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LEWIS FITZGERALD - SHORT RIDE (ft. WEWANTWRAITHS) [Music Video Review]

March 23, 2023 by Travis Erwin in Music Videos, Contemporary R&B

Rating: 4.5 out of 5

“Lewis Fitzgerald is a twenty-one year old rising star. The UK singer/songwriter is joined here by WEWANTWRAITHS and the video has the two of them cruising through the streets of London as they delivery a track we can all relate to.

Life is indeed a ‘Short Ride,’ and sadly can be even far shorter than we plan, so this is a song to help remind us to live each day to our fullest.

Fitzgerald weighs in on the track saying ... ‘This song represents some of my childhood and things I went through, I had suicidal thoughts and attempts when I was younger and it’s kind of like my way of releasing that pain now through this sound, remembering how it was and how I thought at the time, it’s like me saying it to myself.’

Despite the heavy inspiration of the track, the single never feels overwrought, and it can simply be enjoyed as a smooth groove and entertaining song to brighten your world. ”
— Travis Erwin ~ LA on Lock Blogger
March 23, 2023 /Travis Erwin
lewisfitzgerald, wewantwraiths, shortride, laonlock
Music Videos, Contemporary R&B
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    Hanne Mjøen - Hard To Love (ft. Ryland James) [Music Video Review]

    March 15, 2023 by Travis Erwin in Music Videos, Indie Electronic

    Rating: 4 out of 5

    “All too often duets feel a bit forced, but here Hanne Mjøen teams with Ryland James to give us an emotionally vulnerable track where both sets of vocals play perfectly off of each other.

    The track is romantic yet real and genuine which is never an easy feat to achieve. The authenticity is rooted in an emotional honesty and a willingness to stand in the spotlight of our faults while opening up. The good, the bad, and the ugly, because any lasting relationship will see a bit of it all. ”
    — Travis Erwin ~ LA on Lock Blogger
    March 15, 2023 /Travis Erwin
    hanneMjøen, rylandjames, hardtolove, laonlock
    Music Videos, Indie Electronic
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      Five Fingers Of Funk - My Mom's Prius [Music Video Review]

      March 08, 2023 by Travis Erwin in Music Videos, Hip-Hop, Conscious

      Ratong: 3.5 out of 5

      “Sometimes you just have to smile and this track certainly delivers that. The timing and delivery of the flow highlight legit skills and yet the combination of vocal tone and comical lyrics reminded me a bit of old school Adam Sandler. I rarely connect to songs intended to be comedic, but the funky musical edge and wry wit worked for me on this track and the video adds to the tongue in cheek vibe. ”
      — Travis Erwin ~ LA on Lock BLogger
      March 08, 2023 /Travis Erwin
      fivefingersoffunk, mymom'sprius, laonlock
      Music Videos, Hip-Hop, Conscious
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        Alle The Dreamer - Magic [Music Video Review]

        February 27, 2023 by Travis Erwin in Music Videos, Commercial, Pop

        Rating: 4 out of 5

        “If Miley Cyrus had been a member of Fleetwood Mac, the band would have created something that sounds a lot like this. Luckily, we don’t need that improbable paring to create Pop ‘Magic’ because Alle The Dreamer gives it to us all on her own.

        This track is light and airy, but still delivers a strong dose of emotional substance to grip the listener start to finish.”
        — Travis Erwin ~ LA on Lock Blogger
        February 27, 2023 /Travis Erwin
        allethedreamer, magic, laonlock
        Music Videos, Commercial, Pop
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          STARRY EYES - Jetlag [Music Video Review]

          February 21, 2023 by Travis Erwin in Music Videos, Indie Rock, Alternative

          Rating: 4.5 out of 5

          “STARRY EYES has followed a tumultuous path, and at times a tragic one as well, given one of the founding members lost his battle with drugs. Still, the band has preserved and pushed on, and the rough road has perhaps made them better writers and contributed to the deeper meaning in their lyrics.

          ’JETLAG’ is about the toll of chasing your dreams an how what we find out in the world is not always what we imagined. I can’t wait to hear more from this talented band. ”
          — Travis Erwin ~ LA on Lock Blogger
          February 21, 2023 /Travis Erwin
          starryeyes, jetlag, laonlock, lareview
          Music Videos, Indie Rock, Alternative
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            Steven Curtis - Makin' It [Music Video Review]

            February 18, 2023 by Travis Erwin in Music Videos, Commercial

            Rating: 4 out of 5

            “Haters come in many forms but perhaps the worst is the hater that once was your supporter and confidant and likes to say you can’t be successful or find your way without them by your side. Steven Curtis drops this energetic track as declaration of independence over such anchors that hold us back in life and art.

            ’Makin’ It’ is a salute to finding success your own way without that person you said you never could or would without them. ”
            — Travis Erwin ~ LA on Lock Blogger
            February 18, 2023 /Travis Erwin
            stevencurtis, makin'it, laonlock
            Music Videos, Commercial
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              The Scarlet Opera - Big City Thing [Music Video Review]

              January 25, 2023 by Travis Erwin in Music Videos, Commercial, Rock

              Rating: 5 out of 5

              “There is something about The Scarlett Opera that puts me in mind of Queen and while it is hard to pinpoint exactly, I think it is a bold uniqueness that simply feels like freedom. Freedom of convention, freedom rules, and freedom of spirit that can only come with you create art for yourself first and an audience second. ‘Big City Thing’ is a flamboyant celebration of artistic freedom that gets in your ears and then in your soul.

              Rock and Roll with flair and verve and a total disregard for what anybody thinks about that.”
              — Travis Erwin ~ LA on Lock BLogger
              January 25, 2023 /Travis Erwin
              thescarletopera, bigcitything, laonlock, lareview
              Music Videos, Commercial, Rock
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                Shantaia - Know You [Music Video Review]

                January 25, 2023 by Travis Erwin in Music Videos, Country, Commercial

                Rating: 4 out of 5

                “It is not often that a Pop Country track lands for me, but Shantaia deliver this track with an emotive strength that lands with genuine emotional resonance that transcends genre and rises above the fray of Mainstream Country. ‘Know You’ has an almost 90’s Country feel that reminds me of the days when Shania, Martina, Trisha, and Faith dominated the Country landscape. ”
                — Travis Erwin ~ LA on Lock Blogger
                January 25, 2023 /Travis Erwin
                shantaia, knowyou, laonlock
                Music Videos, Country, Commercial
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                  SAM TOMPKINS - Die For Someone [Music Video Review]

                  January 21, 2023 by Travis Erwin in Music Videos, Electro Pop

                  PHOTO CREDIT ANNIE REID

                  Read More
                  January 21, 2023 /Travis Erwin
                  samtompkins, dieforsomeone, laonlock
                  Music Videos, Electro Pop
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                    Ni/Co - what it (do do do) [Music Video Review]

                    January 06, 2023 by Travis Erwin in Music Videos, Contemporary R&B, Commercial

                    Rating: 4 out of 5

                    A smooth R&B groove with heavy Pop leanings about letting the bad stuff roll off and way from you. It is far too easy to hold grudges and plot revenge, but then the offending party lives inside your head so sometimes we have to let go of our resentment and trust Karma to work her magic. This song is an artful reminder of that.

                    January 06, 2023 /Travis Erwin
                    ni/co, whatitdo, laonlock
                    Music Videos, Contemporary R&B, Commercial
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                      Nep Jennings - MR [Music Video Review]

                      December 30, 2022 by Travis Erwin in Music Videos, Trap, Rap, Hip-Hop

                      Rating: 4 out of 5

                      “The combination of attitude and strong writing sold this track for me. Lines like ... ‘I’d rather be paranoid than comfortable ...’ hooked me in and offered big perspectives in few words and that gave the track a powerful impact.

                      The tone of the flow is quiet confidence and a hard edged take on the world that is certainly warranted and accurate. Nep Jennings is a voice worth hearing with words that need to be said. ”
                      — Travis Erwin ~ LA on Lock Blogger
                      December 30, 2022 /Travis Erwin
                      nepjennings, mr, laonlock
                      Music Videos, Trap, Rap, Hip-Hop
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                        DEVADO - The sad song (Give it up) [Music Video Review]

                        December 10, 2022 by Travis Erwin in Music Videos, Commercial

                        Rating: 4 out of 5

                        “Life always presents those problems that have no easy answer. And sometimes we want or desire something that is unattainable or nearly impossible and either way how we respond and battle is key to where we go from there. DEVADO performs this track with heartfelt precision and grace and in the vocals there is a thread of hope and understanding that will no doubt comfort others stuck in the same brand emotional situation.”
                        — Travis Erwin ~ LA on Lock Blogger
                        December 10, 2022 /Travis Erwin
                        devado, thesadsong, laonlock
                        Music Videos, Commercial
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                          Liv Hanna - Buried Alive [Music Video Review]

                          December 10, 2022 by Travis Erwin in Music Videos, Electro Pop, Commercial, Adult Contemporary

                          Rating: 4 out of 5

                          “Liv Hanna possess the kind of powerful and emotive vocals that hook the listener from the very first note. The emotion here is palpable and the lyrical build is emotionally tight making the track a tight grip on the mind and soul. ‘Buried Alive’ is the kind of writing that will no doubt mean different things to different people but our various life experiences tend to lead us to view and hear art in different ways and this track is definitely artfully performed. ”
                          — Travis Erwin ~ LA on Lock Blogger
                          December 10, 2022 /Travis Erwin
                          livhanna, buriedalive, laonlock
                          Music Videos, Electro Pop, Commercial, Adult Contemporary
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                            The Collection - Rose Colored Glasses [Music Video Review]

                            December 10, 2022 by Travis Erwin in Music Videos, Indie Pop, Pop, Rock, Folk

                            Rating: 4.5 out of 5

                            “It is never easy to see the postives after a break up but, ‘Rose Colored Glasses,’ from North Carolina indie-pop band The Collection hopes to change that. The single is the third single released from their new EP, How to Survive an Ending, due out on January 27, 2023. The track has a Folksy Pop vibe and is easy to fall in and connect emotionally. A track of uplifting energy and hope despite the end of the relationship. ”
                            — Travis Erwin ~ LA on Lock Blogger
                            December 10, 2022 /Travis Erwin
                            thecollection, rosecoloredglasses, laonlock
                            Music Videos, Indie Pop, Pop, Rock, Folk
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                              Tea Janee - I Don't Wanna Talk About It [Music Video Review]

                              December 06, 2022 by Travis Erwin in Music Videos, Pop, Commercial

                              Rating: 4 out of 5

                              “Few things in this world are straightforward, but Tea Janee is advocating for one thing to be that way ... And that one thing is sex.

                              This song is sultry in a Pop kind of way with it directness and teasing tone. Like Britney meshed with Arianna Grande this is a pure Pop lust-filled track with just a bit of Bubblegum to the delivery style. The vocal talent and tone of the track stays light but the intent is purely carnal.”
                              — Travis Erwin ~ LA on Lock Blogger
                              December 06, 2022 /Travis Erwin
                              teajanee, idon'twannatalkaboutit, laonlock
                              Music Videos, Pop, Commercial
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                                BOWIE - Milk Me [Music Video Review]

                                November 26, 2022 by Travis Erwin in Music Videos, Electro Pop, Alternative, Pop

                                Rating: 4 out of 5

                                “BOWIE unleashes this haunting condemnation of modern societal ideals and the brooding emotive build hooks the listener with power and a bit of condemnation as we all are guilty of the crimes highlighted by this well-written track. The dark undertones of the production are a perfect mate to the expressive vocal style that has some comparison to Florence and the Machine.

                                This is a track that gives off nuance and emotions in layers so give it more than one listen to truly take a deep dive in this finely crafted song. ”
                                — Travis Erwin ~ LA on Lock Blogger
                                November 26, 2022 /Travis Erwin
                                bowie, milkme, laonlock
                                Music Videos, Electro Pop, Alternative, Pop
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                                  Nicky Youre - Eyes On You [Music Video Review]

                                  November 19, 2022 by Travis Erwin in Music Videos, Commercial

                                  Rating: 3.5 out of 5

                                  “Nicky Youre drops this pure Pop diamond with its sparkling hook and energetic melody. We’ve all done things in the pursuit of love and admiration from a crush that we swore we wouldn’t and usually those acts don’t help us land their affection but hey, you gotta take your shot. This track is all about that and sometimes we get surprised. The video is lighthearted and adds to the emotions of the song.”
                                  — Travis Erwin ~ LA on Lock Blogger
                                  November 19, 2022 /Travis Erwin
                                  nickyyoure, eyesonyou, laonlock
                                  Music Videos, Commercial
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                                    GAYLE - ALEX [Music Video Review]

                                    October 25, 2022 by Travis Erwin in Music Videos, Commercial

                                    Rating: 4 out of 5

                                    “The world is full of break up songs but few artists can command the emotional resonance that GAYLE delivers. ‘ALEX’ is real and genuine and feels like the stream of consciousness we all go through when making such decisions. The song has a fun light edge despite the heavy subject matter. It feels a whole lot like a conversation with a friend about relationships and in that familiarity is a comfort that is pure artistry. ”
                                    — Travis Erwin ~ LA on Lock Blogger
                                    October 25, 2022 /Travis Erwin
                                    gayle, alex, laonlock
                                    Music Videos, Commercial
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                                      Kia Rose DrUgS + cAnDy - [ Review ]

                                      October 23, 2022 by Kreadiv Kesh in Music Videos, Electro Pop

                                      Rating: 4 out of 5

                                      “Kia Rose “DrUgS + cAnDy is a different type of pop song. The video is visually cute but it takes you into the mind of someone who has their head in the clouds. Somethings seem larger than others and your best friend could be a teddy bear. You are stuck between tripping and having fun but in the moment find a way to relax. ”
                                      — Kreadiv Kesh [LA On Lock Blogger]
                                      October 23, 2022 /Kreadiv Kesh
                                      LAOnlock
                                      Music Videos, Electro Pop
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                                        Olivia Penalva -Assembly Required [Music Video Review]

                                        September 29, 2022 by Kreadiv Kesh in Music Videos

                                        Rating: 5 out of 5

                                        “The setting and the guitar strings sets the mood for the intro. Olivia Penalva sets the stage in her latest single “Assembly Required”. She lays out the instruction of falling in love with her. She knows she isn’t perfect but does have the ability to open her heart and love again as long as you are willing to put her together.”
                                        — Kreadiv Kesh [LA On Lock Blogger]
                                        September 29, 2022 /Kreadiv Kesh
                                        LAOnlock
                                        Music Videos
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