 by Travis Erwin in Music, Commercial

                                      Rating: 4 out of 5

                                      “This is retro rock tune with a bit of electronic flair and a just an ever so slight hint of hip-hop flow that combines to make this track feel contemporary and nostalgic at the sometime.

                                      Like a pin up from the 50’s, Sofi Bonde’s vocal are sultry in a shy unassuming way, whereas lyrically, the track is surprisingly clairvoyant, giving the track another set of oddly joined, but cohesive qualities. ”
                                      — Travis Erwin (LA on Lock Blogger)
                                      June 26, 2020 /Travis Erwin
                                      sofibonde, angelsabove, laonlock
                                      Music, Commercial
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                                        heavenonmymind.jpg

                                        Becky Hill - Heaven On My Mind (with Sigala) [Music Video Review]

                                        June 26, 2020 by Travis Erwin in Music Videos, Commercial

                                        Rating: 4 out of 5

                                        “Becky Hill drops ‘Heaven On My Mind,’ a high-energy track with a heavy dance vibe and carefree spirit about it. The second single off of Hill’s upcoming debut album, the track reunites Hill with Sigala, who she collaborated with last year on top 10 hit, ‘Wish You Well.’

                                        The talent is on vibrant display all the way through this single, and the production behind the vocals adds a bit of sparkle to the whole affair. ”
                                        — Travis Erwin (LA on Lock Blogger)
                                        June 26, 2020 /Travis Erwin
                                        beckyhill, heavenonmymind, sigala, laonlock
                                        Music Videos, Commercial
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