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mama.jpg

ODDA - Mama [Music Video Review]

October 15, 2021 by Travis Erwin in Music Videos, Indie Rock, Alternative

Rating: 4 out of 5

“ODDa grew up on an island off the south of England and that landscape feels much like the tone and vibe of his music. There is a soft beauty and an underlying harshness that speaks of crashing waves and win swept shoreline. The track is heavy on emotion and feels all consuming much like the salty spray of the sea when you stand near it. ”
— Travis Erwin ~ LA on Lock Blogger
October 15, 2021 /Travis Erwin
odda, mama, laonlock
Music Videos, Indie Rock, Alternative
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    homecoming.jpg

    TATUM - Homecoming [Music Video Review]

    October 15, 2021 by Travis Erwin in Music Videos, Indie Pop, Adult Contemporary

    Rating: 4 out of 5

    “This track took thirty or forty seconds to truly hook me in and once it did I was leaning in and invested the rest of the way. I was intrigued enough early on to stay with it so I’m not saying the opening isn’t strong, just that the emotion truly landed for me a bit deeper in. The video feels right for the mood and emotion of the track. ”
    — Travis Erwin ~ LA on Lock Blogger
    October 15, 2021 /Travis Erwin
    tatum, homecoming, laonlock
    Music Videos, Indie Pop, Adult Contemporary
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      Barret Turner - Wait [Music Video Review]

      October 14, 2021 by Kreadiv Kesh in Singer/Songwriter, Music Videos

      Rating: 5 out of 5

      “Barret Turner new single “Wait” is about patience and holding on. It focuses on love and memories that a couple share. Love is so strong that even though you are gone you still live on through your soul mate. ”
      — Kreadiv Kesh [LA On Lock Blogger]
      October 14, 2021 /Kreadiv Kesh
      LaonLock
      Singer/Songwriter, Music Videos
      Comment
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        eyJidWNrZXQiOiJzdWJtaXRodWIiLCJrZXkiOiJpbWFnZXMvb3JpZ2luYWwvUUg5WVBaTTJTdFpXWlNOb3gvZGotZXJhLTE2MzM1MTUwNDk1MjUuanBlZyIsImVkaXRzIjp7InJlc2l6ZSI6eyJ3aWR0aCI6IjMwMCIsImhlaWdodCI6IjMwMCIsImZpdCI6ImNvdmVyIn19fQ==.jpeg

        DJ Era feat. O.T. Genasis, Eric Bellinger, AD -On My Way [Music Video Review]

        October 14, 2021 by Kreadiv Kesh in Music Videos, Music

        Rating : 4 out of 5

        “Dj Era knows how to feature the best that will give us a sound we want to hear. Pulling O. T. Genasis, Eric Bellinger and AD for the hit single “On My Way”. The guys are getting ready to link up but each seems to have so much going on in one night. However, that doesn’t stop them from having a good time. ”
        — Kreadiv Kesh [LA On Lock Blogger]
        October 14, 2021 /Kreadiv Kesh
        LaonLock, LAReview
        Music Videos, Music
        Comment
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          Lil Donald - Real Hitta You [Music Video Review]

          October 14, 2021 by Kreadiv Kesh in Music Videos, Music

          Rating: 5 out of 5

          “What is real to you? Lil Donald new single “Real Hitta You” is about finding what interests a woman. Sometimes is not always about money but communication and dominance. Its about going the extra mile and appreciate women for more than their looks. Overall just show them something real which is rare. ”
          — Kreadiv Kesh [LA On Lock Blog]
          October 14, 2021 /Kreadiv Kesh
          LAOnlock, LilDonald
          Music Videos, Music
          Comment
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            drop.jpg

            J. Oso - drop [Music Video Review]

            October 08, 2021 by Travis Erwin in Music Videos, Rap, Trap, Hip-Hop

            Rating: 4 out of 5

            “Bars for days. J. Oso drops this track which eschews a traditional hook, in favor of a steady barrage of hard hitting lines and each one lands and delivers a punch that fits perfectly with the mood and attitude of the writing. The beat production gets out of the way for the most part, but does add an underlying attitude which helps bring out the verve of the flow.”
            — Travis Erwin ~ LA on Lock Blogger
            October 08, 2021 /Travis Erwin
            j.oso, drop, laonlock, lareview
            Music Videos, Rap, Trap, Hip-Hop
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              cooler.jpg

              AJ Smith - Cooler [Music Video Review]

              October 08, 2021 by Travis Erwin in Music Videos, Indie Pop, Commercial

              Rating: 4.5 out of 5

              “Staying calm, cool, and collected, in the midst of a first date is no easy feat, and AJ Smith deliver the emotions of those anxious moments with sheer brilliance on this track. ‘Cooler’ is about trying to shake off the mental trappings and insecurities to better connect with the person that has caught your attention. This single certainly captivates and demands attention with its clever structure and emotive delivery. ”
              — Travis Erwin ~ LA on Lock Blogger
              October 08, 2021 /Travis Erwin
              alsmith, cooler, laonlock
              Music Videos, Indie Pop, Commercial
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                keeptrippin.jpg

                Cliff Savage - Keep Trippin' [Music Video Review]

                October 08, 2021 by Travis Erwin in Music Videos, Rap

                Rating: 4 out of 5

                “Cliff Savage wanted to rep So Cal and his East Long Beach home with this track and the track drips with West Coast influence. The beat is smooth and establishes a mood that Savage further brings out with his steady tempo and delivery. This is a track that will stick in your head and keep you settled in a mood all day long. ”
                — Travis Erwin ~ LA on Lock Blogger
                October 08, 2021 /Travis Erwin
                cliffsavage, keeptrippin', laonlock, lareview
                Music Videos, Rap
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                  downfall.jpg

                  XANDE - DOWNFALL [Music Video Review]

                  October 08, 2021 by Travis Erwin in Music Videos, Commercial

                  Rating: 4 out of 5

                  “This emotive track falls somewhere between an emotional singer/songwriter vibe and an Electro Pop energy ready to erupt. Written about the mental health struggles of the singer’s father, the track could certainly be interpreted in other way as well and in that versatility the talent of both the writing and the performance comes alive. I felt every word and held on in eager anticipation to see how the track would build and progress. ”
                  — Travis Erwin ~ LA on Lock Blogger
                  October 08, 2021 /Travis Erwin
                  xande, downfall, laonlock
                  Music Videos, Commercial
                  1 Comment
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                    Fettiboyz Dinero - Jerm Codefendant (First Day Out) [Music Video Review]

                    October 08, 2021 by Kreadiv Kesh in Singer/Songwriter, Music Videos

                    Rating: 5 out of 5

                    “I thought this would be just like any other first day out track but FettiBoyz Dinero Jerm proved me wrong. After spending 31 months in jail Fetti was released after proving his innocence. He tells his truth in his new single “Co Defendant”. You often don’t know who is going to ride with you, hold you down, stand beside you but most importantly tell the truth.”
                    — Kreadiv Kesh [LA On Lock Blogger]
                    October 08, 2021 /Kreadiv Kesh
                    LAOnlock
                    Singer/Songwriter, Music Videos
                    Comment
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                      gayle.jpg

                      GAYLE - abcdefu [Music Video Review]

                      October 07, 2021 by Travis Erwin in Music Videos, Commercial

                      Rating: 4.5 out of 5

                      “GAYLE offers this stripped down FU to a former boyfriend, and while the track starts subtle enough, it soon tromps straight to the point in calling out the hypocrisy and lies behind a bad breakup.

                      ’abcdefu’ offers both clever word play and the directness to make the point with stark clarity. The vocal tone is intriguing and laden with the proper emotion to make such a track truly come alive. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      October 07, 2021 /Travis Erwin
                      gayle, abcdefu, laonlock
                      Music Videos, Commercial
                      Comment
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                        Elle Baez - Stereotype [Music Video Review]

                        September 25, 2021 by Kreadiv Kesh in Commercial, Music Videos

                        Rating: 5 out of 5

                        “This world is full of stereotypes. However, Elle Baez is living her truth and showing her beauty. Surrounded about so many other beautiful women like her they are living free of stereotypes. Life is about having fun and not being anyone’s snow white with tight jeans. ”
                        — Kreadiv Kesh [LA On Lock Blogger]
                        September 25, 2021 /Kreadiv Kesh
                        LAOnlock
                        Commercial, Music Videos
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                          getitdone.jpg

                          Chaii - Get It Done [Music Video Review]

                          September 24, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                          Rating: 4 out of 5

                          “Chaii is clearly feeling it on her new track, ‘Get It Done,’ and that confidence is infectious as it hold the listener to this groove. The flow here permeates with attitude and verve and the cadence works well with the sultry purr of her tone.

                          The world is full of bad ass women and this one comes to you straight out of New Zealand.”
                          — Travis Erwin ~ LA on Lock Blogger
                          September 24, 2021 /Travis Erwin
                          chaii, getitdone, laonlock
                          Music Videos, Rap, Hip-Hop, Conscious
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                            madeit.jpg

                            Cassie Rytz - Made It [Music Video Review]

                            September 24, 2021 by Travis Erwin in Music Videos, Rap

                            Rating: 4 out of 5

                            “Cassie Rytz is coming with a bit of British attitude and a true Grime vibe that hooks and holds. The flow is delivered with speed and precision and the writing is sharp enough that you will need to give this one a few listens to catch all the bombs being dropped right into your lap.

                            The accent could make it tougher for some to dial in, but trust me the effort is worthwhile and the voice is unique enough you won’t be sorry.”
                            — Travis Erwin ~ LA on Lock Blogger
                            September 24, 2021 /Travis Erwin
                            cassierytz, madeit, laonlock
                            Music Videos, Rap
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                              jcstewart.jpg

                              JC Stewart - Don't Say You Love Me [Music Video Review]

                              September 24, 2021 by Travis Erwin in Music Videos, Adult Contemporary, Singer/Songwriter

                              Rating: 4 out of 5

                              “JC Stewart hits on a simple yet complex theme. “Don’t Say You Love Me’ ... just to keep me from leaving is a brilliant line, and comes with a set of emotions that most of us have felt at one time or another. The performance from this Norther Ireland native emotes the passion behind the writing and comes with a blend of anger, resentment, and dismay. All of which is the exact mix such a false declaration instills when tossed out in desperation.”
                              — Travis Erwin ~ LA on Lock Blogger
                              September 24, 2021 /Travis Erwin
                              JCStewart, don'tsayyouloveme, laonlock
                              Music Videos, Adult Contemporary, Singer/Songwriter
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                                mountmisery.jpg

                                Belaver - Mount Misery [Music Video Review]

                                September 24, 2021 by Travis Erwin in Music Videos, Indie Rock, Americana, Adult Contemporary

                                Rating: 4.5 out of 5

                                “Strong writing, backed by an emotive and heartfelt delivery, will always find a place in the musical landscape and that is what Belaver gives us with the single, ‘Mount Misery.’

                                The track unfolds in low key fashion that is easy to digest and fell but the delivery is spot on in tone. The writing delivers punch through the entire progression making this is the kind of track that sticks with you long after the last note has faded.”
                                — Travis Erwin ~ LA on Lock Blogger
                                September 24, 2021 /Travis Erwin
                                belaver, mountmisery, laonlock
                                Music Videos, Indie Rock, Americana, Adult Contemporary
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                                  shitshow.jpg

                                  Leah Kate - Shit Show [Review]

                                  September 24, 2021 by Travis Erwin in Music Videos, Commercial

                                  Rating: 4 out of 5

                                  “Leah Kate is anything but a ‘Shit Show,’ but that does not stop her from regaling about the chaos of a wild and fun night. Or poking a little fun at herself and state of affairs she often finds herself in.

                                  The track is pure Pop gold and the energy and vocal talent makes it easy to fall in and connect with the fun. All of our lives digress into that shit show scenario from time to time so it is easy to buy in and sing along with this one.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  September 24, 2021 /Travis Erwin
                                  leahkate, shitshow, laonlock
                                  Music Videos, Commercial
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                                    glow'dup.jpg

                                    Gwyn Love - glow'd up [Music Video Review]

                                    September 24, 2021 by Travis Erwin in Music Videos, Electro Pop, Commercial

                                    Rating: 4 out of 5

                                    “This track has a light, almost bubblegum feel and I wanted to dismiss it early on for that reason, but the vocal talent shines and that held my attention until I realized that the writing is actually wryly sharp and pointed.

                                    That combination makes this song infectious in all the best ways, and I stayed leaning in to hear what she would say next all the way through. I can see why all of Gwyn Love’s exes would keep hitting her up, because she has that extra it factor that is hard to let go of.”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    September 24, 2021 /Travis Erwin
                                    gwynlove, glow'dup, laonlock
                                    Music Videos, Electro Pop, Commercial
                                    1 Comment
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                                      justdoit.jpg

                                      C'Nyle - Just Do It [Music Video Review]

                                      September 23, 2021 by Travis Erwin in Music Videos, Rap, Hip-Hop, Conscious

                                      Rating: 4 out of 5

                                      “Truth is a powerful force in all art, and when you can distill it down into a consumable good you have hit your mark. C’Nyle is able to do just that here on this low key flow that allows the writing to land with every single line.

                                      The beat is mellow and that allows the emotion and message to stick without getting covered up or lost. California vibes with a little mix of Louisiana love.”
                                      — Travis Erwin ~ LA on Lock Blogger
                                      September 23, 2021 /Travis Erwin
                                      c'nyle, justdoit, laonlock, lareview
                                      Music Videos, Rap, Hip-Hop, Conscious
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                                        sideways.jpg

                                        Zola Simone - Sideways Ft. STL GLD [Review]

                                        September 23, 2021 by Travis Erwin in Music Videos, Electro Pop

                                        Rating: 4.5 out of 5

                                        “Subtle, understated brilliance! That is how I’d categorize this track from Zola Simone.

                                        The arrangement and build isn’t trying to reinvent the wheel but simply relies on an engaging performance of intelligent and well-articulated writing. Both sets of vocals, Simone’s and STLE GLD’s, make their points in entertaining fashion. The writing lands with precision and the track has a nice build and groove musically giving it a very polished feel that hit me right in the gut.”
                                        — Travis Erwin ~ LA on Lock Blogger
                                        September 23, 2021 /Travis Erwin
                                        zolasimone, stlgld, sideways, laonlock
                                        Music Videos, Electro Pop
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