“Izybeats and Stonebwoy collaborate here to bring this Afrobeat Reggae track alive. There is a Pop vibe to go with the track making ‘LOVE’ a genre bending success that should resonate with Commercial audience quite well.
The air of sultry mystery, and an infectious beat are hard to turn away from. This is the kind of track you can hit repeat and listen to over and over again .”
“MOTHICA unleashes an honest reflective style of fury on ‘Another High.’ The cycles of addiction are something most of us can relate to, though MOTHICA distills the poison down to a drinkable elixir.
Truth, honesty, vulnerability fuel every line on this Al Pop gem. There is a lot to unpack on this track, so add this one to your playlists and listen when you need to better understand your own shortcoming or the jacked up world around you.”
“Estella Dawn is one of my favorite artist that submits to us here at LA on Lock. Dawn always delivers Pop gold with a sultry sexy side and evocative well-written lyrics. I will remain in her corner advocating for the world to sit up and pay attention because she is certainly an artist that deserves a meteoric rise.
’Hey Gina’ fits the accolades above and offers a nice energetic groove that has a touch of Bruno in the beat.”
“Paris Pick is the Yukon’s Pop princess and this Retro Soul track will only add to her star power. ‘Get My Baby Back’ is delivered in a sing song vibe that certainly has influence in the doo wop era but the this track, about dealing with the losses life hands out, still manages to feel fresh and contemporary in style. ”
“Ice meez unleashes a track that is personal in nature but also speak to all of us. ‘Tomorrow’ is not promised and it is vital we embrace the present rather than spend all our focus chasing the future. The video for this track is well done and effectively adds to the emotions of the track.”
“LA singer-songwriter Lily Kershaw offers a poignant reminder to connect with the important people in our lives on her new single, ‘Call Whoever This Makes You Think Of (Except Your Narcissist Ex).’
The vocal style is reminiscent of Brandi Carlile and the two talented artists share an impressive range as wella s emotive delivery that hooks the heart.
Kershaw’s upcoming album, Pain & More, will be released September 13th. and promises to be dripping in the emotions of humanity. ‘I’ve been struggling for so long,’ says Kershaw, who wrote and recorded it over two years. ‘This record is like a new cycle of my life.’”
“CYRlL is back on the heels of his massive hit ‘Stumblin’ In’ is back alongside Dean Lewis. This pair of Aussies gives us ‘Fall At Your Feet’ a big soaring Electro Pop track that grabs hold of your heart and refuses to let go. ”
“Goldie channels the spirit of freedom and perseverance on ‘The Angel and The Saint.’ The track has a FLorence and the Machine vibe for sure but you can’t discount the influence Goldie’s idols Tammy Wynette and Dolly Parton had on creating her sound. There is an edge and attitude and empowerment to this track and the imagery of the video is pretty dang enjoyable as well.”
“Cxtotheworld isn’t looking for perfection but progression, and that refrain leads the way on his track ‘My Story.’
The lyrical build is full of confidence but in a very real and genuine way. The hook is catchy but the verses is where the power of this lyrical build lays. ”
“Fiona Grey was voted LA’s Best Pop Artist by LA Weekly back in 2018 and time has only honed her skill and craft as both a songwriter and a performer. The imagery of this video is as powerful as the writing, and the emotional journey of this track is one that you can feel in every note. Grey is a star, but one that clearly is patient enough to do it her own way.”
“44Phantom doesn’t mention ‘Kansas’ anymore. To find out why you will have to take this emotional journey with the Grunge influenced Alternative Rocker out of Oklahoma.
The song unfurls like a well-written short story in that you will deeply connect with the emotional plight as wella s the musical build.”
“Jellyka is a Belgium-based producer/songwriter/musician who began his career in the early ’90. ‘Paper Game’ has some throwback vibes but manages to feel contemporary in its dark, brooding vibe. THis is one of those track that is mood dependent for me but when I want to wallow a bit this one is a perfect accompaniment.
The vimagery of the video is basic, but again fits the mood quite well.”
“The Allergies and Dynamite Mc team up to give us this smooth retro groove that is a vibe start to finish.
The writing has pop, and the delivery distills the words with passion into a soulful libation that will quench your thirst. ‘One Time’ has a vintage vibe, but avoids feeling reminiscent simply for the sake of nostalgia.
The flow has a tangible feel that feels like settling in for a long conversation with a tried and true friend.”
“The video is visually appealing and will have boys and men alike lined up to watch the obvious attempt to district with sexuality. Musically, the track has obvious talent, but isn’t exactly reinventing the wheel.
’Ask And You Shall Receive’ is pleasing enough in tone and structure, though the song does not offer enough uniqueness or originality to be more than a flash.
Overt eye candy aside, this song simply uses a tried and true Pop formula to carve a temporary mark on the musical headboard.”
“I had a mixed reaction to jocelvn’s new release, ‘spiral.’ The vocal talent and emotive delivery had me captivated, as did the subtle beauty of the video and imagery.
The writing was strong as well, though I was not a huge fan of the way the track wound down and for me the ending felt unnaturally abrupt, as if it had been cut off. Though overall, it was the production dynamics that I struggled with. The track felt overproduced and for my taste it would have been better served to simply let the vocal talent and emotion carry the song.
As always, let me know in the comments what you think? Did I miss the point of this one or was the talent diminished by the production and abrupt conclusion?”
“Alexander Stewart digs deep into the emotional depths of his mind to deliver this Pop anthem. Honest and real are the trademarks of the lyrical power, and Stewart’s vocal talent and range help deliver it with precision.
This is a rising artist to keep an eye on as he continues to develop and grow. I expect big things but already, ‘How Dare You’ feels like a huge hit.”
“I really liked the strong writing and vocal talent here thought he production got inthe way of the experience for me at times. THe emotion and songwriting speak to me but the embellishments and various backing vices took away in places.
This is a thinking, pondering track that reveals its layers slowly, so give it a few listens and settle in with your town thoughts. The visuals of the video compliments the vibe quite well.”
“The dating world is a chaotic scene these days and A-Zal has some phone with the ups and downs of the modern dating scene on his track, ‘Phonebook.’
This energetic Pop track has a nice hook and rhythm that is hard not to fall in and sing along with. The higher register doesn’t often work for me but the tone and energy of this one was the rare exception in that regard as I couldn’t help but start moving along to the cadence and beat. ”
“Dude It’s Nolan utilizes multiple voices to deliver this track, but each one of them hits with passion and precise timing. The beat and production pair perfectly with the intensity of the lyrics.
Hard hitting and sharp at every turn, ‘Long Way’ is a song that proves these talented dudes are in fact, only a short way from breaking out in a very big way.”
“The emotions runs strong and clear in ‘Should Be Us,’ from maryjo.
A track about watching your ex move on faster than you are, this song captures that stunned bewilderment and the questions such a spark can conjure. Especially if the prior relationship went on for a long time and you are left wondering how much this new person truly knows about your ex.
This feels like Commercial gold, and I expect to hear this one a lot this summer and beyond. Get in early and ride the wave.”