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gayle.jpg

GAYLE - abcdefu [Music Video Review]

October 07, 2021 by Travis Erwin in Music Videos, Commercial

Rating: 4.5 out of 5

“GAYLE offers this stripped down FU to a former boyfriend, and while the track starts subtle enough, it soon tromps straight to the point in calling out the hypocrisy and lies behind a bad breakup.

’abcdefu’ offers both clever word play and the directness to make the point with stark clarity. The vocal tone is intriguing and laden with the proper emotion to make such a track truly come alive. ”
— Travis Erwin ~ LA on Lock Blogger
October 07, 2021 /Travis Erwin
gayle, abcdefu, laonlock
Music Videos, Commercial
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    Elle Baez - Stereotype [Music Video Review]

    September 25, 2021 by Kreadiv Kesh in Commercial, Music Videos

    Rating: 5 out of 5

    “This world is full of stereotypes. However, Elle Baez is living her truth and showing her beauty. Surrounded about so many other beautiful women like her they are living free of stereotypes. Life is about having fun and not being anyone’s snow white with tight jeans. ”
    — Kreadiv Kesh [LA On Lock Blogger]
    September 25, 2021 /Kreadiv Kesh
    LAOnlock
    Commercial, Music Videos
    Comment
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      getitdone.jpg

      Chaii - Get It Done [Music Video Review]

      September 24, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

      Rating: 4 out of 5

      “Chaii is clearly feeling it on her new track, ‘Get It Done,’ and that confidence is infectious as it hold the listener to this groove. The flow here permeates with attitude and verve and the cadence works well with the sultry purr of her tone.

      The world is full of bad ass women and this one comes to you straight out of New Zealand.”
      — Travis Erwin ~ LA on Lock Blogger
      September 24, 2021 /Travis Erwin
      chaii, getitdone, laonlock
      Music Videos, Rap, Hip-Hop, Conscious
      Comment
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        madeit.jpg

        Cassie Rytz - Made It [Music Video Review]

        September 24, 2021 by Travis Erwin in Music Videos, Rap

        Rating: 4 out of 5

        “Cassie Rytz is coming with a bit of British attitude and a true Grime vibe that hooks and holds. The flow is delivered with speed and precision and the writing is sharp enough that you will need to give this one a few listens to catch all the bombs being dropped right into your lap.

        The accent could make it tougher for some to dial in, but trust me the effort is worthwhile and the voice is unique enough you won’t be sorry.”
        — Travis Erwin ~ LA on Lock Blogger
        September 24, 2021 /Travis Erwin
        cassierytz, madeit, laonlock
        Music Videos, Rap
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          jcstewart.jpg

          JC Stewart - Don't Say You Love Me [Music Video Review]

          September 24, 2021 by Travis Erwin in Music Videos, Adult Contemporary, Singer/Songwriter

          Rating: 4 out of 5

          “JC Stewart hits on a simple yet complex theme. “Don’t Say You Love Me’ ... just to keep me from leaving is a brilliant line, and comes with a set of emotions that most of us have felt at one time or another. The performance from this Norther Ireland native emotes the passion behind the writing and comes with a blend of anger, resentment, and dismay. All of which is the exact mix such a false declaration instills when tossed out in desperation.”
          — Travis Erwin ~ LA on Lock Blogger
          September 24, 2021 /Travis Erwin
          JCStewart, don'tsayyouloveme, laonlock
          Music Videos, Adult Contemporary, Singer/Songwriter
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            mountmisery.jpg

            Belaver - Mount Misery [Music Video Review]

            September 24, 2021 by Travis Erwin in Music Videos, Indie Rock, Americana, Adult Contemporary

            Rating: 4.5 out of 5

            “Strong writing, backed by an emotive and heartfelt delivery, will always find a place in the musical landscape and that is what Belaver gives us with the single, ‘Mount Misery.’

            The track unfolds in low key fashion that is easy to digest and fell but the delivery is spot on in tone. The writing delivers punch through the entire progression making this is the kind of track that sticks with you long after the last note has faded.”
            — Travis Erwin ~ LA on Lock Blogger
            September 24, 2021 /Travis Erwin
            belaver, mountmisery, laonlock
            Music Videos, Indie Rock, Americana, Adult Contemporary
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              shitshow.jpg

              Leah Kate - Shit Show [Review]

              September 24, 2021 by Travis Erwin in Music Videos, Commercial

              Rating: 4 out of 5

              “Leah Kate is anything but a ‘Shit Show,’ but that does not stop her from regaling about the chaos of a wild and fun night. Or poking a little fun at herself and state of affairs she often finds herself in.

              The track is pure Pop gold and the energy and vocal talent makes it easy to fall in and connect with the fun. All of our lives digress into that shit show scenario from time to time so it is easy to buy in and sing along with this one.”
              — Travis Erwin ~ LA on Lock Blogger
              September 24, 2021 /Travis Erwin
              leahkate, shitshow, laonlock
              Music Videos, Commercial
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                glow'dup.jpg

                Gwyn Love - glow'd up [Music Video Review]

                September 24, 2021 by Travis Erwin in Music Videos, Electro Pop, Commercial

                Rating: 4 out of 5

                “This track has a light, almost bubblegum feel and I wanted to dismiss it early on for that reason, but the vocal talent shines and that held my attention until I realized that the writing is actually wryly sharp and pointed.

                That combination makes this song infectious in all the best ways, and I stayed leaning in to hear what she would say next all the way through. I can see why all of Gwyn Love’s exes would keep hitting her up, because she has that extra it factor that is hard to let go of.”
                — Travis Erwin ~ LA on Lock Blogger
                September 24, 2021 /Travis Erwin
                gwynlove, glow'dup, laonlock
                Music Videos, Electro Pop, Commercial
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                  justdoit.jpg

                  C'Nyle - Just Do It [Music Video Review]

                  September 23, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                  Rating: 4 out of 5

                  “Truth is a powerful force in all art, and when you can distill it down into a consumable good you have hit your mark. C’Nyle is able to do just that here on this low key flow that allows the writing to land with every single line.

                  The beat is mellow and that allows the emotion and message to stick without getting covered up or lost. California vibes with a little mix of Louisiana love.”
                  — Travis Erwin ~ LA on Lock Blogger
                  September 23, 2021 /Travis Erwin
                  c'nyle, justdoit, laonlock, lareview
                  Music Videos, Rap, Hip-Hop, Conscious
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                    sideways.jpg

                    Zola Simone - Sideways Ft. STL GLD [Review]

                    September 23, 2021 by Travis Erwin in Music Videos, Electro Pop

                    Rating: 4.5 out of 5

                    “Subtle, understated brilliance! That is how I’d categorize this track from Zola Simone.

                    The arrangement and build isn’t trying to reinvent the wheel but simply relies on an engaging performance of intelligent and well-articulated writing. Both sets of vocals, Simone’s and STLE GLD’s, make their points in entertaining fashion. The writing lands with precision and the track has a nice build and groove musically giving it a very polished feel that hit me right in the gut.”
                    — Travis Erwin ~ LA on Lock Blogger
                    September 23, 2021 /Travis Erwin
                    zolasimone, stlgld, sideways, laonlock
                    Music Videos, Electro Pop
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                      gangwithme.jpg

                      Ghandiii x John$on - Gang With Me [Music Video Review]

                      September 23, 2021 by Travis Erwin in Music Videos, Rap, Trap, Hip-Hop

                      Rating: 4 out of 5

                      “Ghandiii lays his thoughts and emotions out there with this banging flow and beat. ‘Gang With Me’ stays on the ragged edge and that passion is what hooked me in and kept me leaning in for the entire build. The verve and attitude come with pop and intent and holds the listener for the ride. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      September 23, 2021 /Travis Erwin
                      ghandiii, john$on, gangwithme, laonlock
                      Music Videos, Rap, Trap, Hip-Hop
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                        huh.jpg

                        Ice Meez - Huh [Music Video Review]

                        September 19, 2021 by Travis Erwin in Music Videos, Rap

                        Rating: 4 out of 5

                        “Simplicity is not a bad thing when done right, but so many artists today go over the top trying to create something new that they lose the message and meaning of their work. Ice Meez avoided that trap and gives us a straight forward, and yes simple, flow while bring his track, ‘Huh,’ to life. But don’t confuse simple for easy or shallow, because Ice Meez packs a lot of emotion into his words and delivery.

                        The video is the perfect patch to his delivery and this Northern Californian artist is one to keep tabs on.”
                        — Travis Erwin ~ LA on Lock Blogger
                        September 19, 2021 /Travis Erwin
                        icemeez, huh, laonlock
                        Music Videos, Rap
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                          staysafe.jpg

                          Ease The Don - Stay Safe [Music Video Review]

                          September 19, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                          Rating: 4 out of 5

                          “Ease The Don and Jerry West team up to capture the West Coast Vibes on ‘Stay Safe.’ The groove has a definite Pop element to it, and the Cali Hip-Hop aura grabs hold as well as this one unfurls.

                          Shot in So Cal, the video matches the mood of the song and both are all about finding your fun no matter what is going on around you. A perfect track for the jacked up world we all live in so add this one to you chill vibes playlist and enjoy the ride. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          September 19, 2021 /Travis Erwin
                          easethedon, jerrywest, staysafe, laonlock, lareview
                          Music Videos, Rap, Hip-Hop, Conscious
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                            fcg_heem_insurgovisuals_229_of_229_.jpeg

                            FCG Heem "Hood Story" - ft. NoCap [Music Video Review]

                            September 14, 2021 by Kreadiv Kesh in Rap, Music Videos, Music

                            Rating: 5 out of 5

                            “Every hood has a story to tell. FCG Heem starts off with his in his new single “Hood Story” .He takes us down a time line of having to grow up faster than he expected but using his story to build him into the star that he is today. From counting money to counting blessings he speaks on how the biggest struggle and triumph was waking up every morning despite what was going on. He found success and survived.”
                            — Kreadiv Kesh (LA On Lock Blogger)
                            September 14, 2021 /Kreadiv Kesh
                            LAOnlock
                            Rap, Music Videos, Music
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                              hellwihtoutyou.jpg

                              Cosmo Thundercat - Hell Without You [Music Video Review]

                              September 10, 2021 by Travis Erwin in Music Videos, Indie Rock

                              Rating: 4 out of 5

                              “Cosmo Thundercat delivers a timeless rock sound with one foot in the Indie spirit, and the other in more of a classic Roots sound. The writing is sharp, holding the listener at every turn, and the delivery is both emotive and passionate. The build and melody are perfect to set the mood and vibe of the lyrics and performance.

                              Strong solid single that will resonate loudly for so many.”
                              — Travis Erwin ~ LA on Lock Blogger
                              September 10, 2021 /Travis Erwin
                              cosmothundercat, hellwithoutyou, laonlock
                              Music Videos, Indie Rock
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                                Lexi Berg - Lonely World [Music Video Review]

                                September 10, 2021 by Kreadiv Kesh in Singer/Songwriter, Music Videos, Music

                                Rating: 5 out of 5

                                “Life is forever changing. We often let it pass us by because we are not paying attention to our surroundings. In some aspect we are all connected and there are many strangers there willing to lend a helping hand. In Lexi Berg’s new single we discovered even though they say it’s a “Lonely World” the world actually is filled with hope and hearts.”
                                — Kreadiv Kesh [LA On Lock Blogger]
                                September 10, 2021 /Kreadiv Kesh
                                LaonLock
                                Singer/Songwriter, Music Videos, Music
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                                  STAY GLDN RS finals 004.jpg

                                  STAY GLDN - Bloom [Music Video Review]

                                  September 10, 2021 by Kreadiv Kesh in Music Videos, Music

                                  Rating: 4 out of 5

                                  “Stay Gldn delivers and electro pop melody in their debut single “Bloom”. The single speaks on ending a relationship too early without watering it after it was planted. All relationships take time to glow but in this song it ended before it was able to “Bloom”
                                  — Kreadiv Kesh (LA On Lock Blogger)

                                  STAY GLDN is both a movement and a philosophy. Composed of multiinstrumentalist writer/producers Anders and Thom, this indie pop duo employ lush soundscapes, infectious melodies and driving beats to convey a

                                  September 10, 2021 /Kreadiv Kesh
                                  LaonLock
                                  Music Videos, Music
                                  Comment
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                                    hypocrite.jpg

                                    Wavy Trees - Hypocrite [Music Video Review]

                                    September 10, 2021 by Travis Erwin in Music Videos, Indie Rock

                                    Rating: 4 out of 5

                                    “Rock and Roll isn’t dead, but perhaps stuck up in the trees. Wavy Trees at that.

                                    Not sure the origins of the bands name, but I enjoyed this video and track a great deal. There are some 90s influences to the sound and a rock and roll spirit that carried me along for the progression. ‘Hypocrite’ is well-written and engaging with enough attitude and verve to make it all work and feel alive.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    September 10, 2021 /Travis Erwin
                                    wavytrees, hypocrite, laonlock
                                    Music Videos, Indie Rock
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                                      Gabe XO - Can't Lie [ Music Video Review]

                                      September 09, 2021 by Kreadiv Kesh in Music Videos, Music

                                      Rating: 4 out of 5

                                      “Artist Gabe XO will surprise you with this one. “Can’t Lie” is being honest with what you want and don’t want. He is coming straight forward with the girl he wants and what he sees in her. The beat delivers a climax sound and the video displays a good time. ”
                                      — Kreadiv Kesh [LA On Lock Blogger]
                                      September 09, 2021 /Kreadiv Kesh
                                      LaonLock
                                      Music Videos, Music
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                                        artworks-9WZVdydyLVyyLJI1-XCIAcQ-t500x500.jpeg

                                        Kajé - Tear Us Apart [Review]

                                        September 09, 2021 by Kreadiv Kesh in Music Videos, Music

                                        Rating: 4 out of 5

                                        “The sounds of R&B is missed. Kajé brings it back in “Tear Us Apart.” The beat is a smooth emotional tempo as the soulful vocals come over it. Singing from the heart but in an understanding manner giving the formula to healing scars and making someone feel special. ”
                                        — Kreadiv Keshi [LA On Lock Blogger]
                                        September 09, 2021 /Kreadiv Kesh
                                        LaonLock
                                        Music Videos, Music
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